T R E N D online
CONTENTS.
FASHION 04
TRADITIONAL WEAR AROUND
THE WORLD
06 CHINESE STREET FASHION 08 THE FUTURE OF RUNWAY
SHOWS
BEAUTY 12
THE CULTURAL IMPORTANCE AND APPRECIATION OF HENNA TATTOOS
14
HOW INTERNATIONAL BEAUTY
CAN SPICE UP YOUR ROUTINE 16 SMALL BUSINESSES TO
SUPPORT THIS HOLIDAY SEASON
LIFESTYLE 20
THE CITY THAT NEVER SLEEPS
LAYS TO REST
22
CLIMATE CONUNDRUM
TFM FASHION 26
THE IMPACT OF CULTURAL
INSPIRATION ON DESIGNERS
28
BLAZE BEST: A FASHION DESIGNER PERSEVERING
THROUGH THE COVID-19 PANDEMIC
TFM LIFESTYLE 32
CONTRASTING CULTURES:
ADAPTING AND ADJUSTING
FASH GRAPHIC DESIGN by Maria Epperly TREND magazine’s graphic design team consists of five executive members who love bringing an idea to life. Jordan Stewart, Lindsay Castleman work together to create an artistic design that embodies the ideas and creativity of TREND magazine. The the magazine as well as on merchandise such as t-shirts, hoodies and stickers.
The team values communication and believes it’s one of the most important parts of putting the magazine together. Especiall they always make sure to contact each other, talk about goals and discuss how they can be as successful as possible.
This semester, the team is working on putting together and designing the theme of “Culture Shock.” To do this, they created and designs that they felt embodied this theme the best. The style guide helps the TREND magazine committees put togethe economic and social aspects of culture shock in a cohesive manner The graphic design team works with the photographers by vision. Emily said she felt the design for the magazine was “zany,” and humanistic, emphasizing statement pieces such as bold
The idea was to balance a natural or organic look with an asymmetrical and structured look. The team’s goal is to make sure r Even though they’re allowed to have their creative control, they want the magazine to have a cohesive look. And though desi fun doing it.
“My favorite part of the entire process is being able to give people an inside look into what all the teams do because the grap Fuller said.
HION Najla Evans, Emily Fuller, Tyler Thomasson and graphic design team works on the overall design of
ly with COVID-19, communication can be difficult, but
a style guide that put together all the concepts, styles er looks and designs that truly symbolize the political, y helping them go through pictures to understand the d colors and layered images.
readers can’t tell the difference between their work. igning a magazine is a lot of work, they always have
phic design team sees all the behind the scenes work,�
TRADITIONAL WEAR AROUND THE WORLD BY JILLIAN GABBY
What we wear identifies us as individuals, telling of our individual aesthetic. On the other hand, it can be a marker of one’s identity within a group, speaking to social customs and traditions. The traditional wear of cultures is the polar opposite of fashion fads. These powerful modes of expression have been around for centuries and continue to shape groups of people today. Traditional clothing marks an individual’s culture and the group as a whole. There is so much to explore in the realm of traditional wear. Here are just a few of the many beautiful pieces of clothing from three different cultures. Clothing in Africa varies from country to country. Examples include brightly colored textiles, beading and jewelry and embroidered robes. One special piece of adornment is the headscarf, which originated in sub-Saharan Africa. The headscarf serves a multitude of functions, from protecting the hair and scalp from the sun to indicating marital status, social status and wealth. The different prints and colors of the fabric serve to demonstrate these statuses. The headscarf became a beautiful symbol of identity and empowerment in the midst of colonization, laws were put in place to force Africans to conform to European standards. African women continued to don head scarfs and thus they became a physical representation of the refusal to conform. The Sari is a traditional draped garment worn in India. One of its unique features is the fact that it is unstitched. It can be draped in over a hundred different ways and these different folds are based on geography, context and function. Pallavi Santhosh, junior majoring in electrical engineering, first wore a Sari in high school when attending a wedding. Santhosh explains that the Sari isn’t a costume, it isn’t something worn solely for traditional events. “Think of it less like a type of clothing, it’s more like a dress. People wear them every single day. There are also more elegant ones for special occasions,” said Santhosh. People often misconstrue traditional wear as being something worn solely for a traditional ritual or event, but oftentimes this is not the case. For many people
People often misconstrue traditional wear as being something worn solely for a traditional ritual or event, but oftentimes this is not the case. ore Chinese traditional wear, not to be confused with the Japanese kimono, is quite diverse in its expression. There are many forms and articles of clothing much like African traditional wear. Esther Wang, sophomore majoring in finance, explains the variety of Chinese traditional wear. “My country’s traditional clothing is various depending on different dynasties. I think the most popular ones are Hanfu and Qipao,” said Wang. The popularity of these specific types may be due to the fact that a large majority of the Chinese people are of Han ethnicity. The Hanfu is the oldest traditional Chinese clothing, dating back 4,000 years. Legend says that this style came about when Huangdi’s consort Leiziu made cloth with silk after a silkworm fell into her tea. It consists of a shirt or robe on top and a pleated skirt on the bottom. Qipao, also called Cheongsam, came from the Manchu women’s changpao, which means ‘long gown’. It began as a loose-fitting gown but has transformed into being body-hugging in the present day. Chinese traditional clothing is worn in just about every aspect of life, depending on preference. Wearing traditional clothing at all is a personal choice, one Wang foregoes for now. “Some people may wear traditional wear as everyday wear - the real traditional ones, or just the modernized cloth,” Wang said. “When friends hang out they may wear it as streetwear too.” For Wang, traditional clothing expresses one’s style and is a ‘rule of cloth’. “It shows how people wear and live in their generation,” said Wang, “And I do like these styles.” No matter the country, traditional dress is a source of identity, history, expression and pride and that is a reason to celebrate.
Marissa Ren, student at Emory University in Atlanta, who runs the TikTok account @marstruck with 1.5 million followers, gives insight into the Chinese streetwear trends of the moment. Ren grew to fame through her compilations of stylish outfits worn in China. After selecting her favorite looks which are recorded by different videographers all over China, Ren adds in powerful music and makes the videos play in slow motion. “Social media definitely plays a large role in the fast-paced spread of streetwear in China,” said Ren. “Many people dress up and walk the streets in hopes of being filmed by street videographers and uploaded onto their social media pages after.” Chinese streetwear is heavily influenced by street fashion in surrounding East Asian countries like Japan and South Korea. Western street fashion has also had major influences thanks to the Internet and social media. Ren described the looks most seen as modern, futuristic and captivating. Lots of designer pieces are common as well. “There is a very large variety of Chinese streetwear. It ranges from simple, edgy looks to cultural, traditional pieces with a modern twist,” said Ren. “I’d say the most identifying feature is the people who wear them. They rock them with such confidence and attitude.” Xinyi Zhao, a sophomore in management is from Xi’an, China, and has seen Chinese fashion trends in action her whole life. “People are not constrained to wear clothes labeled as “popular” but what they want to wear,” said Zhao. “Some will also wear traditional Chinese clothes.” Zhao gets her personal fashion inspiration from street photos, TikTok and celebrities. She loves dressing up and putting together ensembles. Ren on the other hand mainly wears athleisure on the daily, choosing to draw less attention to herself. Chinese streetwear is all about experimentation, so if you want to rock the look, put on your favorite monochromatic outfit and add some heels or unique jewelry. The most important thing is to exert yourself, so wear what makes you confident and strut your stuff.
BY LAUREN GABBY
CHINESE STREET FASHION
Tiktok is arguably one of the most influential platforms for teenagers to young adults that exists today. The app gives anyone the possibility to become famous and allows like-minded people to find each other and connect through their content. Trends are always coming and going, making room for the next big thing. Chinese streetwear is one of the current trends in the fashion realm.
THE FUTURE OF RUNWAY SHOWS BY MARIA EPPERLY
Runway shows have been a staple in the fashion industry for centuries. They stand as an effective way for designers to showcase their newest pieces for a live audience. However, with COVID-19 affecting the way we do everything, fashion weeks getting canceled or turning to virtual platforms and designers are pushing back release dates, with many beginning to wonder if runway shows will ever be the same. “I think one of the things COVID-19 has done is make us question the way we do things,” said Megan Romans, graduate student majoring in apparel, events and hospitality management. Romans, along with many other fashion experts, believes runway shows will stay virtual after the pandemic dissipates. Designers have already begun to consider the perks of going all-virtual in the future. Romans does a lot of research into sustainability in the fashion industry, adding that events such as Fashion Week and fashion shows “are so incredibly unsustainable.” Virtual fashion shows are more sustainable for the environment by preventing waste and carbon emissions, therefore reducing the carbon footprint of the fashion industry. As many fashion companies are striving toward becoming more environmentally friendly, this is an appealing opportunity. Making the transition to virtual runway shows will also be a cheaper option because companies will not have to pay for certain venues, plane tickets and celebrity appearances or sponsorships. Additionally, this will allow the shows to be accessible to a far greater audience than before, which would be beneficial for both designers and consumers. Live streaming runway shows would give more people the opportunity to witness fashion in a way they never have before, even if it is from the comfort of their own home. Although there are many positive aspects of virtual runway shows, some are hesitant to give up the traditional ways of the fashion industry; “COVID-19 has made us question tradition and what we consider to be traditional,” said Romans. Virtual fashion shows can be considered underwhelming in certain aspects because it’s much more exciting to be able to see the elaborate pieces of clothing in person. Romans made the comment, “We like to see and feel things physically in front of us,” and because of that, seeing the clothing online might not have the same appeal. However, she also pointed out that it would only really be underwhelming to those who have already been able to experience fashion shows in-person. Additionally, designers have to consider whether or not people even care about fashion right now in the social and political climate of the world. Those that would normally be purchasing clothing from these companies aren’t buying anything because there’s nowhere to go. Many designers have chosen to push back their seasonal clothing lines or even put the whole collection on pause. Though the fashion industry is facing many challenges at this time, designers are working towards effective solutions in order to keep successfully producing original clothing for fashion lovers.
BEA
TREND magazine’s Makeup team contributes to every photoshoot within the mag and committee members. Through the use of makeup, the directors hope to break bo
Jesse Howard, Xinyi Zhao and Andrea Thompson are the ones who bring beauty to lif involved with each photo shoot, the makeup team is heavily relied on. The directors
Each makeup look created by one of the artists will affect the readers and change makeup,” said Howard. All three artists lov
“In general, makeup is really big right now,” Thompson said. “It has not been big. B everybody feels comfortable expressing themselves with makeup and that is cool. S
UTY MAKEUP TEAM by Kaylei Fear
gazine, by producing different makeup looks to coincide with committee photoshoots and themes, guided by directors oundaries and stereotypes. Letting their creativity and passion for making others feel beautiful, they shine throughout the magazine. fe and breakthrough societal standards with their looks, inspired by what is going on in the world today. Due to being s come to these confident they will create and execute the perfect makeup look. This is the first print magazine where students have executed the makeup, making this the most collaborative and intimate issue to date. “I am just very happy and glad to work on this makeup team,” said Zhao.
e their opinions on what it means to wear makeup. “I think it is cool, the impact the readers will have when seeing the ve bringing the director’s visions come true in the looks they create to impact the future of makeup and TREND itself.
But right now in the media, makeup is so prominent and is becoming such a big thing for male, female, non-binary and So it is just good timing for that shift in the magazine for the makeup looks to become more, it is representative of the world right now and how people are feeling more confident in expressing themselves.”
THE CULTURAL IMPORTANCE AND APPRECIATION OF HENNA TATTOOS BY EMERSON LATHAM
Henna tattoos are a painless and temporary alternative to real tattoos and are becoming more popular in Western culture as celebrities and influencers are sporting the designs. However, some wearers of henna tattoos do not realize their deep cultural and religious background. The tradition of henna tattoos has been around for thousands of years. It originated in Egypt and was brought to India by the Mughals said graduate student in apparel, events and hospitality management Archana Edmond. Henna is known by different names in different parts of the world. For example, “henna” is the Arabic term and “mehndi” is the Indian term. It can also be said henna (the plant used to make the concoction) is used to create the mehndi (the design). “The henna artists put the mixture in the cone and pipe it onto our skin, usually on hands or feet. It leaves a stain after letting it dry for a few hours,” said Priyanka Kadaganchi, senior studying computer engineering and president of the Iowa State Indian Students’ Association. “The final color is reddish and it darkens due to oxidation.” The basic design includes a circle on the front of the hand and the fingers completely covered; however, Edmond said in the Muslim culture, you will see more decorative and complex designs. “It is typically applied during weddings for Hindu or Muslim brides. We have a whole event on this known as henna or mehndi party in which women dance, sing and artists apply mehndi on the bride and others” said Kadaganchi. “This is usually done for aesthetics, but there’s a saying that the darker the henna, the better the marriage and more love will develop between the bride and groom.” Edmond said the tattoos get so intricate and the artist will put the groom’s name on the bride’s hand and it is like a game where the wedding is at a standstill until the groom can find his name. Sondoss Elnegahy, graduate student in English and vice president of the Iowa State Egyptian Students Association, said Muslim women apply henna tattoos as a part of a biannual celebration called Eid Al Fitr which is also known as “Festival of Breaking the Fast.” This takes place after Ramadan and Hajj. “[Henna] has also been used for dying hair for men and women. It’s been used also for herbal medications,” said Elnegahy. Edmond, Kadaganchi and Elnegahy all agree it is OK to use henna in a decorative fashion instead of a religious or cultural way as long as the user educates themself and gives credit where it belongs. “I honestly get happy when I see other people who have henna tattoos on their hands as I want to know how they know about it and their incentive to get it,” said Kadaganchi. “If they don’t know much about it, I am always happy to educate.”
HOW INTERNATIONAL BEAUTY CAN SPICE UP YOUR ROUTINE Beauty is a universal language; cultivating a routine that makes one feel beautiful, confident, and prepared to take on the world is something that holds value in nearly every culture. The world of beauty is abundant, and drawing inspiration from trends that transcend geographic boundaries could be just what you need to rejuvenate your routine. Taking just a little time to relax and pamper yourself can make all the difference in your daily routine and leave you feeling beautiful inside and out. The Chinese regimen of Gua Sha is the perfect way to infuse a little self-care into your day. By massaging a smooth stone tool into the face and neck, you can promote good circulation, stimulate the lymphatic system and help you relax as you take time to massage your face. Herbivore Botanicals is one brand that offers Gua Sha tools which are internationally accessible and easy to use. “As a busy college student, we imagine it can be difficult to find time to fit self-care into your routine.” said Andrea Lim, the customer experience coordinator for Herbivore, “Consistent use of facial tools over time will maximize their benefits, encouraging your complexion to plump and glow in all the right places while resisting the effects of aging. I like to Gua Sha before bed, as the repetition of the movements can be quite relaxing and help me to wind down for the evening.”
If your skin needs a little extra love this winter, the rejuvenating properties of African Black Soap may be beneficial to you. This soap, made from all natural African plantbased resources, can be used to heal problem skin and give the skin a natural glow. Not only will this product inspire positive change in your personal routine, but it can also inspire positive change in the world when purchased from brands with the mission to empower. Alaffia is one brand that ethically sources their soap, promoting gender equality and diminishing poverty being the heart of their mission.
“Alaffia’s Authentic African Black Soap All-In-One is the perfect utilitarian product for college students on a budget who are also trying to reduce waste in their daily lives and support missionbased brands.” said Lanaia Edwards, Alaffia’s V.P. of Global Marketing “For use on face, body, hair and shaving, it’s a clean blend of handcrafted fair trade ingredients from our Alaffia Village Women’s Co-op in Togo, West Africa.” Hair and skin feeling dry and dull? Pure argan oil, a beauty staple from Morocco, could be beneficial to you. Argan oil, a multipurpose oil rich with vitamin E and essential fatty acid, can rejuvenate your beauty routine through a variety of methods. “When the squalene present in the oil is absorbed directly into the skin, it supplements the natural moisturisers that your skin produces making it soft and reducing wrinkle formation as well as acne scars.” said a representative from Moroccan Glow, a beauty brand that centers all of their products around this ingredient “It can be used in the morning and evening on hair, skin and body.” Exploring regiments from around the world may not only leave you feeling and looking beautiful, but giving international beauty products and practices a shot is a wonderful way to expand your horizons and think outside of your cultural comfort zone.
Story By Jessica Mouw
lovers and fashion enthusiasts alike can find SMALL BUSINESSES TO Vintage something they like at Vintage Royalty. SUPPORT For those interested in unique, statement earrings, check out Vintage Royalty’s “The Michelle,” “The Cher” and “The THIS HOLIDAY SEASON Rosie.”
By EMILY UITERMARKT
Everyone loves finding new places to shop that offer unique products. Supporting small businesses offering one-of-a-kind products is even more important this holiday season due to the pandemic’s impact on the economy. According to estimates from the Federal Reserve Bank in St Louis, more than 10 million Americans have lost their jobs during the pandemic, and the unemployment rate may reach 32 percent. Now more than ever, businesses all over the country need our support. Ranging from jewelry to homemade soap and natural skin care products, small businesses can be found on Instagram, Facebook, Twitter or Etsy with a quick keyword search. Here are just a few of the many businesses you can support while shopping small this holiday season. Rooted Earth (https://rootedearth.com/) Rooted Earth is a small business that offers herbal skin care such as slaves, perfume oils, hair products, face masks, face toners and more. They also make apothecary items which include tinctures and tonics. This business is owned by Sara Tryzelaar. “I started Rooted Earth to share my love of herbs and truly natural skin care with as many people as possible” said Tryzelaar. Tryzelaar grows her own herbs on a farm using sustainable practices, and her team handcrafts each item in small batches. Every product is created, bottled, and labeled by the employees with lots of “love and care”. If you are interested in spa nights with friends or family, the Flower Petal Clay Mask, Lavender and Chamomile face toner and softening face steams are all great gift ideas. Vintage Royalty (https://www.thevintageroyalty.com/ holiday-1) Vintage Royalty is a Black-owned jewelry-focused business that is in the midst of transitioning into a lifestyle brand. Vintage Royalty produces vintage inspired earrings out of modern materials. Most of the jewelry is made of acrylic, brass and vintage findings. Meena Osei-Kuffour turned a passion of hers into a business. “I think I created the jewelry as a creative outlet for myself and to keep my energy up,” said Osei-Kuffour.
APCAD Handmade Soap (https://www.etsy.com/shop/ APCADHandmade) APCAD Handmade Soap is a Black-owned small business run by April Harris(really need a last name here) who creates natural soaps. [last name’s] business came to be when she finally grew tired of using products containing chemicals on both her children’s and her own skin. The products she makes will aid in healing eczema, dryness and large pores. Harris also makes products for those seeking help with anti-aging, inflammation and oily skin struggles. APCAD offers soaps, body wash and body butters. “My business started off as a hobby,” Harris said. “I just began making soap for myself and my family and I fell in love with crafting. I enjoyed learning about the benefits of natural skin care and products and began experimenting and sharing with others,” APCAD stands for authentic persistence, creativity and determination, which defines who Harris is as a single mother and shows her children that nothing is impossible. Some great gift ideas from APCAD are the Lemongrass Homemade Coconut Oil Soap Bar, the Natural Skin Care Spa Bundle Box and the Relaxing Lavender Eye Pillow. Support small business this holiday season. Check out these businesses and more to find fun and creative gift ideas. More diverse businesses to support include Juvia’s Place, a makeup brand inspired by the vibrancy of Africa. One/ Size by Patrick Star offers makeup for everyone and is 100 percent vegan. Golde, an independent, Brooklyn-born brand, offers superfood health and beauty for everyone. Last but not least, Esker Beauty offers products for the skin below the neck and have created clean essential oils that are powerful and effective while still safe for the skin.
CONTENT CREATION by Clarissa Merschman
Technology is a huge part of people’s everyday lives, especially in 2020. The Content Creation team is using curr inspired graphics that feature retro phones and computer edits within posts to reference the role of technology i
The Content Creation team draws inspiration from the style guide that the designers gave them at the beginning of bright colors like orange and purple and specific fonts, along with the general idea of culture shock.
In addition to the style guide, the creators search for ideas on Pinterest and in other magazines, such as Vogue. T come across and get to make them their own by adapting them to the style they want to convey for TREND’s so
They also pull inspiration from specific individuals through collaborations on Instagram. They spotlight specific m them inspiration for good content. This has allowed viewers to see some of the people behind the scenes of the they do, but why they are inspired to do it.
The Content Creation directors, Cinestie Olson, Grace Erickson and Maddie Fischer are looking to grab the attent through the specific styling of their graphics. Rather than just posting content that people can like and move on ing to make posts that viewers can engage and interact with.
They are also faced with the challenge of growing their following on TREND’s social media accounts. They partne boutique in Ames and hosted a giveaway, a fairly new tactic for TREND magazine. The giveaway was an utter su lowing by 300 users.
rent circumstances to design technology in people’s lives today.
g of the semester. It emphasizes elements
They pull inspiration and ideas that they ocial media postings.
members of the TREND in posts that give magazine and understand not only what
tion of viewers and promote the magazine from, the content creation team is work-
ered with the owner of Portobello Road, a uccess and grew TREND’s Instagram fol-
THE CITY THAT NEVER SLEEPS LAYS TO REST BY CLARISSA MERSCHMAN
The infrastructure of New York has experienced big changes due to its density of people since COVID-19 reached the United States in March.
“It was a problem for awhile where cars were hitting the patios sometimes because the streets were blocked,” said Knutzen.
New York’s response to Covid is a stark contrast to what sales and merchandising assistant Sarah Paul experienced while being in the Midwest. She moved to New York on October 1st and has had to adapt to the more rigid rules New York has in place compared to her hometown in Minnesota.
Because people cannot congregate inside, the parks in New York have been more populous. . Knutzen and his friends will meet at the park to be safe. Now that more regulations have been set in place, people are flocking to open-aired areas in order to spend time with one another.
The state currently has a quarantine on travel, meaning that if people fly to New York from a list of 35 states, they have to quarantine for three days upon arrival, then they have to test negative. Before a person is allowed to fly to New York in the first place, they also have to test negative for the virus three days prior to their flight. This meant that Paul and her roommate could not have anyone help them move into their apartment. Everyone has to keep a mask on at all times, even walking outside. When Paul leaves her apartment for work in the morning her mask does not come off at all during the day, it is only removed when she is at home. “Honestly I thought it was going to be a dead zone here. It was better than I expected it to be here, but I’m not surprised by how tame it is here,” said Paul. Skyler Knutzen, a freelance videographer and photographer in New York has recently returned to New York after having to leave due to his underlying health conditions. “New York now looks like a lot of patios in streets,” said Knutzen. “They literally just constructed these patios and they would bleed into the street and into the bike paths.” There is no indoor seating at restaurants in New York, so businesses have had to improvise by creating seating in spaces that don’t accommodate large amounts of people. Even if a person is sitting outside at a restaurant, they have to have their temperature taken and their phone number recorded.
“In the height of the virus it was a ghost town,” said Knutzen. “I was working on a film and we had to drive through Times Square and there legitimately was like 15 people there.” New York plans to close all businesses by 10 p.m. on weekdays and weekends for the winter season.Currently on weekends, businesses close at 11 p.m. rather than 10 p.m. This is a huge difference from New York’s typical “city that never sleeps” reputation where businesses typically close around 3 a.m.
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mate change is something that is impacting us all now,” said Iowa tal Council Communications Director den. “I have two young children and about what their future will look like. nge to me personally is about the r my future and my children’s future. bout where we live, the resources that able to us and how we all function as a society and what things will look wn the road.”
ntergovernmental Panel on Climate nge concluded that the majority of e planet’s warming since 1951 has een directly due to human activities. One of the greatest impacts of climate change seen globally is the lack of availability of freshwater leading to salinization and desertification of agricultural land and further inadequate access to water safe for consumption. Projected sea-levels are rising primarily from the extent of sea ice and permafrost which will disproportionately affect low-lying coastal areas in which some of the largest populations reside or own property. Perhaps more dramatically the impact of climate change will be the increase in natural disasters.
ust think about the large impact of ngs we’ve seen here in Iowa in the last years,” said Belden. “Major flooding the Missouri River and Southwest illions of dollars in damage, the We’re seeing enormous amounts of ding to be poured back into the system these impacts and that affects people.”
walana is employed as the recycling events coordinator of the facilities d management at Iowa State and a the organization Climate Reality. Much ation and career pursuits originated of his family surviving severe and loodings. The floods in Nigeria hundreds of thousands of acres, taking hundreds and displacing no fewer than people according
to the National Emergency Management Agency. The International Union for Conservation of Nature attributes air and water pollution, loss of biodiversity, deforestation, watershed degradation and soil erosion, conversion of wetlands and loss of coastal habitats including mangroves, seagrasses and coral reefs as some of the leading complications in Asia. Research conducted by the Carbon Trust found that China is the world’s largest greenhouse gas emitter in the apparel sector, but 72% of those emissions are essentially the responsibility of companies overseas where the products are exported and sold. Oceanian continents and islands are especially at risk due to climate change. Between roaring wildfires becoming more occurrent, such as those in Australia, water levels rising rapidly and damage to the coral reefs many smaller islands are at risk of altogether being flooded out. “What we have to focus on are systemic solutions to stop the plastic pollution at the source,” said Hector Arbuckle, a senior in biology and co-president of the Iowa State student organization, Climate Reality Campus Corps. “We need to call on Congress, we need local, state or national regulations to end the flood of plastics. There’s really no way of avoiding [plastics] and this is a problem that comes from the source of corporations producing this harmful material. So I think we need to make it illegal to continue producing this type of stuff.” It is a dream of Arbuckle’s to decrease carbon emissions out of the planet by 80 percent by 2030. While many large cities globally have tremendous sums of public transportation, more locations find it lacking. Locally in Ames, students are fortunate to have free access to CyRide’s free services and citizens at low-cost can be transported round-about the town. “Transportation really affects our contribution to greenhouse gas emission,” said Raihan Rashidi, a Clean Energy Field Organizer for the Iowa Environmental Council. “Here in Iowa, we don’t have a large-scale public transit that works efficiently. It feels like everybody has to own a car in order to move around but some people don’t have the [financial] means for it so it affects our accessibility as well.” Turning off lights, not buying unnecessary items, using less plastic, shortening showers and using public transportation are some of the smallest steps it takes to reduce individual emissions, but above all else being conscious and spreading knowledge is the single biggest factor in halting climate change. Story By Loretta McGraw
TFM FAS STORY STYLING by Alex Schmidtke
Story Styling is described as taking the written work for the magazine and getting photos to match that story. For TREND 29, elyn Schadle and Kendra Esau. This committee conceptualizes stories, creates mood boards, chooses outfits, styles the outfits pictures.
The Story Styling committee had seven themes this year. As directors, they focus on topics that are important to them and re and the gentrification of thrift stores.
“Three of our stories focused on issues having to do with racism, while others focused on mental health for men, TikTok trend Makeever. It is not hard to agree that all of these themes are relevant to our country’s current landscape.
“The magazine’s theme was ‘Culture Shock’ and these topics are all part of today’s culture, which is why they fit perfectly,” sa
When asked about her favorite part of story styling, Felix said, “This issue covered a lot of topics that are very important to m beautiful images that go along with the stories.”
The committee highly recommends thinking about the meaning behind their images and understanding the story that their d
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, the Story Styling directors are Liv Makeever, Bria Felix, Mads to the theme, holds the photoshoot and selects the final
elevant for the time. Things such as the history of Black hair
ds for men and learning disabilities in the age of COVID,� said
aid Makeever.
me. It was nice getting to bring them to life and create these
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ION
THE IMPACT OF CULTURAL INSPIRATION ON DESIGNERS With the coronavirus pandemic roaring on, lack of inspiration is a growing challenge for creatives. Time spent inside can be confining, the ability to explore feels limited, negativity surrounds us — and it seems almost impossible to find inspiration. Despite the atmosphere and unprecedented restrictions and changes to Fashion Week, designers are finding new global inspiration by looking at the unique qualities of different cultures. Men’s Fashion Week Spring/Summer 2021, which showcases collections inspired by cultures around the world, shows us that creativity is still very much alive. It may even reveal an underlying inspiration more meaningful than ever before: cultural appreciation. The fashion industry has faced many cultural appropriation controversies in past years. Designers have traditionally exploited cultural influences in their work, freely incorporating styles and traditions into their fashion. That practice is shifting considerably. Today, many designers are beginning to show their appreciation — even highlighting — the ingenuity of these global influences. Dior’s S/S 2021 men’s campaign focuses on Ghanaian artist Amoako Boafo, who is most notable for his large scale, contemporary paintings of Black subjects. The collection features a clothing line inspired by Boafo’s painting style, a look book and a documentary showcasing the line’s development. Instead of compensation, Boafo insisted Dior donate proceeds to build a foundation that supports the work of young African artists, revealing the deeper meaning behind the collection. Iowa State PhD student, and creator of the brand Azhagu|Beauty LLC., Archana Edmond,
believes that it is important for companies to be inspired by other cultures because “each one has so much to offer.” Her brand incorporates her South Indian heritage into her handmade jewelry, through using a traditional form of jewelry-making that is unique to South India. Beyond simply using styles that reflect the culture, Edmond hopes to revive a lost artform and educate global consumers. Her pieces utilize materials that are 100% sustainable. Her logo blends both the dialect and the ancient form of drawing called Kalamkari. Impressively, Edmond works directly with artisan women in India, boosting them through supporting fair trade practices and donating proceeds to Little Drops, an organization that brings awareness to struggling women, children and elderly populations in India. Incorporating Indian culture effectively and respectfully required Edmond to research, learn directly from Indian artisans and receive a certification to use the Kalamkari drawing technique. According to Edmond, there is a “thin line between the appreciation and appropriation of culture” and it is beneficial for everyone to learn about all Indian cultures. For cultures around the world to receive recognition for their unique qualities and stories, it is important for designers with a platform, such as Dior and Archana Edmond, to represent them in a positive light and to give back. As stated by Iowa State University apparel merchandising student Sarah Pilut, “incorporating other cultures is important because fashion is ever-changing and doing this connects it back to its roots.” Cultural inspiration is not simply a trend; it is a movement.
BY AUDREY MCMILLAN
BLAZE BEST: A FASHION DESIGNER PERSEVERING THROUGH THE COVID-19 PANDEMIC The COVID-19 pandemic has turned our once normal world upside-down. Restaurant owners, bankers, retail workers and more have had to adapt to a world where distance from each other is encouraged, if not mandatory. Another group of people who have had to adapt to the new changes brought about by COVID-19 are fashion designers. The world of fashion relies heavily on runway shows, photoshoots and team collaboration. This year, that has been hard to manage with social distancing guidelines and restrictions set in place. Blaze Best, an Iowa State University alum, is an assistant creative designer for Todd Snyder out of New York. Best studied both industrial design and apparel design with a creative focus and graduated from Iowa State in 2019. The 24-year-old has been working for Todd Snyder for two years now and has been able to jump into the busy world of fashion design pretty quickly. When COVID-19 hit, Todd Snyder was already looking to shake things up in terms of how they operate. Best was able to adapt quickly to working from home and his creative process was able to become even stronger due to being isolated. The isolation forced Best and his coworkers to really focus on what they were designing, and their “creativity was magnified, in the sense that they had more time to do it.” They are also learning how to effectively communicate with one another and the only thing that has been a roadblock for them at times is working with fabrications. Working with fabrics requires a lot of physical touch and sight to see and feel if a fabric is the right fit for their pieces, which is trickier to do nowadays. The first year of being a designer is a year full of establishment. Best says that he was able to establish himself pretty well during his first year at Todd Snyder and he was very excited to continue his upscale trend of doing well there, until COVID-19 hit.
“I was worried that COVID-19 would slow my progression down in the sense that I was making very good and fast progress in my company and in my position the first year,” Best said. He was worried that the whole system was going to change and possibly even the fashion industry as a whole.Though, this was the first time anybody in the company and industry had gone through a global pandemic, Best didn’t fall behind. Byshawn Davis, a senior studying apparel, merchandising and design at Iowa State, is also working for Todd Snyder as an intern. His internship experience due to COVID-19 has been affected immensely. Davis was supposed to do his internship over the summer in New York, but due to COVID-19 the internship was cancelled, which forced Davis to remain at Iowa State for another semester due to a graduation requirement regarding an internship. He is currently completing his internship online this semester and has “adapted to the changes very well.” While working from a laptop from 8 a.m. to 5 p.m. everyday wasn’t what Davis or Best expected, but they have adapted and overcome all of the obstacles that have come with it with grace and ease. Just like Davis, Best has been able to persevere through these unprecedented times and work on honing-in on his craft. Looking into the future, Best is excited to continue to grow and learn more and he hopes to keep the drive for fashion that he’s always had. The future of our world holds a lot of unknowns, but one thing is certain—fashion designers from Iowa State are a force to be reckoned with.
BY ZACK BROWN
TFM LIFE PHOTOGRAPHY TEAM by Loretta McGraw
Lights, camera, action. TREND magazine’s Photography team creates snapshots of life in its capture of beauty, accessories, w and everything in between. These dedicated creators specialize in satisfying readers’ eyes and diversifying the pages of a mag
“Our culture is experiencing a unique amount of shock this year so I think it is very relevant and everyone can resonate with [ enjoyed seeing how every committee interpreted the theme and created their concept around it. I think it is so cool to see th fruition and overall that is one of my favorite things about being a photographer for TREND.”
Co-directors Aashray Mehta and Paige Duckler similarly expressed their appreciation for the diversification of TREND magazin
“For some of the shoots we wanted to make a group shot where they’re all together, some committees wanted to show faces order] to put people in the same picture because they can’t take a group picture without their masks on,” said Duckler who is team.
Mehta said he was especially proud of the amount of effort that the photo team has put in through editing and taking the tim
Unlike previous issues the TREND magazine, Photography team took a maximalist approach in their iconic creation of the Sep PERSONALITY TRAIT” on the back of this model, Jackson Waters, a junior studying marketing.
ESTYLE
women and men’s fashion, ready to wear, runway, fashion forecasting, lifestyle gazine.
[issue 29 Culture Shock],” said Photography co-director Claire Corbin. “I also he ideas of so many different types of creatives work together and come to
ne but especially in the latest issue’s theme, “Culture Shock.”
s in a group shot so we had to do a lot of extra editing because of COVID [in s experiencing her very first semester as a member of the TREND Photography
me to learn new skills to be able to effectively use them during photoshoots.
pt. online monthly issue’s cover which reads, “I’M TIRED OF “BLACK” BEING A
CONTRASTING CULTURES: ADAPTING AND ADJUSTING BY ALEX SCHMIDTKE
It almost seems like a lifetime ago that Iowa State students were able to study abroad and students from other countries were able to come to Iowa State. Despite this, there are plenty of students who still got to experience what now seems like a luxury: studying abroad or being an exchange student. There are always challenges to being a student studying in a different country, no matter where you come from including adapting to a new culture. Depending on where the student chooses to study, there may be more or less of a “culture shock” involved, as a culture can vary by continent, country or region. Tuong Tran, a senior studying aerospace engineering who is from Vietnam, shared how he has adapted to the culture in Iowa. . “I try to adapt to Iowa culture by having an open mind and making friends with the locals,” Tran said “I do the same things that they do.” Overall, Tran said he has adapted quite well to the culture here and has really enjoyed his time at Iowa State. “The best part of Iowa State are the people I got to know,” Tran said about his favorite part of his exchange experience. “The professors, TAs and friends from Friley.” Senior Noah Brady, studying mechanical engineering and computer science, originally from Illinois, studied abroad in Singapore. “Though Singapore is vastly different than the U.S., I was able to adapt more easily than some because I joined the school soccer team which brought me close to native Singaporeans,” Brady said. “The team introduced me to much of Singaporean culture and gave me tips and tricks on surviving in Singapore.” In Brady’s case, he was able to adjust to the culture of Singapore easily by making friends through soccer. Brady also got the opportunity to explore more than just Singapore throughout the duration of his study abroad experience. “My favorite part of studying abroad was traveling on weekends,” said Brady. “I got to visit seven different countries, eat a variety of different cuisines and see truly amazing places like Angkor Wat, downtown Tokyo and Ha Long Bay.” While not everyone is able to adapt to a new culture easily, studying abroad provides great insight into a once in a lifetime experience. All in all, it can be a challenge to adapt to a new culture. Despite its challenges, studying abroad or becoming an exchange student can be very rewarding. Not many people can say that they had the opportunity to live in a different country for an extended period of time and really take in the culture, history and people. As this pandemic continues to move forward, it is important for those that have had the chance to study abroad to reflect and be thankful for their experience.
EDITOR IN CHIEF HANNAH MAUSER MEGHAN SHOUSE
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