Logo Development
O RI GI NA L
WATERMEN
Mission Statement
O R IGINA L
WATERMEN Domino Records represents various indie
band. The direction I went with for this logo
was to create a bold symbol that acknowledges what the company is about. Being that the record company is called “Domino” records I wanted to bring forth the action of actual
dominoes falling. Applicable to the discovery of independent bands the metaphor for when
things are in a domino effect is the key element I wanted to emphasize in this symbol. The “d” is incorporated with the falling dominoes to add individuality. I chose to bring forth the
negative space of the symbol so that the overall logo is legible where ever it may be ap-
plied to. In regards to I chose red to represent strength and energy that indie bands have.
The main focus for the Original Water-
The logo that I have created is more of
men logo was to make it memorable, legible,
an iconic symbol. It has an open picture plain
an iconic symbol where I have combined the
has a tea leaf stowed in the negative space
and welcoming. For this logo I have created
“O” in orginal and the “W” in Watermen. The way I have it represented is in a 3-D effect as
if there were different dimensions to each side of the letter. Instead of emphasizing the front
of the letters I chose to bring forth the the side dimensions and knock the front out as nega-
tive space. The symbol can be read as the two letters or an abstract man. Relevant to what
the company is about I have chosen masculine letters and a soft color scheme for balance.
where the “S” symbol stands for “stash” and of the “S”. To support the imagaery I added
the name of the company so the “S” is understandable on what it stands for. The color I
have chosen is warm and bright and reflects
the color of tea. I chose a gradient to show the soft side and fluidity of tea. The type I chose
are all in capital letters and has a few descender letters that go beneath the baseline. I chose
this masculine type so that it can sit in contrast with the feeling of the “S” symbol and add balance to the overall logo.
Logo Sizes
Stationary
16655 SW 72nd Ave Suite 200 • Tigard, Oregon 97224 • 503-684-4482 1 6 6 5 5 S W 7 2 n d Av e S u i t e 2 0 0 Ti g a r d , O r e g o n 9 7 2 2 4 5 0 3 - 6 8 4 - 4 4 8 2 W W W. S TA S H T E A . C O M
16655 SW 72nd Ave Suite 200 • Tigard, Oregon 97224 • 503-684-4482 W W W. S TA S H T E A . C O M
Style Sheet
c-81
c-19
c-0
c-0
c-27
m-41
m-73
m-48
m-33
m-55
y-78
y-95
y-88
k-36
k -6
k -0
k-15
0 k -0
y-10
y-93
CAFE & BREWERY 1 2 3 4 5 6 7 8 9 10 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
PALANTINO 1 2 3 4 5 6 7 8 9 10
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