EXECUTIVE TREND S UMMARY
FACEBOOK US ERS DECIDE ON S TOCK
MOBILE AP P US ES VOICE RECOGNITION FOR TRANS LATIONS
10
2011
ADVERTIS ING P OS TER P UTS DRIVERS IN P OLE P OS ITION
CONTENT
05
MOBILE APP USES VOICE RECOGNITION FOR TRANSLATIONS
07
ADVERTISING ADAPTS TO TV IN REAL TIME
09
USING THE SMARTPHONE TO PARK THE CAR
11
KLOUT LAUNCHES TOPIC-BASED RANKING
13
JOGGING TO SAVE THE WORLD FROM ZOMBIES
15
FACEBOOK USERS DECIDE ON STOCK
17
NEW TV EXPERIENCE FOR SPORTS EVENTS
19
DISCOUNTS FOR CHECKING IN TO FACEBOOK
21
ADVERTISING POSTER PUTS DRIVERS IN POLE POSITION
23
PHOTO BOOTHS STAR IN HAIRSPRAY CAMPAIGN
25
PLATFORM FOR PROGRAMMING NFC STICKERS
27
WIRELESS ENERGY SOURCE
29
TRANSISTOR BRINGS MAN AND MACHINES %%TRENDBEZEICHNUNG% S EITE%EVER CLOSER
31
SAVING WEBSITES AS APPLICATIONS
33
TOOTHPASTE MAKES TEETH GROW BACK
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MOBILE APP USES VOICE RECOGNITION FOR TRANSLATIONS A m o b ile a p p lic a t io n c a lle d "Vo c re " fro m m y La n g u a g e o ffe rs a t ra n s la t io n fe a t u re b a s e d o n v o ic e re c o g n it io n . Firs t o f a ll, t h e u s e r h o ld s t h e s m a rt p h o n e in a v e rt ic a l p o s it io n a n d s p e a k s a s e n t e n c e in t o it . He t h e n h o ld s it h o riz o n t a lly a n d h is s t a t e m e n t is a u t o m a t ic a lly t ra n s -la t e d in t o t h e o t h e r p e rs o n 's la n g u a g e . Th is p ro c e s s is t h e n re p e a t e d t h e o t h e r w a y ro u n d t o e n a b le p e o p le w h o d o n 't s p e a k t h e s a m e la n g u a g e t o c o m m u n ic a t e o n t h e p h o n e . Th is a p p is c u rre n t ly a v a ila b le fo r t h e iPh o n e fe a t u rin g n in e la n g u a g e s a n d it is id e a l fo r t ra v e lle rs . Bilin g u a l t e le p h o n e c a lls a n d t e x t m e s s a g e s w ill s o o n a ls o b e c o m e a re a lit y .
SOURCE h t t p ://w w w .v o c r e .c o m INITIATOR m y La n g u a g e In c ., US A
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ADVERTISING ADAPTS TO TV IN REAL TIME Th e Ca lifo rn ia n s t a rt -u p Flin g o u s e s it s "S y n c Ap p s " s y s t e m t o m a k e it p o s s ib le t o d is p la y p ro g ra m m e -re le v a n t a d v e rt is in g in re a l t im e o n in t e rn e t -e n a b le d TVs . Th e p re re q u is it e s fo r t h is s y s t e m a re t h a t t h e TV h a s t h e n e c e s s a ry h a rd w a re a n d s o ft w a re , a n d t h a t it u s e s t h e s a m e in t e rn e t c o n n e c t io n a s t h e h o m e c o m p u t e r. Th e s y s t e m a n a ly s e s e v e ry im a g e s o u rc e u s e d a n d s e n d s t h is d a t a t o t h e c o m p a n y , w h ic h t h e n d is p la y s re le v a n t a d v e rt is in g o n a p p s a n d w e b s it e s u s in g Flin g o s e rv e rs .
SOURCE h t t p ://w w w .flin g o .t v INITIATOR Fr e e S t r e a m Me d ia Co r p ., US A
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USING THE SMARTPHONE TO PARK THE CAR Th e Fre n c h c o m p a n y Va le o h a s d e v e lo p e d a d riv e r a s s is t a n c e s y s t e m c a lle d "Pa rk 4 U Re m o t e " w h ic h c a n in d e p e n d e n t ly p a rk a c a r fro m t h e s m a rt p h o n e o r b y p re s s in g t h e rig h t b u t t o n s in s id e t h e c a r. Th e d riv e r n o lo n g e r n e e d s t o b e s a t a t t h e s t e e rin g w h e e l, a s e v e ry t h in g w o rks a u t o m a t ic a lly a n d is p a rt ic u la rly h e lp fu l fo r p a rk in g in t ig h t s p a c e s . "Pa rk 4 U Re m o t e " c a n b e la u n c h e d u s in g e it h e r a n iO S d e v ic e fro m Ap p le o r a n An d ro id d e v ic e . Th e p a rk in g p ro c e d u re c a n b e in t e rru p t e d a t a n y t im e .
SOURCE h t t p ://g o o .g l/ilfy B INITIATOR Va le o Ma n a g e m e n t S e r v ic e s , Fr a n c e
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KLOUT LAUNCHES TOPIC-BASED RANKING Th e o n lin e s e rv ic e Klo u t , w h ic h m e a s u re s p e o p le 's in flu e n c e in s o c ia l n e t w o rk s , h a s in t ro d u c e d a n e w a p p lic a t io n w it h lis t s o n t h e m o s t in flu e n t ia l p e o p le in c e rt a in c a t e g o rie s . Th e "To p ic Pa g e s " s h o w t h e p e o p le w h o h a v e t h e m o s t s o c ia l in flu e n c e p o in t s in t h e s e le c t e d t o p ic s o n Klo u t . To p in flu e n c e rs a n d c o n t e n t a re c u ra t e d b a s e d o n in t e ra c t io n s fro m o t h e r t o p ic a l in flu e n c e rs o n c o n t e n t re la t in g t o a s p e c ific t o p ic . Lis t s a re c o n s t a n t ly u p d a t e d a n d c a n b e in flu e n c e d b y u s e rs v ia t h e "+ K-Bu t t o n ", w h ic h w o rk s s im ila rly t o G o o g le 's "+ 1 -Bu t t o n " a n d in c re a s e s t h e ra n kin g o f t h e e x p e rt in a g iv e n t o p ic .
SOURCE h t t p ://k lo u t .c o m /p e r k /Klo u t /To p ic p a g e s p r e v ie w INITIATOR Klo u t In c ., US A
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JOGGING TO SAVE THE WORLD FROM ZOMBIES "Z o m b ie s , Ru n !" is a s m a rt p h o n e a p p t h a t c o m b in e s o n lin e v id e o g a m in g w it h jo g g in g . By ru n n in g , u s e rs c a n h e lp t o re b u ild a c iv ilis a t io n d e s t ro y e d b y z o m b ie s . Pla y e rs h a v e t o e n t e r t h e s t a rt in g a n d fin is h in g p o in t s o f t h e ir ro u t e s , w h ic h a p p e a r in G o o g le Ma p s , a n d t h e n re c e iv e t h e ir m is s io n . Th e y re c e iv e in s t ru c t io n s a n d t ip s v ia t h e ir h e a d p h o n e s . W h ile jo g g in g , t h e y h a v e t o a v o id v irt u a l z o m b ie s a n d c o lle c t m e d ic in e a n d o t h e r o b je c t s . At t h e e n d o f t h e ru n , t h e y c a n c h e c k t h e p ro g re s s t h e y m a d e a n d s e e h o w m u c h o f t h e d e s t ro y e d c iv ilis a t io n t h e y h a v e m a n a g e d t o re b u ild . Th e lo n g e r t h e p la y e r jo g s , t h e m o re s u c c e s s fu l h e is in t h e g a m e .
SOURCE h t t p ://w w w .zo m b ie s r u n g a m e .c o m INITIATOR S ix t o S t a r t , UK
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FACEBOOK USERS DECIDE ON STOCK Th e re t a ile r Z h a Hu o Dia n in S in g a p o re is n o w e n a b lin g Fa c e b o o k u s e rs t o h e lp d e c id e w h a t it s e lls . Wh e n e v e r Z h a Hu o Dia n p o s t s a p ro d u c t o n it s Fa c e -b o o k p a g e w it h a p h o t o a n d d e t a ils a b o u t it , w h ic h is t h e n 'like d ' b y a u s e r, it a p p e a rs fo r s a le in t h e o n lin e s h o p a t "z h a h u o d ia n .c o m .s g ". If m o re u s e rs c lic k o n t h e Like b u t t o n , t h e p ro d u c t w ill b e m a d e m o re re a d ily a v a ila b le in t h e s t o re , t o o . Cu s t o m e rs c a n p a y fo r t h e ir o rd e rs u s in g Pa y Pa l, a lt h o u g h d e liv e rie s a re s t ill o n ly m a d e w it h in S in g a p o re .
SOURCE h t t p ://w w w .zh a h u o d ia n .c o m .s g INITIATOR Z h a Hu o Dia n , S in g a p o r e
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NEW TV EXPERIENCE FOR SPORTS EVENTS S o n y re c e n t ly p re s e n t e d t e c h n o lo g y kn o w n a s "Da t a Au g m e n t e d Vid e o " a t t h e IBC b ro a d c a s t in g t ra d e s h o w in Am s t e rd a m , w h ic h c a n e n h a n c e s p o rt s p ro g ra m m e s w it h a d d it io n a l in fo rm a t io n . Fo r e x a m p le , c o m m e n -t a t o rs c a n g iv e re a l-t im e a n a ly s e s a n d in s e rt g ra p h ic in fo rm a t io n fro m d a t a b a s e s . Vid e o s c a n a ls o b e p la y e d b e s id e s t h e s t a t is t ic s . A k e y c o m p o n e n t in t h is t e c h n o lo g y is t h e p ic t u re s t it c h in g p ro c e s s , in w h ic h t h re e im a g e s fro m d iffe re n t c a m e ra s a re s t it c h e d t o g e t h e r in HD t o g iv e a n o v e ra ll v ie w o f t h e p it c h .
SOURCE h t t p ://g o o .g l/b c 2 6 t INITIATOR S o n y Pr o fe s s io n a l, US A
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DISCOUNTS FOR CHECKING IN TO FACEBOOK Cu s t o m e rs o f t h e S w e d is h s u p e rm a rke t c h a in ICA c a n n o w re c e iv e d is c o u n t s o n c e rt a in p ro d u c t s b y c h e c k in g in t o t h e S t o c k h o lm b ra n c h ICA Va n a d is o n Fa c e b o o k w it h t h e ir m o b ile p h o n e s . A s ig n a t t h e e n t ra n c e d is p la y s t h e p ro d u c t c u rre n t ly o n o ffe r a n d h o w c u s t o m e rs c a n t a ke p a rt . Th e y c a n a ls o s c a n a Q R c o d e o r e n t e r a s h o rt URL t o c h e c k in t o t h e s h o p . Ea c h p ro m o t io n ru n s fo r a w e e k b e fo re a p ro d u c t c h a n g e is m a d e .
SOURCE h t t p ://k u n d p r is e t .n u INITIATOR ICA S u p e r m a r k e t Va n a d is , S w e d e n
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ADVERTISING POSTER PUTS DRIVERS IN POLE POSITION Min i a n d t h e a d v e rt is in g a g e n c y Dra ft FCB re c e n t ly im p le m e n t e d a g u e rilla p ro m o t io n a l c a m p a ig n fo r t h e n e w s p e c ia l Ac e Min i t h a t t u rn e d t h e t ra ffic lig h t s in fro n t o f t h e o p e ra h o u s e in Z u ric h in t o t h e s t a rt in g lin e o f a ra c in g t ra c k . Wh e n t h e lig h t s t u rn e d re d , a la rg e p o s t e r w a s h u n g b e fo re t h e w a it in g c a rs , w h ic h d is p la y e d a p h o t o m o n t a g e o f a s t a rt in g lin e , w h ic h b le n d e d in t o t h e e x is t in g s u rro u n d in g s p e rfe c t ly . Th is g a v e d riv e rs t h e fe e lin g t h e y w e re o n a Fo rm u la O n e ra c e t ra c k c o m p le t e w it h t rib u n e . "S p e e d Yo u rs e lf Up " w a s t h e c a m p a ig n s lo g a n .
SOURCE h t t p ://g o o .g l/S t iB2 INITIATOR BMW (S c h w e iz) AG, S w it z e r la n d
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PHOTO BOOTHS STAR IN HAIRSPRAY CAMPAIGN To p ro m o t e a p o w e rfu l n e w h a irs p ra y c a lle d "g o t 2 b G lu e d S t y lin g S p ra y ", t h e Ru s s ia n c re a t iv e a g e n c y Kijja a ! Dig it a l Mira c le s Mo s c o w re c e n t ly s e t u p p h o t o b o o t h s w it h a n in t e g ra t e d a irflo w . Th is c re a t e d im a g e s o f p e o p le w it h t o t a lly m e s s e d u p h a ird o s w h o w e re t h e n s h o w n t h e s lo g a n "Th is w o u ld h a v e n e v e r h a p p e n e d if y o u u s e G o t 2 B s u p e r-h o ld G lu e d s t y lin g s p ra y ". Th e p ic t u re s w e re u p lo a d e d in re a l t im e t o a n o n lin e m ic ro s it e a n d t h e n s p re a d v ira lly a c ro s s s o c ia l n e t w o rk s . Th e b e s t s h o t s w e re p ro je c t e d o n t o o n lin e b a n n e rs .
SOURCE h t t p ://y o u t u .b e /Z S v Gs Hm b JS o INITIATOR Kijja a ! Dig it a l Mir a c le s Mo s c o w , Ru s s ia
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PLATFORM FOR PROGRAMMING NFC STICKERS Th e p la t fo rm "Ta g s t a n d " fro m Eg o m o t io n in S a n Fra n c is c o s im p lifie s t h e in t e g ra t io n o f "Ne a r Fie ld Co m m u n ic a t io n " t e c h n o lo g y fo r c o m p a n ie s a n d d e v e lo p e rs . It o ffe rs t h e s t ic k e rs re q u ire d t o m a k e o b je c t s NFC-e n a b le d a s w e ll a s t h e n e c e s s a ry p ro g ra m m in g s o ft w a re . NFC e n a b le s d a t a t o b e t ra n s fe rre d a c ro s s s h o rt d is t a n c e s a n d it is a lre a d y in u s e fo r m o b ile p a y m e n t s a n d m a rke t in g c a m p a ig n s . "Ta g s t a n d " a llo w s c o m p a n ie s t o p ro g ra m m e t h e fe a t u re s a s t h e y w is h a n d m a ke c h a n g e s w h e n e v e r t h e y c h o o s e .
SOURCE h t t p ://w w w .t a g s t a n d .c o m INITIATOR Eg o m o t io n Co r p ., US A
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WIRELESS ENERGY SOURCE Un iv e rs it y o f Pe n n s y lv a n ia g ra d u a t e Me rid it h Pe rry h a s d e v e lo p e d a n e le c t ro n ic a p p lia n c e c a lle d "u Be a m " t h a t w ire le s s ly s u p p lie s e le c t ric a l d e v ic e s w it h e le c t ric it y . Ele c t ric a l im p u ls e s a re t ra n s m it t e d u s in g u lt ra s o u n d t h ro u g h t h e a ir t o t h e d e v ic e , w h ic h is p lu g g e d in t o a s p e c ia l re c e iv e r, like Wi-Fi fo r e le c t ric it y . It c u rre n t ly w o rk s w it h a ra n g e o f u p t o a b o u t s e v e n m e t re s . Co m m e rc ia l a p p lic a t io n is in p la n n in g .
SOURCE h t t p ://u b e a m .c o m INITIATOR u Be a m LLC, US A
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TRANSISTOR BRINGS MAN AND MACHINES EVER CLOSER Re s e a rc h e rs a t t h e Un iv e rs it y o f W a s h in g t o n h a v e d e v e lo p e d a n a n o s iz e d t ra n s is t o r t h a t b rin g s m a n a n d m a c h in e e v e n c lo s e r t o g e t h e r. It w o rk s o n t h e b a s is o f p ro t o n flo w s a n d c a n c o m b in e w it h c h it o s a n t o c o m m u n ic a t e w it h b io lo g ic a l s y s t e m s . In t h is w a y , t h e s c ie n t is t s s o lv e d t h e p ro b le m o f m a c h in e s s e n d in g s ig n a ls v ia e le c t ro n s , liv in g c re a t u re s o r b y u s in g io n s a n d p ro t o n s . Th e c u rre n t p ro t o t y p e is s t ill m a d e o f s ilic o n , b u t t h e re s e a rc h e rs b e lie v e t h a t fu rt h e r d e v e lo p m e n t s w ill b e m a d e in t h e c o m in g y e a rs t h a t w ill le a d t o u s e in s id e t h e hum a n b ody.
SOURCE h t t p ://g o o .g l/y Ba S M INITIATOR Un iv e r s it y o f W a s h in g t o n , US A
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SAVING WEBSITES AS APPLICATIONS Th e la t e s t v e rs io n o f t h e w e b b ro w s e r Ep ip h a n y ru n n in g in G NO ME 3 .2 m a k e s it p o s s ib le t o s a v e w e b s it e s a s w e b a p p lic a t io n s d ire c t ly t o t h e u s e r's c o m p u t e r. Th e y c a n t h e n b e o p e n e d lik e a n a p p lic a t io n w it h o u t t h e b ro w s e r. O p e ra t in g e le m e n t s s u c h a s t a b s a re n o t a v a ila b le in t h e a p p , b u t it is d o c ke d a n d o p e ra t e d v ia a t it le b a r. An a d v a n t a g e o f t h e s y s t e m is t h a t t h e a p p lic a t io n ru n s in d e p e n d e n t ly , e v e n w h e n t h e b ro w s e r c ra s h e s .
SOURCE h t t p ://g o o .g l/Jg 9 n K INITIATOR Th e GNOME Pr o je c t , Me x ic o
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TOOTHPASTE MAKES TEETH GROW BACK Je n n ife r Kirkh a m a n d h e r t e a m fro m Le e d s De n t a l In s t it u t e h a v e d e v e lo p e d a t o o t h p a s t e t h a t e n a b le s t e e t h t o g ro w b a c k a g a in , t h u s a llo w in g d a m a g e d t e e t h t o h e a l t h e m s e lv e s . Te s t s b y t h e re s e a rc h e rs o n s m a ll g ro u p s o f p a t ie n t s w it h t o o t h d e c a y h a v e b e e n s u c c e s s fu l. S h o u ld t e s t s o n la rg e r g ro u p s b e a s s u c c e s s fu l, t h e p ro d u c t c o u ld s o o n b e m a d e a v a ila b le t o a w id e r m a rke t .
SOURCE h t t p ://g o o .g l/w e lBC INITIATOR Le e d s De n t a l In s t it u t e , UK
NEWS & DATES Digital Downtime – from alwayson to intelligentlyon Th e p e rm a n e n t a c c e s s t o in fo rm a t io n a n d t h e u n in t e rru p t e d c o n n e c t io n t o o t h e rs m e a n s t h a t w e liv e o u r liv e s in a n always-on mode. Wh a t is t h e b e s t w a y t o d e a l w it h t h e e n o rm o u s v o lu m e o f c o m m u n ic a t io n , w h ile e n s u rin g t h a t w e a re n o t o v e rs t ra in e d ? “INTELLIGENTLY ON” AS A SOLUTION Th e s o lu t io n is t o fin d t h e rig h t b a la n c e b e t w e e n t h e o n lin e a n d o fflin e m o d e . Dig it a l t o o ls a n d s m a rt s e rv ic e s h e lp t o c re a t e t h e rig h t m o m e n t s fo r o fflin e t im e s . From always on to intelligently on.
DIGITAL DOWNTIME – a workshop with TrendONE Th e c h a n g in g d e m a n d s m a d e o n o u r m o b ile a n d c o n n e c t e d d a ily liv e s a re o p e n in g u p new business opportunities. A w o rks h o p w it h Tre n d O NE w ill h e lp y o u d is c o v e r new solutions at an early stage.
Yo u r c o n t a c t p e rs o n a t Tre n d O NE: Sven Tollmien t o llm ie n @ t re n d o n e .c o m
35 Meet TrendONE! Do y o u h a v e a n y q u e s t io n s , s u g g e s t io n s o r s im p ly fe e l like a b it o f trendtalk? Yo u c a n m e e t u s a t t h e s e lo c a t io n s d u rin g t h e c o m in g m o n t h s . Fe e l fre e t o c a ll u s . We lo o k fo rw a rd t o meeting you personally! Nils Müller
1 1 Octob e r Frankfurt S v e n To llm ie n
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CEO & Fo u n d e r Tr e n d ONE
Sven Tollmien D ir e c t o r Bu s in e s s De v e lo p m e n t
Roman Weishäupl G lo b a l In n o v a t io n Ad v is o r
Nick Sohnemann G lo b a l In n o v a t io n Ad v is o r
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