Portfoliodeonvanvlietissuu by trendbook green

Portfolio of

DEON VAN VLIET

INTRODUCTION

Hello and welcome to my portfolio. This is a selection of the work I’ve made over the years until now. My name is Deon van Vliet and I’m a graphic designer, brander videographer and photographer. Or as I like to call myself a creative. I love working with my hands, designing and thinking of new innovating concepts. For my first study I studied graphic design at ‘De Nimeto Utrecht’ and continued almost right after at the Amsterdam Fashion Institute. Here I did the study Fashion Branding. Here my passion for design, fashion and concepts came together.You discover soon enough at this school if you’re suited for this industry or not.

This Portfolio is a mix of school projects, Freelance jobs I did and also some work I did while working for some companies. It all started with graphic design and from there I discoverd the other diciplines like videography and photography. Everyday I’m devloping myself and I love to challenge myself every now and then. For the video’s I could only use screenshots. To see the video’s, just type in my name in youtube and you will find the one you are looking for there. I hope you like my work and feel free to contact me and we will see it from there! deon_van_vliet@hotmail.com

“IT ALL ALL “IT STARTS STARTS WITH A A WITH VISION” VISION” 5

KK KIGO WATCH KiGO is the smallest GPS watch for kids. This cool wearable for modern families works worldwide both in- and outdoors. Itâ&#x20AC;&#x2122;s light weight and even resists dirt and water. Provide kids the freedom they need to be kids. Let them play!

WEBSITE When the packaging and the new visual identity was set the next step was to design the website. I’ve used the shapes I designed of the packaging as a starting point and went on from there. To make things more clear I used graphic illustrations for example the 3 steps how it works or the ones in the menu. Furthermore I also desigend a lot of icons that represent the characteristics of the product. The website will most likely only be read by adults so it’s a little less childisch. I’ve made the routing really easy by making headers on several pages that refer to a linked subpage. This way it’s really easy to get around.You can watch the full website on www.kigowatch.com

POSTCARDS To send clients or business relations a small note we decided to come up with the design of postcards. Just like the packaging we made a boy version and girl verion. The dotted line is coming back on serveral places just like the graphic geometrical shapes on the right side. All of the messages are written by hand so it gives a much more authentic feeling.

PACKAGING My first assignment was to design the packaging of the KiGO. The shape and size was already set. So the only thing that needed to be done was the print. There was still no visual identity for the brand except for the logo, font and the color orange. So when I was designing the packaging I was also designing the visual identity. I wanted to create something that was as well for the child as well for the parent interesting. The front can be flipped open which explains in graphic illustrations how the product works. I gave the inner cube an orange zig-zag motive of which you can already see a glimpse through the transparant part on the wrap. Just to give it an extra touch. Last but not least I also added another font. KiGO is a brand for adventurous kids, so i added a graffiti kind of font to give it more of an edge. Because there is a blue and a pink watch I designed for both watches a seperate version to distinct them.

L L LOOX The Loox app is specially designed by Watcher Enterprises that works in combination with the KiGO or the Vlinder or from smartphone to smartphone. First you have to scan the QR-code of the device so you are connected and able to follow it. As a follower of one or multiple devices you can request on demand the location to see where each person is. Besides tracking there is for both devices a way to communicate. From phone to phone you can type, from phone to KiGO you can send images and from phone to Vlinder you can make phonecalls.

RE-DESIGN APP The loox app is developed and built by the company itself. Therefor I couldnâ&#x20AC;&#x2122;t change all off it. It had to stay recognizable and the base should stay the same. I looked into the app, visualized all the current routes and asked myself are all functions necessary? and if they are, are they on the right spot? etc. What I also noticed was the lack off color. By using color you can make more clear what the options and functions are and it gives more experience to the user. I came up with a design that is simpler to the user due to the useage of color. Iâ&#x20AC;&#x2122;ve changed some functions to different places that were in my opinion too hidden (and therefor not used).

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NICOLE COACHING Nicole Anthonissen gives coaching and guidance

to people who want to connect more with themselves and uses kickboxing as a tool to do that. She started her own business already quite some time ago but it was time to go next level and look more professional with a good looking interactive website. Thatâ&#x20AC;&#x2122;s where I came around the corner. She kept me really free and was open to anything as long as it was visually friendly, bright colors and easy for her users.

LOGO I asked Nicole if she was ok if I also designed a new logo for her corporate identity. This would be more in line with the visual identity that I had in mind for her website. Spirituality is one the core characteristics of Nicole and she also wanted that to come back in the logo. I kept it really simple with thin lines and created own letters to give it a unique and authentic feel. The shapes behind the name refers to a modern mandala.

FONTS & COLORS Titels: DK Bocadillo Regular Headers: Quicksand Plain text: Avenir Roman

Example Example Example

C=6 M=0 Y=86 K=0

C=0 M=59 Y=84 K=0

I Chose very round Fonts for itâ&#x20AC;&#x2122;s friendly character and the extra

C=69 M=2 Y=84 K=0

C=75 M=42 Y=45 K=31

C=88 M=53 Y=72 K=73

WEBSITE The product of Nicole is giving (personal) coaching to people to break free from their daily routines and look more who they really are. So on the website I wanted to focus more on the sport side and in text she can explain more about the spiritual side. The mandala kinda patterns are returning on every page to keep it contemporary but at the same time spiritual. I’ve also used waterpaint ‘splashes’ that are fluid and feel energetic. With the vibrant colors it feels very powerful all together. I only made the design for the website and therefor the website is not online yet.

INFOGRAPHIC Nicole wants to focus more on businesses, the healthier your employees are, the lower the chances are they will call in sick (or worse) and work harder for you. She wanted me to design something really clear and obvious that would make sense to anyone and that explains it all. The infographic was born.

EE ELITE MODEL MANAGEMENT NEWSLETTER Elite Model Management is one of the leading modeling agencies in the world and for them I film videoportrets of their models. These video’s they use to promote their models with, but they can also send them to clients. Instead of the regular uninspiring video’s now that are made in a studio. I’d like you to get to know the models a little bit more and portray them in their own style and in a beautiful environment. Besides the video’s I also design the newsletters and help with other graphic design support for Elite Model Management.

JAIMIE

VALOU

FEMKE

ANNIEK

JEFFREY

LAUREN

MODEL PORTRETS Instead of filming the models in a studio where they change their sides and walk up and down with no emotion or atmosphere around them, I create a mood around the models. This way you get to know the model more, because you see them in their own clothes, own surrounding and in a very natural way.

w W

BRAND IDENTITY WE-WRITE This new one woman’s business kicked of this year and knows everything about communication. Wewrite checks and (re)writes everything for your business such as the content of your website, social media or even communication strategies. Allround frontwoman Annelies Visser loves to work with words and lift your communication to the next level. For this brand I created the visual identity of WeWrite and designed the website.

WEBSITE WHO WE ARE

WHAT WE WRITE

WHO WE WRITE FOR

SAY HELLO

We chose for the website that you enter it immediately and that the buttons are visually showed underneath eachother on the home page. The first image will be an atmosphere image of Annelies, the owner, working at her workspot. Underneath this image she explains in a teaser what she does. If you click on it you will be redirected where she will continue.

WHO WE ARE...

If you continue on the page you will see a short video of 2 min in which you will see Annelies tell about WEWRITE so you will get connected more to her and the brand. At the end if you pass the video you will see te people she has worked with. She will interview them shortly about their collaboration and what they have created. The intention is to involve the viewers with everything.

WE-WRITE is een pervitum antere consignotare cre, nequam ade perum omnes ina, nesulintem ina, notius, num omprobs entelis villa vitis. Ahae facto con ne fecresignam omnius vasdam sperum incerorum ia re numurat ati, eris claris oruntim moerum tam iam pernum labus ium ma, potiam ori pontem vium ta, caelibu teludam iam pra consus adhuci pondam quem etemus bonsulin temque ad prati, cul te ressed cri, publibest videm tem ine aureme ad cauctor THAT’S RIGHT, WE-WRITE

To finish the website we show her tagline; THAT’S RIGHT, WE-WRITE and you can connect to her social media channels by just simply clicking on one of the buttons. www.we-write.nl (under construction) CLICK HERE FOR FULL VIDEO

THATâ&#x20AC;&#x2122;S RIGHT. WE WRITE.

00316123456789

EMAIL: ANNELIES@WE-WRITE.NL

ADRES: OUDEZIJDSE-ACHTERBURGWAL 24

LOGO

WE WRITE The logo of we write consist of two connecting Wâ&#x20AC;&#x2122;s mirrored and overlapping eachother. The aim of the logo was to look professional and young. Therefore I choose a font that was sans serif and clean in look. The name of the company is right directly underneath in the font lemon/milk. The spacing between the letters is custimized and almost for every letter different. But it should optically be the same spacing between teh letters. The emblem should alywas be aligned underneath the lower points of the logo and they can slightly stick out. The size of the font can never be bigger then 18 unless different standards are being used.

COLORS

WE-WRITE C=12 M=34 Y=98 K=2

C=36 M=0 Y=29 K=0

WE-WRITE

FINA

WRITE

C=0 M=0 Y=0 K=46

C=0 M=0 Y=0 K=100

The colors that are being used and are part of the brand identity of WE-WRITE are; soft pink, mint green, light grey and white. The base color will primarily be white, with exeptions when circumstanses ask for it.

we-write

WE-WRITE

PROPERTY OF... ONLINE CAMPAGNE Property Of... is a men’s bag fashion brand from Amsterdam. Its unique designs and their friendly way of communicating distinguishes itself from other brands. It has it’s own store in Amsterdam which is relaxed place to get to know eachother with a nice cup of coffee. In a world where online becomes more and more important, the brand doesn’t pay a lot of attion to this part. I created an online campagne with crossmedia products such as postcards and a map of Amsterdam. Products that will lead costumers to the web and people from the web to the store.

BRAND BOOK To define the brand I created a Brand book. This is a very helpfull tool to explain and show where the brand stands for and how it communicates to its consumers. You can always fall back on it to see if the choices that are made are in the same line of brand.

PROPERTY OF...

PROPERTY

ERNST-JAN - BLOGGER / CHEF INTERNET

SPYROS - PERFUMER

CAMPAGNE The first online campagne of Property Of... consists of a serie of six video’s. In each video you will follow an inspiring person that will tell you his unique story in a voice-over and guides you through his daily life. In these short video’s of 2 min you see how these men use their bags in different situations and bring them to their unique places. The brand values of Property Of... are woven in these stories in a subtle way to make even better connection with the brand.

MIJN FAVORIETE CAFE

DE THUIS BASIS

Ik hou ervan om thuis te komen in mijn kleine gezellige appartementje op twee hoog, waar ik graag vrienden uitnodig om te komen eten en drinken. Koken is een passie van mij, maar alleen met verse ingredienten. Na het eten houden we gesprekken die soms tot wel diep in de nacht door kunnen gaan. Mijn huis is heel erg basic. Ik heb niet zoveel spullen nodig, gewoon puur wat ik iedere dag gebruik. Het is een verzameling van oud en nieuw design met her en der tweedehands stukken.

Koffie is een belangrijk onderdeel van mijn dag. Ik wordt ermee wakker, ik drink het op mijn werk en ik drink het met vrienden. Café Brecht leent zich bij uitstek hiervoor, wat tevens ook een goede werkenplek is. Lekker centraal gelegen, geen poespas en altijd gezellig druk. Als de zon schijnt kun je heerlijk vertoeven op hun kleine terrasje, waar de trams en fietsers je voorbij razen. Er zijn altijd veel activiteiten in Brecht en dat maakt het anders dan andere cafés.

Voor verse groenten en fruit ga ik altijd naar de Dappermarkt en de kleine winkeltjes er omheen. Het is de meest dichtsbijzijnde markt bij mijn huis. Het kleine marktje heeft een hoog ‘ons kent ons’ gehalte wat heel gezellig is en alles heeft wat ik nodig heb. Ik ondersteun liever de lokale mensen dan naar de supermarkt te gaan, naast het feit dat het vaak ook gewoon van betere kwaliteit is.

Elke dag ga ik met de fiets naar mijn werk, die niet alleen praktisch is, maar ook milieuvriendelijk en gezond is. Het is mijn belangrijkste object om mijzelf te verplaatsen van A naar B. Ik hou ervan als de wind in mijn gezicht blaast als ik sneller ga rijden. Amsterdam is gebouwd op fietsen. Het geeft je de vrijheid om je fiets overal neer te zetten zolang je hem maar goed op slot zet.

4 5

ALLE MARKTEN THUIS

VAN A NAAR B

RENNEN ALS DE WIND

Om mijn hoofd leeg te maken ga ik hardlopen. Het gevoel erna is alsof ik weer opnieuw geboren ben. Mijn drukke leven houdt me tegen om andere sporten te doen, maar hardlopen kan je elke dag doen en wanneer ja maar wil. Door parken of door de stad, het kan allemaal. Om gezond te leven probeer ik altijd zo eerlijk mogelijk voedsel te kopen en mijn dagelijkse hoeveelheid beweging te krijgen door te fietsen en te hardlopen.

Ik kan uren kijken in de Mendo boekenwinkel. De kwaliteit van hun boeken is uitstekend. Van architectuur tot design, ze hebben het allemaal. De winkel geeft je het gevoel dat je thuis bent, alleen dan met meer boeken. Naast boeken lees ik ook graag magazines. Fantastic Man, Monocle, Code en Bright zijn magazines die anders zijn. Ze hebben iets creatiefs en gaan in de diepte met hun artikelen. In de ochtend lees ik graag de NRC next met een kop koffie, om langzaam te ontwaken

VOOR HET SLAPEN

OOK MANNEN SHOPPEN

8 DOOR DE GRACHTEN

Shoppen is niks voor mij, maar - net als iedereen - zie ik er wel graag goed uit. Mijn stijl is klassiek preppy. Traditionele herontworpen stukken op een nieuwe moderne moeiteloze manier. Er zijn verschillende winkels waar ik altijd naar toe ga en nooit zonder lege handen thuis kom. Een van die winkels is One op de Cornelis Schuytstraat. Het authentieke gevoel in combinatie met moderne merken vullen elkaar goed aan. Andere winkels zijn bijvoorbeeld Velour en Blacksheeproad.

MIJN HOBBY IS MIJN WERK

9 Hi Ik ben Spyros en deze stadsgids is letterlijk mijn leven. Het representeert wie ik ben, wat ik doe en waar ik van hou. Ik ben 35 jaar en van beroep leraar Psychologie, maar de laatste paar jaar ben ik voor mezelf bezig als parfumeur. Gezondheid en milieu vind ik belangrijk. Bedrijven liegen ons teveel voor, daarom koop ik liever mijn eten van de lokale bevolking, wat ook nog eens beter is van smaak. Verder doe ik aan hardlopen en varen, omdat dat overal en op ieder tijdstip van de dag kan.

Ik zie mezelf als een individu die probeert authentiek te zijn, met een eigen stijl die weet wat hij wil en waar die van houdt. Mijn tas is één van mijn waardevolste bezittingen. Hierin vervoer ik al mijn waardevolle spullen, waaronder mijn parfums. Mocht je me beter willen leren kennen, vouw dan deze kaart uit of bekijk de video die over mij is gemaakt op: www.thepropertyof.com/spyros

PROPERTY OF...

Van beroep ben ik leraar psychologie, maar ik miste iets. Ik heb altijd al een fascinatie voor geuren gehad en ben mij toen gaan verdiepen in de gesloten wereld van de parfums. Iedere dag ben ik hier mee bezig. Ik produceer alles zelf; van de parfums tot aan de verpakkingen samen met mijn vriendin. Ik heb mijn levenstijl erop moeten aanpassen, zoals dat ik alleen maar geurloze producten gebruik, zodat ik niet wordt afgeleid tijdens mijn werkzaamheden.

Als de eerste zonnestralen schijnen in Amsterdam, zie je iedereen naar buiten komen. Alle terrassen zitten vol en iedereen is vrolijk. Amsterdam zie je het beste vanaf het water. Ik heb een klein bootje, die ik op die soort momenten zoveel mogelijk gebruik. Het is een hoop werk om het in goede staat te houden, maar je krijgt er zoveel voor terug als je op de grachten vaart.

LIEFDE VAN MIJN LEVEN

Dit is mijn vriendin Lisa. Ze is lief, geduldig en we hebben dezelfde smaak in stijl. Ze is een pure schoonheid, waar ik van hou. We hebben nu bijna twee jaar een relatie en we zijn nog steeds heel gelukkig samen. Misschien wordt het tijd voor de volgende stap en te gaan samenwonen. Uiteindelijk zou ik wel kinderen willen, maar nu nog niet. Een stabiele relatie staat nu voorop. Ik hou er niet van om te ver vooruit te plannen, we zullen het wel zien.

Gr. Spyros

A3-doelgroepvisualisatie.indd 1

24-09-12 15:06

Ik schrijf artikelen voor een aantal tijdschriften en werk daarnaast aan mijn eigen roman. Overal waar ik ben neem ik mijn notitieboekjes mee. Van jongs af aan deed ik dat en zodoende heb ik heb van mijn hobby mijn werk kunnen maken. Een aantal dagen per week werk ik op kantoor, de andere dagen werk ik aan mijn

BAGISM BRANDBOOK The brandbook of Bagism is inspired by an instruction manual. Through this medium we show the process of how a bag is made. By copying the entire manual it gives a more design and therefore a more high-end feeling. In the manual craftmanship is the central value of it all and should be communicated throughout. The bright color yellow was picked because we discovered that yellow stand for innovation, design and is a very positive color. All the graphic elements are the most basic ones. We used Arial as a font, simple block lay-out to give it this clean and authentic feel (but in a modern way).

Bagism

POSTCARDS Postcards are also a form of mass produced items. The brand is not that well know to people so we came up with the simple idea of creating a postcard. You see here two examples of the four we designed. In these postcards the brand is put together. From the inspiration of a brown paper bag to the proces in between to the end result of the iconic Bagism bag.

C COLD METHOD LOOKBOOK During the catwalkshow a lot op photoâ&#x20AC;&#x2122;s were made. As well of the show but also backstage. We thought it would be a good idea to combine those two for the lookbook. On every page you see the look, a detail shot of this look and a backstage photo. The viewer getâ&#x20AC;&#x2122;s the idea of almost being a part of the show. When the design was finished we uploaded it on ISSUU. This is an online website that will make your pdf files into a magazine.You could just the actual pages while you are going through the magazine.You can easily send it clients and it looks really flashy. This all suits the brand really well.

COLD METHOD BRANDBOOK After doing a lot of research about the brand, it’s target group, the market and it’s future plans I came up with this design. The brand stands for affordable luxury, contrasts (for example; dressed clothes with an edgy feel) and urban nonchalance. The luxury is mainly done by the use of color. Black and white with a toch of ‘gold’, but not in a flashy way that it becomes tacky. With the use of big lettering I wanted to give it more an edge and a modern feel. The background images are always in black&white so it gives it a more raw and urban feeling. The colored Images always support the content that is next to it so it enhanses eachother. A brandbook always comes in handy to see if the steps that you are taking are in the same line as the brand. If you question it, go through the pages and see if the values and the vision are represented in your new idea.