Competition analysis of the World Triathlon Series
Science + triathlon 2013 World Conference Magglingen, Magglingen gg g , 7th February y
Agenda g •
Looking back… back facts and figures •
The present time… Rules, policies and procedures
•
The e future… utu e Plans in progress
History y 1989 1991 1995 2005 2006 2009
ITU Triathlon World Championships (Avignon, France) ITU Triathlon World Cup series (11 events, in 7 countries, in 4 continents) First draft legal ITU event ((Cancun,, Mexico,, elites)) ITU World Championships in Asia (Gamagori Japan) (Gamagori, ITU World Cup in Africa (Richards Bay, Bay South Africa) ITU World Championship Series (8 events t in i 4 different diff t continents) ti t )
IOC DECISION
ITU World Triathlon Series • Best Olympic y p distance triathletes • Head H d tto h head d competitions titi • Iconic cities – iconic locations • Mass participation event • Live TV broadcast
Number of events 20 18 16 14 12 # of events
10
# of countries # of countries
8
# of new events
6 4 2 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
List of WTS cities 2009 2009--2013
Stockholm
London Hamburg
San Diego
Washington
KitzbuhelBudapest Madrid Lausanne
Beijing
Seoul Yokohama Tongyeong
Gold Coast Gold Coast
Sydney Auckland
Number of participating p p g NFs (elite elite)) 70 60 50 40
World Cup WTS
30
Grand Final
20 10 0 2005
2006
2007
2008
2009
2010
2011
2012
Number of elite athletes 2500
2000
1500
All 3 level World Cup WTS
1000
Grand Final
500
0 2005
2006
2007
2008
2009
2010
2011
2012
Number of elite athletes on WTS 820 800 780 760 740
WTS
720 700 680 660 2005
2006
2007
2008
2009
2010
2011
2012
Standardized Look and Feel
Growing g TV coverage g TV Contacts ((in million))
Duration D ti (in hours) (i h )
4592
5000
917
1000
5429
6000
1045
1200
4000
800
556
600
3000
350
400
2000
200
1000
0
2027
2264
0 2009
2010
2011
2012
2009
2010
2011
2012
Audience (in million) 250
207
189
200 150
108 89
100 50 0
2009
2010
2011
2012
Participation p Spectators 2'000'000
1560000 1388000
1'500'000 1'000'000
879000
728400
500'000 0
Age Groupers Age Groupers 2009
2010
2011
2012 40'000 30'000
27569 20377
21280
2009
2010
30358
20'000 10'000 0 2011
2012
Agenda g •
Looking back… facts and figures •
The present time… Rules, policies and procedures
•
The e future… utu e Plans in progress
Bidding process • Conditions available on triathlon.org • Joint approach by ITU and Upsolut • Calendar coordination (blocked dates) • Multi-year M lti agreements t • Continental distribution • Climate issues • Logical order for travel • Pairing with World Cups
Calendar structure • 7 or 8 series event + Grand Final • +50% + Grand Final to count • Season from April to September • World W ld C Cup season b before/after f / ft • 1/3 Sprint vs. vs 2/3 Olympic • 2 weeks after Sprint • 3 weeks after Olympic • Mixed Team integration
Athletes’ services • Quota of 65/gender for Series events • Quota of 75/gender for Grand Final • Maximum athlete quota per NF: 6 • Qualification, invitations • Airport pick pick-up, up top 10 accom accom. • Prize money increase • Anti-doping control
Technical conditions • City centre events • 1 lap = 750m, 5km, 2,5km • Technical challanges, hills • Fixed Fi d weekend k d schedule h d l – TV (!) • Pre Pre-race race course accessibilities
Agenda g •
Looking back… facts and figures •
The present time… Rules, policies and procedures
•
The e future… utu e Plans in progress
Looking g forward forward… … • Increasing interest + Olympic cities – consideration of 9 + 1 events • Fi Fixed d weekends k d / long term contracts • Rotating location of the Grand Final – series/non series/non-series series events • Integration of Mixed Team qualification • Q Qualification lifi i based b d on ITU Points List (all ITU events)
Looking g forward forward… … • Courses with special profile: Kitzbuhel, Auckland, etc. • IIncreased d number b off bike bik and d run laps: l eg. 8 -> 9 or 10 (OD bike) • Main event of Olympic qualification – IOC (Mixed Relay) • Keep p ratio between Sprint p and Olympic distance • Growing length of schedule of the GF
Looking g forward forward… … • Evaluation of increasing g specator p experience (TV and on-site) • P Potential t ti l introduction i t d ti off getting tti the th series leader(s) highlighted • Increase prize money – depth vs. top tear • Growing gp paratriathlon element – considered as elite
Thank you y for your attention!