TROD m a g a z i n e
Exploring The Caribbean Style of Life.
Media Kit 2010 - 2011
Photo By Brent McLennon
Our mission is to take our readers on a journey through the Caribbean Style of Life. We are
a story book of concepts and inspiration, of challenges and resolutions that highlight our Caribbean home. Taking a different path from pre established norms, TROD Magazine offers a captivating and edgy perspective of our Caribbean people and our ways of life.
Fully embracing the vision that ‘What makes life worth living is not the lifestyle, but the Style of Life’ ; TROD Magazine was created with a hunger for the unique and an eye for the exotic. We aim be to the premier publication exploring fresh perspectives mixed with positive attitudes, youthful creativity and enthusiasm. We are caribbean, come and make the TROD.
Photo By Benjamin Beloni
“What makes life worth living is not the lifestyle, but the Style of Life.”
Making the TROD into the Caribbean Style of Life is as simple as
turning a page. Our editorials cover everything from food, entertainment and fashion to technology, public affairs and environmental issues. Coupling vibrant photographs with immersive storytelling, TROD Magazine takes our readers beyond the ordinary and into the extraordinary while sharing the rich history and culture of the Caribbean with the rest of the world.
Special FeaturesTROD Magazine also has two special photo journalism features exclusive only to the magazine.
From My LensExposing the talent of photographers from across the Caribbean, The From My Lens series is a photographic essay of caribbean life as seen through a camera lens.
Making The TROD If you missed an event, you don’t have to be left behind. Making the TROD is our photo scrapbook bring you highlights of everything from race meets and poetry readings to fashion shows and gala events.
In Each Issue... Our regular editorial features cover:
Photo By Jovian Blair
•
Entertainment
•
Food & Beverage
•
Travel
•
Environmental Issues
•
Technology
•
Human Interest Stories
Photo By Jovian Blair
Big 12 Issue - TROD Magazine’s top twelve review. Publication date: January - March. Pepperpot Issue - A mixture of all things caribbean. Publication date: April - June. Express Yourself Issue - Music, art, fashion and entertainment. Publication date: July - September. Signs of the Times Issue - Business, Current Affairs and Technology. Publication date: October - December.
Our readership base consists of a wide cross section of individuals interested in other global Photo By Benjamin Beloni
cultures and activities. The socio economic grouping of individuals interested in our diverse content vary from college students, working professionals and tourists to returning residents, retiree’s and persons living overseas who miss their caribbean home. Regardless of economic and social background, TROD magazine has balanced content that has something for everyone. We view our readers as travellers on the road of life and TROD Magazine is the road map to the Caribbean Style of Life. Reader Percentage
TROD Magazine’s readership demographics grouped by age. Chart represents both men and women. 20%
22%
Age: 18 - 25 Age: 26 - 35 Age: 36 - 45
30%
28%
Age: 46+
Along with global distribution online
Percentage of Copies
50% 45%
The Caribbean
45% 45%
40%
via our website and over 2000 fans across 35% social network groups, TROD Magazine 30% will also be distributed in limited print 25% circulation of 2000 copies per issue.
Europe
20%
These issues are distributed at various 15% points of interest across the globe where 10% everyone will have the chance to interact 5% with the unique and exotic caribbean 0% culture.
Photo By Brent McLennon
U.S.A
Perce
22% 22%
18% 18%
Canada 10% 10%
Asia 5% 5%
Chart reflects projected percentage ofNorth magazines distributed Caribbean Europe America Canada annually by territory. Asia
Photo By Audrey Headley
Photo By Carlton Morrison
Standard Advertisement Sizes
2 Page Spread Non - Bleed
Full Page
1/2 Page
1/3 Page
width x height
width x height
width x height
width x height
17 x 11 inches
8.5 x 11 inches
8.5 x 5.5 inches
2.5 x 11 inches (vertical) 8.5 x 3.5 inches (horiz.)
All advertisements should be created in the CMYK colour profile and at a resolution of 300 d.p.i.
Accepted file types: Adobe Photoshop, Adobe Illustrator, Adobe PDF, Tiff, Gif, Corel Draw or Jpeg. For Photoshop, Illustrator and Corel Draw files; fonts should be embeded, converted to curves or saved as a vector. To reserve your advertisement space, contact us at advertise@trodmagazine.com for quotations and space reservation options. A 50% deposit is required for all space reservations and the balance is due on or before editorial deadline.
FREE WEBSITE ADS: Purchase a full page or 2 page spread ad get a free logo placement or banner ad on our website.
GET FREE ADS & DISCOUNTS:
Ad Type
1 Issue Insert
2 Issue Inserts
4 Issue Inserts
Extras
2 Page Spread
$2800.00
$2500.00
$2300.00
Free Website Ad
Ask us about getting discounts and free advertising through our Client Referral System and our Distributor program.
Cancellations: Cancellations during press & proofing period will attract a 25% subtraction from the advertising deposit.
Full Page
$1800.00
$1600.00
$1400.00
Free Logo Placement
1/2
$1000.00
$900.00
$700.00
--
Late Artwork:
--
Late artwork will attract an additional 15% and will not be accepted during proofing & press period.
1/3
$800.00
$700.00
$500.00
Special Placement: Special Placement Pages 2- 6 & inside back cover.
15% of ad cost
All above prices are quoted US Dollars and do not include tax.
13% of ad cost
10% of ad cost
N/A
Special placement fee is applied to 2 page spread and Full page ad types. Please note: special placement is done on a ‘first come, first serve’ basis.
Please see quotations for added tax charges as they apply. Please see sidebar for penalty conditions and applicable fees.
Photo By Brian Lewis
© TROD Magazine 2010.
Publishing Timetable: Big 12 Issue : Editorial & Advertisement Deadline: Nov. 1 Late Submission Deadline: Nov. 15 Street Date: January 15 Pepperpot Issue : Editorial & Advertisement Deadline: Feb. 1 Late Submission Deadline: Feb. 15 Street Date: April 15
Photo By Jovian Blair
Express Yourself Issue : Editorial & Advertisement Deadline: June 1 Late Submission Deadline: June 15 Street Date: July 15 Signs Of The Times Issue : Editorial & Advertisement Deadline: Aug. 1 Late Submission Deadline: Aug. 15 Street Date: October 15 Have a question, need some information or do you want to write for us? Drop us a line.
Questions & Information: contact@trodmagazine.com Advertisement Placement: advertise@trodmagazine.com Sponsorship and Endorsements: planning@trodmagazine.com Public Relations & Marketing: pr_marketing@trodmagazine.com Editorials: editorials@trodmagazine.com Publishing & Circulation: publishing@trodmagazine.com TROD Magazine is published and distributed by One Trod Publishing. All content displayed in TROD Magazine is protected under Jamaica’s intellectual property and copyright laws. Reprinting, copying and distribution of TROD Magazine material without the written permission of One Trod Publishing will be subject to prosecution under the full extent of the law.
© TROD Magazine 2010.
TROD Magazine is a publication of the One Trod Publishing Company. ‘Moving your publications forward’ www.onetrodpublishing.co.cc
Photo By Jovian Blair
TROD Magazine: Exploring the Caribbean Style of Life.