Greenfields Magazine “Telling the stories the Earth whispers” MARKETING KIT January 2021
Greenfields Magazine: Issue No. 1 u
Is the Philippines longest running agribusiness and agricultural technology magazine.
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The brainchild of public relations guru Charlie Agatep for Planter’s Products in 1972.
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The first issue released in 1973
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It won the Anvil Awards for Public Relations in Media in 1985.
Greenfields Magazine: Then u
Recognized in 1978, 1980, 1985, 1988 by the United Nations Food and Agricultural Organization as for its widespread propagation of advanced farming technology aligned with the FAO Food Security Programs.
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Up to this day it is recognized by many State Colleges and Universities (SCUs) as an excellent tool to deliver the latest in farming technologies.
Greenfields Magazine: Evolves u
Received the prestigious Binhi Excellence in Agricultural Journalism for Best Agricultural Magazine in 1985, 2004 and 2006 u
Received the Hall of Fame Awards in 2011.
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Revitalized in December 2019 aligning with the Department of Agriculture’s 8 Paradigms of Agriculture.
Greenfields Magazine: Now www .gree nfield s
.ph
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Today, Greenfields Magazine not only has an essential print component, it also has a website and social media pages to expand its reach.
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It has revised its strategy of reaching out to farmers directly and refocused on collaborations with SCUs, international NGOs such as SEARCA, IRRI and government agencies in the dissemination of information and agricultural knowhow to a new target market: the youth.
once d e h s i l b • Pu onths. m o w t every d last e s a e l e • R the week of month second edia m l a i c o • S ly with i a d d e t upda ative collabor n. io informat ated d p u e t i • Webs ntly e r r u C . y monthl ding. a r g p u r unde
Greenfields Magazine: Now u
Recognizing that farmers are getting old, and the youth are refocusing their energies elsewhere, Greenfields Magazine has refocused its target market to the youth.
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It takes “Agriculture is sexy� as its call to action inspired by agriculture youth leader Cherrie Atilano.
Reach Magazine
Website
Social Media
Actual print run: 1,000 copies www.greenfields.ph
Greenfields.ph
Estimated eyeballs: 4,000
Go live: June 2020 Platform: Wordpress with mobile responsive
Go live: January 2020 IG and Twitter accounts activated still ongoing
Current audience:
Likes: 800 (organic and targeted) Reach (total) 22,810 Reach: (ave. monthly) 1,400 Followers: 1,811
(based on 2018 4x pass on rate)
Est. total audience: 18,000 (based on 2018 18x exposure rate)*
(from MonsterInsights)
PROPOSED COVER FOR ONLINE LAUNCH
Issues since 1972: 298 Issued released now: Three (3)
Market Profile (verified using socialblade and MonsterInsights)
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Subscribers u
SCUs (all 115 nationwide)
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Most government agencies, DA and all attached agencies
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Private enterprises engaged in agribusiness / energy and logistics
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Young entrepreneurs
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Common profile
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Digital audience
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20 to 70 years old
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14 to 55 years old
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Male 53% Female 47%
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Female 67% Male 33%,
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Entrepreneurs, in agribusiness and agri engineering
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Academe / students
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Online entrepreneurs
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Uses mostly mobile devices
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Agri companies
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Finance companies
First three revitalized issues
Issue No. 287 (No. 1 for 2020)
Issue No. 288 (No. 2 for 2020)
Issue No. 289 (No. 3 for 2020)
Organization u
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Mat Maderazo Executive Editor and Publisher
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Disnee Dioso Managing Editor
Aris Solis Graphics Director
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Gregory E. Bautista Digital Assets Lead
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Fe Maghinang Social Media Lead
Raymond B. Tribdino u Lourdes E. Tribdino Associate Editor Social Media Manager u Conrad Peter CariĂąo Contributing Editor u
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John C. Arayat Editor-in-Chief
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Maan D’ Pamaraan Senior Writer
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Jerome Baradas Columnist
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Dalareich Polot Columnist
Greenfields Media u
The next logical step for Greenfields Magazine is to be present on all platforms strongly. Which is why Greenfields Media is envisioned.
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This project will include Greenfields TV and “AgriMents� which is already running.
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This will be finalized by 2nd quarter of 2021.
Greenfields Media
Contact u
Disnee Dioso Managing Editor disnee@greenfields.ph Please always cc: deemdioso@gmail.com
THANK YOU FOR YOUR ATTENTION AND APPRECIATION