Virtual Styling By Kelly Snawerdt echnology is affecting and changing every aspect of our lives not only impacting work life and social life, but also the way we make decisions about our appearances. When it comes to hair and makeup, apps and filters on our devices are increasing in popularity. There are numerous filters on Snapchat and Instagram that allow a user to see themselves with hair dyed a completely different color or with makeup such
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as eyeliner, eyeshadow, lipsticks and foundations. Not only are these apps and filters convenient for consumers, but brands and large companies are catching on fast. Sephora and CoverGirl are just two examples of brands that have included a virtual try-on experience for their customers on their apps using technology that scans the app user’s face to identify features like undertone colors and skin tone to best match them
with a product. For college students, apps and filters that allow them to see themselves with a new hairstyle or makeup product without even leaving their room can be enticing. Kaylinh Luong, a junior at Iowa State University majoring in child, adult, and family services said before choosing to dye her hair blue, she used an app to get a general idea of what she would look like
