EXECUTIVE TREND SUMMARY
SOCIAL INFLUENCE DECIDES CREDIT RATING
FILLING THE GAPS WITH FURNITURE
PERSONALISED PRICES IN SUPERMARKETS
CONTENT
05
SEEING WHAT ICE CREAM TASTES LIKE
07
PERSONALISED PRICES IN SUPERMARKETS
09
SOCIAL INFLUENCE DECIDES CREDIT RATING
11
GEO-BASED PRODUCT SAMPLING VIA TWITTER
13
ARTIFICIAL TEXTURES FOR REAL OBJECTS
15
TV CAMPAIGN STALKS INTERNET USERS
17
DEVELOPER-ORIENTED ALTERNATIVE TO TWITTER
19
CHECK-INS VIA FACIAL RECOGNITION FOR DISCOUNTS
21
"MIIBRAND" TEMPTS CUSTOMERS INTO STORES
23
FILLING THE GAPS WITH FURNITURE
25
EBAY DELIVERIES WITHIN AN HOUR
27
APP SHARES CONTENT VIA SOUNDS
29
INTERNET CONTENT UPDATES IN REAL TIME %SEITE% %TRENDBEZEICHNUNG%
31
DIGITAL PICTURE FRAME FOR INSTAGRAM PICTURES
33
DISPLAYS ADAPT TO USERS' VISION
05
SEEING WHAT ICE CREAM TASTES LIKE Ever wondered what tasting ice cream looks like? That's exactly what Jotta Design and Bompas & Parr decided to do with "The Magnum Infinity Pleasure Pod" as part of the promotion campaign for "Magnum Infinity bars". On the outside, the Magnum Infinity Pleasure Pod is a large, black sphere that is fitted on the inside with an interactive high-tech world of bio-experiences and biosenors. Visitors are given a free ice cream and can eat it inside the sphere where their heartbeat, swallowing, facial expressions and skin tension are detected and projected onto the pod as a “Pleasure Portrait� by digital software.
SOURCE http://go.trendone.com/i8FcK INITIATOR Jotta Design, UK
07
PERSONALISED PRICES IN SUPERMARKETS The US supermarket chain Kroger is offering personalised prices to customers with loyalty cards based on their spending behaviour. In partnership with the consumer research company dunnhumbyUSA, consumers' purchasing histories are analysed and discounts are awarded to customers by e-mail or in stores to those who buy the product first. Customers who frequently buy a specific brand receive, for example, a discount coupon for that brand's latest product, while families will receive a discount on buying a larger version of a product that they regularly buy.
SOURCE http://go.trendone.com/Ocjv8 INITIATOR The Kroger Co., USA
09
SOCIAL INFLUENCE DECIDES CREDIT RATING The New York start-up Movenbank uses information from the social networks Facebook and Twitter to check the credit rating of its customers. Data on spending behaviour, daily outgoings and social influence are evaluated in real time to calculate a socalled "CREDscore". Customers also receive a clear overview that allows them to monitor their finances and understand the evaluation. Movenbank also plans to introduce daily personalised feedback and help its customers to spend their money more intelligently.
SOURCE http://go.trendone.com/jSPf8 INITIATOR Movenbank, USA
11
GEO-BASED PRODUCT SAMPLING VIA TWITTER The chocolate bar brand Clif Bar has launched a geobased advertising campaign to invite Twitter users to a free snack when they're on the go. People have to send a geo-tagged tweet to @CLIFMojoGo and they then quickly receive instructions on how to download a digital coupon from the company's website. Users thus automatically take part in a competition in which they can win a GPS-enabled watch.
SOURCE http://go.trendone.com/FndPL INITIATOR Clif Bar & Co., USA
13
ARTIFICIAL TEXTURES FOR REAL OBJECTS "REVEL" is new technology developed by Disney Research that makes it possible for real objects to provide artificial tactile feedback. The technology uses "Reverse Electrovibration", which emits an electrical signal to the user's skin when an object is touched and creates the feeling of a certain preprogrammed texture. Using a touchscreen allows "REVEL" to deliver haptic feedback during computer games, or support people with visual impairments when touching objects or walls.
SOURCE http://go.trendone.com/h5Rqr INITIATOR Disney Research, USA
15
TV CAMPAIGN STALKS INTERNET USERS An American TV network is promoting its multi-part "Coma" series by using unsettling, personalised internet advertising. Visitors to the series' website who enter their first and last names and e-mails address as part of helping to solve a mystery then start seeing unexpected, mysterious internet advertising everywhere online that becomes more and more accurate in the information about the user that it incorporates. What users are not aware of is that a tracking cookie stored in their computer is responsible for this.
SOURCE http://go.trendone.com/jSPf8 INITIATOR A&E Television Networks LLC, USA
17
DEVELOPER-ORIENTED ALTERNATIVE TO TWITTER "App.net" is a commercial social network based on Twitter, but is different in that it offers more openness for developers. Making money increasingly forces Twitter to focus more closely on its customers from the advertising world than on users, which also leads to blocking third-party applications from other developers. Profits are therefore guaranteed, while innovations remain restricted. "App.net", on the other hand, promises to be a user-oriented platform that will not feature any advertising thanks to the fees for use, and it will always be accessible to developers. Crowdfunding has already ensured 11,000 users.
SOURCE http://go.trendone.com/mPcka INITIATOR App.net, USA
19
CHECK-INS VIA FACIAL RECOGNITION FOR DISCOUNTS A development by Redpepper using camera and facial recognition software now makes it much easier to check in to stores and other locations via Facebook. With this development, users can install the "Facedeals" app in their profiles. An algorithm then analyses the users' facial structures and interests. They can be recognised in participating locations by a "Facedeals" camera at the entrance and automatically receive discounts after checking in based on their personal preferences and interests on Facebook.
SOURCE http://go.trendone.com/e4ugP INITIATOR Redpepper Lab, USA
21
"MIIBRAND" TEMPTS CUSTOMERS INTO STORES "MiiBrand" is a service for store owners that informs both existing and potential customers about deals for their favourite brands – especially when they're near one of the participating stores. Users can create a brand profile, subscribe to deals from their favourite stores and receive bonuses for sharing the deals in social networks or check-ins on Facebook. The platform notifies users in real time when one of their selected brands has a matching offer available.
SOURCE http://go.trendone.com/eYq6Z INITIATOR MiiBrand, Australia
23
FILLING THE GAPS WITH FURNITURE IKEA recently ran an ambient marketing campaign in Tokyo by showing how their furniture can be used to turn even the smallest spaces into practical living areas. Based in the district of Harajuku, the gaps between buildings were fitted with IKEA furniture to create living and sleeping spaces that could be viewed by passers-by or visited by people interested in the campaign. The dedicated website features a map displaying the locations of the outdoor furniture exhibitions.
SOURCE http://go.trendone.com/XNXvQ INITIATOR Inter IKEA Systems B.V., Japan
25
EBAY DELIVERIES WITHIN AN HOUR The online auction website eBay is currently testing a new partnership in San Francisco with a range of stores, enabling customers to buy any of their products over $25 and have them delivered within one hour for a fee of $5. Participants in the beta phase get a $15 discount and don't have to pay any fees for their first three deliveries. Partnered stores include the fashion chains Macy's, Bloomingdale's and Nordstrom, as well as Target, Toys'R'us and the electrical appliances store Best Buy.
SOURCE http://go.trendone.com/ZTf3I INITIATOR eBay Inc., USA
27
APP SHARES CONTENT VIA SOUNDS The London-based technology company Animal Systems recently launched an iPhone app called Chirp that allows users to transfer photos and links to another iPhone within hearing range by sound. The recipient must also have installed the app. The sender first has to upload the file to the app. The receiver phone recognises the file from the unique sound, which resembles birdsong and is played via the speakers, and can then access it. Files can also be sent to groups of people in this way.
SOURCE http://go.trendone.com/Bf0sX INITIATOR Animal Systems, UK
29
INTERNET CONTENT UPDATES IN REAL TIME "Open Real Time Connectivity", developed by the Brazilian company Realtime, is helping to transform the web into the "Live Web". The cloud-based messaging system ORTC for mobile and web applications features an open connection between the user and server, allowing content updates to be sent out across the world in a matter of milliseconds without users having to refresh a page. The advantage is that the speed of message transfers is increased and that bandwidth costs are reduced.
SOURCE http://go.trendone.com/YlFQX INITIATOR Realtime, Brazil
31
DIGITAL PICTURE FRAME FOR INSTAGRAM PICTURES The design studio Design to Matter has developed a digital picture frame called "Instacube" that displays friends' Instagram pictures or those searched using a hashtag in real time. The square, wireless device features a touchscreen that displays pictures at three times their original size. Three buttons on top allow users to turn the device on and off, switch streams and like photos. The Android-based system also allows software developers to create their own add-ons and modifications.
SOURCE http://go.trendone.com/tEfN3 INITIATOR Design to Matter, USA
33
DISPLAYS ADAPT TO USERS' VISION Thanks to the screens from EyeNetra, people with nearsightedness, farsightedness and other eye conditions will no longer need any visual aids to get a clear view of displayed information. Using the data from an eye test, the screens can be configured with new technology to correct the user's focus if it falls before or beyond the screen. Depending on the person's type of visual impairment, algorithms can process the images on display so that they appear natural. A variety of users can log in with their own settings.
SOURCE http://go.trendone.com/lfEQX INITIATOR EyeNetra, USA
NEWS & DATES Sensors everywhere!
HOW SENSORS ARE INCREASINGLY INFLUENCING OUR DAILY LIVES
The methods involved in web analysis are being transferred to the real world in that connected sensors and software solutions are increasingly documenting and analyzing our movement patterns and communication behaviour. In the quantified world, software and hardware innovations have led to new, data-based business models that are adapted to the way people behave in public. How can you make best use of these developments? With the Radical Game workshop, you will develop new ideas! The focus is always on creative, practical work. The process of coming up with great ideas is realized in a playful setting within three phases.
INSPIRATION – IDEATION – TRANSFORMATION After an introductory presentation by TrendONE featuring selected, inspiring micro-trends, you will get to work on your own creations. As part of a team, you will link the micro-trends to new ideas that you can develop even further and relate them more closely to your own business. The workshop combines inspiration, fun and abstract thinking with professional guidance. Your contact for the Radical Game workshop: Franziska Palmberger palmberger@trendone.com
http://go.trendone.com/nxjRq
35 Your access to the latest innovations and trends: Trendexplorer 3.0
TRENDONE RELAUNCHES GLOBAL TREND DATABASE
We are currently updating the Trendexplorer with some new features so that it is even more closely adapted to your needs. The new version of the trend database, the Trendexplorer 3.0, will be launched at the end of the year. While maintaining the features you already know, a range of new applications will be added to the Trendexplorer 3.0: 1. You will receive trend alerts based on search terms and industries. 2. You can check out micro-trends related to the current selection. 3. You will discover a new trend universe.
Sign up at www.trendexplorer.com and make the most of Europe’s most comprehensive trend database!
CONTACT
TREND ONE GMBH HAMBURG / GERMANY
TREND ONE GMBH BERLIN / GERMANY
TREND ONE GMBH VIENNA / AUSTRIA
GASSTRASSE 2 22761 HAMBURG / GERMANY
BRUNNENSTRASSE 37 10115 BERLIN / GERMANY
SPITTELBERGGASSE 3/6 1070 VIENNA / AUSTRIA
TEL +49 40 52 67 78 0 FAX +49 40 52 67 78 36
TEL +49 30 50 91 48 56 FAX +49 30 50 91 48 60
TEL +43 1 52 30 50 0 FAX +43 1 52 30 50 01 5
WWW.TRENDONE.COM INFO@TRENDONE.COM
DISCLAIMER COPYRIGHT 2012 ALL RIGHTS RESERVED. THE TRENDS AND THESES DOCUMENTED IN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO VALID COPYRIGHT LAWS. THE IMAGES USED ARE EXCLUSIVELY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION.
WWW.TRENDONE.COM WWW.TRENDEXPLORER.COM BLOG.TRENDONE.COM WWW.FACEBOOK.COM/TRENDONE WWW.TWITTER.COM/TRENDONE