|1
We are Hawkers. Our fight for quality eyewear at a fair price has just begun. You can’t control us. We move fast. We are infinite. #JoinTheRevolution
ABOUT HAWKERS
OUR BRAND
About Hawkers Hawkers is a Spanish company born on the internet 3 years ago, with the objective of revolutionizing the sunglasses industry with a simple proposal: high quality sunglasses at a fair price. In just 3 years Hawkers has become one of the most significant brands among the youth all over the world, which has taken them to a revenue of 100 million Euros in more than 50 countries, with a digital strategy that has revolutionized social media. Hawkers has won the first prize at the Eficacia Awards, has Facebook’s recognition as the company with the best performance in EMEA, has been selected by Google for their program for high potential Spanish companies and has been a case study for Twitter for developing the crowdfunding campaign with most backers in Spain’s history. The company’s sunglasses are now being worn by celebrities such as Paula Echevarría, Steve Aoki, Lewis Hamilton, Andrés Velencoso, Ricky Rubio o Luis Suárez and has collaborated with highly prestigious international brands such as Lakers, PlayStation, Ford, BBVA, Samsung, Pacha and Mercedes-Benz. “We are Hawkers. Our fight for quality eyewear at a fair price has just begun. We move fast. We are infinite. #Jointherevolution.”
|4
VICTORY
H=8 INFINITE
DIGITAL
HAWKERS
|5
Hawkers One
|6
The Hawkers One X collection features unrivaled quality frame, crafted by hand with custom celluloid acetate, delivering brilliant colors and patterns and extra durability. Thanks to our polarized lenses, produced by prestigious German manufacturers, all our sunglasses provide superior glare reduction and 100% UV protection.
|8
Hawkers Fusion
| 10
Just like the sun rising over the ocean, the polarized lens merges with the frame of the vibrant new Hawkers Fusion Collection to create one of the undisputed Summer 2015 must-haves.
| 12
Hawkers Classic
| 14
The Hawkers Classic X collection features unrivaled quality frame, crafted by hand with custom celluloid acetate, delivering brilliant colors and patterns and extra durability. Thanks to our polarized lenses, produced by prestigious German manufacturers, all our sunglasses provide superior glare reduction and 100% UV protection.
| 16
Hawkers Warwick
| 18
WE ARE HOLLYWOOD! Hawkers presents Warwick: not simply rounded! These trendy sunglasses are designed thinking of our most demanding clients. The frame with its geometric and linear structure provides a new style with a retro modern touch that turns it into a fashion must-have.
| 20
LAX
Hawkers LAX
| 22
| 23
LAX
Hawkers is taking off with its redesign of aviator sunglasses. With their classic, timeless design, these sunglasses feature a stainless steel frame that gives you a totally distinctive look. The lenses of our new Hawkers LAX sunglasses are made from nylon, a flexible material offering high optical quality and high impact-resistance.
| 24
Hawkers Kids
| 26
BIG ATTITUDE! LITTLE SIZE! Bold, rebellious, cool and trendy like you. Hawkers captures all its essence in its new collection of sunglasses for kids. Style has no age. Fresh, comfortable and youthful; all these words can be used to describe the Hawkers sunglasses designed for children.
| 28
PACKAGING
All Hawkers Co. sunglasses come in a branded hard recycled cardboard box with embossed UV logo print, and are accompanied by a High Quality Cleaning and Storage microfiber pouch and a set of cool Stickers you can put on your laptop or anywhere you like, and spread the #HawkersRevolution.
| 30
COLLABORATIONS
COLLABORATIONS
COLLABORATIONS
HAWKERS x PULL & BEAR Pull&Bear, the young fashion brand belonging to Inditex Group, and Hawkers, the start up that revolutionized the sunglasses industry,, join forces to commercialize the 15 best models of the most exclusive collection of Hawkers which from now are available in a selection of stores of Pull&Bear worldwide.
| 34
COLLABORATIONS
HAWKERS x DOPE Hawkers Co. teamed up with Los Angeles based streetwear brand Dope for a set of high-end limited edition sunglasses.
| 36
COLLABORATIONS
HAWKERS AND EL GANSO REVEAL THEIR ITALIAN AFFAIR Hawkers and El Ganso have come together to create a politically incorrect collection of sunglasses: El Ganso by Hawkers. Through this union, the two fashion brands have produced four new, Italian-made sunglass models which combine the different personalities of the two companies: passion for rebellious fashion, obsession for quality and attention to detail.
| 38
COLLABORATIONS
HAWKERS x ANDRÉS VELENCOSO The international model and actor is our ambassador and has worked closely with our design team to achieve a premium quality and fashionable style through the Hawkers Classic Collection.
| 40
COLLABORATIONS
HAWKERS x PAULA ECHEVARRIA She is the most popular and followed Spanish blogger and also one of the top 30 in the world. She has been involved in creating 3 colorful and vibrant styles for Summer.
| 42
COLLABORATIONS
HAWKERS x DIESEL 3 styles designed in close collaboration with Diesel was the result of our first foray into the shoe industry.
| 44
COLLABORATIONS
HAWKERS x 123KLAN The internationally renowned French Graffiti crew breathes street culture. We teamed up with them to release a very exclusive and fresh edition.
| 46
| 48
COLLABORATIONS
COLLABORATIONS
HAWKERS x WHERE IS THE LIMIT?
HAWKERS x PAYPAL
WITL is a very successful brand with an attitude. This limited set of sunnies recalls steep hills, never-ending roads and crazy guys pushing their limits.
There’s natural and strategic alliance between Hawkers Co. and this undisputed market leader. We are both Digital Creatures and our Limited Edition made things physical.
| 49
COLLABORATIONS
HAWKERS x BBVA BBVA, one of the world’s largest financial institutions thougt of us as the perfect companion to carry out their strategy to become the world’s first digital global bank. We both embarked on the Blue Hawkers Project together with thousands of University Students from over 31 countries.
| 50
| 52
COLLABORATIONS
COLLABORATIONS
HAWKERS x FACEBOOK
HAWKERS x SMART
The by far most popular and important World’s Social Network entrusted Hawkers with the design of their official sunglasses. We liked the challenge... and they loved the outcome.
The car that revolutionized urban transportation, demanded a revolutionary young brand to promote their new generation of Smart Fortwo and Forfour.
| 53
COLLABORATIONS
HAWKERS x MERCEDES-BENZ FW We made it into the catwalk hand in hand with Mercedes Benz. Our limited edition sunglasses for the Madrid Fashion Week shined like a bolt of lighting.
| 54
COLLABORATIONS
HAWKERS x FORD KA Ford wanted to do a very special collaboration and chose Hawkers to create an exclusive and unique design for Ford Ka. We became the first company to auction a car on Twitter.
| 56
COLLABORATIONS
HAWKERS x FORD ECOSPORT Ford chose Hawkers again to introduce their new model under the motto “Live Young, Ride Free”. In an unprecedented action they gave up amongst the ambassadors of the project Hawkers Campus 60 Ford EcoSport powered by Hawkers to enjoy during the summer.
| 58
COLLABORATIONS
HAWKERS x ALEX RINS Hawkers bets on young talent in the world of sports. Alex Rins, official Moto2 motorcycle racer and future promise to be the MotoGP World champion, signs with Hawkers to launch his limited edition sunglasses. We are sure it will be a Hawkers-style season.
| 60
COLLABORATIONS
HAWKERS x L.A. LAKERS Being a Corporate Partner of the Los Angeles Lakers, the all-time most valuable NBA franchise, speaks by itself. We designed a limited edition collection and became the official sunglasses of the yellow and purple team. Let the showtime begin!
| 62
COLLABORATIONS
HAWKERS x LUIS SUÁREZ A very exclusive limited edition was created for FC Barcelona’s World Class forward Luis Suárez. Passionate players are the ones who will change the game.
| 64
COLLABORATIONS
HAWKERS x PACHA “What happens in Ibiza stayed in Ibiza... until now…” Hawkers transports you to Pacha with these special edition sunglasses based on the spirit of the island, the beautiful and relaxing beaches, the sunsets and nightlife in Pacha Ibiza.
| 66
COLLABORATIONS
HAWKERS x HARD ROCK HOTEL IBIZA Fashion and music are very close friends. We love fashion as much as we love music, and we can say out loud our friendship with Hard Rock Rocks.
| 69
| 70
COLLABORATIONS
COLLABORATIONS
HAWKERS x PLAYSTATION
HAWKERS x GUITAR HERO LIVE
Hawkers joined the world of video games by the hand of the biggest console reference company in this field: PlayStation.
We have always wanted to be loud, and Guitar Hero has been the best partner to do so.
| 71
COLLABORATIONS
HAWKERS x UNCHARTED 4 Hawkers joined Uncharted to launch an exclusive limited edition model with a sophisticated interior print that evokes the most dangerous jungle. Perfect for any adventure.
| 72
COLLABORATIONS
HAWKERS x ARAMON On one hand, we introduced Hawkers into the world of snow and ski mountaineering. On the other hand, Aramon, rejuvenated his image & reinforced his digital presence by allying with a young and dynamic brand as well as reinforcing his digital presence.
| 74
COLLABORATIONS
HAWKERS x AIR EUROPA In order to organize an event as surprising as the mile-high presentation of a new sunglasses model, Hawkers needed a partner sharing its values and dynamic attitude. Hawkers unveiled its new sunglasses range at an altitude of over 10,000 meters, aboard one of the Air Europa’s Airbus 330 aircraft, which took off from Adolfo Suårez Madrid-Barajas airport headed for Rome. In-flight services included WiFi via satellite, allowing the event to be streamed to social networks in real time. During the flight, thanks to passenger participation, followers of both brands on Twitter were able to turn the hashtag #HawkersxAirEuropa into a Trending Topic by tweeting it live and reaching 31M impressions.
| 76
| 78
COLLABORATIONS
COLLABORATIONS
HAWKERS x LOTTO LEGENDA
HAWKERS x RICKY RUBIO
From the essence of Hawkers and Lotto Leggenda comes a new retro style eyewear collection. A collection inspired by the urban models of the Italian brand’s trainers and its sporting soul. Hawkers x Lotto. The legend continues!
Designed by the NBA star, Ricky Rubio, these sunglasses are perfect for a day at the basketball court and day-to-day.
| 79
COLLABORATIONS
HAWKERS x STEVE AOKI The American DJ Steve Aoki heads up the latest ground-breaking collection of the Spanish company Hawkers, a special edition called “Neon”. It’s a new product line designed for the summer, which was been presented with a revolutionary video inspired by pop-art artist Andy Warhol in which we can see the electro house king eating one of his famous cakes.
| 80
CELEBRITIES
| 82
CELEBRITIES
Andrés Velencoso Model
Paula Echevarría Actress and Fashion Blogge
Melissa Satta Showgirl and Model
Mariano Di Vaio Model
The Yeti Yeti
Usher Artist
Jorge Lorenzo MotoGp Rider
Yonny Hernández MotoGp Rider
Fonsi Nieto Moto Rider and Dj
Alex Rins Moto2 Rider
Saul Ñiguez Football Player
Nyjah Huston Skateboarder
Brooklyn Beckham Model and Influencer
Steve Aoki Dj and producer
Madds Dj
Danny Ávila Dj
Nicky Romero Dj and producer
Fernando Verdasco Tennis Player
Kobe Bryant Basketball Player
Rudy Fernández Basketball Player
Ricky Rubio Basketball Player
Jonathan Do Santos Football player
Dani Álves Football Player
Luis Suarez Football Player
| 83
MARKETPLACES
Marketplaces
| 84
MARKETPLACES
EVENTS
Events FESTIVALS 2015 Summer Story Los Alamos Beach Festival Arenal Sound Festival Summer Fun Laredo David Guetta - Listen Tour 2015 Purobeach Marbella Arona Summer Festival Dreambeach Medusa Sun Beach Festival FIB Low Festival Size Matters Cream Mallorca BH Mallorca
| 86
| 87
SPOTS
| 88
SPOTS
Amen Spot with Andrés Velencoso
Summer Collection 2015 Shot in USA
Hawkers Warwick
Ebay 2016 Shot in USA
Hawkers X Alex Rins
We are Hollywood
Hawkers X Bentley
| 89
ADVERTISING
Instagram Campaign
| 90
ADVERTISING
We were honored by Instagram to be one of the few companies selected to become the first ones to advertise on the network and highlight some pictures through their recently launched Sponsored Ads.
| 91
SOCIAL MEDIA
Social Media
OUR SOCIAL MEDIA
We are born-digital. Internet is our birthplace and our playground. We have Social in our DNA. We move fast and grow rapidly, but let the data speak for itself: More than 5 Million fans and followers in less than 3 years place us in a privileged 3rd position worldwide.
5M 500K 200K
| 92
| 93
+ 4.500.000 UNITS
WORLD’S SECOND SUNGLASS BRAND WITH MORE FANS IN FACEBOOK
HIGH RECURRENT REVENUE AND CUSTOMER LOYALTY
WORLD’S LARGEST HIGH-TECH CORPORATIONS RECOGNITION ALPHA TESTERS & BETA TESTERS
FACEBOOK PERFORMANCE AWARD
FIRST BRAND WITH DEDICATED “STORE-WITHIN-A-STORE” AT INDITEX
FIRST SPANISH BRAND AT NBA
MARKETING BEYOND LIMITS
REPEAT CUSTOMER RATE
More than
25%
HAWKERS RESHAPES TRENDS LANDSCAPE HAWKERS
SPAIN
SUNGLASSES
THE BEST SELLING SHOPIFY PRODUCT IN 2014
OAKLEY
MÉXICO
MARKETING BEYOND LIMITS
MARKETING BEYOND LIMITS
THE YOUNGEST COMPANY EVER TO BE FEATURED ON THE COVER OF FORBES SPAIN
O M NI A
O M NI A
FA IRFA X
FA IRFA X
RO W
RO W
H YD E
H YD E
HIG H FA S H I O N
H IGH FASHI ON
H IGH FASHI ON
H IGH FASHI ON
LI FES TY LE
WARWICK CLASSIC
VENM
VENM HYBRID ONE
VENM HYBRID ONE
VENM HYBRID WARWICK
VENM HYBRID WARWICK
VENM ONE
VENM WARWICK
S PO RT
HAWKERSCO.COM