Save the Date With only two weeks until the big dance, the whole school fills with excitement and buzz trying to find a date.
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By Caleb Coronado
S
that racism still widely exists within the criminal justice system.
ince the civil rights movement in the 1960s, it can be argued that there hasn’t been a more influential racial equality movement than last summer’s Black Lives Matter movements.
Large protests broke out in Minneapolis and later in other U.S. cities. Not much long after, cities worldwide began to show support for the marginalized BIPOC communities in the U.S.
Sparked by the premeditated murder of Ahmaud Arbery by two white neighborhood vigilantes and later fueled by the murders of Breonna Taylor and George Floyd at the hands of public servants, it was clear to the country
It’s been 58 years since Martin Luther King Jr. gave his “I Have a Dream” speech at the steps of the Lincoln Memorial. Since then, the world has changed and globalized beyond recognition.
Smartphones, social media, the internet, seatbelts, handheld video recorders, the list goes on. The difference is clear that the world is much more globalized and the accessibility to information and current events of the world has never been greater. The videos catching a glimpse of the racial profiling and police brutality this summer struck a chord with many of its viewers. Imahni Dohbila, a freshman at Iowa State studying biology, is from the Minneapolis metro, making the murder of George Floyd
Fight! After Leone finds out Lorenzo also asked Natalie to Spring Fling, a fight breaks out in the halls to settle the dispute.
whole increased. The #BLM a death that hit close to home. hashtag became a common Many angles of the incident tag to photos showing were recorded, making it support and recognition of more accessible for others long experienced hardships to view and share on social by the BIPOC community. media platforms. A common new phenomenon “What really made me wanna that is still ongoing has been go out and protest more and social media users sharing post on social media was information and raising actually seeing videos and awareness on related or nonstuff like seeing George related issues impacting Floyd dying, because there marginalized communities. was a video on a phone that went viral and made me really Social media adds a new angle angry to see that,” Dohbila to activism as it can be used explained. for good and bad. “I do feel in a way people Soon on social media were being performative and platforms, infographics using it as a trend,” Dohbila and support for Floyd’s said. “No, I only see people family and the Black Lives who really cared about it post Matter movement as a about it still.”
Dohbila supports this method of activism and uses this method to inform whoever comes across her story on social justice issues that need more awareness. “I still use my platform now to inform people on what’s going on,” Dohbila said. She acknowledges that going out and doing inperson activism may not be everyone’s cup of tea and that there are still impacts to be made through social media. Much is left to be seen about the outcomes of the BLM movement and how the protests and movements will look like as communities build upon the awareness raised last year.
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Knock Out! Leone wins the fight and a date with Natalie to the Spring dance. Lorenzo has only a week to find a new date.
By Kaitlyn Arnold
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ith quarantine came the need to find new methods of entertainment. Many people took up new hobbies like painting, cooking or sewing. Shows like “Outer Banks’’ and “Tiger took over social media and quickly gained viewers. April and May were months full of family time, television watching and social media. However this changed for many with the death of George Floyd on May 25th. The summer was a season of protests. Black Lives Matter protests spread rapidly across the country and lasted the entire summer. George Floyd’s death was the match that lit the kindling of anger that had been building up for decades. Everyone, no matter the color of their skin, were protesting or the same cause. Much closer to home, alongside the BLM protests, came the derecho of mid-August. Many students were just moving into the dorms as the storm rolled in and the power shut down. Fall, a heavy political season, was kicked off with the 100th night of BLM protests on September 5th.
The death of Ruth Bader Ginsburg, the second female justice of the U.S. Supreme Court occurred on September 18th. This was followed by the presidential election in November. In many states this election had record high voting numbers. Also in the fall, the highly anticipated film “Borat Subsequent Film” was released. Fans waited fourteen years for the sequel and it certainly did not disappoint. Though the nature of the movie can be polarizing, fans of the original were drawn to the character of Borat in all his chaotic glory and were excited to see how he would navigate the events of 2020. The winter began with the FDA authorizing the Pfizer COVID19 vaccine. Though, as the rest of the year had gone previously, with this win came a large loss. The U.S. had its largest daily death toll from COVID19 related deaths on December 5th.
presidency which quickly escalated and ended with a swarm of people storming the capital building. February came with news from Kim Kardashian that her and Kanye West would be getting a divorce. This was a shock to not only Kardashian fans, but people everywhere. Even if they didn’t follow the Kardashians or Kim closely, most people know of the couple dubbed “Kimye”. Rounding out this year in review with March 2021,a month dedicated to Asian American visibility. On March 16th, eight spa workers were killed in a shooting in Atlanta. This loss has prompted talk of Asian discrimination and aggression, as well as led to more visibility and space for Asian Americans to discuss their experiences with racisim.
The new year started with a bang as Trump supporters staged a coup at the Capitol Building. On January 6th Trump supporters held a protest against Joe Biden’s
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What tv-shows were you watching the entire pandemic?
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a. Bridgerton, Euphoria or Emily in Paris was on repeat. Odds are, you bought a corset and some cutout pants to add to your closet after your binge. b. Schitt’s Creek, The Office or New Girl was your background noise for the entire year. If you respond, “that’s what she said,” more times than you can count, skip to the end. c. The Crown, Scandal or Parks and Recreation. Or if you didn’t miss a second of election coverage, you better circle “C.”
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On a first date, you hope their first impression of you is:
a. That even if there isn’t a second date, they remember what you wore. b. That you’re smooth with the best jokes and they laughed all night long. c. That you are knowledgeable and assume you’re a STEM major.
What clubs and organizations are you involved in on campus?
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a. TREND magazine and The Fashion Show encompass your spring semester. b. You either attend or a part of the Stand Up Comedy Club or the Improv Comedy Club. c. You eat, sleep and breathe Student Government.
What college does your major fall under?
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a. College of Design or College of Human Sciences b. Ivy College of Business or College Agriculture and Life Sciences c. College of Engineering or College of Liberal Arts and Sciences
Which would you do the Curtiss to Beardshear naked-run for?
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a. A Prada re-edition bag b. Tickets to a Kevin Hart or Amy Schumer stand-up comedy show c. An invitation to the White House
Which celebrity would you want people to say you’re similar to? a. Zendaya b. Seth Rogen c. Michelle Obama
In your downtime, you are most likely to:
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a. Online shop ‘til you drop b. Create funny TikToks c. Read anything from biographies to love stories
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If you got mostly A’s: Iowa State’s
campus is your own personal runway. All your friends raid your closet, and the comments on your latest Instagram post constantly blow up your phone. Whether you strictly thrift or have multiple packages coming to your apartment every week, people are always waiting to see what you wear next. Will you be walking or designing in the next fashion show?
If you got mostly B’s: you always have
everyone in the room cracking up. Whether it be a lecture hall or a random house party, you are the funniest person in the room. People always have a good time around you and you lighten any mood real quick. Everyone listens to hear what joke you say next. Will we be seeing you perform stand-up comedy at the Maintenance Shop?
If you got mostly C’s: you have an
authoritative presence to you. People respect you instantly and look to you for answers. You care about others but have a “get-sh!t-done” attitude. You maintain a good balance between following your passions while keeping clarity in mind. From a young age, all your teachers told you how great of a leader you are. Are you the next student body president?
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science and member of the League of Women Voters. eminism has come (Note: Catt Hall is centric in waves throughout to its own controversy history and with each new regarding feminism and generational tide comes a new racism which we addressed in concept of what feminism our September 2020 issue) intends to accomplish through protest, legislation Inequalities vary but most and organizations, but the notably include wage gaps, concept remains the same public safety, domestic labour at its core: the belief in and divides, media representation desire for equality between or sexualization, violence/ genders. safety concerns, bodily autonomy rights and more. Everyone’s own conception of what feminism is can “Feminism is not one thing,” greatly differ across the board said Daphne Palisade, an with no one explanation Iowa State junior studying being the same or even English and President of addressing the same goals. the Iota Iota Iota Honors Society which maintains a “I think that feminism is focus on feminist values of about validating women’s different frameworks within experiences and equality, intersectionality, activism and equal rights, but it’s also advocation for marginalized a celebration of women’s groups within the Iowa talents and contributions,” State Community. “[It’s] an said Karen Kedrowski, ideology that actively works director of the Catt Center to subvert the status quo and professor of political structures in the pursuit of
By Loretta McGraw
F
the liberation of all people on the basis of gender, race, class, ability and so on. Any marginalized group that you can think of, it’s about the liberation of those people in whatever capacity that would entail for them.” The over-sexualization of feminine figures is a great cause for concern as it conveys the perspective that women are but a body. This is a part of what prompted the Free The Nipple movement, in hopes to normalize bodies as has been done with the toplessness of men. To date, six states have adopted legislation to remove this double standard. One might even recall controversial figureheads and political celebrities making inappropriate comments and feeling entitled to women’s bodies as the iconic Pussyhat Project rose to fame in 2017. This project came about in
solidarity for women’s rights and in protest against the rhetoric used toward women and minorities. A sea of pink heads, in turn, were witnessed the day after the inauguration of former President Donald Trump, as women throughout the United States rained down on D.C. January 21, 2017. Safety and violence have had a particular explosion in mainstream media among outcry since the release of the 97 percent study conducted by a branch of the United Nations Entity for Gender Equality and Empowerment of Women and the abduction and killing of Sarah Everard in London on March 3, 2021. “Why does the responsibility to stay safe rely on us?,” said Donovan Sandoval, a sophomore at Iowa State studying architecture and president of the Society for
Advancement of Gender Equity (SAGE). “Why are we put in a position where we feel like we have to keep ourselves safe? Why can’t we just exist without having to worry about it? [We need to] educate men on consent.” Secondary institutions are notoriously a hot spot for sexual assaults and despite school policies, reporting methods, requirements by Title IX and even “training” more times than not, the blame is placed on victims rather than assailants. The UK study revealed that only three percent of women aged 18-24 have never experienced any form of sexual harassment or assault while the remaining 97 percent of the surveyed age group had. As with every physical or digital movement produced by women, controversy erupted as males began the #NotAllMen in claims
of irrationality and unfair accusation in which women worldwide responded that whilst not all men are assailants, it’s a majority of women who are survivors of their brother, father, uncle, or friend who has harmed a woman while they stood silent. We saw a very similar reaction with the #MeToo movement erupted in late 2017 where women globally called out their rapists and mixed results followed. The world will continue to see objection and protest from its populace until there is more action taken to instate equal treatment of the sexes, genders, races, classes and all other marginalized or looked down upon communities. The women who make up the movement behind feminism will continue to thrive and refuse to back down until their demands for true equality are achieved.
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Slam Dunk For the first game of the season, the basketball team takes a trip for an away game. Team Captain Leone makes a slam dunk to start the first half (right). Shortly after halftime, a technical foul takes the star player out of the game leaving fans devastated (above).
By Alex Schmidtke
T
he COVID-19 pandemic has taken an insurmountable toll on the travel industry in the past year. Almost nothing looks the same and many travel industry companies have struggled. Prior to the start of the pandemic, the travel industry was one of the most prolific markets in the world. Unfortunately, people have not been able to travel easily in over a year now and this has certainly tanked the industry. From cruises to flights, almost everything has changed. The people that do have the opportunity to travel have a much different experience than before. Between various travel restrictions, six-foot social distance requirements and required masks, it is an entirely new experience to travel. Trevor Walker, an incoming freshman majoring in biosystems engineering at Iowa State recently traveled to Miami, Florida with his family. “For COVID restrictions, people wore masks the entire
time except for eating,” Walker said. Walker said that snacks were still allowed on the plane and that lines for food and boarding were spaced out at the terminal. “During the flight, they were super adamant about having the masks all the way over your nose.”
readily available. It is safe to assume that new technology and innovation will hit the industry within the next year. We should expect some accelerated development and possibly a bigger use of artificial intelligence assistants to help with services such as booking and personalization.
Nathan Rullman, senior studying industrial engineering at University of Wisconsin Madison, drove down to Fort Myers, Florida over winter break.
Another expected trend is that customers will likely be looking for extended visits for vacations and there will be a higher demand for industry flexibility, such as “The traveling aspect was eliminating cancellation and different with traffic, there change fees. The influx of were far less people on the travelers could come before roadways,” Rullman said of the end of the year as more the 22-hour-drive Less people people become vaccinated and a lack of traffic seems to and traveling becomes easier be a trend amongst all travel again. The CDC has stated during the pandemic as less that fully vaccinated people people are vacationing and will not need to be tested traveling. before or after traveling in the United States and will not With all the uncertainties need to quarantine or isolate in today’s day and age, one afterwards. This will be a big thing is for certain: the travel step forward for the industry industry has a lot of changes as things begin to shift back ahead post-pandemic. With to normal. these changes, there are likely to be some immediate trends as the vaccine becomes more
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By Halee Miller
T
wo women, two dogs and one dream that has become a reality.
Dog-Eared Books officially opened to the public on March 8th, 2021. The dog-centric, indie bookstore is located in the historic downtown of Ames. Amanda Lepper joined forces with her old high school classmate, Ellyn Grimm, to reach her dreams of one day opening her own bookstore. Lepper and Grimm reconnected when their daughters were in the same preschool class. Lepper had jokingly mentioned to Grimm that one day she would love to own a bookstore, and Grimm would joke back saying if she ever decided to, she would love to join her. Before long, that joke was a reality and the two were officially business partners. Lepper said that she has always been a “tourist” of bookstores; spending hours in the bookstores of the city she was visiting. She said she loves studying the establishments and what makes them unique.
“I just got tired of living in a town that didn’t have a bookstore,” said Lepper. The two co-owners decided it was time for their dream to take flight. They attended institutes, seminars and did plenty of networking prior to opening to learn as much as they could about owning an independent bookstore. The store was intended to open in the fall of 2020; however, the pandemic delayed that plan. When the store was finally able to open in early March of 2021, it offered every aspect of what the business partners thought made a bookstore great. The two women wanted the store to embody an entire experience with its space and what it entails.
and coffee in-house, Lepper and Grimm hope to host more of this younger demographic. Iowa State Senior studying dietetics, Andrea Peller, visited the store the week of the official opening with a friend. Peller said that the store offered a variety of products but wasn’t too overwhelming. She said the store overall was peaceful and calming to herunlike other establishments closer to campus that tend to be more chaotic and busier. “I will definitely be going back to study in the loft area,” says Peller, “and I don’t even read books!” If you’re looking for your next page-turner or even just a change of scenery, check out Dog-Eared Books the next time you’re in downtown Ames.
The store name, Dog-Eared Books, stems from Lepper’s hobby of competitive dog training. Both owners also dog-ear pages that are meaningful to them in their own books. To drive home the theme, Lepper’s dog Lovey, spends her days basking in the sunshine of the storefront windows. Dog-Eared Books offers a lot more than just a cute name and a dog to pet. There is a loft complete with a fireplace and seating, rentable event space, Instagrammable photo-ops, local baked goods and coffee, journals, puzzles, stickers, cards, Oak Lane candles and of course- an abundance of books in every genre and for every reading level. Must-reads are featured on display and hand-written reviews are left on the shelves of others. “I want it to be a place for reluctant readers to become regular readers.” said Lepper. The new Ames hotspot also serves as a study area for college students. With lots of seating
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By Phoebe Legg
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en’s fashion is not as widely discussed as women’s fashion but is still as influential. Therefore, when analyzing who were men’s fashion icons of the past and what trends are still popular today because of them, we just have to ask ourselves how far back in history are we willing to go? And are we analyzing trends by male icons that just impacted men’s fashion, or also women’s fashion and asking ourselves if fashion ever actually was based on gender or more so a society’s perception of it. Professor Jennifer Gordon, lecturer of fashion history courses within the apparel,
events and hospitality management department at Iowa State, covers topics such as men’s fashion icons and trends that they still influence today. Gordon starts in chronological order, by first naming Louis the XIV of France. “Louis XIV really uplifted French luxury fashion, and was one of the first individuals to directly associate luxury fashion with power and status,” said Gordon. This is something that is still extremely prevalent today. People who dress well are often seen to have more “power,” or status. Louis XIV also was famously known for wearing red heels. In comparison, today, french designer Christian Louboutin is famous for his red heels. Gordon adds that a man named Beau Brummel that was important in Regency England during the 19th century, had a great impact on men’s fashion that still resonates today. “Brummel really started the everlasting classic trend of having individually tailored, and well fitted suits for men,” Gordon said.“He also, through his care for
grooming, showed that men care just as much about their appearances as women do.” Beau Brummell also started the ‘classic look’ in men’s fashion of the dark coat and light colored trousers. The influence that Beau had is still deeply expressed in men’s fashion today, as tailoring fitted suits, dark coats and light pants. Further, being well groomed is still a classic look for men today. Both Gordon and Monica Sundquist, junior majoring in apparel, merchandising and design at Iowa State, identified James Dean as another men’s fashion icon that has trends that are still popular today. “[James Dean] wore the classic leather jacket all the time and was able to dress it up or down with such simplicity,” Sundquist said.“The leather jacket and denim jacket are timeless and never seem to go out of style because of how versatile they are.”
fashion icons that are famous for breaking the rules. Elton John’s style featured more colorful and floral looks. Many of the trends from the 70’s are seen coming back today. “[David Bowie] was a symbol of androgyny, which is becoming more and more important, and broke conventions by his love of glitter, glam, and ziggy stardust,” Gordon said. Both David Bowie and Elton John broke gender stereotypes in fashion, and their example still is prevalent today. For example, a more recent fashion icon is Harry Styles, who also breaks a lot of stereotypes when it comes to fashion, and is seen as both a men’s and women’s fashion icon.
True fashion icons inspire for decades, centuries even. Also, the term “Men’s” fashion icon is not as frequently used and is now typically called masculine fashion or style. Every fashion icon influences Denim, leather, and the white both sexes in some capacity. t-shirt are now staples in both Leather jackets, blue jeans, men’s and women’s fashion. dark coats, and pushing boundaries are here to stay. Elton John and David Bowie are two examples of male 24
By Callie Schaefer
N
othing is better than a night out on the town with your friends, especially in a cute cocktail dress. It’s fun, flirty and fashionable. However, what is the key to finding the perfect cocktail dress for a night out? This question might be difficult to answer for some, but the answer could simply be in the drink you order. Or, vice versa, not sure what to order while out? Try taking a look into your closet.
for Block. After working in Ames at Cellar 626, she spoke on details she’s picked up relating to the connection between drinks and dress.
She discussed that it was almost as if there was an aesthetic to going out and ordering a cocktail. With a society submerged in social media, often, even subconsciously, a drink may be ordered simply to coordinate and compliment. Red wine or a cosmo would likely pair well with a After speaking with Erin Block, a mixologist/bartender form fitting dress, in black, maroon, navy or dark purple. and apparel merchandising Red wine gives off a classy student, it became evident feminine look. that drink orders and wardrobe often reflect each “An espresso martini other. would pair well with a monochromatic and neutral “Fashion is art, and crafting cocktails is art,” Block said. look,” Block said. “The drink is unique and caffeinated, Fashion and crafting cocktails pairing well with some brown tones and leather”. both happen to be hobbies
Furthermore, she talked about fruity drinks like mojitos and moscow mules and how they would pair well with floral patterns, pastel colors and two-piece sets. Both fruity drinks and these clothing options give off preppy and happy feelings. Don’t worry, if you’re a beer or brewery fan, a cute pair of jeans will match up quite nicely. Overall, each drink could be described as having its own personality and will often successfully reflect the consumer. Often more outgoing people, who have a more unique style will try something different and strong, while those who prefer a more simplistic style or attire will decide to drink something like white wine. “People who are not very adventurous don’t really like to try anything new, and stick to what they are
Spring Fling Success!
This year’s spring formal was the biggest yet---the whole student body attended! All 17 students had a fun night of dancing and photos. used to. Maybe taking some time to study yourself could encourage you to be spontaneous and try something different,” said Block. So next time you decide to go out on the town and are unsure of what to order, try taking a look in the mirror and you will likely enjoy something that pairs up with your outfit. And if you are feeling stuck, feel free to ask your bartender for guidance. On the other hand, if you are feeling unsure of what to wear on a Friday night, try considering what your go-to drink is. If it’s a vodka cranberry or a cosmo, try wearing pink or red tonesyou might just come up with the perfect outfit.
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By Lauren Humphreys
and flowing silhouettes, partygoers who related to diso culture opted for sequins, sparkly textures and tight fits. Through the completely different style of music played at Studio 54 contrasted with that of Woodstock, it is evident how their unique ambiance affected nightlife fashion throughout the ‘70s.
‘90s party scene, a new style of nightlife dressing emerged from the culturally lthough party outfits of reflective music of this time different time periods period. The minimalist style follow different styles and that evolved through the silhouettes, they all have cultural impact of music one thing in common: they created trends of bulky, represent what made people baggy silhouettes and darker confident and ready to cut color palettes. Alternative loose. The nightlife fashion music and the party culture of each decade is reflective surrounding it in the ‘90s of cultural and societal impacted fashion through trends that impacted people’s Throughout the ‘80s, the powerful, overabundant the emergence of sneaker lifestyles, comparatively to and streetwear culture. music trends within the time culture fueled by decadedefining taglines like “greed These new forms of fashion period. Because you can’t is good” created a party expression created a more have a party without music, culture full of glamour casual, laid back nightlife these two aspects of culture and excess. This, in return, aesthetic not seen in previous are intertwined directly impacted party looks within decades, bridging the divide impacting one another. This between day and night looks. entanglement between music this time period as people began indulging in more This shift towards casual and fashion has and will eccentric clothing. This dressing also created an continue to define aesthetics resulted in more structured evolution among high fashion recognizable to specific silhouettes, bright, vivid brands making the switch decades. colors and superfluity styling. to including more casual Party looks of the ‘80s collections. In the ‘70s, there was an embodied broad cultural obvious split among music trends directly related to With the rise of Internet relating to aesthetics music of the time period. culture in the 2000’s, party characterized by hippie Prime examples of the party fashion started to become and disco movements. This culture and its impact on more eclectic by taking directly impacted party inspiration from past culture and the fashion trends fashion are seen through music icons that evolved nightlife culture trends that surrounded it. Those throughout the ‘80s such as and implementing them who resonated with the Madonna and Elton John, into a technology driven, rock anthems of the hippie whose music represents the recognizable Y2K look. This movement held aesthetics nightlife aesthetic true to eclectic style allowed for that were a polar opposite the outfits worn during this past trends to evolve into to the disco movement that decade. subcultures such as boho, was on the rise. While those cyberpunk and futurism. who followed bohemian As the grunge and rap This style within the 2000’s trends wore natural colors can be compared to the and patterns as well as longer movements took over the 28
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music of the time because it was eclectic in itself. During this time, rock, rap, pop and all other genres of music became mainstream, further contributing to the extensive aesthetic of the 2000s. Today, as we have more access to inspiration from the past than ever before, we still follow an eclectic style of party dressing that is constantly evolving with technology. In our current party culture, when you go out you will find people implementing trends from the ‘70s, ‘80s, ‘90s and early 2000’s into a holistic look. Our society’s new interconnectedness granted by the evolution of social media has also created a faster cycle of party trends that are constantly shifting. Through our access to the past and potential for the future, party trends within our current decade have followed an innovative path.
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By Emerson Latham
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nly being a couple of months into 2021, we have seen so many styles claim their trending garments. Thanks to fashion shows and celebrities across the globe, we have seen trends form from every genre of fashion. Here is 2021’s best of the best:
In case you missed all the charming photos her husband posts of her on his social media, this is how Hailey Bieber has clearly defined For the artistic soul that is not afraid to experiment with 2021’s business casual look. You can catch Bieber bold colors and outrageous patterns, 2021 has developed sporting an oversized blazer with a tiny top underneath. a style for you. Pairing a graphic tee with a fitted long Matching sets are also a popular look right now, most sleeve undershirt and a pair being neutral or pastel in of distressed mom jeans is the epitome of the artsy look. color. Bieber doesn’t miss a beat and finishes the look off Throw your hair into low messy bun pigtails and you’ve with her hair slicked back into got yourself a contemporary, a bun or ponytail without a flyaway to be seen. yet crafty look.
The “20-Year Rule” refers to the cycle of trends. What is popular now will circle back around and be popular again in 20 years, give or take a few years. This is very prevalent now with ‘90s fashion. Thrift shops used to be a place solely for lower-income families to have access to inexpensive, slightly used clothes, appliances, home decor and more. Nowadays, people from all economic backgrounds search up and down the aisles of thrift stores to complete their vintage, retro wardrobe. Thrifting has become quite a popular verb in many people’s vocabulary. From widelegged, high-waisted pants to hobo bags and shoulder purses, the ’90s are coming full circle.
Think Blair Waldorf from “Gossip Girl” or Spencer Hastings from “Pretty Little Liars”, but make it 2021. Modest is hottest when it comes to this year’s classy yet chic look. Undershirts have taken off in the clothing world this year, whether it be a mock neck under a plaid cami dress or a collared shirt under a sweater vest. When it is time to pick a pair of bottoms for an outfit, someone with a preppy style will go for a pleated skirt or a comfortable tennis skirt for a more casual look.
It seemed to have started over quarantine when the Kardashians somehow managed to make every lazy college student’s go-to attire a trending style. Sweat sets have transformed from looking like you accidentally slept through your alarm and had to throw the nearest clothes on before running out the door to something that can be worn to almost any function without people second-guessing how long ago you woke up. Color coordination is also key in styling your athleisure fit. Brands are selling matching sweatsuits to give that monotone, clean look. Do not forget to snag your Hydro Flask and AirPods on the way out the door.
Beauty Superlatives By Jess Mouw
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s the light at the end of a tumultuous era in history begins to emerge, we begin to reflect on the beauty products that got us through it all. Many people’s makeup habits pivoted sharply as we traded glittery nights out, cladden with full coverage foundation and dramatic contour, to Saturday nights spent parked in front of the TV with a face mask on, debating whether or not we really had to change out of our pajamas for tomorrow’s zoom call. While at first glance, it may feel like beauty took a back seat during the pandemic, in actuality this era
dramatically changed our relationship with personal beauty. We were pushed to embrace our natural beauty, prioritize our skin and curate more minimalistic routines. Makeup also became a creative outlet rather than a redundant daily routine, allowing for many of us to tap into our inner artist. More so than ever, personal beauty became personal; we did our makeup for us, not others. As we begin to sprawl back out into the world, we reflect on what products were standouts during this era. These are the class of 2020-21 beauty superlatives:
Most Reliable: Mascara Whether you were looking to brighten your eyes after a long night of trying to figure out how on earth you were going to finish all of your online assignments, or simply wanting to feel somewhat put together as you baked your third loaf of banana bread of the week, mascara was always there. This tried and true product was also a mask-friendly staple, making it easy to incorporate into any everyday routine. Periodically, certain mascaras would go viral on TikTok such as the affordable favorite, Maybelline Sky High, and the elongating, Thrive Liquid Eyelash Extension, causing many to discover reliable lash staples.
Most Trendy: Brow Gel Gone are the days of carefully constructed blocky brows, covered in pomade and defined down to the last brush stroke. As brow appointments became few and far between, the beauty world embraced the look of fluffy, natural brows achieved by brow gels. This fun natural look lets brows take center stage on the face, with products like Glossier’s Boy Brow and Benefit’s Gimme Brow forging a prominent place in the routines of many.
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Most Genuine: Skincare Perhaps one of the biggest standouts in beauty during COVID-19 wasn’t even a beauty product at all.Many embraced the moisturized, healthy, bare faces as the au natural look was suddenly gracing all of our feeds. While stuck at home, people took time to prioritize their skin as the voices of dermatologists and skincare experts became more popular on TikTok. Affordable, scientifically-formulated skincare brands like the Ordinary and the Inkey List flew off shelves as people sought to curate a healthy, natural glow. Now equipped with knowledge like how to protect your moisture barrier and the importance of sunscreen, newfound skincare junkies feel confident enough to make bearing the bare-faced look a common occurrence, looking glowy and radiant in the process.
Most Artistic: Bold Shadows While stuck inside, many of us were given time to explore our creative sides, utilizing bright and bold hues like blues and greens for fun looks. Bright eye looks dominated TikTok and Instagram as people honed their makeup skills, confidence in tow. Beauty became more playful and experimentative, encouraging people to tap into their inner makeup artist and create new looks just for the sake of having fun.
Most Versatile: Lipstick When masks covered our mouths, putting on lip products felt futile and lipstick began to collect dust on the shelves of many. However, through a little creativity, lipstick was able to bounce back into beauty routines as many discovered that it can be used as an alternative to cream blush. With just a few dots across the cheeks and the nose, lipsticks were still able to provide their signature pop of color to the face even as people masked up.
This class of products had a profound impact on beauty lovers, and their impact will indubitably trickle into the post-Coronavirus world with a welcome appreciation. 38
By Kelly Snawerdt
T
rends will always come and go, but lately the newest popular styles have helped many people come to terms with and feel confident about past insecurities. Curly and textured hair--two styles that used to be a source of insecurity-- are now an appreciated trait in the media. Additionally, features like freckles and aspects that are unique in comparison to past trends are gaining traction. With the rise in popularity of appreciating natural hairstyles, curly hair sits at the forefront of this new shift. Sarah Poyer, a junior at Iowa State University studying women and gender studies, said that she really started appreciating her naturally curly hair when she noticed the people around her embracing their curls as well. “From 3rd to 8th grade, I loved having my hair stick straight because I was insecure about my curls,” Poyer said. “And I think around sophomore year of high school I got comfortable with my natural curls. I missed out on getting to love my hair for so long that now I’m making up for it.”
It is also important to note the amazing effect this celebration of curly hair has for younger generations. Growing up with features that are not seen on many popular stars or in the media can certainly affect how a young person views themselves in relation to others. This can even be damaging because of the barrier it creates between people that don’t all look alike. “It’s neat that these traits are trends now because I think it’s good for young people with those features and [those] dealing with insecurities to see that they are special,” Poyer said. All over Pinterest boards and popular apps like Instagram and TikTok, we can see an upward trend in these characteristics along with an encouragement of more diversity in general for traits that used to be seen as flaws or imperfections. Mia Charlson, a junior in psychology at Iowa State University said that when she was growing up, hairstylists would comment about how her hair would look
much nicer straight. This contributed to an insecurity surrounding her freckles because she saw them as flaws. “I’ve always felt insecure about my freckles because they weren’t ‘cute’ speckles all over my nose but I saw them as big moles on my face, and the current trends have been very empowering for me because people are drawing fake freckles and mine are organic,” Charlson said. “My hair has never been complemented until textured and curly hair became a trend.” She now loves her hair and freckles because it is different from most looks that she encounters and she feels good about standing out in a crowd. It is important to recognize beauty in all forms because trends will always affect how people perceive themselves. Freckles and curly, textured hair are only the beginning of a new age where unique style is accepted and encouraged as a necessary form of expression.
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Editors in Chief Ella Bream Izacc Quisling Olivia Fuegen
Trend Online Directors
Gabriel Greco...................................Photography Gabriella Saholt..........................Graphic Design Gabrielle Brainard.....................................Styling Kaelyn Wright............................................Styling
Editorial Directors
Sierra Hoeger................Online Monthly Editor Julia Meehan......................................Copy Editor Clarissa Merschman ..................Fashion Editor Kendra Esau..................................Fashion Editor Averi Baudler..................................Beauty Editor Hannah Scott...............................Lifestyle Editor Zack Brown..................................Lifestyle Editor
Committee Members
Alex Schmidtke........................................Editorial Ashley Boun.................................................Online Avery Staker.................................................Online Caleb Coronado........................................Editorial Callie Schaefer..........................................Editorial Emerson Latham.....................................Editorial Halee Miller..............................................Editorial Jess Mouw.................................................Editorial Kaitlyn Arnold.........................................Editorial Kaylei Fear................................................Editorial Kelly Snawerdt.........................................Editorial Lauren Humphreys.................................Editorial Loretta McGraw......................................Editorial Molly Blanco................................................Online Phoebe Legg.............................................Editorial Riyan Clement.............................................Online Rylee VanCleave..........................................Online Will Donaghy...............................................Online
Models
Chanel Spear Drew Hafner Kelyin Chng Lauren Krueger Leone Gichure Lorenzon Melone Maya Walker Natalie France Pearly Das Will Donaghy
Clothing and Accesories
All items thrifted, or director and committee owned
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