Now Trending JULY 2021
Consumer purchasing is starting to reflect the return to “in-person” interactions. Make-up, deodorant, and laundry products like wrinkle reducer are up. Selfcare remains important to consumers. Research from Ulta Beauty shows that 66% see a connection between beauty and wellness, and WWD has flagged haircare as the fastest growing category in prestige beauty. Brands like Maybelline and Dove are winning big with Gen Z consumers thanks to their ability to utilize social media platforms like TikTok to meet their audience where they’re already accustomed to discovery and exploration. Across all categories, as costs to produce increase, manufacturers are shrinking the size of their products to offset the consumer perception. It is common to see packaging with similar height, smaller total volume, at the same list price to the previous offerings.
KEY TAKE-AWAYS •
Haircare and skincare are in demand
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Package sizes are shrinking, but costs to the consumer remain the same
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Effective use of social media fosters product discovery with Gen Z
Sources: Progressive Grocer (1 / 2), The Washington Post, Glossy, WWD, Cosmetics Design Images: Beauty Packaging
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NUTRACEUTICALS
Cross category product launches are becoming more prevalent as food, beverage, beauty and nutritional products intersect to achieve health and wellness goals. Supplements to boost energy, support hydration and promote relaxation are popular with consumers who seek a convenient way to promote wellness. Waterdrops offers powdered Microdrink tablets that can be added to a glass of water to add flavor, vitamins, and plantbased extracts. Beauty supplement brand Cube Me provides ingestible forms of collagen, hyaluronic acid and ceramide acid for consumers looking to boost their skincare regime. TricorBraun Solutions: 63mm Gummy Packer, CR Closures, Droppers, Biotrē 3.0 Sources: WGSN, waterdrop®
HOME CARE
Images: waterdrop®, CUBE ME
Blueland, an eco-friendly household cleaning brand, has expanded significantly since launching in 2019. Their sustainable products and refillable/reusable packaging are sold via DTC channels and are now expanding into the Canadian market with plans to expand into new product categories leading into 2022. Purell saw unprecedented demand for their sanitizing products throughout the pandemic. Now, their trusted products are launching in convenient surface cleaning wipes that disinfect without the harsh ingredients that require consumers to wear gloves, wash hands, or rinse off after use on food-contact surfaces. TricorBraun Solutions: Wipes Package, Halo Multi-Stream™ Closure, HiVis Pump, PET Round Bottles with Dispensing Solutions, Vertical Trigger Sprayers, All-Plastic Trigger Sprayers, Flexibles Sources: Retail Dive, Facility Executive Images: Blueland, Purell Professional
PERSONAL CARE
Proctor & Gamble is homing in on millennialoriented brands with its most recent launch GoodSkin MD, a gender-inclusive skincare line. Products will be sold direct-to-consumer (DTC) and in CVS. Unilever’s strategic priorities on premium skin care continue with the acquisition of Paula’s Choice, the worlds largest DTC skincare brand well known for ingredient transparency. The trend for “bioclinical skincare” has evolved from the clean beauty movement as consumers not only seek products with non-toxic ingredients, but plant-derived and clinically led formulas as well. TricorBraun Solutions: Tubes, Droppers, PETG Jars with Aluminum Caps, PET Round Bottles with Dispensing Solutions, Sustainable Solid Stick Packaging (PCR, Paper, Mono-Material), Refillable Cosmetic Jars and Airless Bottles Sources: Glossy, WWD, Allure Images: Paula’s Choice, GoodSkin MD, Biossance
FOOD & BEVERAGE
According to BevIndustry.com and Euromonitor International, “coffee is becoming less of an indulgence and more of a clean-label energy beverage”. Ready-to-drink (RTD) functional coffee beverages are trending with consumers, and the addition of ingredients like CBD, mushrooms, and protein are becoming more common. Frozen food purchases continue to remain high with consumers, with meals and seafood leading the way. According to CB Insights, “millennials spend 9% more on frozen foods per supermarket visit than households of other age-based demographics.” TricorBraun Solutions: Flexibles, Beverage Closures, RTD Beverage Bottles, Glass Food Jars, Aluminum Bottles Sources: SmartBrief, Beverage Industry, Progressive Grocer Images: The Jackfruit Company, Peace Coffee, Phillips
TricorBraun Solutions: Spirits Catalog, Droppers, Aluminum Bottles Sources: Food Business News, IWSR, Packaging News Images: PepsiCo, The English Vine
SUSTAINABILITY
SPIRITS & WINE
PepsiCo will be debuting a new line of premium non-alcoholic cocktail mixers in line with the growing low-or-no alcohol trend, and consumers desire to bring flavor experimentation and bar-quality experiences into their home. Wine is still a very popular option for drinking at-home, and in the UK, brands are making strides to offer their products in more sustainable packaging. The English Vine is the first brand to launch product in “The Frugal Bottle” a new 94% recycled paper bottle from FrugalPac that uses 84% less carbon than a normal bottle.
Unilever is scaling up its “test and learn” instore refillable trials in Europe. Initial results with their laundry brand Persil have “exceeded expectations” according to leadership, boasting 30% more weekly purchases from the refill station than existing single-use package. For in-home refill systems, Evian is pioneering their re(new) dispenser. The 5L bubble is made from recycled plastic and is recyclable itself. It’s thin-walled collapsible form uses 60% less plastic than a traditional 1.5L Evian bottle. When it comes to packaging design, research from WGSN shows that “given the option of a product with an eco-label and one without, people are more likely to choose the former in 79% of experiments, regardless of the label’s message or format” so clearly communicating that front of pack to the consumer is imperative. TricorBraun Solutions: Glass Food Jars, Biotrē, Aluminum Bottles, Refillable Jars Sources: Packaging News, WGSN, Evian® Images: Evian®, Unilever, La Fourche
At TricorBraun, we prioritize an understanding of consumer behaviors so that we can develop packaging that not only delights consumers but speaks directly to their needs. We are constantly evaluating supply chain partners from across the globe to ensure our customers have access to the packaging solutions they need, when they need them. Contact us at marketing@tricorbraun.com to get started on your solution today.
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