The marketing and advertising resource • December 2012 • Issue N° 96 • www.communicate.ae New program: Horizon Holding’s Raĉc Saadeh on the launch of BPN Page 52 in the region
Global local: Time for ad men to look closer, says Publicis Groupe’s Maurice Lévy Page 54
Fond farewell: Mustapha Assad says his goodbyes to Publicis-Graphics. So Page 56 what’s next?
AWARDS Baffling wins Communicate attended the Gemas Effie Mena Awards and gives you a detailed account of who won what, who said what, and who got the most unexpected results, for this was a (Page 30) night full of surprises.
SPECIAL REPORT Sweet memories December is when we look back at the past year, a season to happily recollect everything that went well and, at times, frown in despair at the things that didn’t. Communicate digs back into its archives, searching for all that made 2012 a year to remember. (Page 38)
OPINION Bitter pills We asked the industry about the worst lie they’ve been told. It turned out that industry people can be creative in more than just their job, between disillusioned statements, stolen work and inflated egos. By the way, it looks like Santa Claus is here to stay. (Page 16)
CAMPAIGN Masked wonders
(Page 70) Registered in Dubai Media City. Cover Image: Corbis
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