Now Trending Monthly: June 2021

Now Trending MONTHLY: JUNE 2021

The hybrid approach to shopping is here to stay, but product availability on shelf will be key to maintaining consumer traffic in-store. To maintain inventory, retailers will favor a reduced SKU count from brands, but consumer preferences might steer them in the opposite direction. As prices rise for consumers, so will their product expectations. Increased demand for healthy and affordable products is expected. Convenience remains important, but the desire for personalization is growing. Plant-based supplements are on the rise, snacking profiles are evolving, and the wine industry re-evaluates their perception of heavy weighted glass.

KEY TAKE-AWAYS •

Specialty and wellness snacks offer the variety consumer’s desire

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Nutraceutical brands embrace plant-derived ingredients and new product formats

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Thoughtfully developed products for Boomers remain an untapped market

Sources: McKinsey, WSJ, SmartBrief

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NUTRACEUTICALS

According to Mintel, 45% of US adults would like to see more plant-based vitamins and supplements. Over the past five years, products specifically marketed toward vegan consumers have been on the rise as proper dietary balance is essential for them to prevent nutritional deficits. Supplements that promote relaxation, sleep, and emotional wellbeing are also being recognized for their secondary affects on skin health and physical wellbeing. New product formats (link to Modern Gummies) like topicals or food/beverage blends offer less medicinal solutions to consumers who have difficulty swallowing capsules, or simply want an easier way to incorporate the habit into their routine.

TricorBraun Solutions: 63mm Gummy Packer, CR Closures, Droppers, Biotrē 3.0 Sources: Mintel, Mintel

HOME CARE

Images: Cere’s Organic, Effusio by Thorne, Healthy Care Jellee+

Dissolving strips are an eco-friendly alternative to water-based solutions. More commonly seen in the personal care space, this unique product format is now debuting in laundry. Tru Earth’s ultra-concentrated laundry strips dissolve completely in any water temperature and any style washing machine. They are biodegradable and sold in lightweight flexible sachets giving them a dramatically smaller footprint than their powder or liquid counterparts on the market.

Purell crosses over from the personal care space into home cleaning with their new Professional Service Surface Disinfecting Spray, which kills food-born illness causing bacteria and does not require rinsing off the surface.

TricorBraun Solutions: Wipes Package, Halo Multi-Stream™ Closure, HiVis Pump, PET Round Bottles with Dispensing Solutions, Vertical Trigger Sprayers, All-Plastic Trigger Sprayers, Flexibles Sources: Business Insider Images: TruEarth, Purell Professional

PERSONAL CARE

With the increased amounts of hand washing, consumers have struggled with dry skin. To address this need, Dove is bringing a personal care touch to the hygiene space with three new moisturizing and cleaning products: Deep Cleansing Moisturizing Hand Wash, Nourishing and Foaming Hand Wash, and Nourishing Hand Sanitizer. Sustainable and plant-based products are in-demand. Hair growth serums and hybrid skincare-makeup products have drawn significant attention from consumers. P&G launches a skincare brand, SeeMe, targeted specifically to towards women in the Gen X and Boomer consumer demographic. Their packaging consists of energetic colors, 1980’s nostalgia design language, and an authentic voice to appeal consumers who’s needs often feel neglected by this category.

TricorBraun Solutions: Tubes, Droppers, PETG Jars with Aluminum Caps, PET Round Bottles with Dispensing Solutions, Sustainable Solid Stick Packaging (PCR, Paper, Mono-Material), Refillable Cosmetic Jars and Airless Bottles Sources: Beauty Independent, Drug Store News, WWD Images: KraveBeauty, Dove, SeeMe, Vegamour

FOOD & BEVERAGE

According to the National Confectioners Association, 50% of young singles are snacking more than they did prepandemic, and 25% are buying in bulk (or bulk single-serve packs) in an effort to curb hunger. Tropical flavors, global spices, mindful portions and the ability to mix and match are expected to trend within the new product launches speaking directly to the growing demand for wellness and personalization. The plant-based food and beverage market grew 42% in 2020, and growth is expected to continue as major CPG brands continue to innovate new products in this space. Responsibly sourced and clean ingredients will appeal to an increasingly savvy consumer audience concerned about transparency, safety, and authenticity in their food and beverages. Of the specialty products, seasonings, shelf-stable sauces, creams, and creamers are among the fastest growing sub-segments in the category.

TricorBraun Solutions: Flexibles, Beverage Closures, RTD Beverage Bottles, Glass Food Jars, Aluminum Bottles Sources: Candy USA, Candy USA, Supermarket News, Baking Business, SmartBrief Images: Rind, Kanel, Williams Sonoma

TricorBraun Solutions: Spirits Catalog, Droppers, Aluminum Bottles Sources: IWSR, Wine Enthusiast Images: Nomen, Everleaf

SUSTAINABILITY

SPIRITS & WINE

The spirits industry is re-evaluating historical perceptions that heavier glass bottles indicate a higher quality product as it acknowledges the impact glass transportation has on carbon footprint. British wine critique platform, JancisRobinson.com, announced they will start weighing bottles, and subsequently applauding or condemning brands, as part of their review process for consumers. A notable example is women-founded brand, Nomen, which is packaged in a lightweight, reusable, and 100% recyclable PET bottle. Low and no alcohol beverages are largely positioned as a premium product and have strong ties to the health and wellness movement. This differentiation can help them make headway beyond bars into non-traditional environments like spas, salons, or spaces geared towards wellness without liquor licenses.

New material developments and testing press onward with major CPG conglomerates. KimberlyClark partners with biotech company, RWDC Industries, to source their proprietary Solon™ PHA, a 100% biodegradable (in home and industrial facilities) biopolymer. Solon™ will be introduced in Singapore as plastic straws, and has applications for single-use plastics items like cups, lids, films, food storage and utensils that are expected to roll out in the future. Nestle SA is piloting a new lightweight plastic that uses 40% less plastic than traditional bottles for their French water brand, Vittel. The first test will be with a thinner bottle that comes with a reusable hard case to protect and carry it on-the-go. Their second trial will be a 100% recyclable 1L bottle that uses a fiber-based material to house the thinner plastic layer.

TricorBraun Solutions: Glass Food Jars, Biotrē, Aluminum Bottles, Refillable Jars Sources: Supply Chain Dive, Food Business News Images: Solon, Vittel

At TricorBraun, we prioritize an understanding of consumer behaviors so that we can develop packaging that not only delights consumers but speaks directly to their needs. We are constantly evaluating supply chain partners from across the globe to ensure our customers have access to the packaging solutions they need, when they need them.

Contact us at marketing@tricorbraun.com to get started on your solution today.

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