Triage identity manual - draft 8 by Triage

our identity Brand reproduction guidelines

helping people succeed

Index 1. Introduction 2. Colours 3. Our logo 4. Branding devices 5. Our typeface 6. Images 7. Application examples 8. Official artwork 9. Contact

3 7 23 41 47 55 67 79 83 1

1. Introduction

Introduction Our identity helps to define who were are, what we stand for and it reinforces our values. Itâ&#x20AC;&#x2122;s important that our identity is applied consistently and correctly, whether on clothing, stationery, vehicles or mechandise, the correct logo, colours, typeface and branding elements must be used. These guidelines will help you to understand our identity and how to apply it.

Kate Carnegie

Kate Carnegie MBE Founder and Chief Executive

Our identity and how to reproduce it

Our values Excellence

To consistently deliver excellent support and services that merit the confidence placed in us by our customers, employers, stakeholders and partners

Respect

We treat everyone with respect regardless of age, gender, religion or ethnicity. â&#x20AC;&#x153;One of the most sincere forms of respect is actually listening to what another has to sayâ&#x20AC;?

Integrity

We hold strong our principles of morality, decency, fairness, honesty, openness and transparency

2. Colour

Our colours Colour is a vital part of our identity and the accurate and consistent reproduction of our colours is of the utmost importance to us. We use 6 colours - Triage Aqua, Triage Lime, Triage Navy, Triage Grey, Black and White. Nothing else, ever. Wherever our identity is reproduced, the correct colours in the correct specification and format must be used. To help with this, we’ve created an easy to follow guide to keep you on the right track. In this section you will find exact colour specifications for every reproduction scenario and in the offical artwork section of this document, you’ll find out how to access official brand elements created specifically for reproduction in every conceivable medium, from Powerpoint ® presentations to commercial offset litho printing, however, if you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

Triage Aqua

Pantone ® and other trademarks are the property of Pantone LLC

Triage Navy

Triage Lime

Triage Grey

Triage Aqua Colour specifications

Artwork usage guide Colour profile

Triage Aqua

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Aqua Tints Colour specifications

Triage Aqua

90% Pantone ® 570 CMYK C55 M0 Y32 K0 RGB R121 G198 B188 Hexadecimal #79c6bc

80% Pantone ® 570 CMYK C52 M0 Y29 K0 RGB R136 G203 B195 Hexadecimal #88cbc3

70% Pantone ® 570 CMYK C45 M0 Y25 K0 RGB R150 G209 B202 Hexadecimal #96d1ca

30% Pantone ® 570 CMYK C22 M0 Y12 K0 RGB R209 G233 B231 Hexadecimal #d1e9e7

20% Pantone ® 570 CMYK C15 M0 Y8 K0 RGB R225 G241 B239 Hexadecimal #e1f1ef

10% Pantone ® 570 CMYK C8 M0 Y4 K0 RGB R239 G248 B247 Hexadecimal #eff8f7

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 570 CMYK C40 M0 Y22 K0 RGB R164 G214 B204 Hexadecimal #a4d6d1

50% Pantone ® 570 CMYK C35 M0 Y19 K0 RGB R180 G220 B216 Hexadecimal #b4dcd8

40% Pantone ® 570 CMYK C29 M0 Y16 K0 RGB R194 G227 B223 Hexadecimal #c2e3df

Triage Navy Colour specifications

Artwork usage guide Colour profile

Triage Navy

Pantone ® 7463 CMYK C100 M80 Y45 K46 RGB R0 G43 B73 Hexadecimal #002b49

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Navy Tints Colour specifications

Triage Aqua

90% Pantone ® 7463 CMYK C92 M69 Y40 K33 RGB R36 G64 B92 Hexadecimal #24405c

80% Pantone ® 7463 CMYK C80 M58 Y36 K24 RGB R60 G85 B110 Hexadecimal #3c556e

70% Pantone ® 7463 CMYK C70 M49 Y33 K17 RGB R86 G106 B126 Hexadecimal #566a81

30% Pantone ® 7463

20% Pantone ® 7463

10% Pantone ® 7463

CMYK C33 M20 Y18 K2 RGB R181 G190 B199 Hexadecimal #b5bec7

CMYK C23 M13 Y12 K0 RGB R206 G212 B219 Hexadecimal #ced4db

CMYK C12 M7 Y6 K0 RGB R230 G233 B237 Hexadecimal #e6e9ed

Pantone ® 7463 CMYK C100 M80 Y45 K46 RGB R0 G43 B73 Hexadecimal #002b49

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 7463 CMYK C60 M41 Y30 K13 RGB R109 G127 B146 Hexadecimal #6d7f92

50% Pantone ® 7463 CMYK C52 M34 Y26 K8 RGB R133 G147 B163 Hexadecimal #8593a3

40% Pantone ® 7463 CMYK C156 M27 Y22 K4 RGB R43 G27 B183 Hexadecimal #9ca9b7

Triage Lime Colour specifications

Artwork usage guide Colour profile

Triage Lime

Pantone ® 382 CMYK C32 M0 Y100 K0 RGB R196 G214 B0 Hexadecimal #c4d600

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Lime Tints Colour specifications

Triage Lime

90% Pantone ® 382 CMYK C30 M0 Y30 K0 RGB R199 G212 B38 Hexadecimal #c7d426

80% Pantone ® 382 CMYK C27 M0 Y85 K0 RGB R205 G215 B61 Hexadecimal #cdd73d

70% Pantone ® 382 CMYK C24 M0 Y78 K0 RGB R212 G219 B83 Hexadecimal #d4db53

30% Pantone ® 382

20% Pantone ® 382

10% Pantone ® 382

CMYK C11 M0 Y39 K0 RGB R235 G238 B179 Hexadecimal #ebeeb3

CMYK C8 M0 Y27 K0 RGB R242 G243 B205 Hexadecimal #f2f3cd

CMYK C4 M0 Y14 K0 RGB R249 G249 B230 Hexadecimal #f9f9e6

Pantone ® 382 CMYK C32 M0 Y100 K0 RGB R196 G214 B0 Hexadecimal #c4d600

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 382 CMYK C22 M0 Y70 K0 RGB R217 G223 B106 Hexadecimal #d9df6a

50% Pantone ® 382 CMYK C18 M0 Y61 K0 RGB R223 G228 B129 Hexadecimal #dfe481

40% Pantone ® 382 CMYK C15 M0 Y50 K0 RGB R230 G233 B155 Hexadecimal #e6e99b

Triage Grey Colour specifications

Artwork usage guide Colour profile

Triage Grey

Pantone ® 5425 CMYK C56 M31 Y24 K6 RGB R124 G152 B171 Hexadecimal #7c98ab

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Grey Tints Colour specifications

Triage Grey

90% Pantone ® 5425 CMYK C51 M27 Y22 K4 RGB R135 G163 B179 Hexadecimal #87a3b3

80% Pantone ® 5425 CMYK C47 M24 Y20 K3 RGB R148 G1731 B189 Hexadecimal #94adbd

70% Pantone ® 5425 CMYK C41 M20 Y18 K2 RGB R162 G184 B198 Hexadecimal #a2b8c6

20% Pantone ® 5425 CMYK C13 M5 Y6 K0 RGB R229 G234 B238 Hexadecimal #e5eaee

10% Pantone ® 5425 CMYK C7 M3 Y3 K0 RGB R241 G244 B247 Hexadecimal #f1f4f7

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba 30% Pantone ® 5425 CMYK C19 M8 Y9 K0 RGB R215 G224 B230 Hexadecimal #d7e0e6

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 5425 CMYK C36 M18 Y16 K1 RGB R174 G193 B204 Hexadecimal #aec1cd

50% Pantone ® 5425 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

40% Pantone ® 5425 CMYK C31 M15 Y13 K0 RGB R187 G203 B213 Hexadecimal #bbcbd5

3. Our logo

Our logo Weâ&#x20AC;&#x2122;ve created three logo compositions to cope with different real estate scenarios. Our preferred logo composition is logo 1 - this logo should be used as a primary choice by default in all designs where possible. Only use offial logo artwork and never adjust it in any way other than to scale it up or down. When scaling up, only scale keeping aspect ratio and only from scalable artwork (EPS, AI and SVG). Never scale up from JPEG, TIFF or PNG artwork. Whne scaling down, always scale keeping aspect ratio.

helping people succeed

Logos 2 and 3 were created to cope with scenarios where there is limited width or depth available in which to reproduce the logo.

logo 3

if you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 1

logo 2

Logo 1 - area of isolation Logo 1 is our preferred logo composition and should be used as a primary choice wherever possible. It’s important that our logos are positioned correctly wherever they are reproduced. There is a space around our logo into which nothing should encroach. Our designers call this an ‘area of isolation’. Always ensure that nothing is placed into this area for each of our logos. That includes placing the logo too close to the edge of the page in printed materials so that the page edge effectively intrudes into the area of isolation. The area of isolation is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of our logo, to the top and bottom, and the width of the same letter ‘a’ to the right and left from the outer extremities of our logo as defined in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

logo 1 - area of isolation

Logo 1 - colourways Our logos can be reproduced in 6 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

logo 1 - full colour

Always use the correct file type for each logo relevent to the medium on which you are reproducing our identity. Goods and materials produced from any arwtork other than offical Traige artwork will be rejected. When using our logo over photographic images, use white or black depening on the lightness / darkness of the image or use one of the white logos out of any of our 4 colours as shown opposite. For details of how to get official artwork, please refer to section 8 of this manual. If you require assistance email brand@triagecentral.co.uk.

Our identity and how to reproduce it

logo 1 - Black (where colour is not available

logo 1 Triage Navy

logo 1 - Triage Aqua

logo 1 - Triage Lime

logo 1 - Triage Grey

logo 1 - white out of Triage Navy

logo 1 - white out of Triage Aqua

logo 1 - white out of Triage Lime

logo 1 - white out of Triage Gray

Logo 2 - area of isolation Logo 2 should be used where it best fits the context and available real estate of the design in which it is being used. Logo 2 typically suits spaces where depth is limited. It’s important that our logos are positioned correctly wherever they are reproduced. The area of isolation for logo 2 is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of the logo, to the top and bottom, and the width of the same letter ‘a’ to the right and two letter ‘a’ letters from the left hand edge of the ‘h’ in our strapline as defined in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 2 -area of isolation

Logo 2 - colourways Our logos can be reproduced in 5 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

helping people succeed logo 2 - full colour

Our identity and how to reproduce it

helping people succeed logo 2 - Black (where colour is not available

helping people succeed

logo 2 - Triage Navy

logo 2 - Triage Aqua

logo 2 - Triage Lime

logo 2 - Triage Grey

helping people succeed

logo 2 - White out of Triage Navy

logo 2 - White out of Triage Aqua

logo 2 - White out of Triage Lime

logo 2 - White out of Triage Grey

Logo 3 - area of isolation Logo 3 should be used where it best fits the context and available real estate of the design in which it is being used. Logo 3 typically suits spaces where width is limited. It’s important that our logos are positioned correctly wherever they are reproduced. The area of isolation for logo 3 is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of the logo, to the bottom of the logo, and the width of the same letter ‘a’ to the right and left of the extremities of the logo. The space to the top is defined as 4 letter ‘a’ letters from the top of the ascenders in the ‘Triage’ part of our logo as illustrated in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 3 -area of isolation

Logo 3 - colourways Our logos can be reproduced in 6 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

helping people succeed logo 3 - full colour

Our identity and how to reproduce it

helping people succeed logo 3 - Black (where colour is not available

helping people succeed

logo 3 - Triage Navy

logo 3 - Triage Aqua

logo 3 - Triage Lime

logo 3 - Triage Grey

helping people succeed

logo 3 - White out of Triage Navy

logo 3 - White out of Triage Aqua

logo 3 - Whit out of Triage Lime

logo 3 White out of Triage grey 37

Logo 1 - a few reproduction taboos Although not exhaustive, weâ&#x20AC;&#x2122;ve illustrated some reproduction taboos opposite. Official artwork is available in scalable Encapsulated Postscript format (EPS), ai, svg, png, JPG and TIFF JPG formats in all colourways. If you need an official logo pack, email us at brand@triagecentral.co.uk and weâ&#x20AC;&#x2122;ll sort one out for you.

Never scale artwork on X or Y planes to make it fit particular areas. Always scale keeping aspect ratio.

Our identity and how to reproduce it

Never scale up nonscalable artwork e.g. JPEG, TIFF, PNG. Alway sscale up from scalable artwork e.g. EPS, SVG and AI.

Never reproduce our logo in non-offical colours.

Never reposition any element of our logo,

Never exclude any element of our logo.

4. Branding devices

Branding devices Authorised elements of our logo can be used as a branding device. Branding devices should be used to subtley reinforce our identity but should be used carefully. We use two branding devices - our icon and our icon with the Triage name. Branding devices canâ&#x20AC;&#x2122;t be used in materials where the full logo does not appear i.e. they are not a substitute for our logo, they are to support it. For example, this document features the full logo on the front and back covers and the branding device supports this at the foot of every page. Our icon is a great branding device and can be used creatively to support our identity. It can be reproduced in full or in part (for example it can be used to bleed off a page). Both branding devices must always be reproduced in our corporate colours, black or white (or tints of our corporate colours, black and white) - never anything else.

Our identity and how to reproduce it

Branding device - Icon with Triage text

Branding device - Icon

Branding devices - examples Opposite are examples of our branding devices in use which you may find helpful when making decisions about where and when to use them. If you are responsible for reproducing our identity and you require assistance with the use of our branding devices, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

Branding device - Icon (Business Card - rear)

Triage entral Ltd C Triage ffice O d a e use H ate Ho s Road g Earls Ninian 35 St. Stirling E H FK8 2

Branding device - Icon (PowerPoint slide)

Branding device - Icon

5. Our typeface

Our typeface We have two corporate fonts, each chosen for their simplicity, W3C and DDA compliancies and ledgibility. When materials are produced commercially, we use Futura Round our corporate typeface. When we produce materials internally, we use a substitute font - Arial. To ensure that you use the correct font and have the appropriate licences where applicable, please read the sections on commercially produced materials and internally produced materials. If you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Futura Round - use this font family for commercially produced materials

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial - use this font family for commercially produced materials

Our typeface For commercially produced materials When branded items are to be produced externally using offset litho, digital commercial printing, screen printing and in websites etc., our chosen typeface is called Futura Round ©. It’s available it six weights - light, regular, medium, demi, condensed light and condensed medium (and in italicised versions of each), giving a suite of 12 fonts, which, when used together, create a very strong and persuasive style. We include a copy of our typefaces in our brand pack for reference our license only allows artwork produced by us to be reproduced using our copy of the fonts. If you have been commissioned to produce artwork for us, you’ll need to buy a license to use the font. This can be purchased inexpensively from https://www.myfonts.com/fonts/urw/futura-round/ If you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Futura Round Light Also available in italic

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Futura Round Demi Also available in italic

Our identity and how to reproduce it

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

Futura Round

Futura Round Medium

Also available in italic

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

Futura Round Condensed Light

Futura Round Condensed Medium

Also available in italic

Also available in italic 51

Our typeface For internally produced materials When branded items are to be produced internally (for example, powerpoint presentations, Microsoft Word documents, emails, Microsoft Publisher documents etc.), the substitute system font Arial should be used in place of Futura Round. If you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Arial

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Arial Bold

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Arial Italic

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890 Arial Bold Italic

6. Images

Images Images are important. They help to define who we are and what we do. Itâ&#x20AC;&#x2122;s important that when we choose images from stock, commission images to be created for us or even when we take images ourselves, that we follow a general set of guidelines wherever possible. Stock images When used selectively and when chosen well, stock photography is often a very effective way to create pictoral content. However, when dull, obvious, unbelievable, highly-staged stock images are used, it can result in materials looking homogenous, uninspiring and unbelievable. If you are responsible for choosing stock images for us, wherever possible, choose imaginative compositions. Where appropriate choose images which reflect or mimic our identity, showing people celebrating success (like the image opposite). If choosing descriptive images i.e. pictures which illustrate a particular service or customer type, choose a dynamic composition and people who mirror the diverse age, gender, ethnicity and religious range of

Our identity and how to reproduce it

57 16

the people we serve. However, there is a fine balance, never choose images purely on this basis at the expense of relevancy. Think about the colours, backgrounds and compositions to stock images and how they will work in the designs and materials you are selecting them for. Avoid ‘obvious’ images and choose believable scenarios - for example, there is nothing worse than seeing images that are very obviously not taken in the UK when we are trying to portray a believable UK scenario. Technical guidelines When selecting stock images, always choose the largest file size. Images should be in JPEG (JPG) or TIFF format and should be a minimum of 300dpi, ideally in CMYK colour format. If the stock image requires the purchase of a licence, make sure you buy the correct licence (for example a web licence may be cheaper than a print licence but if the image is then subsequently used in print, the licence is invalid). Never use images which you do not have permission to use or a license to reproduce. If you do not know the provenance of an image and can’t seek permission to use it from the copyright holder or owner, you can’t legally use the image. Our identity and how to reproduce it

Never copy images from websites or scan pictures from magazines or brochures. Never scale images up in size and when scaling down, keep aspect ratio. Commissioned images and images taken internally by Triage When commissioning images for Triage, or when taking photographs generally that may be used in our materials, make sure that you or the photographer are aware of the objectives. Choose dynamic compositions and think carefully about backgrounds. Make the subject the subject - this may seem obvious but shots that have busy or boring backgrounds can often take the focus away from the intended subject. When taking images of people think about the angle - donâ&#x20AC;&#x2122;t simply stand in front of the subject and click - we are all different heights and so are the subjects and the two are rarely a perfect match for a good photograph. Lower or raise the camera angle to create a more interesting shot. Alter the depth of field so that the background becomes soft and the subject sharp. Take multiple shots in different poses.

Our identity and how to reproduce it

Technical guidelines Digital photography should be taken in high resolution to provide shots at 300dpi at roughly A4 in size (minimum). For large format shots for use on pop-up stands, in exhibitions and on large format posters, please ensure that the native file size is at least A3 at 600dpi to ensure no quality loss. If taking images with a smart phone or non-commercial digital camera, ensure that the phone/camera is set to produce the highest quality images. This is usually called ‘fine’, ‘high quality’ or ‘raw’. In short, the larger the file size, the better the image. Always make sure that any people who feature in our photographs have given consent for their likeness to be used in our materials. Legal consent forms must be signed by anyone appearing in our materials. Consent forms are held in our marketing department. Please contact brand@triagecentral.co.uk for consent forms or if you require any additional information on photography and the use of images in our materials.

Our identity and how to reproduce it

helping peo

Our identity and how to reproduce it

ople succeed

7. Application examples

Application examples Here you can find examples of materials which carry our new brand identity. We will add examples as they become available to illustrate best practice and to provide inspiration and direction to those responsible for reproducing our identity.

Our identity and how to reproduce it

A5 Double-sided leaflet 69

James Smith Administration Assistant T: 01234 567890 M: 0123 456789 E: jamess@triagecentral.co.uk W: triagecentral.co.uk

Business card

Our identity and how to reproduce it

Triage Triage Central Ltd Head Office Earlsgate House 35 St. Ninians Road Stirling FK8 2HE

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Aim Type

Status

(Achieved/Withdrawn/Not Yet Started/ Not applicable)

Level

End Date

Main (QCF)

Tech Cert

English

Maths

ICT

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Macintosh HD:Users:Satsuma:Downloads:Archive(33):ESFA-NEW:ESFA Programme End Notification With Logo-NEW.Docx Macintosh HD:Users:Satsuma:Downloads:Archive(33):ESFA-NEW:ESFA Work Placement Agreement With Logo-NEW.Docx

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Our identity and how to reproduce it

8. Official artwork

Official artwork We only accept materials produced using our official artwork reproduced to our guidelines. If you have been commissioned to produce any materials for us that requires branding, you must use authorised official artwork. To obtain an official artwork pack, please email us at brand@triagecentral.co.uk and weâ&#x20AC;&#x2122;ll arrange to have one sent to you. Our artwork pack contains the following: - A copy of this manual - Our logos in EPS, AI, SVG, JPEG and PNG format in all of our colours - A reference copy of our fonts - An EPS, AI, SVG, JPEG and PNG version of our branding devices in all of our colours.

Our identity and how to reproduce it

NOTES Please read carefully before producing any materials for us. Our font license only allows artwork produced by us to be reproduced using our copy of the fonts. If you have been commissioned to produce artwork for us which requires the reproduction of text, youâ&#x20AC;&#x2122;ll need to buy a license to use the fonts. This can be purchased inexpensively from MyFonts https://www.myfonts.com/fonts/urw/futura-round/ Never scale up JPG artwork - use EPS artwork in appropriate desktop publishing software to scale up artwork (keeping aspect ratio at all times). If in doubt, email us at brand@triagcentral.com and weâ&#x20AC;&#x2122;ll get back to you as soon as we can.

9. Contact

Contact If you need advice on reproducing any element of our identity, please contact us using the following email address: brand@triagecentral.com

Our identity and how to reproduce it

brand@triagecentral.com