“They are the children who fall out of
their prams when the nurse is looking the other way. If they are not claimed in seven days, they are sent to the Neverland to defray expanses.�
-Peter Pan
TABLE OF CONTENTS o 6 logcharacters
15
10 size comparison
19 29
17icons
patterns
23 borders
27 style sheet
product placement
LOGO
THE LOST BOYS
10
tootles “The Leader”
cubby
“The Shy One”
slightly
“The Adventurer”
nibs
“The Rebel”
SIZE COMPARISON
ICONS
Icon 1
Icon 2
Icon 3
Icon 4
PATTERNS
Pa t t e r n 1
Patter n 2
Pa t t e r n 3
Patter n 4
Patter n 6
Pa t t e r n 5
BORDERS
Bor der 1
Bor der 2
B o r de r 3
B o rde r 4
Bor der 5
F r ame 1
COLORS & FONTS
Pantone Colors
132 C
29955 C
1265 U
Neutral Black U
128 U
7491 U
167 U
7506 U
Black 3 C
Nanum Brush Script
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Ficus
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
PRODUCT PLACEMENT