welcome to the
West Hill, Willerby
St. Georges Court, Willerby
The Croft, Etton
The Village, Kingston Upon Hull
Our customers are at the heart of everythıng we do We’re delighted to share our story with you and explain why we’re so passionate about making buying a Beal home an enjoyable and exciting experience.
Welcome to the
We are unique in the house-building industry, as a familyowned business that has remained independent while achieving sustained growth. We’re proud to have marked 50 years of building highquality homes that create communities and where people want to live.
dıfference
Our customers are at the heart of everything we do. That’s why we offer a uniquely personal experience to every Beal buyer. Our vision is simple, but powerful… to create exceptional homes as individual as our customers. That’s the Beal difference. Richard Beal Chief Executive
1
Our history
A lifetıme of experıence Building is in the Beal blood. In fact, our Chief Executive Richard Beal represents the seventh generation of the Beal family to have worked for themselves in construction. The family can trace its roots back seven generations to when they were farmers in Holderness, where the family still lives to this day.
Bishop's Fold, Nettleham
In around 1840 John Scott Beal left the family farm to set up as a wheelwright in Hull. He lived off Humber Street, where, by coincidence, more than 170 years later we created a joint venture with Wykeland Group to regenerate the Fruit Market area. John Scott Beal’s son, another John Beal, began the family’s venture into building. He eventually became one of the biggest plumbing and gas fitting contractors in Hull, with depots across the city. His youngest son, Luther Beal, inherited the entrepreneurial genes, leaving his father’s business at just 21 to start his own plumbing company in East Hull. In the middle of the last century, his son, Luther Beal junior, expanded the business into a large construction contractor responsible for many major projects throughout the region.
2
John Beal, the co-founder of Beal Developments Limited, was Luther Beal junior’s eldest son and cut his teeth in construction working for his father, as did Raymond Beal, John’s brother. Beal Developments Limited, which now trades as Beal Homes, was founded in May 1968 by John and Raymond Beal, then aged 28 and 24 respectively. Richard Beal, John's son, took over as Managing Director in 1996.
Today, Beal Homes remains a family-owned business with family values at its core
Manor Farm, West Ella
Hedon
From humble beginnings the Beal name has become synonymous with high-quality homes in Hull, East Yorkshire and Lincolnshire. I’m proud to have played some part in the success of Beal Homes on both sides of the Humber.
Northern Dairies Group HQ
Hedon
John Beal Founder
Kingston Court, Hull City Centre
3
Our history 1971 - Breaking Through The brothers begin their journey into significant house-building projects. Land was offered to them in Hedon and, while the shape made it difficult to develop, the brothers found a way around that, as they did with every obstacle they faced.
1968 - Beal Developments Founded Brothers John and Raymond Beal establish Beal Developments, now trading as Beal Homes. Their first project was building two shops and a house in Hedon.
4
1986 Manor Park Milestone Beal Homes launches 199 homes in the village of Preston, east of Hull. The Manor Park scheme is a major stepping stone in the growth of the company. Other developments follow in Market Weighton, Hedon and Hull.
1994 Kingswood Beginnings Beal Homes becomes the second developer to build homes at Kingswood, a major, mixed-use regeneration scheme in Hull. This pioneering move leads to numerous Beal developments in Kingswood, delivering more than 1,000 new homes in the area.
1988 Richard Beal joins the Business Richard Beal starts work for Beal Homes as a site labourer and begins his journey working in all aspects of the business.
2003 - Moving Home Beal Homes moves into purpose-built new premises on Hedon Road, Hull. The then newly-formed Beal Holdings also acquires Eastman Securities of Lincoln, thereby achieving the company’s long-held objective of developing in Lincolnshire.
1996 - Richard Beal becomes Managing Director Richard Beal joined Beal Homes in 1988, working on building sites and in all aspects of the business before being appointed to the Board in 1994 and becoming Managing Director in 1996. Richard is pictured with his father, John Beal.
2007 - Sunday Times Top 100
2016 - Fruit Market
2018 - A Landmark Year
Beal Homes’ continued growth and profitability sees the business ranked in the Sunday Times Fast Track 100 list of the UK’s fastest-growing privatelyowned companies. The Group extends its landbank by acquiring land at Nafferton and Willerby in East Yorkshire, and securing further development options in Lincolnshire, including a 40-acre site at Waddington.
Working in a joint venture with Wykeland Group, Beal Homes launches the £80 million regeneration of the Fruit Market waterfront district in Hull. The partners begin to deliver their vision for the Fruit Market as a unique, vibrant and cultural quarter where people live, work and play.
Beal Homes marks its 50th anniversary, with a growing workforce delivering a series of prestigious developments, including the eagerly-awaited residential development in the Fruit Market.
2013 - Moving Up Beal Homes completes a £1.5 million purpose-built Head Office, incorporating a 2000 sq.ft stateof-the-art Customer Selection Studio. Relocating to the Bridgehead Business Park, close to the Humber Bridge at Hessle.
2015 – 2018 Award Winners! Beal Homes wins a series of prestigious Awards: Customer Satisfaction Initiative Award at the 2015 National Housebuilder Awards. Large Company of the Year in the Hull Daily Mail Business Awards 2016. Yorkshire Housebuilder of the Year Award in 2016, 2017 and again in 2018.
2019 New Directors The year started with the appointment of 4 new directors to the Board as part of the Company’s succession planning for the next generation.
5
The Wickets, Welton
West Hill, Willerby, launch event
6
Turpin's Heath, Welton
The Village, Kingston Upon Hull
Our values Our vision we stand for...
we aspıre to...
• Safe and responsible working practices always
• Exceed our customers' expectations and retain their loyalty for a lifetime
• Exceed industry leading levels of customer service • Committed to creating high quality individual homes • Deliver what we say we'll do beyond expectation • A culture that delivers continuous improvement • Treat all with dignity and respect • Manage our business with integrity and honesty
• Push the boundaries of innovation • Develop a market-leading brand • Recruit, develop, motivate and retain amazing people • Be a great place to work with people inspired to be the best they can be
• Reach out, embrace and work with local communities
• Be a strong family business committed for the long term
• Create places that enhance and protect the environment
• Invest to ensure our continued growth and success for the future
Our values and vısıon revolve around our customers, they’re at the heart of all we do.
We believe every home should be unique. Whether a starter home or a detached executive property, we create exceptional homes as individual as our customers.
The Croft, Etton
Richard Beal Chief Executive Fruit Market, Hull, launch event
7
Why Choose
?
With Beal, home hunters can be sure of attractive, aspirational developments, homes of exceptional quality and outstanding customer service. But what really sets us apart from other housebuilders is our commitment to create homes unique to every buyer, true to our vision to create exceptional homes as individual as our customers. We’re the only housebuilder of our size offering bespoke specifications across our full range, from “First Step” homes to “Signature” executive properties. We also pride ourselves on putting equal emphasis on the quality of our service before, during and after customers move into their new home.
The Croft, Etton
8
All of these factors contribute to exceptionally high levels of customer satisfaction and explain why many of our customers happily buy their second, third and even fourth homes from us. We’re also delighted that so many Beal homeowners refer family members and friends to also buy a Beal home.
What really sets us apart from other housebuılders is our commıtment to create homes unıque to every buyer
There’s simply no better recommendation than from a happy Beal homeowner.
West Hill, Willerby
The Ridings, Walkington
The Quays, Burton Waters
West Hill, Willerby
Bishop's Fold, Nettleham
9
All pictures from the Beal Experience Customer Selection Studio
10
The
experÄąence Our unique Beal Experience enables every single buyer to create their own, bespoke dream home. Launched in 2010, our uniquely personalised homebuying experience has been continually developed and enhanced. Customers work with the creative team at our 2,000 sq ft Customer Selection Studio to develop a bespoke internal layout and choose from an extensive range of options. The service offers countless possibilities for customers to appreciate the exceptional specifications and huge range of choice, enabling them to work with us to create a home that is truly one of a kind.
Demand is so strong for Beal properties that most customers buy off plan. As pre-construction buyers, they have the opportunity, often at no additional cost, to make structural changes that create infinite variations on our already extensive range of house types.
The pre-selection day is a great idea to help you decide on all the various choices! Everything ran very smoothly and we can’t wait to move into our new home! Charlotte & Ryan Kings Chase
It means every Beal buyer can enjoy turning their vision for their new home into exciting reality and it is why no two Beal homes are ever the same.
11
Four steps to create your
dream home Our unique design process begins with a personal consultation at our Customer Selection Studio. This is where buyers design their home from top to bottom, working with the Studio Manager and experienced designers. The day begins with decisions on construction changes before moving on to designs for the kitchen, bathroom and other rooms, followed by choices for fixtures and fittings. As buyers make their selections, our designers generate computer-aided layouts and computergenerated imagery that bring the creative process to life. Buyers leave with comprehensive packs detailing their personal choices, including working drawings illustrating all construction changes, layouts and dimensions and computer-generated images showing how rooms will look.
1 2 3 4
When you reserve your new Beal home, we invite you to a personal consultation at our Customer Selection Studio.
You can browse and choose from an
extensive range of fixtures, fittings, upgrades and home technology options.
Our architects and designers talk you
through how you envisage your internal layouts and designs will look.
The Croft, Etton
When you’re happy with everything, we give you a pack of colour visuals and a plan of your kitchen, bathroom and living spaces with the new layouts. You leave knowing we’ll bring the vision of your dream home to life.
The Croft, Etton
12
The Croft, Etton
West Hill, Willerby
Create Live Enjoy
West Hill, Willerby
West Hill, Willerby
13
Turpin's Heath, Welton
West Hill, Willerby
14
The Swale, Gainsborough
West Hill, Willerby
West Hill, Willerby
Make it yours! In a Beal home 'standard' means exceptional quality. We aim to build our houses to a higher specification than our competitors and include many “fitted as standard” features and appliances that other housebuilders charge extra for. When we hand over a Beal home, it’s ready to move into. We only deal with premium suppliers, to ensure the quality of fixtures and fittings matches that of the build. Beal buyers can also benefit from considerable savings on utility bills and energy costs, as our properties consistently achieve Level B Energy Performance Certificate (EPC) ratings for energy efficiency. That means Beal homeowners can expect to save hundreds of pounds a year on energy bills, compared to an older property.
Add to that, we offer the unique opportunity for every customer to personalise their home, whether buying a starter home from our 'First Step' range or a 'Signature' executive property. Our expert, friendly staff guide customers through their ideas and how these can be brought to life to create a home which is perfect in every way.
Every Beal buyer can enjoy turning their vision for their new home into exciting reality
West Hill, Willerby
15
Our pledges
to you
We want your purchase and move into your new Beal home to be a happy, stress-free experience and will do everything we can to ensure it’s a smooth process. Here is our customer charter, our pledges to you:
we provıde...
we wıll...
• Professional service from a fully-trained team
• Always strive to re-assess and improve our procedures
• Clear and transparent information
• Demonstrate fully the functions and facilities of your property once a completion date is set
• Professional and clear guidance throughout the entire process
• Co-operate with all appropriate professional advisors
• Prompt replies to all queries
• Protect contract deposits
• Reliable information on build progress and completion
• Look after your health and safety while on site
• Clear and truthful marketing and advertising • Clear and fair contract of sale terms and conditions • Clearly explained cancellation rights • An after-sale and emergency service • A rigorous complaints procedure • Full NHBC cover, plus our own two-year warranty
16
in the communıty As a long-established business rooted within the region, we’re passionate about supporting local good causes. These are just some of the charities and community projects that we’re proud to be associated with.
RNLI We kick-started an appeal by the Withernsea branch of the RNLI with a £26,000 donation – half of the £52,000 needed to fund a new D Class lifeboat. The life-saving vessel will be named in memory of Mary Beal, who was the wife of founder John Beal and mother of Richard Beal, and a keen supporter of the RNLI.
Hull RUFC We’re the long-standing main sponsor of Hull Rugby Union Football Club and have played a critical role in sustaining a popular local sports club within the city. Several Beal executives are committee members and give up considerable time on an entirely voluntary basis to support the day-to-day running and development of the club.
CatZero We’re a partner organisation of the CatZero youth development charity, which works across the Humber with disadvantaged and disaffected young people. CatZero’s unique and hugely-challenging programmes are designed to get participants’ lives on track and prepare them for the world of work.
Go See! Go 3D! With partners Wykeland Group, we’ve worked with children from an inner-city Hull primary school to unleash their creativity, inspired by the innovative spirit driving the regeneration of the Fruit Market. The ambitious, multi-layered project has given Chiltern Primary School and its pupils the opportunity to benefit from Hull’s largest urban regeneration scheme.
Hull & East Riding Children's University
Humber Rescue
Beal is a supporter of Hull and East Riding Children’s University, which builds self-esteem and raises aspirations among school children across the region through a range of exciting and engaging learning experiences.
We support the life-saving work of Humber Rescue, an independent charity providing fastresponse search and rescue operations in the Humber Estuary. 17
Don’t just take our
word for ıt…
“Oh my word! Back two weeks later for our Selection Day and I have never had such a fantastic day. The selection, the bespoke service has been incredible. Everyone we have met and worked with at Beal has been so welcoming and friendly and has made designing our perfect home the most enjoyable and memorable experience. Thank you.” Katy & John The Swale II
18
“Thank you for making the house buying process so easy and helpful. Couldn't have done it without your help. Thank you so much for everything.” Larysa The Village II
“The changes we made were not just cosmetic changes, but major alterations to meet our vision for our home here. Beal Homes do a very good job and are really attentive to customers’ requirements.” Tim and Jackie The Quays, Burton Waters
Everybody we met along the way at Beal Homes has been very, very helpful. Laura and Debbi The Swale
“We used the Smooth Move Scheme, which definitely delivered on its promise of making it easier for us to move house quickly. It took a lot of the stress away and meant we didn’t need to worry about selling our property before purchasing our Beal home!” Laura & Liam West Hill
Just to say a big thank you for your help over these last few months. The house looks brilliant… I knew it would! Dave Smith The Village II
“Yesterday was fun and you are just fab, we came out discussing how easy and well thought out the process is from a customers perspective, especially if a customer has no building/ trade knowledge. Beal’s USP is really that.” Sarah Angus Turpins Heath
“We made the most of Beal’s free personal design service, working through the floor plans and making lots of changes, which is one of the big benefits of buying from a local company. Beal are even ready to move walls for their house buyers! Also, the Customer Selection Lounge had a super range of fittings and fixtures to choose from and we’re really happy with the final result.” Sam Sweeney The Swale II
“We have had a great experience here at our Selections. Being first time buyers we have no idea what we are doing but we were helped through everything and made us a lot more relaxed.” Charlotte & Ryan Kings Chase
19
Proud of our past, excıted for the future So much has changed over the past 50 years, but some things have remained the same. The family values and ethos that are the bedrock of our business have been constant factors. We’ve grown, but we’ve retained the personal touch and attention to detail that is so valued by our customers. We’ve now delivered more than 4,000 homes across Hull, East Yorkshire and Lincolnshire and we’re proud of how we’ve helped to regenerate local communities and create vibrant new places to live. We also take great pride in our growing workforce, including many people who have been with the company for decades. We love to see loyal employees building great careers within the company.
20
We’re proud of our past, but we’re looking forward, not back, and we’re excited for the future. Our continued growth is a tribute to the superb staff we have right across the business who go out of their way, day after day, to create exceptional homes and deliver excellent customer service. Above all, our success is due to the tremendous support and loyalty of our customers. They always have been – and always will be – at the heart of absolutely everything we do.
Beal Developments Limited Holderness House Bridgehead Business Park Hessle, East Yorkshire HU13 0DH T: 01482 899114 F: 01482 890902 E: info@beal-homes.co.uk
www.beal-homes.co.uk
Designed and produced by Trident Marketing Anglia Ltd 01473 823700 www.tridentmarketinguk.com