Undertow

Page 1



MISSION STATEMENT

F

eel the vibrant currents of The Under tow lounge and galler y. This is the place to find good eats, good vibes and good ar t. Whether you come

from afar or you’re a local; this underground by the shore hang out is the place to be. If your hungr y choose from the lunch and dinner menu that offer s a variety of dishes, from your all American burgers to some zesty Jamaican style chicken. By night time grab a drink from the bar and jam out to the sounds of some live music. Anytime of the day check out the innovative walls covered by the wor ks of local ar tists. When getting caught in The Under tow just sit back, relax and let the current take you away.



PROMOTION PLAN DRINK S PE CIALS

WEB B A NNERS

T- S H IRTS W ITH ART P R I N TS

TA K E- OU T B AGS

ART S H OW S

B U S I N ES S C A RD S

LO G O PRINTE D ME RC H A N D I S E

S TI C K ER S

S PE CIAL E VE NTS

WEB S I T E

MINI ME RCH ANDISE S H OP

T. V C OM MERCI A L

PO S TC ARDS

B R A N D ED COMPA NY C A R

B ILLB OARDS

M AGA Z I NE A D S



LOGO DESIGN


c a f é

&

b r e w e r y

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

d a n d e l i o n

i n

t h e

s p r i n g

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 e u r o s t i l e a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0


STYLE BOARD

C: 89 M: 47 Y: 49 K: 21

C: 42 M: 0 Y: 28 K: 41

C: 30 M: 24 Y: 43 K: 0

C: 62 M: 38 Y: 41 K: 6

C: 68 M: 61 Y: 60 K: 47



STATIONARY



STOREFRONT





PRODUCT DEVELOPMENT







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WEBSITE DESIGN


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