discover.
Tourism and Hospitality
Swansea
uwtsd.ac.uk
Are you looking to study a subject which will really allow your career to take off? According to the World Travel and Tourism Council (1997), the 21st Century will be dominated by three main industries; telecommunications, IT and tourism. This is now becoming reality with the travel and tourism industry reporting 500% growth over the past 25 years. The Tourism Alliance UK Statistics 2014 show that tourism has been one of the UK’s great success stories over the past 5 years. The sector has continued to grow despite the recession, meaning it is now the UK’s 5th largest export earner generating £24bn per annum whilst domestic tourism is worth £78bn. As a result, according to Skills Council (2014), Hospitality, Leisure, Travel and Tourism is now the 3rd largest employment sector in the UK, with tourism related employment accounting for 3.1m jobs which is more than 10% of the UK workforce. Careers Wales (2015) state that there are currently 10,500 hospitality, leisure, travel and tourism businesses throughout Wales, but that the industry faces a skills gap with finding high calibre, capable staff to fill skilled roles… as the sector grows. Furthermore, according to State of the Nation (2011), it is expected that an additional 2,200 management jobs will be created in Wales, further increasing the demand for high level specialist graduates. The Events sector is a vital and fast growing section of the tourism industry which, according to MPI’s UK Economic Impact Survey (2013), is worth £58.4bn, exceeding all forecasts. With the excitement generated by events such as the London 2012 Olympics, Glasgow 2014 Commonwealth Games, Celtic Manor Summit and Rugby World Cup 2015 as well as a range of music, cultural and heritage festivals and community events this is an exciting and fast developing subject to study. If you have a passion for Tourism, Hospitality or Events, would like the opportunity to travel the world, or work locally, then why not plan your future and study a subject you will enjoy! All sectors of the leisure industries are currently seeking the managers of the future, so why not study a programme at university which will allow you to develop the communication, guest service, management and organisational skills that the industry needs and really make sure your career takes off!
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© Rob Alter
“The course was very beneficial. What we learnt in lectures we took out on placement, and what we learnt on placement we took back into lectures. It was an invaluable experience.� UWTSD Swansea Leisure Graduate Ewan Rees is now Sales Director at Yas Viceroy Hotel and managing events at The Abu Dhabi Formula 1.
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A world of opportunities Study Tourism, Hospitality and Events at UWTSD Swansea The University’s charter is the oldest in Wales, and the programmes offered by Swansea’s School of Tourism and Hospitality have an excellent tradition and industry reputation built over the past 25 years. During this time we are proud to have developed an exciting range of cutting edge courses with a strong international flavour and local focus that prepares our students to become the industry leaders of the future. Swansea is an exciting and dynamic city with superb leisure facilities and an excellent social life for students. Our city centre campus provides easy access to the train station, halls of residences and Swansea’s renowned nightlife, as well as the superb sports facilities we utilise at the LC. As a premier league city, the success of Swansea City FC provides superb case studies and our close links with the Swans and Ospreys enables us to base some of our modules at the impressive Liberty Stadium and work closely with Parc Y Scarlets. What better way to study events than to be based at a major venue, with the opportunity to experience behind the scenes action and discuss key management issues from an insider perspective? Swansea is surrounded by areas of outstanding natural beauty which lend themselves to tourism. The wonderful beaches of the Gower Peninsula and Pembrokeshire Coast National Park are a haven for surf and water sports enthusiasts, whilst the Brecon Beacons are a paradise for adventure tourism. Wales and Swansea have strong traditions as events and tourism destinations, supported by the rich cultural heritage of Welsh Eisteddfods and the Urdd, along with close proximity to Cardiff, a key venue for the 2012 Olympics and the 2015 Rugby World Cup. Many of our students secure highly relevant part time work at the Liberty Stadium, Parc Y Scarlets, Millennium Stadium, SWALEC Stadium and Ffos Las Race Course as well as local hotels and tourist attractions. Our links have also enabled students the opportunity to become involved in the international Iron Man Wales as well as other community and regional events. The University has an active Student Union with a range of sports teams, clubs and societies with Fresher’s Fortnight and the Varsity being the highlights of the year. Our programmes have also set up their own societies and our students frequently become involved in organising student events, which along with organised placements, provide excellent career experience for your CV. 4 | www.uwtsd.ac.uk
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Your future is in your hands‌ Reach for the stars‌
Professional Development and Employability is our key focus. Working with major global organisations, we have been offering a range of exciting international and local student placements since the late 1980s. With this experience and the success of our programme many of our graduates are now industry leaders. Our programmes have a strong and exciting vocational flavour. Themes relating to management, employability, globalisation, sustainability and guest service excellence are embedded within many specialist modules, and you will also have the opportunity to study a foreign language. All our students undertake industry based placement experiences, and you can also elect for an additional one year sandwich internship. These opportunities enable you to gain real life skills, allow you to develop your confidence and enable you to apply theory in practice in preparation for a management career. We organise regular presentations from a range of local, UK and international managers. This gives you detailed industry knowledge and some exciting internship opportunities to apply for. We also provide specialist tutorial support to assist you with employment applications, CV writing, interview preparation and presentation skills to help you secure the right placement and graduate opportunities. Internationally our placement team works closely with key global players such as Marriott Hotels, Aspen Ski Company, Jumeirah Resorts in Dubai, Ritz Carlton, PGL, and Challenger Sports in the USA to name but a few. Within the UK we enjoy a close relationship with national tourism and events agencies such as Visit Wales, Sport Wales, WRU and the Welsh Government as well as local authorities and a range of private sector organisations.
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The World is our lecture theatre! All programmes within the School of Tourism and Hospitality have a strong global flavour. As well as working closely with key employers around the world to offer exciting international placements, we organise overseas field trips, we welcome leading managers from all over the world to present to our students, as well as utilising a range of international case studies within lectures and assessments.
Field study trips are central to our programmes and will be integral to your learning experience. These are thrilling opportunities to bring the learning alive outside the lecture theatre, and experiences real life venues whilst relating industry issues to academic theories. A range of wonderful field study trips are on offer throughout your studies, which will provide you with the opportunity travel extensively
and to undertake research whilst also seeing behind the scenes at a range of venues. There are regular day visits to local facilities, and residential trips which may include visits to Olympic facilities, theme parks, hotels, race courses, sports stadiums, events venues and tourist attractions in exciting destinations such as London, Edinburgh, Cornwall, Switzerland, Spain, Dubai and the USA.
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Take your place‌
Academically, our programme strategies are designed to initially introduce you to the underpinning business and management skills and theories central to our industry sectors. You will then focus on developing your professional skills and applying in practice the management and industry theories you have studied through the placement programme. Finally, as you work towards graduation you will develop your applied research skills and strategic understanding of our industry in preparation for your future career. Collaborative student learning experiences are in place with many local providers which will enable you to become involved in a number of industry based projects. These may include Swansea City FC, Carmarthenshire CC Tourism, WRU, Marriott Hotels, Iron Man Wales and Kaya World Music and Arts Festival. Our innovative teaching and learning strategies are designed through close consultation with industry locally and internationally so we are using innovative practical activities to develop the skills that service industries require. Working closely with leading organisations we provide you with a strategic understanding of the global competencies to empower you within the work place so you can achieve the highest level of service that is demanded by the industry. Our team will work hard to ensure your time with us is not only enjoyable but also challenging and rewarding. We endeavour to provide you with the specialist skills and knowledge you personally need to maximise your graduate employability.
On all our programmes students may elect to study for 4 years and complete an additional sandwich internship in the UK or Internationally.
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Student Support/ Cost of Living/ Accommodation The School of Tourism and Hospitality is a small department driven by a team who pride ourselves on knowing our students individually and building close relationships. We are therefore able to provide you with a highly supportive and high quality teaching and learning environment which will stimulate and challenge you. In 2014, one of our students was runner up in the National Travel and Tourism Student of the Year Award, whilst another was voted Young Tourism Ambassador for Tourism Swansea Bay. Starting at university and moving away from home is often an unsettling experience, however to help you settle in we will offer you the chance to have a ‘buddy’, who will be a student trained to provide you with support when you are starting out on your university life with us. As well as a Year Tutor, you will also have a Personal Tutor throughout your time at university to provide additional support when needed. We work hard to provide a supportive environment in which to study by operating an ‘open door policy’ and running tutorials so there is always someone available to help you. Swansea is renowned as an exciting and vibrant student city, but also benefits from plenty of relevant part time employment opportunities and a low cost of living. Halls of residence costs range from approximately £2,390£2,620, whilst private accommodation varies from £2,720-£5,560 meaning our students have more money available to enjoy themselves and make the most of the opportunities available whilst at university.
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Introduction to The Tourism, Hospitality and Events Programmes The programmes are all specifically designed to meet the needs of the industry by developing your professional skills and academic management understanding. Generic modules run across all programmes with a range of specific specialist modules designed for each pathway. The portfolio is designed to focus on developing management understanding and skills at year 1 through core modules, applying the learning and skills within the industry during year 2 when all programmes benefit from a core applied placement module and an optional additional one year sandwich internship. In the final year management theories and specialist learning will be strategically applied and developed through pathway specific modules and options, whilst all students will undertake research as part of the Contemporary Themes Field Study module and by selecting either the Organisational Consultancy Project or Dissertation. As well as the three year traditional degree programmes in each discipline, we also offer an HND Tourism which enables successful students on completion of this two year course to move directly on to the final year of the degree programme. The School is also launching a brand new BA (Hons) International Hotel Management
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which will be an industry based two year fast track degree programme designed to be embedded within the industry. Whichever pathway you decide to choose, be safe in the knowledge that all our programmes are designed with close consultation with some of the world’s leaders as well as local employers and advisors from our sector. This ensures the currency of our curriculum in order to maximise your graduate employability. Can’t decide which course is for you? No problem. Why not consider our Leisure Management programme which will offer you a flavour of all the other pathways! Postgraduate Courses Our postgraduate programmes provide a variety of pathways to allow you to specialise in your chosen area of Business and Management. We offer: MA International Tourism Management MA Events Management MBA Tourism Management All our postgraduate and professional courses can be studied part time to allow flexibility to fit in with a busy lifestyle or to suit industry professionals.
The Little Nell Hotel Aspen
“Thanks to the University Work Placement and Graduate Internship opportunities my career has been tremendous. The experiences I was given were without a doubt crucial to my future success. Thank you!� UWTSD Graduate Damian Jenkins who completed exciting placements at TYF, Walt Disney World and Alton Towers followed by Graduate Internships in with Ritz Carlton Batchelor Gulch and Aspen, Colorado is currently Food and Beverage Director at the Ritz Carlton Rancho Mirage Resort, Palm Desert, California (part of Marriott Hotels
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BA International Hotel Management * Subject to Validation commencing September 2015 UCAS Code: V110
Level 4 Modules § Marketing § Business Skills for the Hotel Sector § Hospitality and Guest Services § Three Applied Hotel Operational modules completed within Swansea Marriot
Level 5 Modules § Organisational Consultancy § Global Tourism and Destinations Management § Three Applied Hotel Operational modules completed within Swansea Marriot
Level 5 Modules § Foreign Language (Mandarin, French or Spanish) § Sustainable Hotel and Tourism Management § Personnel Management
This new two-year degree programme, created in collaboration with a leading international hotel chain, will give students the opportunity to apply theory in a working commercial guest house environment. This is an exciting new academic development for the School.
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Working with Swansea Marriott Hotel
BA International Travel and Tourism Management UCAS Code: V110
The programme will include: Level 4 Modules § Introduction to Leisure, Events, Tourism and Sport § Hospitality and Guest Service Management § Marketing Level 5 Modules § International Travel Operations § Languages and Intercultural Awareness § Applied Industry Placement (8 weeks)
Level 6 Modules § Tourism and Travel Resource Planning § Global Destinations Management § Niche Tourism Markets § Contemporary Issues (Field Trip) § Organisational Consultancy or Research Dissertation
Some students follow an exciting placement working at the Jumeirah Zabeel Saray Resort in Dubai with a winter season at the renowned Little Nell Hotel in the exclusive ski resort of Aspen, Colorado
Students may elect to study for four years and complete an additional sandwich internship in the UK or Internationally.
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BA Leisure Management UCAS Code: V110
The programme will include: Level 4 Modules § Introduction to Leisure, Events, Tourism and Sport § Hospitality and Guest Service Management § Marketing Level 5 Modules § Managing, Festivals Conventions and Events § Culture and Heritage § Applied Industry Placement (8 weeks)
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Level 6 Modules § Leisure Attractions Management § Sports Events Management § Contemporary Issues (Field Trip) § Organisational Consultancy or Research Dissertation Students may elect to study for 4 years and complete an additional sandwich internship in the UK or Internationally
BA Tourism Management UCAS Code: V110 Aspen Snowmass
The programme will include: Level 4 Modules § Introduction to Leisure, Events, Tourism and Sport § Hospitality and Guest Service Management § Marketing Level 5 Modules § Sustainable Tourism § Culture and Heritage § Applied Industry Placement (8 weeks)
Level 6 Modules § Tourism and Transport Planning § Niche Tourism Markets § Leisure Attraction Management § Contemporary Issues (Field Trip) § Organisational Consultancy or Research Dissertation Students may elect to study for 4 years and complete an additional sandwich internship in the UK or Internationally
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HND Tourism Management UCAS Code: V110
The 2 year programme will include: Level 4 Modules § Introduction to Leisure, Events, Tourism and Sport § Hospitality and Guest Service Management § Marketing Level 5 Modules § Sustainable Tourism § Culture and Heritage § Applied Industry Placement (8 weeks)
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94% On successful completion of the HND students may transfer directly on to the final year of the degree programme or elect to complete the Sandwich Internship year either in the UK or Internationally.
of students say: ‘The course has helped me to present myself with confidence.’
BA Events Management UCAS Code: V110
The programme will include: Level 4 Modules § Introduction to Leisure, Events, Tourism and Sport § Hospitality and Guest Service Management § Marketing Level 5 Modules § Managing, Festivals Conventions and Events § Culture and Heritage § Applied Industry Placement (8 weeks)
Level 6 Modules § Impacts and Developments of Festivals and Events § Sports Events Management § Leisure Attraction Management § Contemporary Issues (Field Trip) § Organisational Consultancy or Research Dissertation Students may elect to study for 4 years and complete an additional sandwich internship in the UK or Internationally
“The course at Swansea provided me with excellent learning experiences including an invaluable placement at Disneyworld in Florida which provided me with the foundations and skills to develop a highly successful management career which has taken me from Guest Service Management at the Science Museum, to Events Director at The O2 and now Chief Operating Officer of U-Live, a live touring division of Universal Music.” Sally Davies, UWTSD Graduate
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Meet the staff All our lecturers are industry specialists and still work closely with leading organisations. Staff regularly volunteer at key events such as Hay Festival and Iron Man Wales, and work as representatives on tourism advisory panels, sports governing bodies and as external examiners at other universities to ensure parity of academic standards. Many are actively involved in research and regularly present at international industry and academic conferences. This results in real life research being used within lectures, as well as ensuring our programmes remain industry focused and up to date.
Head of School Andrew Campbell Tourism, Travel and Hospitality Management
Programme Director Jacqui Jones International Placements, Events and Hospitality Management
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Mike Davies Strategic Organisational Management and Placements John Schropfer Sports Management and Elite Coaching
Louise Emanuel Tourism Management and Research Suzanne Wells Tourism and Events Management
Phil Ainsworth Languages and Culture
Andrew Thomas Operational Sports and Events Management Kathryn Flynn Tourism and Heritage Management
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Opportunities to connect with Industry Leaders Guest speakers and industry visits will allow you to engage with industry leaders from around the world and see behind the scenes at major Tourism, Hospitality and Events venues in Wales and across the UK.
The World is our lecture theatre The opportunity to experience exciting international field study trips which will allow you to develop a global understanding of the strategic, economic, political, cultural and social issues within the Industry.
International Career Development With 25 year’s experience organising international placement opportunities we are able to offer an outstanding range of International Placements with some of the World’s leading tourism and hospitality organisations to springboard your management career.
Local Industry Partnerships Our local partnerships with leading tourism organisations, hospitality providers and events venues will allow you to undertake highly relevant industry projects and local internships in order to prepare you for your future.
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Further information For further information, please contact: Admissions tourismadmissions@uwtsd.ac.uk 01792 481256
@THE_UWTSD
School of Tourism and Hospitality, UWTSD
www.uwtsd.ac.uk/ business-management/ swansea-school-of- tourism--hospitality
The information contained in this booklet is correct at the time of publication, but is subject to change as part of the University’s policy of continuous improvement and development.