Levant Edition • The marketing and advertising resource • November 2011 • Issue N°19 • communicatelevant.com.lb
Pay attention: 90:10 Group’s Patrick Attallah on how to really listen to social media Page 34
PRODUCTION Poster production The writing’s on the wall with our handy production map. See which agencies do what to whom. And find out how to get in touch with them too. The perfect office decoration for anyone (Free inside) working with film.
RECRUITMENT Paying a part
What are friends for? Isabelle Aoun on social media strategies for building brands Page 38
Untogether now: Leo Burnett’s Ahmad Abu Zamad on the merits of inconsistency Page 40
CHEAPSHOTS? There may be less money in the market to pay production costs, but nobody’s told Lebanon’s freelance film crews
The results of our first production salary survey are in. We see how much professionals in the film industry can expect to earn – in fulltime jobs and when they strike out on their own to go freelance. See if (Page 32) you are paid enough.
TELEVISION Channel surfing Do you surf with your phone while you are watching TV? You’re not alone. That’s why social networks, app developers and television channels are jumping on it. We look to the US and beyond to bring you seven things you should know. (Page 42)
CAMPAIGN Sling shot
(Page 47)
LEBANON’S PRODUCTION MAP 2011 INSIDE Cover Image: Corbis
MediaquestCorp Egypt................... E£ 10 Jordan ................... JD 4 Kuwait ................ KD 1.2
Lebanon ........L£ 5 000 Morocco ............DH 22 Oman ............... OR 1.5
Qatar ................... QR 15 Saudi Arabia ........ SR 15 Switzerland .......... SFR 8
Syria .................. S£ 100 Tunisia ................ TD 2.5 U.A.E ...................DH 15