HUMANE | Brand Identity and Guidelines | Issue #1

ISSUE #1 W E A R E A H U M A N E S O C I E T Y.

BRAND IDENTITY AND GUIDELINE

2021

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CONTENTS

BRAND IDENTITY

CONTENTS 00.

Contents

01.

About

02.

Logo Usage

03.

Color Usage

04.

Typography

MEET THE FOUNDER Finance & Administration Production Planning Sales & Marketing

Nixie Minerva Tiara Vinisari

Graphic Designer Inventory Control Sales & Marketing

Quinn Trixie Rizky Adrian, S.Ars.

HUMANE CO

ABOUT

BRAND IDENTITY

What lies beneath?

Founded by Brother and Sister that share the same interest in fashion industry.

Not just a clothing, they both wanted to give something back to humanity through donations and kindness, hence the name Humane.

ABOUT

“Comfy comes from good quality fabric” Humane is a basic everyday wear clothing that was made to meet your comfortable needs.

With our unique design that didn’t stand out as much just like the name stated, Kindness shouldn’t be bragged and that is what makes us a better human being.

01.

keyword Unique

Comfortable

Wa r m t h

Minimalist

LOGO USAGE

BRAND IDENTITY

LOGO USAGE Our logo consist of logotype and logomark. In most cases, the logotype shall be presented as the primary logo in all brand materials for consistency in brand communication.

Whilst the logomark only acts as an icon that will identify the brand and is ideal for stamps, seal and stickers.

Both logotype and logomark can be used together to create a singular brand identity, in which the logomark should always be lighter than the logotype.

HUMANE CO

02.

LOGO USAGE

BRAND IDENTITY

BRAND LOGO

The nature of the elements of the brand logo should not be modified, recreated, or transformed in any way. The logo shall never be streched and should be resized proportionately, so that they are legible at all times.

LOGO USAGE

BRAND IDENTITY

LO G O C L E A R S PA C E & MINIMUM SIZE

Logomark that was combined with logotype shall always be set to maximum of 30% opacity to avoid clash between logo and to achieve the brand visual needed.

Clear space is the area surrounding the logo that must be kept free of any other graphic elements.

This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

HUMANE CO

To e n s u r e l e g i b i l i t y a n d c l a r i t y , please obey the guideline and do not scale the logo below the recommended size

LOGO USAGE

BRAND IDENTITY

LOGO USAGE

HUMANE CO

BRAND IDENTITY

LOGO USAGE

BRAND IDENTITY

INCORRECT LOGO USAGE

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

COLOR USAGE

BRAND IDENTITY

03.

COLOR USAGE

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

HUMANE CO

COLOR USAGE

BRAND IDENTITY

BRAND COLOR

Primary colors are mainly used to give a bold visual for international or broader audience.

Secondary colors are used for a specific type of audience and to give a softer tone to the brand, also mainly used as a background color for broader audience.

Accent colors shall be used only to add an impact to a specific sentence, words, or visuals.

Colors that are used must follow the HEX guideline that has been provided in this section to give a consistent brand communication.

HUMANE CO

BRAND IDENTITY

MOODBOARD

MOODBOARD

MOODBOARD

COLOR USAGE

COLOR USAGE

BRAND IDENTITY

LOGO COLOR USAGE PRIMARY

SECONDARY

( I N T E R N AT I O N A L / B R O A D E R A U D I E N C E )

( N AT I O N A L / S O F T E R A U D I E N C E )

ACCENT ( M U LT I P U R P O S E )

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

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TYPOGRAPHY

TYPOGRAPHY

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

HUMANE CO

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BRAND IDENTITY

04.

TYPOGRAPHY

BRAND IDENTITY

Aa

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. the quick brown fox jumps over the lazy dog.

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Primary Ty p e f a c e

Raleway

This specific typeface are mainly used for Heading, Sub-Heading and Paragraph to give a minimal and elegant feel that the brand wanted to achieve.

Layouting and adjusting different font sizes would be needed to convey a stunning visual message.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

TYPOGRAPHY

BRAND IDENTITY

Aa

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. the quick brown fox jumps over the lazy dog.

1234567890

Secondary Ty p e f a c e

Sitka Family

This specific typeface are mainly used for Heading to give a bold but classy titles, an accent to a specific word, and to give the elegant feel that the brand wanted to achieve. Layouting and adjusting different font sizes would be needed to convey a stunning visual message.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

HUMANE CO

TYPOGRAPHY

BRAND IDENTITY

0123

1234567890

Number Ty p e f a c e

4

5

Inria Serif Family

This specific typeface are used for Number-Only, any number shall be used with this exact typeface to give a consistent brand visual and classy look while still maintain the simplicity needed.

Layouting and adjusting different font sizes would be needed to convey a stunning visual message.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

B E C A U S E W E A R E A H U M A N E S O C I E T Y.

AND GUIDELINES