EXECUTIVE MULTICHANNEL COMMERCE TRENDREPORT
CARD.IO SIMPLIFIES SHOPPING WITH APPS
INTERACTION WITH ADVERTISING VIA XBOX
2011
SMART SHOPPING CART HELPS TO FIND DISCOUNTS
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT Interactive tab
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Interactive contents page
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INTERACTIVE CONTENTS PAGE Use the interactive contents page and the interactive tab to click your way directly to the trend categories.
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LINK-UP TO THE ONLINE TREND DATABASE Trendexplorer This is where you can access the micro-trend in our online trend database: Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Export the micro-trend directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend.
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Online trend database
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DEEPLINK Deeplink takes you directly to the micro-trend’s website
Deeplink
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
TABLE OF CONTENTS
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BEST PRACTICE
09
E-COMMERCE
14
MOBILE COMMERCE
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%KATEGORIEBEZEICHNUNG% SOCIAL COMMERCE%SEITE%
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FUTURE POS
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RETAIL INNOVATION
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MEDIA & PUBLISHING
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FURTHER INNOVATION
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
BEST PRACTICE
CHOCOLATE BAR BECOMES MOBILE APP Blippar, the provider of a mobile app with augmented reality, recently celebrated its official launch by teaming up with the confectionery company Cadbury to create a game that incorporates product packaging. Blippar transforms the packaging into a virtual attraction and works together with brands who wish to market their goods in this way. Cadbury has now integrated a game which can be played after taking a photo of the packaging. The game then appears virtually on the photo and players have to tap as many quacking cartoon ducks as they can.
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SOURCE:
http://blippar.com
INITIATOR:
Blippar, UK
4
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
BEST PRACTICE
UNDERGROUND STATIONS AS SUPERMARKETS The British supermarket chain Tesco has entered the Korean market under the name "Homeplus" and transformed entire underground stations into virtual supermarkets. Large displays, designed like the shelves in stores, present the virtual goods to customers, who can do their shopping on their smartphones. People simply have to scan the QR code of the chosen product and it is then placed into their online cart. The best thing about this service is that the goods are delivered to the door right after customers reach their homes.
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SOURCE:
http://youtu.be
INITIATOR:
, South Korea
5
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
BEST PRACTICE
SHOPPING IN THE PARK THANKS TO AUGMENTED REALITY Fans of the Dutch fashion label YOUASME MEASYOU can currently buy from its latest collection not inside a shop, as is customary, but outside in the sun and fine weather in Amsterdam's Vondelpark. By simply downloading the AR app Layar, customers can use their smartphones to view the park adorned with items from the collection along with all the relevant product details. Customers can then simply purchase items via their smartphones.
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SOURCE:
http://www.youasme.com
INITIATOR:
YOUASME MEASYOU, Netherlands
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
BEST PRACTICE
MOBILE APP ENTICES TV VIEWERS INTO STORES The CW Television Network from the USA is the exclusive partner of "Shopkick" – a mobile shopping application that rewards users for every visit to the store with so-called "Kicks" or discounts. The aim of this cooperation is to entice Shopkick users from their couch into the stores with some interesting offers. The app is available for the iPhone and Android devices, and uses audio check-in technology. The adverts of partner brands are recognised via the phone's microphone and offers from the shop are then made available.
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SOURCE:
http://www.shopkick.com
INITIATOR:
The CW Television Network, USA
7
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
BEST PRACTICE
INTERACTION WITH ADVERTISING VIA XBOX At the recent Cannes Lions International Festival of Creativity in France, Microsoft introduced a new set of advertising tools called "NUads" for the next generation of the Xbox. This is intended to enable players to interact more with the advertising shown during a game, film or on the dashboard. The players can interact via voice control. By saying "Xbox More", they receive further information via email, while the command "Xbox Near Me" will produce a map displaying a list of suitable shops in the area.
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SOURCE:
http://www.nytimes.com
INITIATOR:
Microsoft Corp., USA
8
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
E-COMMERCE
SAFE ONLINE SHOPPING VIA WEBCAM The start-up Jumio from Linz, Austria, is working on a service called "Netswipe" which can scan credit cards and make it much easier to buy things on the internet. Users simply need to hold up the front of their card to the displayed window and enter the CVV code. This system doesn't just make it easier to go shopping on the internet, but also much safer, as it cannot be used by people who only know the credit card number but do not have the card in their hands.
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SOURCE:
https://pay.jumio.com
INITIATOR:
Jumio Inc., USA
9
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
E-COMMERCE
LOOKING FOR PRODUCTS IN BANNER ADS Sellector is a company specialising in shopping solutions and they are now offering online shops an interactive form of advertising in which customers can use the banner ads to search for products in the shop. With "SellectorAd", customers make their product choice directly in the banner by filtering their search according to parameters such as size, colour and price. With a click on the banner, users are forwarded straight to the provider's shop and they can decide which products they are interested in and receive more customized advertising.
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SOURCE:
http://www.sellector.com
INITIATOR:
Sellector GmbH, Germany
10
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
E-COMMERCE
GROUP PURCHASING LOWERS THE PRICE "72hdeals" combines the deal-a-day concept with group discounts by offering its deals to members for 72 hours rather than just 24. This gives customers time to share the deal with as many contacts as possible, making it cheaper and generating even more advertising and potential buyers. Use of this service is free of charge and it supports both real and virtual goods. It's also possible to buy subscriptions to commercial websites via an API.
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SOURCE:
http://72hdeals.com
INITIATOR:
Kolibria Webservices Ltd, UK
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
E-COMMERCE
TRAVEL AGENTS ON SKYPE A website from England called seeyourtravelagent.com enables its customers to get in touch with travel agents directly via Skype. The customers should at least have some idea of where they want to go and are then put in touch with an expert from the field. These certified travel agents are not company employees, but work on a freelance basis for the website and, after a free test phase, have to pay a fee based on their performance. For customers, however, the service is free of charge.
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SOURCE:
http://www.seeyourtravelagent.com
INITIATOR:
Monk Travel Ltd, UK
12
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
E-COMMERCE
THE VIRTUAL SHOPPING ASSISTANT The Hamburg-based e-commerce solutions provider smatch.com has developed a shopping application called "Kaufmannsladen" that people can use to discover over two million products. When searching for a specific item, they will be directed to other websites. smatch.com displays this with an icon at the upper edge of the screen corresponding to the search results of other retailers. The application is free and available for Google Chrome.
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SOURCE:
http://presse.smatch.com
INITIATOR:
shopping24 GmbH, Germany
13
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MOBILE COMMERCE
CARD.IO SIMPLIFIES SHOPPING WITH APPS The "card.io" app uses a mobile phone's camera to identify a credit card's details, making it no longer necessary to type in all the digits. No contract with the service is required, data is not stored and it is only sent in encrypted form. Card.io is primarily relevant for app developers seeking to reduce user reluctance to buy digital content from an app.
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SOURCE:
https://www.card.io
INITIATOR:
Lumber Labs Inc., USA
14
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MOBILE COMMERCE
EXTRA AD INFORMATION ON THE MOBILE DEVICE The American start-up SecondScreen Networks is offering a service that synchronizes classic TV advertising and banner advertising on mobile devices. This makes it possible to supply viewers with additional product information while they watch the television, and interact with it by rating the broadcast advert, for example. In future, there will be greater customization based on the user's demographic data and even more forms of advertising beyond banners.
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SOURCE:
http://www.secondscreen.com
INITIATOR:
SecondScreen Networks, USA
15
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MOBILE COMMERCE
LOYALTY STAMP ON THE MOBILE PHONE The Korean coffee shop chain "CaffĂŠ Bene" is one of the first to introduce a loyalty campaign using Near Field Communication. Visitors with an iPhone or Android phone with NFC can store every visit on their phones by registering it at a special station inside the shop. The loyalty card is therefore stored on the phone, meaning that people's wallets and purses don't get cluttered with stamped cards and coupon booklets that have to be dug out on ordering a coffee.
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SOURCE:
http://www.koreatimes.co.kr
INITIATOR:
Caffe Bene, South Korea
16
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MOBILE COMMERCE
LOCATION-BASED ADVERTISING CAMPAIGN FROM PEUGEOT The car manufacturer Peugeot is working together with the advertising network NAVTEQ LocationPoint to place location-based advertising for the Peugeot "RCZ". When potential customers pass by a Peugeot dealership in France, an ad pops up on their phone inviting them to test drive the sports car and showing information about special offers. By clicking on one of the offers, users are shown the fastest route to a dealership, displayed on a map.
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SOURCE:
http://navteqmedia.com
INITIATOR:
PSA Peugeot CitroĂŤn, France
17
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MOBILE COMMERCE
MOBILE CONSULTANT FOR CAR PURCASES The American company Virtual Vehicle has introduced a mobile application that analyses the user's driving habits and recommends them an electric or hybrid vehicle that is best suited to their style. After 24 hours of driving, "Virtual Test Drive" provides the results that users can view online. Taking driving style and routes into consideration, users are shown how much money they could save by changing to a Chevrolet Volt or Nissan Leaf, for example.
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SOURCE:
http://virtualvehicle.squarespace.com
INITIATOR:
Virtual Vehicle Co., USA
18
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
SOCIAL COMMERCE
POP-UP SHOPS FOR FACEBOOK The US company Vacant has developed an app called "mypopupshop" that gives Facebook users 30 days to sell brand products to their friends. Those interested can download the app and select a brand they want to sell and earn a commission for each sale they make. Once the deadline is reached, they can select a new brand or continue with the same one. The idea transfers the concept of popup shops to the social network.
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SOURCE:
https://www.facebook.com
INITIATOR:
Vacant, USA
19
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
SOCIAL COMMERCE
DEALS MATCH FACEBOOK LIKES American Express is offering a Facebook application that lets American Express customers receive special deals based on their Facebook likes. The "Link, Like, Love" application connects users' credit cards to the app so that when they like a product on Facebook they can receive offers from American Express suited to their preferences. Deals can be paid for by users with American Express, whereby the discount is automatically deducted from the bill.
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SOURCE:
https://www.facebook.com
INITIATOR:
American Express Company, USA
20
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
SOCIAL COMMERCE
HOTEL REWARDS INFLUENTIAL SOCIAL MEDIA USERS As part of its "Social Rewards" program, Palms Hotel in Las Vegas has launched a deal that rewards influential users of social networks with free drinks, meals and overnight stays. With this program, users can get points for every entry they make about the hotel. Bonus points are awarded whenever one of the user's friends subsequently books into the hotel. However, participation is only open to people connected to the service Klout, which ranks social media users according to their influence.
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SOURCE:
https://palms.socialrewards.com
INITIATOR:
Palms Las Vegas, USA
21
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
SOCIAL COMMERCE
PAGE TAGGING ON FACEBOOK AS BRAND COMMUNICATION Facebook has launched the option of tagging company pages on photos. Where it was previously only possible to tag friends or other people in photos, the tagging now also works for the fan pages of products, public people and companies. Users can even tag the pages that they're not active fans of. This makes it much easier to make recommendations in the social network, which will be of great benefit to companies and their brand communication activities. The companies cannot do the tagging themselves, however, as this is only possible for the owners of the photos and their friends.
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SOURCE:
http://www.facebook.com
INITIATOR:
Facebook Inc., USA
22
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
SOCIAL COMMERCE
CONTACTING POTENTIAL HOTEL GUESTS VIA TWITTER Reach.ly is a free marketing tool that enables hotels to spot potential guests on Twitter and get in touch with them directly. Any tweets that contain travel plans are then tracked by the tool and the hotels can contact the person who tweeted them with a personalised message and make them an offer. Hotels are also given the option of receiving a daily summary of all relevant tweets by e-mail.
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SOURCE:
http://reach.ly
INITIATOR:
SIA Eklinda, Latvia
23
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FUTURE POS
SIMPLIFIED COMMUNICATION IN APPLE STORES The new version of the "Apple Store" iPhone application enables customers in Apple Stores to communicate with staff in real time. When customers enter an Apple Store and wish to speak to a member of staff, they simply click an integrated call-button on the app that notifies the staff, enabling them to respond to requests in real time. To facilitate the meeting, this month's customers are being sent a photo of the member of staff to their phone. What's more, the stores have iPad sales stations with the same features for customers without this application.
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SOURCE:
http://itunes.apple.com
INITIATOR:
Apple Inc., USA
24
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FUTURE POS
TELEVISION REACTS TO NUMBER OF VIEWERS The Japanese company NTT DoCoMo has developed an intelligent digital television with a built-in camera for shopping centres that wish to alter their programme rotation depending on the number of viewers. The camera continually scans the number of viewers and displays suitable advertising. For example, only restaurants in the shopping centre with space for guests are advertised.
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SOURCE:
http://www.hk.ntt.com
INITIATOR:
, Japan
25
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FUTURE POS
TOUCHSCREEN WITHOUT TOUCHING "Floating Vision" is display technology from Pioneer that uses infrared sensors to create the impression that an image is wiped away with the swipe of a hand – without touching the screen. The effect is created through a system of several levels. One of the first levels consists of an LCD with a built-in computer. A second level integrates special 3D lenses. The third level is the virtual screen that reacts to hand movements. One possible area of application for "Floating Vision" is in sat nav systems.
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SOURCE:
http://www.youtube.com
INITIATOR:
, Japan
26
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FUTURE POS
ADVERTISING WITH MOTION RECOGNITION "Retail'Move" is an application that allows customers to control the processes carried out on a computer screen by moving their bodies. With the screen placed in a shop window, shoppers outside can use their hand movements to select products that interest them, enlarge them and read more details about them. The advantage for providers is that the frequency of product selection and the interest generated by customers can be directly registered online. The technological basis for this application is the Kinect system from Microsoft.
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SOURCE:
http://apps.after-mouse.com
INITIATOR:
After-Mouse.com, USA
27
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FUTURE POS
APP IMPROVES SHOPPING EXPERIENCE IdentityMine and Microsoft have developed an app that enables shoppers to contact store associates before they visit the shops and send them their data. Customers can create shopping lists that are visible to store associates and browse the inventory and special offers as well as ask questions – even before they visit the store. Customers check-in when they arrive at a physical store, alerting staff members and syncing their user profiles, shopping lists and purchase history. Connected signage lets shoppers send content from their app to larger screens in order to enjoy enhanced browsing and customer service.
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SOURCE:
http://www.identitymine.com
INITIATOR:
IdentityMine Inc., USA
28
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
RETAIL INNOVATION
SMART SHOPPING CART HELPS TO FIND DISCOUNTS SK Telecom from South Korea is currently testing a service that synchronises shopping lists to a tablet PC-equipped "Smart Cart". This system helps shoppers to find the products on the list and also provides them with useful information, tips and discounts for the items. With the help of augmented reality, the WiFi-enabled display offers coupons for even more discounts. At the moment, the trial for this "Smart Cart" is being held in a supermarket chain in China.
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SOURCE:
http://www.sktelecom.com
INITIATOR:
SK Telecom, South Korea
29
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
RETAIL INNOVATION
MOBILE PRODUCT CATALOGUE FOR SHOPPING MALLS The American company Westfield Malls is currently selling a mobile application that helps users find their way around 55 malls across the country. "Westfield Malls" provides users with a list of retailers and links them to their websites, on which their products can be found. Users can also search for specific products within a mall and are provided with search results including prices. The application not only helps users find products, but also helps them find other facilities and services in the huge malls.
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SOURCE:
http://www.westfield.com
INITIATOR:
Westfield Group, USA
30
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
RETAIL INNOVATION
PERSONAL DELIVERY SERVICE WITH OPTION TO BUY The online shop for luxury clothing The Corner and the delivery service FedEx have teamed up for the Chinese market and are currently offering a special delivery service in which deliverymen will wait at the buyer's home while the shopper tries on items and decides whether to keep them. Yoox, the holding company of The Corner, is hoping to use this technique to establish itself in China, as the country now has the fastest growing market for luxury goods.
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SOURCE:
http://online.wsj.com
INITIATOR:
Yoox S.p.A., China
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
RETAIL INNOVATION
LOCALRESPONSE SPEEDS UP CUSTOMER CONTACT The New York company LocalResponse offers an online platform of the same name that generates location-based information from checkins and posts from various social networks and makes them available to local businesses in real time. The data isn't just taken from services such as Foursquare and Facebook Places, but also from entries on Twitter. The information can be viewed using a web application, and companies and local businesses can use it to get into direct contact with their customers and adapt their advertising strategies to them more smartly.
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SOURCE:
http://localresponse.com
INITIATOR:
LocalResponse Inc., USA
32
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
RETAIL INNOVATION
MACHINE DISPENSES DRINKS TO ABSENT FRIENDS PepsiCo has developed a social vending machine fitted with a touchscreen that enables any user to gift a friend by selecting a beverage and entering the recipient's name, mobile number and a personalized text message. There's also the option to further personalize the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any social vending system. When the recipient redeems their gift, they can either thank the original sender with a gift of their own or pay it forward and gift a beverage to another friend.
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SOURCE:
http://www.pepsico.com
INITIATOR:
PepsiCo Inc., USA
33
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MEDIA & PUBLISHING
CLICKING A BUTTON TURNS DIGITAL INTO PRINT The Amsterdam-based start-up Peecho offers a print button which can be embedded into a website and allows online content to be transformed into real products in just one click. Using Peecho, website operators can create their own print buttons, which also enable them to sell their own digital contents. After one click, visitors can access the Peecho shop and look for a printing format that they like. Peecho includes the owner in the sale and takes care of the payment, production and shipping of the product.
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SOURCE:
http://www.peecho.com
INITIATOR:
Peecho, Netherlands
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MEDIA & PUBLISHING
MAKING YOUR OWN KAISER CHIEFS ALBUM As part of the promotion of their new album "The Future is Medieval", the rock band Kaiser Chiefs have put 20 songs online and allowed fans to choose 10 of them to create their own album. They are also given the chance to make their own cover design in just a few clicks. The product edited in this way by fans is then made available for download for approx. â‚Ź9 from stores or on the website, and it will also feature in top-seller lists. The person who creates an album in this style can earn one pound every time their version of the album is downloaded.
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SOURCE:
http://www.kaiserchiefs.com
INITIATOR:
Wieden+Kennedy London, UK
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MEDIA & PUBLISHING
READING SAMPLES AND BROCHURES IN E-MAIL INBOX United Internet has launched the "FreeReader" application that informs users about special offers in shops. GMX and Web.de users can have digital brochures as well as samples of newspapers and magazines delivered to their inboxes for them to flick through. A Google Maps map also displays shops in the area where a copy of the brochure has been left for them. To ensure that target groups are accurately met, pages are selected depending on users' gender, age and address.
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SOURCE:
http://united-internet-media.de
INITIATOR:
United Internet Media AG, Germany
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MEDIA & PUBLISHING
MOBILE DEVICES DOWNLOAD APPS AUTOMATICALLY Fujitsu Laboratories has announced the development of a platform technology that automatically downloads required applications to users' PCs, smartphones and tablets. Instead of searching for the right apps when visiting a museum or preparing presentations and then setting them up, the apps are already saved on the platform and install themselves when the user enters a certain kind of activity. The apps are also deleted automatically so that the memory is not overloaded and the users can retain an overview of all their apps.
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SOURCE:
http://www.fujitsu.com
INITIATOR:
Fujitsu Laboratories Ltd., Japan
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
MEDIA & PUBLISHING
COLLECTING DIGITAL OBJECTS IN THE PHYSICAL WORLD The Dutch start-up Repudo offers a mobile application that enables users to leave digital objects in the form of texts, photos or audio messages at any location for a chosen person. For example, a user could drop a photo at a street crossing or in a cafĂŠ. The intended recipient, who must also have the app, will then see his or her "Repudo" displayed on a map, and can go and collect it. The "Repudos" cannot be copied, so that users have to decide if they wish to keep them or "repudo" them further.
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SOURCE:
http://www.repudo.com
INITIATOR:
Repudo B.V., Netherlands
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
INVITATIONS VIA BOTTLE OPENER Max Gebhardt and Max Arlestig, students at the Miami Ad School, have developed a viral marketing concept called "The Invite" for the brewery Heineken, in which a Bluetooth bottle opener sends out party invitations via Facebook. Whenever the user opens up a bottle of beer, the opener sends an invitation to an event at the current location to the wall of all the friends and contacts in the same city. The person with the most accepted invitations can win a crate of beer and celebrate it in the company of friends.
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SOURCE:
http://cargocollective.com
INITIATOR:
Max Gebhardt, USA
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EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
PAYING WITH SMARTPHONES THANKS TO NFC STICKERS Mobile phone providers Deutsche Telekom, Vodafone and Telef贸nica O2 are launching a joint-company this year called Mpass GmbH that aims to establish and simplify payments made with NFC technology. Until now, only a few mobile phones have featured the NFC chip needed for making such payments, which is why the company is planning on distributing free stickers that will make any mobile NFCenabled. Payments are either deducted from prepaid cards or added to users' monthly mobile phone bills.
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SOURCE:
http://www.mpass.de
INITIATOR:
Mpass GmbH, Germany
40
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
ANALYSING CUSTOMERS' VOICES The American start-up-Saygent helps companies to carry out customer surveys automatically and enables them to measure the degree of interest shown in people's answers by analysing voice sentiment. This service means that companies will no longer be dependent on expensive call centres and will not have to invest in an analysis system of their own. Saygent managed to raise $1 million in seed funding from 500 companies.
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SOURCE:
http://www.saygent.com
INITIATOR:
Saygent, USA
41
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
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FURTHER INNOVATION
APPLICATION COLLECTS CUSTOMER DATA ON FACEBOOK The German platform Brandslisten has developed a Facebook app that allows companies to offer a professional customer service on their Facebook fan page without having to make the data available to Facebook. Customer enquiries are no longer answered on the wall, but are collected and processed in a specially set up section on the fan page. The correct replies are saved in a knowledge section so that they can be made accessible and don't need to be stated every time the same enquiry is made. This app gives brands more influence on the data produced from communications with their clients, from dialogues, complaints or providing contact details.
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SOURCE:
http://corporate.brandslisten.com
INITIATOR:
brandslisten GmbH, Germany
42
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
TEDX: TAXI DRIVERS SPREAD THE WORD The American non-profit organisation TED, which holds conferences around the world to exchange innovative ideas, recently recognised the potential of taxi drivers for spreading its message. Fifty taxi drivers from Buenos Aires were invited to the "TEDxBuenosAires" conference to listen to the ideas presented there and share them with their passengers. This communications strategy succeeded in reaching approx. 7,000 people in Buenos Aires in a single week – seven times more than the number of people of who attended the conference.
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video
SOURCE:
http://blog.ted.com
INITIATOR:
, Argentina
43
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
CONTACTING PEOPLE MORE EFFECTIVELY WITH LOOKACROSS LookAcross is a web tool that analyses people's online activities and offers the user recommendations on the times and days when it is easiest to contact them and which platform they are most likely to be using. The user has to create an observation profile by entering the person's Twitter, Facebook, LinkedIn and/or Jigsaw account and the tool then examines their online activities. There is also an Outlook add-on which attaches so-called "Trackbacks" to e-mails sent to the person in question. These "Trackbacks" let the tool know exactly when the e-mail was read.
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SOURCE:
http://www.lookacross.com
INITIATOR:
LookAcross LLC., USA
44
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
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FURTHER INNOVATION
BOOKING HOLIDAYS VIA SAMSUNG SMART TV Samsung Electronis and Teletext Holidays have formed a partnership to enable people to use an app to book their holiday on Samsung Smart TV and get new ideas on where they could go. The app from Teletext Holidays is available from the Samsung App Store and users can search for holiday deals that they have seen on the TV. It lets people check out the deals on offer, book them, learn more about their destinations via videos and collect a whole host of new ideas.
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SOURCE:
http://www.samsung.com
INITIATOR:
Samsung Electronics Co. Ltd., UK
45
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
SETTING DEMAND FOR CONCERTS The Texan start-up Ticketometer is now offering bands a ticketing platform where they can insert their concerts and win audiences even before they have found a location to play in. Using "Ticketometer", they can state the date, the city and the ticket price, and also enter the number of people that has to be reached to make sure the concert takes place. The gig is confirmed once enough tickets have been sold. If this is not achieved, fans will keep their money and the bands don't have to perform in a half-empty location.
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SOURCE:
http://www.ticketometer.com
INITIATOR:
Ticketometer, USA
46
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
INDEX
FURTHER INNOVATION
FACEBOOK 'LIKES' VIA BANNER AD The agency MEDIAZONE, a specialist in social media marketing, has recently developed a banner ad with a 'Like' feature. Up to now, clicking on a banner ad has led to the advertiser's website or to their Facebook page. As more and more companies now have their own Facebook fan pages, the creative minds at the agency have come up with a way of directly linking the banners ads with Facebook. Users can now click on the Facebook Like button in the banner ad and thereby immediately become a fan of the site.
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SOURCE:
http://www.mediazone.cc
INITIATOR:
MEDIAZONE Advertising GmbH, Austria
47
EXECUTIVE MCC_SEPTEMBER TRENDREPORT EDITION SEPTEMBER 2011
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FURTHER INNOVATION
PHOTOGRAPHING PRODUCTS IN SUPERMARKETS FOR MONEY GoSpotCheck helps companies optimise the marketing of their products in supermarkets by paying users of its iPhone app for photos of supermarket shelves displaying products belonging to the company. Various criteria, such as focusing on price or placement, can be selected for users to pay special attention to. This allows companies to cheaply and flexibly check up on their products.
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SOURCE:
http://www.gospotcheck.com
INITIATOR:
GoSpotCheck Inc., USA
48
NEWS & DATES MAY 2013
NEWS & DATES Journey through the trend universe 2015 with new songs & fresh intro
RIGHT HERE, RIGHT NOW! TrendONE will take you and the participants of your event on an exciting journey into the world of innovations and trends – with new songs and a fresh intro. From Multichannel Commerce to the future of print – we would be happy to adapt the contents and contexts to your needs and wishes. On request, we can release fireworks – in the true sense of the word – on the stage, or place the focus on the transfer of contents. Due to the multimediality of our presentations and our welltrained speakers, our keynotes offer a mixture of information and entertainment to liven up any event.
Your contact person: Franziska Palmberger palmberger@trendone.com
NEWS & DATES MAY 2013
NEWS & DATES Meet TrendONE EHI Multichannel Management Congress // 4 June // Cologne
On 4 June 2013, Nils Müller and Sebastian Rassmann will give the participants of the EHI Multichannel Management Congress an exciting outlook on the future of retail. With the title “Future Retail – The Multichannel Shopping Experience”, we will use numerous practical examples and videos to guide the participants of the event from the Point of Sale to the Point of Experience.
Exclusively for this event, we are offering discounted tickets. There are 3 x €250 discounts for tickets available. If you would like to have one of these tickets, please e-mail Ms Palmberger. You will find more information on the event at www.ehi.org.
Get the 3 x €250 discount deal!
Nils Müller on „Future Retail – The Multichannel Shopping Experience“ Ihr Ansprechpartnerin:
Franziska Palmberger palmberger@trendone.com
CONTACT
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DISCLAIMER 2013 COPYRIGHT ALL RIGHTS RESERVED. THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE COPYRIGHT LAWS. THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION.