YELLOW CROSSED JACKET RST2015102 | IDR 649,900
ORANGE SIMPLE SLIT DRESS RST2015001 | IDR 549,900
1 | roseate.co.id
Brand History The idea was started when four young La Salle students, Jayavianti Dayanasari, Hanani Marha Luthfina, Marissa Jessica Bird, and Trishia Christia K in 2014, decided to create an Indonesia-based fashion label. Derived from their personal sense of style, they wanted to make women feel passionate and confident about themselves. Those needs are defined start from fabric, design, colors, until the silhouette. They are carefully making every detail to the best in order to enhance the beautiful women body shape. We are proudly presenting Roseate, a semi-formal womenswear Indonesian-based label that focuses on bold and bright colors. The name Roseate derived from English word means bright, colorful, optimistic, sunny, clear, and fine. We are expecting that our brand can carry these unique personalities in order for the customers to feel the same way. We will try our best to treasure the brand’s personalities along with the business expansion.
021 574 6161 | 2
Logo Philosophy The name Roseate derived from English word means bright, colorful, optimistic, sunny, clear, and fine. We chose English words because it is a very universal language, yet the brand name itself is very unique. We are using black and white color as our color scheme of our logo because it is representing a modern and international look, intended to everyone. To enhance the brand personality, we chose a very bold wording as our signature.
3 | roseate.co.id
TURQOISE BOLERO RST2015101 | IDR 449,900
PINK V-NECK SLEEVELESS DRESS RST2015003 | IDR 529,900
021 574 6161 | 4
YELLOW HALTER PLEAT DRESS RST2015002 | IDR 649,900
Production Calendar 5 | roseate.co.id
SPRING / SUMMER 2015
May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Prepare & develop the concept, researching trends,fabrics, shapes & colors Market Research Design development: sketching process & production manager approval Select & order sample of fabric and trim Developing the collections and determine standards size measurement Processing technical pack and establish production plan
Season 1
Production material order Sample making ( pre-production and production process) Production packing accessories and label of merchandise Quality control and production manager approval Completeness of documents ( reports ) Photoshoot and marketing kit processing ( Catalogue ) Packaging & Selling
FALL / WINTER 2015
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Prepare & develop the concept, researching trends,fabrics, shapes & colors Market Research Design development: sketching process & production manager approval Select & order sample of fabric and trim Developing the collections and determine standards size measurement Processing technical pack and establish production plan
Season 2
Production material order Sample making ( pre-production and production process) Production packing accessories and label of merchandise Quality control and production manager approval Completeness of documents ( reports ) Photoshoot and marketing kit processing ( Catalogue ) Packaging & Selling
021 574 6161 | 6
Moodboard
LIGHT ME UP! Fun | Optimistic | Fresh | Colorful | Bold | Confident Our first theme that we specially picked for our dear customers is “Light Me Up�, a theme that reflects a very cheerful, happy, and optimistic towards your day. Our collection is always following the latest trends and offering the very best in brilliantly bright colors. We are trying our best to fully commited in satisfying the customers and fulfilling the needs of the customers.
7 | roseate.co.id
021 574 6161 | 8
9 | roseate.co.id
021 574 6161 | 10
No.
Workshop Drawing
Color
S
Size M
L
-
8
8
8
24
-
Snaps
8
8
8
24
Style
Description
Pattern
Accessories
-
Total
1
Turqoise
Bolero
Cap sleeve, Crop jacket, No closure attached
2
Yellow
Crossed Jacket
Long sleeve, Structured jacket, Welt pocket
3
No sleeve, slit on the Simple Slit hemline's left Orange Dress side with zipper at the back
-
Zipper
8
8
8
24
4
Halter neckline with pleats, zipper and hook & eye attached on the back
-
Zipper, Hook & Eye
8
8
8
24
No sleeve, Vneck with V-neck hook & eye Sleeveless attached and Dress zipper at the back
-
Zipper
8
8
8
24
Sleeve with cutout on the left and right side of the waist part
-
Zipper
8
8
8
24
Yellow
5
Pink
6
Turqoise
Halter Pleat Dress
Cutout Dress
ACCESSORIES No.
Workshop Drawing
1
11 | roseate.co.id
Color
Style
Description
Pattern
Accessories
Size One Size
Total
Pink
Braided Necklace
Various bold colors beads on top of big rope knots
-
Lobster Claw
24
24
Grand Total
168
Style
Description
Size
Retail Price (IDR)
Turqoise
Bolero
Cap sleeve, Crop jacket, No closure attached
All Sizes
IDR 449,900
2
Yellow
Crossed Jacket
Long sleeve, Structured jacket, Welt pocket
All Sizes
IDR 649,900
3
No sleeve, slit on the Simple Slit hemline's left Orange Dress side with zipper at the back
All Sizes
IDR 549,900
4
Halter neckline with pleats, zipper and hook & eye attached on the back
All Sizes
IDR 649,900
No sleeve, Vneck with V-neck hook & eye Sleeveless attached and Dress zipper at the back
All Sizes
IDR 529,900
Sleeve with cutout on the left and right side of the waist part
All Sizes
IDR 769,900
No.
Workshop Drawing
1
Color
Yellow
5
Pink
6
Turqoise
Halter Pleat Dress
Cutout Dress
ACCESSORIES No.
1
Workshop Drawing
Color
Style
Description
Size
Retail Price
Pink
Braided Necklace
Various bold colors beads on top of big rope knots
One Size
IDR 319,900
021 574 6161 | 12
13 | roseate.co.id
Collections
021 574 6161 | 14
LOOK #1
15 | roseate.co.id
Spring / Summer 2015
Halter Pleat Dress Material: 100% Polyester Color: Yellow Style Number: RST2015002 Price: IDR 649,900
021 574 6161 | 16
LOOK #2
17 | roseate.co.id
Spring / Summer 2015
Crossed Jacket
Simple Slit Dress
Material: 100% Polyester Color: Yellow Style Number: RST2015102 Price: IDR 649,900
Material: 100% Polyester Color: Orange Style Number: RST2015001 Price: IDR 549,900
021 574 6161 | 18
LOOK #3
19 | roseate.co.id
Fall / Winter 2015
Bolero
V-neck Sleeveless Dress
Material: 100% Polyester Color: Turqoise Style Number: RST2015101 Price: IDR 449,900
Material: 100% Polyester Color: Pink Style Number: RST2015003 Price: IDR 529,900
021 574 6161 | 20
LOOK #4
21 | roseate.co.id
Accessories
Braided Necklace Material: Embroidery Thread & Colorful Stone Color: Pink Style Number: RST2015201 Price: IDR 319,900
021 574 6161 | 22
23 | roseate.co.id
021 574 6161 | 24
Hanani Marha Luthfina Jayavianti Dayanasari Marissa Jessica Bird Trishia Christia Kurniawan
YELLOW CROSSED JACKET RST2015102 | IDR 649,900
ORANGE SIMPLE SLIT DRESS RST2015001 | IDR 549,900
You can directly order
Please contact (021) 5746161 Email: catalogue@roseate.co.id www.roseate.co.id