Impact of Online Fashion Shows By Phoebe Legg ue to the pandemic, online fashion shows have quickly gained popularity out of the need to release the seasons looks while also adhering to COVID-19 guidelines. Some of the first online fashion shows began at the start of the pandemic in late February.
success rates of industry professionals. “Online fashion makes everyone involved have to be more creative and innovative with their approach to pull users to watch the show. Additionally, online fashion shows bring a whole new perspective Virtual shows debuted at to fashion, and reach a Milan Fashion Week due lot more people around to the first major outbreak the country and globe,” of COVID-19 that occurred said Lydiah Kennedy, outside of Asia. They sophomore majoring in ensured that people could apparel merchandising remain safe from the virus and design and the while still showcasing their treasurer and fundraising material. director of The Iowa State Fashion Show. The COVID-19 pandemic has impacted not just Kennedy is happy that her people’s personal lives, siblings in California can but the fashion industry livestream The Fashion as well. Online fashion Showthis year and see shows have impacted her work remotely. The overall user experience, Fashion Show being virtual the environment and opens up opportunities
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that were not previously in place pre-pandemic. In an article by Emily Chan, Sustainability Editor at Vogue, Chan discusses the environmental impacts that have changed due to online fashion shows. “Fashion buyers and designers alone contribute 241,000 tons of C02 emissions a year by attending fashion weeks in New York, London, Paris, and Milan,” said Chan. It is still not yet known how much of an environmental impact online fashion shows will have. “The information and technology communications technology sector is responsible for two per cent of the global
