REVENUE GENERATION

Provide and cultivate the financial resources needed to compete at a championship level annually through ticket sales, philanthropic gifts, licensing revenue, sponsorships and emerging creative revenue streams.

Surpass previously established...

RECORDS FOR SEASON TICKETS, SINGLE GAME SALES AND ATTENDANCE

• Establish new season ticket sales records for all ticketed sports

• Provide top tier customer service throughout entire experience

• Improve functionality and ease of transaction through online purchasing mechanisms

• Further enhance awareness of the Troy Athletics brand and all events through an increased presence in traditional media and new media advertising

• Implement a season ticket holder retention plan across all ticketed sports in order to recruit, retain and reward our tremendous fans

• Establish single game ticket records for all ticketed sports

• Set Troy single game and season long attendance records in all spectator sports

• Lead the Sun Belt Conference in attendance in ticketed sports

Elevate philanthropic donations beyond previously established records and...

Provide Unmatched Donor Experiences

• Focus on increasing memberships within the Trojan Warrior Club by providing opportunities for supporters of all ages and financial backgrounds to further engage with the Trojans as donors

• Provide top tier experiences for donors as well as unique travel opportunities for road contests and connections with Athletic Department staff and coaches

• Officially relaunch the T-Club Letterwinners program under the guidance of Athletics and establish a board of former letterwinners

• Create additional opportunities for fundraising for sports individually through specific fundraising events and clubs

• Continue to develop new fundraising opportunities through premium seating, unique experiences, and additional campaigns

• Continue to exceed the previous year’s philanthropic giving levels

• Utilize technology to maximize all revenue opportunities

Continue upward trajectory of... and further enhancing product offerings for fans to enjoy and showcase their Trojan Pride

Licensing Revenues

• Maximize opportunities through e-commerce to further enhance product offerings for fans across the nation to easily purchase merchandise and provide additional revenue opportunities

• Further expand overall product offerings in brick and mortar stores regionally

• Continue to add new premium quality vendors to provide optimal apparel offerings to fans

• Expand the Troy Athletics brand through additional consumable goods while simultaneously opening new revenue streams

• Work with student-athletes for Name, Image and Likeness opportunities to co-brand merchandise

Promote our brand and cultivate championship resources by...

Surpassing Previously Established Records In Sponsorships

• Establish new sponsorship revenue records while forecasting for sustainable growth year-over-year

• Provide new and innovative activation opportunities to promote brand awareness of our sponsors and create a one-of-a-kind gameday experience for all fans to enjoy

• Embrace emerging trends and be on the forefront of new sponsorship opportunities within the world of intercollegiate athletics

• Expand our sponsorship footprint further throughout the state of Alabama to broaden the overall reach of the Troy Athletics brand

• Provide sponsors with unrivaled opportunities to engage with Troy Athletics fans to provide a strong return on investment for their sponsorship

• Further embrace sponsorship opportunities by way of engaging content that fans will enjoy consuming and interacting with

Maintain strong..

Revenue Distribution

NCAA and Sun Belt as well as expanded opportunities through game guarantees.

• Provide top tier viewing experiences on ESPN+ as well as on linear broadcasts within the ESPN family of networks to further strengthen the Sun Belt’s TV agreement

• Maintain high APR rates to ensure maximum distribution from the NCAA

• Increase game guarantee revenues for football, men’s basketball, and women’s basketball

• Look to establish game guarantees in all sports who previously did not receive game guarantees

• Continue to maximize partnership with industry leaders in ticketing, multimedia rights, licensing and concession revenue

• Continue to use creative services, broadcasting, and communications to maximize revenue