FAN EXPERIENCE

Provide the premier game day experience in the Sun Belt Conference and be amongst the top in the Group of Five by embracing emerging trends, providing meaningful experiences for our alumni, students, former letterwinners and fans while also further enhancing the Troy Athletics brand regionally and nationally.

Create one of the most..

Exciting Game Day Atmospheres

in the country for all fans, students and student-athletes to enjoy and participate within.

• Provide an engaging and welcoming atmosphere for all spectators that fans will enjoy from the moment they step onto campus

• Utilize videoboards and technology to further enhance the game day experience and provide engaging content that creates an unmatched home-field advantage for all programs

• Work directly with student leaders to form a leadership council focused on maximizing student involvement and providing feedback for game day experiences

• Continue to embrace the rich traditions surrounding game days that stir emotions within the fan base

• Work with concessionaire partners to produce creative offerings for concessions

• Utilize technology through surveys and text messages to ensure communication and feedback is provided

• Create a fan experience and gameday promotions budget for all sports

Embrace..

Emerging Trends

as it relates to the overall fan experience and expansion of the Troy Athletics brand.

• Continue to enhance digital offerings by way of the Troy Athletics App, social media and other emerging media to provide constant connections with all members of Trojan Nation

• Embrace innovation as it relates to the fan experience inside and around athletic venues as well as through communication pieces

• Maintain our status as a prominent leader in social media and creative content within the Sun Belt Conference and the Group of Five

• Create unique content via podcasts and other emerging media to provide in-depth looks into our teams, coaches, staff and goals for the Troy Athletics Department

Enhance...

Communication

to our fan base as well as furthering our reach through traditional media, growing digital trends and branding opportunities.

• Further enhance our advertising and earned media opportunities throughout the state by strengthening connections and providing unmatched access to all media personalities within the Montgomery, Dothan and Birmingham marketplaces

• Provide regular correspondence – both written and video based – to further communicate developments to keep our stakeholders aware of the vision for Troy Athletics

• Continue to grow our presence throughout the Southeast with alumni and fan events as well as media engagement opportunities

Continue upward trajectory of...

Attendance

for all athletic programs.

• Provide an environment that welcomes all students and creates a lasting legacy as part of their student experience

• Create experiences that leave a lasting impression on fans and cements their status as Trojans for Life whether that be former letterwinners, alumni or members of the community at large

• Maintain strong connections with the community through appearances by coaches, student-athletes and staff at various events in the Troy community as well as throughout the Wiregrass

• Encourage all members of Trojan Nation to continue to grow the fan base by serving as ambassadors for Troy University and Troy Athletics wherever they may be located

• Be a leader in the Sun Belt Conference in attendance and top 10 in the Group of Five