OUT OF HOME TREND REPORT
ENORMOUS GHETTO BLASTER MADE OF CARDBOARD
KIOSK IDENTIFIES CUSTOMERS USING FACE RECOGNITION
CAMPAIGN TELEPORTS PEOPLE FROM LYON TO BRUSSELS
TEASER Monthly Industry Trendreport
OUT OF HOME TREND REPORT
THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT Interactive tab
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Interactive contents page
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INTERACTIVE CONTENTS PAGE Use the interactive contents page and the interactive tab to click your way directly to the trend categories.
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LINK-UP TO THE ONLINE TREND DATABASE Trendexplorer This is where you can access the micro-trend in our online trend database: Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Export the micro-trend directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend.
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Online trend database
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DEEPLINK Deeplink takes you directly to the micro-trend’s website
Deeplink
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OUT OF HOME TREND REPORT
INDEX
TABLE OF CONTENTS
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OUT OF HOME
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SENSATION MARKETING
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AMBIENT MEDIA
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%KATEGORIEBEZEICHNUNG% POS & RETAIL %SEITE%
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INTERACTIVE MEDIA
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MOBILE MARKETING
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MOBILE TECHNOLOGIES
TEASER 3
OUT OF HOME TRENDREPORT
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OUT OF HOME
CAMPAIGN TELEPORTS PEOPLE FROM LYON TO BRUSSELS The French railway operator SNCF recently promoted its new TGV connection between Brussels and Lyon with a 3-metre high box on the Place de la RĂŠpublique that instantly transported passers-by to the heart of Brussels. The TBWA-originated campaign aimed to draw attention to the fast travel time, which almost immediately transports passengers to the Belgian capital. Passers-by who looked through the hole in the box received real-time imagery and sounds from different places around the city. At the same time, their faces were displayed on monitors in Brussels.
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SOURCE:
http://www.voyages-sncf.com
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INITIATOR:
TBWA, France
Micro-Trend4 Sample
OUT OF HOME TRENDREPORT
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SENSATION MARKETING
COKE MACHINE UNLOCKS THE BOND IN CONSUMERS A Coke vending machine has been used to give consumers the chance to win two tickets to the release of the new James Bond film, "Skyfall", by setting them the task of reaching a second Coke machine in a remote spot within 70 seconds. Like in a scene from a James Bond film itself, the way there featured typical elements of an action scene aimed at impeding participants – including actors in disguise blocking them on the escalator, an attractive and friendly woman, sheet glass etc. Once they reached their destination, participants simply had to hum the Bond melody.
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SOURCE:
https://www.facebook.com
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INITIATOR:
The Coca-Cola Company, USA
Micro-Trend5 Sample
OUT OF HOME TRENDREPORT
INDEX
AMBIENT MEDIA
QR CODE MADE OF COBBLESTONES The advertising agency MSTF Partners is promoting holidays to Portugal with a QR code in Lisbon made of Portuguese cobblestones. The concept combines a new technology with one of Portugal's oldest artistic traditions and shows the country to be a modern holiday destination. The code is made up of black and white stones, representing pixels, and forwards travellers to a website with relevant cultural content about the city.
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SOURCE:
http://www.mstfpartners.com
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INITIATOR:
MSTF Partners, Portugal
Micro-Trend6 Sample
OUT OF HOME TRENDREPORT
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POS & RETAIL
KIOSK IDENTIFIES CUSTOMERS USING FACE RECOGNITION 26 new kiosks in the International Finance Center in Seoul now use face recognition to make personalised product suggestions to passersby. The kiosks consist of a screen, two built-in cameras, and the software to determine people's gender and age. Users enter search terms and receive suggested products based on their gender and age. During their development, the kiosks' manufacturer, SK Holding, created a software database containing over 5,000 face profiles, which is used to analyse those of passers-by.
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SOURCE:
http://www.ifcseoul.com
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INITIATOR:
IFC Seoul, South Korea
Micro-Trend7 Sample
OUT OF HOME TRENDREPORT
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INTERACTIVE MEDIA
PRINT AD CHANGES COLOUR AND PLAYS MUSIC Toyota's luxury car brand Lexus has launched print advertising for the "Lexus 2013 ES" in which the car's colour can be changed, the headlights turned on and off and its interior displayed – all to music. The advert is brought to life when users place an iPad displaying the website lexus.com/stunning behind the page on which the advert is printed. With the help of "CinePrint" – Lexus proprietary technology – the video playing on the iPad becomes visible through the paper, creating an interactive, multi-sensory experience.
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SOURCE:
http://www.lexus.com
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INITIATOR:
Toyota Motor Corp., Japan
Micro-Trend8 Sample
OUT OF HOME TRENDREPORT
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MOBILE MARKETING
ADS SEND COUPONS TO SMARTPHONE Fujitsu has launched a new technology that transfers coupons or links to websites with more information to TV viewers' smartphones during advertising breaks. The data flickers on the screen at a high frequency that cannot be deciphered by the human eye, but is detected by the smartphone's camera. During an advert, viewers are able to point their phones at a certain part of the screen. The recognition process just takes two or three seconds.
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SOURCE:
http://jad.fujitsu.com
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INITIATOR:
Fujitsu Ltd., Japan
Micro-Trend9 Sample
OUT OF HOME TRENDREPORT
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MOBILE TECHNOLOGIES
TOUCH-SENSITIVE CASE FOR THE IPHONE The Minneapolis-based start-up Canopy has developed an iPhone case called "Sensus" that enables users to control the device from the back using their fingers. The touch sensors integrated into the right side and back of the case let users control games and other apps, as well as zoom in on photos. A further benefit is that the screen is not hidden. "Sensus" gets the data and power for its dual microprocessor from being connected to the iPhone's dock port.
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SOURCE:
https://www.getsensus.com
TEASER
INITIATOR:
Canopy, USA
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