Now Trending Monthly: February 2021

Now Trending MONTHLY: FEBRUARY 2021

Value, convenience, and variety of choice are important for consumers, but above all, they seek high-quality products that promote health. As consumers take on greater responsibility when it comes to sustainable choices, they will expect the same of the products they purchase. According to ACI Worldwide, 8 in 10 consumers still buy perishable items in-store, while dry goods and non-food items are increasingly bought online. Both channels will continue to fulfill unique needs for shoppers and will need to complement each other to be successful.

KEY TAKE-AWAYS •

Consumers seek high-quality ingredients that promote health

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Consumers view sustainability as a personal responsibility

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Private label products provide premium options with value

Sunwink Detox Ginger, Spruce Multi-Purpose Cleaner, Whole Foods Immune Refresher

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Sources: Food Navigator, PYMTNS, SmartBrief

NUTRACEUTICALS

Consumers are seeking products that support the gut-brain connection to align with mental and physical health goals. According to WGSN, products that promote gut health are up nearly 40% in online retail growth. Products that promote good bacteria, like probiotic or prebiotic fiber, are of interest as the connection between the human microbiome and the immune system seeks to be further understood. Topical vitamins are also an emerging format for consumers who struggle to take pills or tablets. Products like AMP Human gel can be applied to the arms daily to increase vitamin D levels and boost immunity.

TricorBraun Solutions: 63mm Gummy Packer, CR Closures, Droppers, Flex, PET Round Bottles with Dispensing Solutions Sources: WGSN, Mintel Mellis Nourish Blend, Amp Human

TricorBraun Solutions: Tubes, Droppers, PETG Jar with Aluminum Cap, PET Round Bottles with Dispensing Solutions, Paper Tubes, Serum Pumps Sources: Cosmetics Design, HAPPI Secret Derma+, Dove Hair Therapy

HOME CARE

PERSONAL CARE

The intersection of haircare and skincare is generating new product launches that address holistic wellness goals. Dove launched its Hair Therapy scalp care collection, touted as a haircare technology with skincare ingredients. Similarly, P&G brought dermatologist expertise to a new Secret deodorant formula that aims to reduce shaving irritation. Secret Derma+ is packaged in a tube, bringing a skincare aesthetic to the deodorant category, and features a soft applicator that reduces friction during application.

The home cleaning category continues to thrive. Consumers expect products to be safe, not only for their use, but increasingly for the environment. Dirty Labs seeks to address the accumulation of laundry chemicals in waste water systems with its new bio-based detergent.

The ultra-concentrated enzymatic formula only requires two teaspoons and is designed to work in (the more energy efficient option) cold water.

In dish care, Dawn’s Power Wash Spray has launched in a new “Free & Clear” line which is formulated without dyes or strong fragrances, responding to consumer demand for effective formulas with cleaner ingredients.

TricorBraun Solutions: Wipes package, Halo Multi-Stream Closure, HiVis Pump, PET Round Bottles with Dispensing Solutions, Trigger Sprayers Sources: HAPPI, Fast Company Dirty Labs Detergent, Dawn Ultra Platinum Powerwash Free & Clear

TricorBraun Solutions: Flexibles, Beverage Closures, RTD Bottles Sources: BakeryandSnack, Food Business News, Supermarket Perimiter, Candy USA Philadelphia Cheesecake Crumble, Home Chef

SPIRITS & WINE

FOOD & BEVERAGE

Convenient formats like meal kits and snacks sizes are trending because they provide consumers flexibility and choice. A Cargill survey found that 50% of global consumers believe that snacking on small, controlled portions throughout the day is healthier than three full meals a day. For those battling cooking fatigue, brick & mortar meal kits (like those offered at grocery stores) offer convenient formats to new recipes without having to hunt for ingredients or commit to an online subscription service in advance. Regardless of demographic, consumers will seek out brands that promote health benefits.

Mindful drinking is becoming increasingly popular among consumers who seek healthier choices without sacrificing indulgent experiences. Low-alcohol ready-to-drink (RTD) options are plentiful, but according to IWSR, it is the no-alcohol subcategory that is seeing the biggest volume increase between the two. As consumers continue to make their own drinks at home, they are paying attention to the ingredients in the mixers as well. Products with natural ingredients, low, or no-added sugars will appeal to the wellnessminded drinker.

TricorBraun Solutions: Spirits Catalog Sources: The Spirits Business, BevNET Swoon Mixers

SUSTAINABILITY

There is an increased desire to reduce single-use plastic across consumer packaged goods (CPG) categories, and paper-based solutions are gaining interest. The deodorant space has been quick to adapt to more sustainable packages for their solid stick formats.

Old Spice and Secret have recently launched refillable packaging options, as well as 90% recyclable paperboard push-up tubes. Coca-Cola and Danish firm The Paper Bottle Company are trialing their joint R&D endeavor of a 100% recyclable and plastic-free bottle, capable of supporting the pressure from a carbonated beverage.

TricorBraun Solutions: Biotrē, Paper Tubes Sources: BBC News, Cosmetics Design, Environmental Leader Secret refillable deodorant, Coca-Cola x The Paper Bottle Company, Housemade plastic-free meal kits

Across categories, brands are transitioning to paperbased solutions to enjoy the convenience of singleuse packaging, without the single-use plastic.

At TricorBraun, we prioritize an understanding of consumer behaviors so that we can develop packaging that not only delights consumers but speaks directly to their needs. We are constantly evaluating supply chain partners from across the globe to ensure our customers have access to the packaging solutions they need, when they need them.

Contact us at marketing@tricorbraun.com to get started on your solution today.

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