Truckee Tracks - Summer 2017

SUMMER 2017

TRACKS

Supporting the business community of the greater Truckee area A Publication of the Truckee Chamber of Commerce

Chamber Annual Awards Dinner Set for October 20th Adventure Awaits

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big life can often be found in little things… in every breathtaking sunrise, glorious blue sky day, and colorful sunset we find inspiration. It’s moments like this that fill our soul and make us thankful for the big life we have in Truckee.

To many a base camp is where you claim your space, stake your tent, make your life. Why do you choose Truckee as your Base Camp for a Big Life? While there are similarities to our stories, there are just as many answers as unique and individual as each one of us.

Adventure Awaits at the Truckee Chamber’s 64th Annual Awards Dinner & Auction as we celebrate making Truckee our Base Camp for a Big Life. Join us for the one night when the business community comes together to celebrate Truckee…. honor and recognize individuals and businesses that are living the big life and making significant contributions to continue taking Truckee to new heights.

SPONSORSHIPS Interested in having your business featured at the biggest night for the business community? Join us as a sponsor! Big Life, Gold & Silver sponsorships are being offered to raise your company’s prominence at the event and in pre-event promotion. For more information, call Megan Hines at 530-587-8808.

SEEKING 2017 ANNUAL AWARDS NOMINATIONS

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he 64 Annual Awards Dinner & Auction will be held October 20, 2017 at The Ritz-Carlton, Lake Tahoe. One of the highlights of the evening is honoring Truckee businesses and business people who have been nominated for nine awards. We look to our members to nominate your peers in the following categories:  Small Business of the Year (1-10 employees)  Small Business of the Year (11-49 employees)  Large Business of the Year (50+ employees)  New Business of the Year Award (in business 1-2 years)  Revitalization Award  Hospitality Award  Volunteer of the Year  Non-Profit Organization of the Year  Excellence in Government Award Watch for your Tuesday Big Life Weekly email for a link to submit your nominations through Survey Monkey, or you will find a nomination form in this issue of Truckee Tracks. Deadline for nominations is August 11, 2017.

Save the date

64th Annual Awards Dinner & Auction October 20, 2017 The Ritz-Carlton, Lake Tahoe Visit TruckeeAwards.com for more info

Inside Tracks 6 Truckee a Finalist for New California Cultural District Designation 7 Truckee Tomorrow – Phase II Set to Begin 8 Get Your Business Online with Google 11 Certified B Corps and the Future of Our Economy

MEET NEW MEMBERS 2017-18 Board of Directors Pam Hobday, Chair Pamela Hurt Associates Kelly Rodriquez, Past Chair Northstar California™ John Manocchio, Chair-Elect Waddell & Reed Tonya Beyer W&T Graphix Christy Curtis Coldwell Banker Tally Meek Sierra Insurance Associates Ted Owens Tahoe Forest Health System Aimee Schaller Tri Counties Bank Lisa Toutant ELTE Inc. Kelly Wallis Atelier

Professional Advisor Ravn Whitington Porter Simon

Chamber Staff Lynn Saunders President/CEO Colleen Dalton Brand Communications Director Ruth Geresy Director of Operations Manager, California Welcome Center Megan Hines Membership Services Manager

California Welcome Center Concierge Staff Marilyn Colquhoun Carla Embertson Victoria Myer Karen Snyder

TRUCKEE TRACKS is the quarterly publication of the Truckee Chamber of Commerce. The Chamber reserves the right to edit submissions as necessary for space requirements. Send comments or submissions to info@truckee.com.

Truckee Chamber of Commerce 10065 Donner Pass Road | Truckee, CA 96161 530-587-8808 | 530-587-2439 (fax) info@truckee.com truckee.com

2 TRUCKEE TRACKS | Summer 2017

These businesses have recently made a commitment to our community and an investment in their future by joining the Truckee Chamber of Commerce. We encourage all our readers to do business with these new member businesses.

Coburn Music Coburn Music an adventurous and innovative early music concert series that aims to bring the Truckee-Tahoe basin to the forefront of the classical music scene. Founded by Truckee High School graduate, Lindsay McIntosh (née Hollingshead), Coburn Music will launch its inaugural season this summer with six pop up concerts peppered throughout the historic Downtown Truckee.

McIntosh, who has been praised by The New York Times for her “thoughtfully conceived” programming will bring New Vintage Baroque to the Truckee basin for a week-long music series this August. The

CHAMBER CALENDAR

Our mission is to promote and develop local business and tourism, while improving the community's quality of life.

program promises to enrich and engage the Truckee community with fun for audiences of all ages. This music series is committed to bringing the highest level of historically informed early music to this beautiful region.

Coburn Music creates an immersive, easily-accessible musical experience for everybody in the Truckee basin. For more information visit coburnmusic.org.

Conscious Container Conscious Container is a glass bottle reuse business. They launched the business on Earth Day 2017 focusing their first phase READ ABOUT MORE NEW MEMBERS P. 12

JULY

SEPTEMBER

Good Morning Truckee TUESDAY, JULY 11 | 7:00-8:30AM Truckee Tahoe Airport

Ambassador Committee TUESDAY, SEPTEMBER 5 | 11:30AM TBD

Board Meeting TUESDAY, JULY 25 | 2:30PM Truckee Tahoe Airport

TTBID Meeting WEDNESDAY, SEPTEMBER 6 | 12:00 NOON Truckee Town Hall

Membership 101 WEDNESDAY, JULY 26 | 8:00-9:00AM California Welcome Center

Good Morning Truckee TUESDAY, SEPTEMBER 12 | 7:00-8:30AM Truckee Tahoe Airport

AUGUST

Mixer THURSDAY, SEPTEMBER 14 | 5:00-7:00PM High Fives Foundation

Ambassador Committee TUESDAY, AUGUST 1 | 11:30AM Front Street Pizza

Board Meeting TUESDAY, SEPTEMBER 19 | 2:30PM Truckee Town Hall

TTBID Meeting WEDNESDAY, AUGUST 2 | 12:00 NOON Truckee Town Hall

Tourism Committee WEDNESDAY, SEPTEMBER 20 | 9:00-11:00AM location tbd

Good Morning Truckee TUESDAY, AUGUST 8 | 7:00-8:30AM Truckee Tahoe Airport

Membership 101 WEDNESDAY, SEPTEMBER 27 | 8:00-9:00AM California Welcome Center

Mixer TUESDAY, AUGUST 8 | 5:00-7:00PM Bank of the West

Mixer THURSDAY, SEPTEMBER 28 | 5:00-7:00PM KidZone Museum

Board Meeting TUESDAY, AUGUST 22 | 2:30PM Truckee Tahoe Airport Membership 101 WEDNESDAY, AUGUST 23 | 8:00-9:00AM California Welcome Center Mixer THURSDAY, AUGUST 24 | 5:00-7:00PM TIP Printing & Graphics

Board Meetings As a member of the Chamber of Commerce, you are encouraged to attend board meetings. Get involved in the leadership of our organization, offer your input, and let your directors know of your concerns, opinions, and ideas. Any business you wish to present to the board must be placed on the agenda by notifying the President / CEO ten (10) days prior to the meeting. Board meetings are held as noted in the Chamber Calendar. Agendas are available one week prior to the meeting and can be sent to you upon request.

Truckee.com

MIXERS!

Good food, good people, great raffle prizes.

Bring your business card. See you there.

MIXER

Tuesday, August 8 | 5–7PM HOSTED BY: Bank of the West WHERE: 11202 Donner Pass Road

Thursday, August 24 | 5–7PM HOSTED BY: TIP Printing & Graphics WHERE: 12177 Business Park Dr., Ste. # 9

Thursday, September 14 | 5–7PM HOSTED BY: High Fives Foundation WHERE: 10775 Pioneer Trail, Ste. 108

Thursday, September 28 | 5–7PM HOSTED BY: KidZone Museum WHERE: 11711 Donner Pass Road

MEMBER RENEWALS

from 4/1/2017 to 6/30/17

Thank you to the following members for renewing their commitment to the local economy and business community with their investment in the Chamber.

25+Years Hemig & Erle Real Estate Firm

15+Years Advanced Asphalt Coldwell Banker Residential & Brokerage - Carol Fromson Eagle Ridge Snowmobile Tours Mane Attraction Nicholas J. Sonder Architect Switchback Studio Truckee Home & Building Show

10+Year A Step Above, Inc. Achieve Tahoe Alpine Lock and Key, Inc American Cancer Society Auerbach Engineering Corporation Bell Limo / Airport Mini-Bus Blue Ribbon Personnel Services Clear Capital Dennis E. Zirbel Architect Easterbrook Painting, Inc, Kelly Brothers Painting Inc. League to Save Lake Tahoe Moonshine Ink North Tahoe Adventures POND Collective Pullen Realty Group Rock & Rose, Inc. Rotary Club of Truckee Sierra Nevada Ad Partners (SNAP) Truckee.com

Sugar Bowl Academy Tahoe Mountain Club Tahoe Truckee Brokers The Auto & Tire Doctor The Pour House Truckee Tahoe Pet Lodge

5+Years Avant Werks Best Pies Pizzeria & Restaurant Bluestone Jewelry Burger Me! Castle Peak Painting Co. Deden Painting Downing Law Firm Drunken Monkey Sushi East River Public Relations Gateway Urgent Care Home Concepts Kiwanis Club of North Lake Tahoe Mountain Area Preservation (MAP) Sierrascape Sustainable Community Advocates Tahoe Expedition Academy Tahoe Oral Surgery and Implant Center Telos Wine Partners The Andrews Law Firm, P. C. Tourist Club Truckee Rodeo Association US Marine Corps Reserve Toys for Tots - Tahoe Truckee

2+Year Atelier Chase International - Jeremy Jacobson CHOICES Person Centered Services Coldwell Banker - Ellen Grace ela chapman Elder Group Tahoe Real Estate / Engel & Völkers ELTE, Inc. Engel & Völkers Truckee - Valerie Forte Got Dogs?

High Sierra Cruisers Jerky Junction / Candy Caboose Kahn Investment Company Linchpin Structural Engineering Inc. Molsby & Bordner, LLP Morgan's Lobster Shack & Fish Market Nevada County Arts Council PWA Insurance Services RMC - Resorts, Mountains & Cities Squaw Valley Public Service District SWEP - Sierra Watershed Education Partners Tahoe Neuro Healing, Van Harding L.Ac Tahoe Production House Tahoe Regional Arts Foundation Tahoe Sierra Aesthetic Laser Tahoe Sierra Eye & Optical Trout Unlimited

Val Videgain Team Zander's Spirits Etc.

1+Years A Singletrack Mind LLC Alpine Skills International Austin & Abrams Financial Planning - Ameriprise Financial Services Chris Beck Photography Dickson Realty - Ally Carroll Dickson Realty - Chris Carroll Freshtracks Communications Green Trees Wellness Kelly & Stone Architects, Inc. Kindred Art and Folk Institute Maki Ali McCullough Web Services Namaste Holistic Healing and Yoga Center Reno-Tahoe International Airport Servpro Simple Power Skydive Truckee Tahoe Tahoe Dental Artistry, Donald Reid DDS Tahoe Donner - Alder Creek Adventure Center Tahoe Donner Golf Course Tahoe Mountain Fitness Tahoe Mountain Realty Tahoe University Truckee Fire Protection District Wave Wear

Summer 2017 | TRUCKEE TRACKS 3

Truckee Destination Marketing Update Truckee.com: We continue to see recordbreaking traffic on Truckee.com. For shoulder season Q4 (April, May, June) we achieved 79K sessions up from 49K in Q3 (Jan., Feb., March).

Visit Truckee E-Newsletter: Signups are running at 50+ per day. The Enter-To-Win Truckee vacation has been very successful.

The Visit California email (screenshot shown to right) went out to 100K+ subscribers across America. We now have 7,525 high quality optins for Visit Truckee. Email is still the #1 preferred channel for a decision/transaction.

We will launch a winter contest in fall.

Truckee Brand: The Truckee Base Camp for a Big Life brand will be front and center at Truckee Thursdays with a newly created booth showcasing all of the new brochures, the event rack card and staffed with TTBID event grant recipients. Dates are July 20 and 27. We will be releasing the new Truckee Base Camp for a Big Life BigTruck hats as well.

Social Media: We have broken the million impression barrier at 2.3 million for posts about Truckee in Q4. We also reached 2.2 million people. For comparison, last summer in Q1 we achieved 248K impressions.

Public Relations/Editorial Outreach: The Time Inc, Visit California Editor and Social Media manager had a solid ‘three hour tour’ of Truckee, compressing a 24 hour itinerary into 1/2 a day due to weather. We are excited about expecting to see Truckee in the annual state visitor magazine. We oriented them to the Truckee Wine and Brews Trail, the California Cultural District semi-finalist designation and the Truckee Brand.

Screenshot of the Visit CA Email

DASHBOARD Q1

Q2

Q3

Q4

(July-Aug-Sept)

(Oct-Nov-Dec)

(Jan-Feb-Mar)

(Apr-May-June)

24,367 19,348 51,519

37,627 21,396 78,706

49,007 31,257 96,718

79,728 49,886 158,083

— —

— —

4,637 2,478

7,525 2,559

Visit Truckee - Social Media Followers/Fans Impressions Reach

14,035 248,359 167,701

21,219 839,200 853,247

23,692 952,334 939,473

29,540 2,313,357 2,229,324

Truckee Chamber - Social Media Following/Fans Impressions Reach

818 87,102 35,596

1,002 146,900 82,108

1,065 188,000 110,100

1,094 106,485 61,295

Chamber Memberships Membership 101 Attendees Good Morning Truckee Attendees Knowledge Bites Attendees

650 28 204 —

657 19 136 10

665 12 174 34

652 27 155 45

Chamber Business Metrics Phone Calls Received Written Requests

2,471 859

2,199 370

2,442 430

3,037 303

68,027

48,744

39,932

57,727

DIGITAL MARKETING METRICS Truckee.com Sessions Users Page Views Email Marketing Visit Truckee E-Newsletter (Recipients) Big Life Weekly E-Newsletter (Recipients)

CHAMBER MEMBERSHIP METRICS

CALIFORNIA WELCOME CENTER METRICS Visitors Definition of Terms available at Truckee.com/mediakit

4 TRUCKEE TRACKS | Summer 2017

Truckee.com

RENEWING REWARDS | MEMBER PROFILE TRUCKEE-TAHOE PET LODGE

truckeetahoepetlodge.com How long have you been conducting business in Truckee?

Almost 7 years. I purchased this business in September of 2010.

Who are your clientele?

Anyone with a dog or a cat could be a customer of ours. Our customer base is split about 50/50 with half being locals that use us for boarding their pets when they’re traveling for business and vacations. Local clients also use our doggie daycare when they’re working and don’t want to leave their dog home alone or when they just want their dog to get some supervised playtime and socialization.

The other half of our business is made up of visitors to the area primarily from Sacramento and the San Francisco Bay Area as well as Reno. Many of these people enjoy having their dogs here with them and have accommodations that don’t allow dogs. Though their dogs aren’t staying at their hotels or rental units with them, we allow them to check the dogs out for the day to go on hikes or trips to the lake. We also have many clients that prefer our service and find it more convenient than boarding their pets at a facility back home.

What has been your most rewarding project?

Several years back we introduced a sales promotion that gives new clients half off the boarding price for their first visit. As part of the deal, we ask for a $10 donation to a great local organization, The Humane Society of Truckee-Tahoe. This promotion has generated many thousands of dollars for HSTT and we’re very happy to be helping them with the wonderful work they do for our community.

What has been the greatest challenge overall to your business?

The seasonal nature of our primarily tourism-based local economy is my most consistent issue. The shoulder seasons have been quite a challenge. Fortunately, we have a good and growing group of loyal local customers for which we’re very grateful. They’re a great benefit to us throughout the year and especially when we’re in between tourist seasons.

What has been the most beneficial for your business?

Our clients really care about their pets and trust us to care about them as much as they do. Staffing can be a challenge here in Truckee and it helps a great deal that many of the key members of our staff have been with us for so long. When pet owners drop off their dogs and cats they’re leaving them with people they’ve known and trusted for, in some cases, years.

What are your business goals?

It probably comes as no surprise that profitable growth is my primary goal. After a challenging first few years, the business has been growing consistently. I’d like to continue that by increasing our business with customers in our local community as well as with the visiting pet owners that could use our services. We’re always working on attracting new clients but I think that the main source of our longterm growth is having these new clients love the care and attention we pay to their pets and having them return to see us year after year.

Any tips or pointers for other small business owners in the region interested in continued success like yours?

For a business like this, I can’t overstate the importance of a good website and social media presence. The website is responsible for a great deal of our new business and the details involved in staying current with “search engine optimization” and web marketing are very complicated. Money spent on this has been a good investment for us.

Other than that, I don’t know if I have any special insights beyond the obvious - happy customers (including the four-legged ones) are really important!

2017/18 | Official Truckee Visitors Guide

TRUCKEE●COM NOW AVAILABLE If you would like copies to have available for your guests at your place of business, contact the Chamber at 530-587-8808 or info@truckee.com.

Truckee.com

Summer 2017 | TRUCKEE TRACKS 5

Truckee a Finalist for New California Cultural District Designation

The California Arts Council launched a new program designating 10-15 Cultural Districts throughout the state. This program aims to leverage the state’s considerable assets in the areas of culture, creativity, and diversity.

A cultural district is generally understood as a well-defined geographic area with a high concentration of cultural resources, arts and culture activities.

Working collaboratively with the Town of Truckee, Truckee Public Arts Commission, Truckee Arts Alliance and Nevada County Arts Council, the Chamber created a valuable inventory of cultural assets that can be found at Truckee.com/cultural-assets, as well as on the domain TruckeeCulturalDistrict.com.

“More cities are turning to art and Cultural Districts to foster economic growth, increase tourism and attract the creative workforce needed for the new economy,” stated Sierra Food, Wine, Art in their recent issue.

Inspired by natural beauty and mountain scenery, Truckee is home to a creative culture that is rugged, vibrant, innovative and resourceful. Within Truckee's cultural district, one discovers theater, dance, studios, art and photography galleries, exhibits and public art, a Makerspace, and a new state-of-the-art museum including history about the Donner Party and much more.

The California Arts Council outlines their values and actions they will take as:  We encourage the cultivation of a broad array of authentic and sustainable cultural districts that reflect the breadth and diversity of California’s extensive cultural assets  We support the retention of homegrown assets and actively work to mitigate

displacement for groups such as artists, lowincome residents, and arts organizations  We support the utilization of the arts as a tool for preservation in order to fortify and protect local socio-economic diversity, cultural diversity, and ethnic diversity  We seek to identify, support and connect centers of arts and cultural activity throughout the state through the certification process This extensive process has been extremely beneficial not only for the inventory of assets creation on Truckee.com, but it has also strengthened the collaborative spirit and relationships within Truckee’s cultural community as well. This initiative is in alignment with the Chamber, Town, and Truckee Tomorrow’s focus on economic development in that the presence of the arts in a community contributes to the quality of life for residents, second homeowners and visitors.

It is anticipated that the designations will be made by mid July.

GOOD MORNING TRUCKEE August 8, 2017 Good Morning Truckee to Focus on Emerging Trends in Real Estate Real estate prices, inventories, short and long term rentals, workforce housing, second homeowners – all have significant impacts on the Truckee-Tahoe economy and community. Who are today’s buyers?

Where are they coming from? What are they looking for? What impacts do a tight inventory have? What kind of impact to real estate sales did the heavy winter have?

The August 8th Good Morning Truckee will bring in experts in their field to break down the facts and figures and tell us what the current trends really mean.

Sam Drury, President of the Tahoe Sierra Board of Realtors will provide a broad 6 TRUCKEE TRACKS | Summer 2017

overview of the 2017 trends in real estate.

Joining him will be Jim Winterberger of Tahoe Getaways speaking from the property management / rentals segment.

Katie Rice of Guild Mortgage Company, The Rice Team will speak to financing, specifically first time homebuyers.

Good Morning Truckee offers online registration at Truckee.com under What’s Happening. You can also purchase multipacks of tickets for your convenience. And, as always, you can still purchase your ticket at the door with cash, credit card or check.

Good Morning Truckee is open to the public – everyone is invited. It is held the second Tuesday of every month at Truckee Tahoe Airport from 7:00-8:30am. Ticket price for general public is $12; Truckee Chamber members $10 and includes a hot breakfast and raffle ticket.

Good Morning Truckee is “going green”!

The Town of Truckee has provided the

event with reusable plates, cups, bowls and utensils. They are BPA free and washed and returned each month. Additionally, anyone who brings their own traveler coffee mug will receive an additional raffle ticket and chance to win great prizes.

Good Morning Truckee is presented by the Truckee Chamber of Commerce in partnership with sponsors Tahoe Forest Health System; Law Offices of Porter Simon; Dickson Realty Truckee Tahoe; Tahoe Truckee Community Foundation; Holdrege & Kull; Sierra Sun; 101.5FM Truckee Tahoe Radio; TTCTV; Truckee Tahoe Airport District; Town of Truckee, and Chef Ron Allen. Additional sponsorship opportunities are available.

Good Morning Truckee is a community forum to provide timely and relevant information on a variety of topics and create a networking opportunity.

Truckee.com

Truckee Tomorrow – Phase II Set to Begin Truckee Tomorrow is a collaborative economic development initiative led by the Truckee Chamber of Commerce in partnership with the Town of Truckee and public/private partners dedicated to the wellbeing and vibrancy of Truckee for generations to come.

Originating in 2010 on the heels of the recession, Truckee Tomorrow held four facilitated community meetings to begin the dialogue of working together as a region to identify economic opportunities, challenges, and projects.

In 2013, the group of civic and community leaders were brought back together to discuss economic development strategies to pursue. The group consensus was to pursue the creation of a Truckee brand and implementation of a place-based marketing effort that would create a centralized website providing live, work and play information.

Upon securing funding, the Truckee Brand Identity project began along with the creation of the new Truckee.com website focusing on economic, community, and visitation. This Truckee Tomorrow Phase I project was launched in 2015 and completed in 2016.

Truckee Tomorrow Phase II is now poised to begin. With the Brand as the platform, this next phase will focus on “The Trilogy of Economic Development Initiatives” including: Business Speaks! – The creation of business communication areas to deepen our communication with the entire Truckee business community. Through this grassroots process, we will bring together vested business owners and their representatives for results-driven communication that identifies challenges and collaborative approaches toward solutions to business issues.

Quality of Life Survey – Decreasing loyalty trends cause flight to competing towns and cities, in addition to painting a negative reputation with prospective residents and business owners. We will measure and track community sentiment about living in Truckee providing invaluable information to assist in understanding trends in our community’s feelings about the quality of life in Truckee.

Socioeconomic Indicators – There is a lack of a central repository of key socio economic indicators. Working collaboratively with the Town of Truckee, community and stakeholders we will identify, measure, and track key socioeconomic indicators that have a direct correlation with Truckee brand loyalty and economic strength.

The Truckee Chamber of Commerce has been a community pillar for over 100 years. The community has depended on the Chamber to be a catalyst for change, convener for business, and champion for a stronger business community. The health of our business community and the health of the larger community in which it lives are inextricable. Providing what business needs to succeed is central to the success of the community as a whole.

The Truckee Chamber will be seeking partners that want to create and embrace change that will benefit the community for years to come. For more information, contact Lynn Saunders, President/CEO at 530-587-8808 or email Lynn@Truckee.com, or Pam Hobday, Chair of the Chamber Board at 916-761-2045 or email PKHurt@cs.com.

Truckee.com

Summer 2017 | TRUCKEE TRACKS 7

Get Your Business Online with Google grow 40% faster and are twice as likely to create jobs.

Stronger Businesses Build Stronger Communities The Truckee Chamber of Commerce is committed to helping build a strong business community. That’s why as an Official Google Partner, we’re helping small businesses get online and grow. Businesses that are online

Get Started – Get Your Business Online Attract new customers with your free Google listing. Your Google Place listing appears when people are searching for your business. Google’s Get Your Business Online (GYBO) makes it easy to create and update your listing – so you can stand out, and bring customers in.

Reach your customers at the moment they’re searching for you. Show your customers that you’re open for business. Get your phone number, business hours, and photos on Google Search and Maps – it’s free with Google My Business. The Truckee Chamber can help you get started.

Visit Gybo.com or contact Megan Hines, Membership Services Manager at megan@truckee.com or call 530-412-7057. today!

More to Come!

Stay tuned for announcements about upcoming Knowledge Bites workshops, sponsored by the Truckee Chamber, with small business experts for in-person guidance to help grow your business.

Megan Hines, Membership Services Manager, can help you get started!

Truckee.com – Have You Created your Webpage?

Posted Events, News and Jobs?

The new Truckee.com website launched in Fall, serving the information needs for locals (community happenings, events, jobs, meetings, business news, etc). Truckee.com is also marketed to visitors serving as the primary visitation and lodging booking portal for Truckee. Hundreds of Chamber Members every month are successfully uploading their events, photos news and jobs. Are you?

Every Truckee business, non-profit and/ or group is invited to be listed on Truckee.com, however:  ONLY CHAMBER MEMBERS receive access to create a FREE detailed webpage about your business! Be sure you take full advantage of your opportunity to create a user friendly and robust listing using keywords, photos, video, logos, a link to your direct website and more.  ONLY CHAMBER MEMBERS will benefit from features that are critical for GOOGLE JUICE (aka search engine optimization).

Attract Google search engine crawlers on a regular basis by uploading your events, photos, jobs, and news 24/7 using your secure Member dashboard.

8 TRUCKEE TRACKS | Summer 2017

How to Create Your Detailed Webpage Take full advantage of your member benefits. It’s easy!  If you just don’t know where to start and have never logged in, you can email Megan Hines, Membership Services Manager at megan@truckee.com or call 530-412-7057.

Megan can guide you through the steps to get you up and going.

 If you simply don’t have the time or inclination to do this yourself don’t despair!

Just let us know and for the low cost of $50 we will create your detailed web page for you – simple! Don’t miss out on one of the most valuable and powerful benefits of Chamber membership!

Truckee.com

North Lake Tahoe-Truckee Leadership Program Celebrates a Successful 14th Year

Leadership Program Class of 2017  Aja Cook-Ott  Amber Burke North Lake Tahoe Resort Assn

The North Lake Tahoe-Truckee Leadership Program has completed its 14th year with a graduation celebration held in May at the North Tahoe Event Center. The program creates an opportunity for potential leaders to broaden their understanding of the region and its issues, challenges and opportunities, while honing and developing their leadership skills. Since 2004, the program has graduated 297 individuals.

As part of the five month program, participants work on Action Plans designed to enhance some aspect of local community life.

These Action Plans are intended to provide the framework to allow for real-world changes in the community. Through interviews, surveys, and research, teams developed a

program rationale, a needs assessment, proposed budget, timeline, community collaborations and promotional packet. The results of these projects were presented during the final day workshop. This year the projects were:  Tahoe Global Dish  Reclaimed  Info on the Go  .Org.Gov.Tahoe  Recycle Wise  Reach for Rotary Several of these projects are templates that can be used in many different areas of our community. After presentations, class members and guests enjoyed a motivational talk by Dr. Alan Walker of Sierra Nevada College.

Sponsors and location hosts of the 2017 Leadership Program included Wells Fargo Bank, Rotary Club of Truckee, North Tahoe Event Center (NTPUD), Truckee Tahoe Airport, Tahoe City PUD, Town of Truckee and Sierra Nevada College.

Scholarships were generously funded by the Rotary Club of Tahoe City, Kiwanis Club of North Lake Tahoe, Sustainable Community Advocates, Soroptimist International of Truckee Donner, Duggan & Duggan, Truckee Chamber of Commerce, Sarah Coolidge, Rick Stephens, and Vail Resorts EchoPromise.

Information about the program, sponsorships and scholarship support can be found on TahoeTruckeeLeadership.com.

The North Lake Tahoe-Truckee Leadership Program is a collaborative project of three Founding Partners: Truckee Chamber of Commerce, North Tahoe Business Association, and the North Lake Tahoe Chamber/CVB/Resort Association.

Sierra Nevada College is the Facilitation Partner and the Fiscal Partner is Tahoe Truckee Community Foundation.

 Anne Rarick Project Mana  Annette Wolfe Truckee Sanitary District  Ava Hinojosa Incline Village Crystal Bay Visitors Bureau  Brian Herlihy Sierra State Parks Foundation  Charles Teran Fiberglass Specialties  Chris Fajkos Tahoe Prosperity Center  Doug Carbonari North Tahoe Public Utility District  Erica Mertens Town of Truckee  Grant Sacks Truckee Donner Public Utility District  Hilary Hobbs Town of Truckee  Jeremy Ray Tahoe City Public Utility District  Jessica Perry Carr Sierra Business Council  Jessica Weaver JVP Communications, LLC  Joyce Scardina Becker Events of Distinction  Katelynn Hopkins Placer County Executive Office  Kelsey Everton Northstar California  Maggie Steakley Glen Price Group  Matt Shillander Truckee Sanitary District  Mia Hanak Tahoe Public Art  Natalie Parrish North Lake Tahoe Resort Assn.  Nicholas Martin Town of Truckee  Nicole Bennett Chase International  Nicole McCurdy Auerbach Engineering  Will Ortman Northstar California

Truckee.com

Summer 2017 | TRUCKEE TRACKS 9

SBC Expands Leadership Team to Advance Policy and Sustainable Economic Development Goals in the Sierra

Kerri Timmer

Kristin York

Sierra Business Council (SBC) recently announced the appointment of Kerri L. Timmer to Vice President, Climate and Energy and Kristin York to Vice President, Business Innovation and Small Business Development Center (SBDC) Director, joining Suzie Cordero in her role as Vice President, Finance and Operations.

Timmer and York replace Greg Jones who left SBC for a position in the public sector. As Vice President, Climate and Energy, Timmer will be responsible for overseeing and administering SBC's growing climate, energy and government affairs programs, as well as internal staff development. Sierra Climate Adaptation and Mitigation Partnership (CAMP) Program Director, Diana Madson will step into Timmer's former role of Government Affairs Director. As Vice President, Business Innovation and SBDC Director, York will oversee business development and access to capital programs through the SBDC, which offers no-cost consulting and training programs designed to help existing and new businesses thrive.

Each will coordinate on strategic planning and programmatic direction with SBC President, Steve Frisch, and the Board of Directors.

For more information about Sierra Business Council, visit sierrabusiness.org or call 530-582-5022.

Membership 101 GET THE MOST OUT OF YOUR CHAMBER MEMBERSHIP Once a month from 8:00-9:00am, Chamber members and those interested in learning about the Chamber are invited to learn about member benefits, ask questions, meet staff and a board member. Introduce yourself to other Chamber members, exchange ideas over coffee, and have a chance for conversation about how the 10 TRUCKEE TRACKS | Summer 2017

Chamber can best support your business and the business community. Hear how easy it is to create your own personal page on Truckee.com - an invaluable member benefit. While this informal gathering is geared primarily for new members, any Chamber member or prospective member is welcome to attend!

When: July 26, August 23, September 27 Where: California Welcome Center, 10065 Donner Pass Road in Train Depot We look forward to seeing you there!

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Is Your Company a Force for Good?

Certified B Corps and the Future of our Economy

By Heather Paulsen, MS, PMP There are many ways to talk about using business as a force for good: Certified B Corps, benefit corporations, corporate social responsibility, conscious capitalism, social entrepreneurship and the triple bottom line, to name a few.

Each of these movements incorporates many best practices in the areas of leadership and impact, but only Certified B Corps measure what matters to achieve their social and environmental goals in measurable, lasting ways. (The “B” is for benefit, and “Corp” stands for corporation.)

Certified B Corps are for-profit companies that meet the highest standards for social and environmental performance, transparency, and accountability, and are outperforming their conventional peers in terms of employee engagement, community giving, environmental stewardship and profit.

It’s important to note that any type of forprofit entity can become a Certified B Corp, whether a sole proprietorship, LLC, LLP, cooperative or corporation.

Current research shows that consumers want not only to buy good products, they want to buy good products from good companies. B Corp certification is a rigorous third-party validation that companies “walk the talk” and take into account their impacts on all stakeholders, not just shareholders.

To become a Certified B Corp, a business must complete the free, confidential B Impact Assessment, created and managed by the nonprofit B Lab. The assessment “measures what matters” and generates a score reflecting a comprehensive evaluation of virtually every business practice and decision within a company. A minimum score of 80 out of 200 possible points—along with a document review process—earns B Corp certification.

I have worked with a wide range of clients to become Certified B Corps over the past three years (from sole proprietors to large companies with over $200million in revenues), and I have found three main reasons motivating them to certify as B Corps:

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1.

They have always been values-driven, and want to validate that their entire business meets rigorous standards; 2. They believe in legacy and want to build their values into the DNA of their company; and/or 3. They strive to improve, always— measuring the metrics that matter reveals new ways to level up and amplify their positive impacts.

“Current research shows consumers want not only to buy good products, they want to buy good products from good companies” When talking about Certified B Corps, people often think I am talking about benefit corporations. While the language is

confusingly similar, they are different things.

Certified B Corps meet rigorous standards and are certified by B Lab as described above. Benefit corporations are companies that have amended their articles of incorporation to consider their impacts on all stakeholders and to commit to creating a positive impact in the world.

The beauty is in their complementarity: benefit corporations are required to have third-party validation of their benefit to society, and B Corp Certification fulfills that requirement. Vice versa: Certified B Corps are required to amend their articles of incorporation (or bylaws or operating agreement) to become a benefit corporation (or benefit LLC, etc.) within two years of certification, if their state has the applicable legal option available.

Certified B Corps and benefit corporations offer, in my view, the most comprehensive and meaningful way for a company to express its commitment to business as a force for good.

Heather Paulsen Consulting specializes in B Corp and Zero Waste Certifications as a pathway for mission-driven companies to meet their social and environmental goals in measurable, lasting ways. Our goal is to transform business to build an inclusive, equitable and regenerative economy.

Summer 2017 | TRUCKEE TRACKS 11

New Members continued from page 2 “Collection Pilot” in the North Tahoe/Truckee region and Reno/Sparks communities.

Their program works like this: local residents save their empty 12 oz. brown long neck craft beer bottles in boxes, then dropoff at one of the collection locations or events. They send the bottles to a craft brewer who cleans and refills the bottles with craft beer. They call this ‘Purpose Driven Reuse’. Their goal is to create an infrastructure to collect and preserve bottles for reuse and eventually start up regional bottle washing facilities.

They are partnering closely with the local craft brewing communities, local businesses and public entities to pilot, adjust and grow this essential reuse model. Conscious Container invites everyone to contribute your bottles, your ideas and engage in our highest form of recycling: reuse. Visit their site at consciouscontainer.com

EventMasters Tent & Event Rentals EventMasters, in business since 1995, has long been Truckee’s event and tent rental company. Coupled with their event-planning subsidiary, Tahoe Bride, EventMasters has been converted into a one-stop-shop for all of your elegant event planning needs.

As of January 2017, EventMasters is under exciting new management. Long time locals and hospitality industry connoisseurs Rich and Julia Wilson purchased the company after using it for their own wedding last year. Their mission is to continue the legacy of this reliable, reputable and friendly company.

As Tahoe-Truckee locals, with an indepth knowledge of the area, EventMasters can help take the guesswork out of planning your special event. With new management also comes exciting updates such as increased inventory, planning for kids’ parties, local partnerships, and this holiday season a foray into Christmas decorating.

For more information, visit eventmastersusa.com, on social media @eventmastersusa, or call 530-587-2844.

Fresno Pacific University Fresno Pacific is a nationally recognized university dedicated to developing students for leadership and service through excellence in Christian higher education.

They are known nationwide for academic

excellence, innovative degree programs and spiritual vitality.

Every course and program, every professor and support staff, are selected and evaluated on their effectiveness in contributing to student success. Fresno Pacific approaches online education with the same passion and caring as they do all of their programs. They embrace asynchronous learning for the opportunities it affords students for convenience of time and place, accommodation of varied learning styles and development of personalized interests. They have support services in place so that students are never alone in the demands of higher learning.

In addition to face-to-face programs offered at their Fresno Main Campus, and regional campuses in North Fresno, Bakersfield, Visalia and Merced, they offer 100 percent online programs to students throughout the United States.

For more information visit their website at online.fresno.edu.

GaryAir Air Taxi Now there is a better way to get to your destination. GaryAir Air Taxi can have you at the almost any airport in California in less than a couple of hours and to the San Francisco Bay Area airport in under an hour.

GaryAir makes commercial air service available at all of the Tahoe Basin and San Francisco Bay Area airports and the often overlooked nuggets like Truckee, South Lake Tahoe, Minden, Carson, Alpine, San Carlos, Palo Alto, Hayward, Novato, Napa, Concord, Livermore among many others.

Bring the fun and romance back to flying!

Back in fashion are convenient service and comfortable aircraft that fly on your schedule.

GaryAir is ready to go when you are.

For reservations and booking information, contact GaryAir’s courteous staff at 408-805-IFLY (4359) or check out their website at garyair.us.

Their mission is to use the power of dance and music to cultivate life skills in our youth, promote global stewardship, and create an everlasting passion for the arts in the communities we serve.

InnerRhythms offers dance classes in multiple disciplines to all ages and abilities including: classical ballet, jazz, hip-hop, breakin’, contemporary, modern, tap, and MiniRhythms for mini dancers age 3-6.

InnerRhythms performs in the local Truckee community and has several youth performance companies including: InnerRhythms Dance Theatre; RhythMatriX, their award-winning hip-hop troupe; and the Dance Theatre Apprentice Company.

Contact InnerRhythms today at 530-5508464 or visit their website at innerrhythms.org.

JVP Communications, LLC JVP Communications offers public relations consulting services to brands primarily within the ski, winter action sports, hospitality and travel industries. They are committed to working collaboratively with their clients to develop communications plans and outreach strategies that align with each client's business goals and deliver tangible results.

Their intention is to help both large companies and small business owners generate results through effective communications efforts that are executed with passion, honesty and integrity. These values, along with a strong work ethic and dedication to collaboration and success are what drive JVP Communications' efforts.

Current clients include Homewood Mountain Resort, Inn Town Campground, Mt. Rose Ski Tahoe, Snow Park Technologies, Sugar Bowl Resort, Squaw Valley | Alpine Meadows, Tahoe Star Tours, Truckee Chamber of Commerce and Truckee Tavern & Grill.

For more information, visit jvpcommunications.com or call 530-4486981

InnerRhythms Dance InnerRhythms is a California 501(c)3 nonprofit organization. Their vision is to promote cultural enhancement and build awareness for the arts in the North Tahoe-Truckee/ Northern Nevada region through education, performance excellence and a unique, collaborative alliance between dance and other performing and media arts.

Little Truckee Ice Creamery Kenny Blum started Little Truckee Ice Creamery after traveling to various countries searching out the best ice cream. While never the reason for the travels, it was always a daily component.

The creamery serves fresh ice cream made onsite daily and served by the scoop.

Focusing mostly on the comfort flavors such READ ABOUT MORE NEW MEMBERS P. 14

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Mountain Housing Council Update Mountain Housing Council Members Following are the committed members of the Mountain Housing Council of Tahoe Truckee as of May 2017. Each has stepped up to address the problem and find solutions for housing in the region. Visit MountainHousingCouncil.org for more information and to follow updates.

Funding Partners:  Nevada County  Placer County

The Mountain Housing Council held its first partner meeting in June.

The Council brings together a wide range of committed stakeholders to take on the unique and pressing challenges of housing in the North Tahoe-Truckee region: availability, variety and affordability. The goal is to build on what was learned in the 2016 Regional Housing Study, to accelerate solutions to the region’s housing problems, and to bring together government agencies, developers, land owners, nonprofit organizations, businesses, potential funders and the people of the region to implement those solutions.

Truckee alone has a population of roughly 16,000. The TruckeeNorth Lake Tahoe Region is closer to 30,000 people combined. On big weekends, those numbers swell to around 100,000.

For those people, there are 33,300 housing units – mostly single family homes built before 1979 – and 65 percent of them are vacant more than half the year.

Of those who are living here full time, 67 percent are paying more than 30 percent of their income (considered overpaying), while 26 percent are paying more than half their income for housing. Within the 474 below market rate units in the area, zero are available, with waits of 6 months to 2 years.

All those numbers add up to teachers who can’t afford to live here, employers unable to staff their businesses, and would-be community members that contribute to our economy, our culture and our vitality – moving away.

The Mountain Housing Council of Tahoe Truckee is committed to seeking solutions for this crisis – to find solutions, to connect agencies, businesses and individuals that can get things done, and to make Tahoe-Truckee a place where a healthy, diverse and thriving community can afford to live.

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 Squaw Valley | Alpine Meadows  Squaw Valley Public Service District  Tahoe City Public Utility District  Tahoe Donner Association  Tahoe Forest Hospital District  Tahoe Truckee Unified School District  Town of Truckee  Truckee Donner Public Utility District  Truckee Tahoe Airport District  Truckee Tahoe Community Foundation  Vail Resorts

Community Partners:  Community Collaborative of Truckee Tahoe  Contractors Association of Truckee Tahoe  Family Resource Center of Truckee  Mountain Area Preservation  North Lake Tahoe Resort Association  North Tahoe Family Resource Center  Tahoe Sierra Board of Realtors  Truckee Chamber of Commerce

“Housing for the People” Videos Elevate Tahoe, a partnership between Moonshine Ink, Tahoe Truckee Community Foundation, Evan Buzzell, and Scott Thompson, has released the first three of several videos focused on Housing for the People! They can be seen on the Elevate Tahoe Facebook page, or at mountainhousingcouncil.org.

Engage. Be a part of the solution. Watch and share these videos.

Summer 2017 | TRUCKEE TRACKS 13

New Members continued from page 12 as vanilla, chocolate, mint chip, and cookies & cream, Little Truckee also invents new and creative flavors while striving to use the best ingredients available. They keep it local when possible using local suppliers such as Dark Horse Coffee Roasters to create its already popular coffee flavor.

Little Truckee hopes to work with other local food artisans to create unique and unforgettable flavors allowing customers to step outside of their ice cream comfort zone a bit.

Stop by and grab a scoop at 15628 Donner Pass Road on the west end of Donner Lake or visit their website at truckeeicecream.com.

Mountain Lion Aviation Mountain Lion Aviation offers on-demand flights in Cirrus aircraft – the one with the unique whole-airplane parachute safety system.

Perfect for a business trip or a weekend escape for a small family. Grab your overnight bag and hop aboard our luxury aircraft. Their concierge driver will greet you at the Truckee Tahoe Airport and transport your party to your final destination.

At Mountain Lion Aviation, they believe your time is too valuable to waste hours and hours sitting in traffic, and they believe your schedule is too precious to be held hostage by gridlock. You deserve the flexibility, convenience and personal service that will meet your individual and unique needs.

In addition to charter flights, Mountain Lion Aviation also offers the most advanced flight school in the country and is the only Cirrus Training Center operating in the Truckee-Tahoe region. Learn more at mountainlion.aero.

North American Ski Training & Climbing (NASTC) The North American Ski Training & Climbing School (NASTC) was founded by Truckee locals Chris and Jenny Fellows in 1994. A private adventure ski program, they offer multi-day clinics for intermediate through expert skiers all over the world and guided backcountry skiing in Tahoe led by AMGA certified guides.

Their ski camps are taught by the top PSIA instructors in the country and internationally at Sugar Bowl, Squaw|Alpine, Portillo, St Anton, Kicking Horse, Chamonix, Silverton, and Niseko.

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In 2002 NASTC founded their rock climbing school as well, with a mission to offer all ages and abilities a fun chance to climb with friends or family on Donner Pass.

With its world-class granite, avid climbers will say Donner Summit is on their top-10 list, just like Yosemite.

NASTC makes it easy, providing all the gear and meet you up on the rock ready to go. For more information, check out their website at skinastc.com.

Pacific Union International Inc. – Laurie Johnson With more than 17 years’ experience in Real Estate in the Lake Tahoe/Truckee areas, Laurie Johnson brings a depth of knowledge and compassionate customer service to her clients. Over her years in the business she has worked with several local companies but none compare to the pillars of the Pacific Union Brand.

She has a down-to-earth style that includes the support of 24 Pacific Union offices throughout the Bay Area and Peninsula as well as the elite marketing and management support this top luxury Real Estate company provides.

Laurie is a certified negotiation expert and has a tenacious nature, taking responsibility to oversee every aspect of your transaction personally from start to success. When you start searching for real estate with Laurie, you discover her passion for the possibilities. Talk to Laurie about your Tahoe dream home at 530-214-6085 or visit her website at laurieattahoe.com.

RE/MAX Mountain Living Michele Smith is a realtor associate and coowner of the RE/MAX Mountain Living Truckee office. Michele has lived and worked in Truckee for over 12 years and has extensive knowledge of the Truckee area and currently lives with her husband Mark and son Conner in Tahoe Donner.

RE/MAX Mountain Living is an established RE/MAX franchise with roots in the Sierra since the 1980's. As a member of the RE/MAX family of independent, locally owned and operated brokerages, her clients benefit from the RE/MAX brand and over 110,000 fellow RE/MAX agents located in more than 100 countries around the world.

Michele’s office is conveniently located in the Z's Marketplace Retail Center in the

heart of the Tahoe Donner community. Call Michele at 530-414-1352.

Sierra Rescue Inc. Train hard, be safe, have fun! Sierra Rescue offers quality, professional courses that lets their participants leave their course feeling energized and empowered with new rescue tools in their pocket and ready to play safer on the river, rock or wilderness.

They specialize in matching clients’ with the best rescue class and first aid training perfect for the environment and activities that you do. Their independent contractors travel to your site, or pick a site near you, that would be appropriate.

Sierra Rescue Inc. has over 28 years of experience as front country and wilderness EMTs, wildland and structure fire fighters, river guides, climbing and mountaineering guides, instructors in outdoor leadership, members of search and rescue teams. With their diverse background and years of teaching experience, they can offer you the best and most fun course for your time and money.

Visit their website at sierrarescue.com or call 800-2058-2723.

Stealth Tahoe Electric Bikes Stealth is more than a bike – it’s a way of life.

A fearless, boundless way of life.

Stealth Electric Bikes are in a class all of their own. With a zero to fully charged time of 2 hours, capabilities of hitting speeds of 50 mph or more, and ranging up to 60 miles or more (with pedal assist), these low maintenance Stealth weapons are the perfect choice for exploring new terrain, going on patrol, and making your friends jealous.

Go by Stealth Tahoe at 11253 Brockway Road in The Rock to check out their bikes, Onewheel, gear and accessories, with more electric products coming soon. Find them on Facebook at facebook.com/stealthtahoe and Instagram @stealth_tahoe.

You can also contact Stealth to request a free demo of the bikes they offer including B52, F-37 or the H-52. Stealth Tahoe is your premier electric fun dealer. Visit their website at stealthtahoe.com or call 530-5365089.

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MEMBERS IN THE NEWS Karen Sessler, MD Recipient of Spirit of Giving Award Karen Sessler, MD, was recently presented with the 2017 Spirit of Giving award. The event was hosted by the Tahoe Forest Health System Foundation and was held at Martis Camp.

The Spirit of Giving award is given to an individual, family or organization that has made a positive difference and has demonstrated extraordinary dedication to the health of the community.

The Spirit of Giving award is the namesake of local residents Tom & Pam Hobday, who were honored with the inaugural award in 2007.

Previous Spirit of Giving recipients include:  Tom and Pam Hobday - 2007  Randy Hill - 2009  Patti and Gary Boxeth - 2010  Billy McCullough - 2013 “Karen Sessler’s years of service to Tahoe Forest Health System has made a positive impact on our community and we are proud to honor her contributions,” said Martha Simon, Executive Director for Tahoe Forest Health System Foundation.

Karen joined the Tahoe Forest Hospital District Board of Directors in 2000 and served for 16 years.

Spirit of Giving Award recipients – L to R: Billy McCullough, Randy Hill, Karen Sessler, MD, Pam Hobday, Tom Hobday, Patti Boxeth, Gary Boxeth

Tahoe Donner Association Named Firewise Community® of the Year Tahoe Donner Association was recently named Firewise Community® of the Year by the Fire Safe Council of Nevada County. The recognition was awarded to those who have dedicated their time and energy to help make their communities safer from wildfire.

The Tahoe Donner Forestry Department is dedicated to maintaining the health of the forest within the association’s 7,300-plus acres while minimizing the threat of forest fires. Forester Bill Houdyschell and his team are nationally regarded as leaders in their field. The department manages 477 acres of reforestation and fuel breaks, 618 acres of fuel reduction zones, and 1,344 acres of common area maintaining two thirds for fuel reduction.

With more than 150 fires near Tahoe Donner in the past 40 years, fire safety is a Truckee.com

top concern. Tahoe Donner’s Forestry department has implemented forest health education and defensible space inspections on all properties since the South Lake Tahoe Angora Fire in 2007. They continue to provide educational outreach and physical vegetation management services to enable homeowners to achieve and maintain a Firewise condition around their homes.

“A forest is not a static environment,” explains Houdyschell. “We can look at your property and its trees and see what will happen to those trees in 10 to 20 years.”

To help offset costs of fire safety programs, Houdyschell has secured more than $700,000 in federal and state grants since 1990, helping fund management efforts of Tahoe Donner’s forested common areas for community protection and forest health.

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New Members continued from page 14 Stomp Sessions Stomp Sessions is a new technology startup founded by Truckee locals, Ryan Williams, Robert Suarez and Dave Sick.

Stomp’s simple mobile platform matches athletes with local experts and pros providing guiding and lessons in outdoor sports. Sports include: skateboarding, SUP, surfing, mountain biking, trail running, hiking, skiing and snowboarding.

Stomp has attracted some of the best pro athletes to help design skill progression in each sport. These athletes include several locals: Julia Mancuso, Jeremy Jones, Daron Rahlves, Jamie Anderson, Cam Zink, Chuck Patterson and JT Holmes. Each stomp session starts with a duration of one hour minimum, then can be extended as long as the customer wants prorated at the hourly rate. Sessions include a photo or video captured by your certified and background checked Stomp Coach.

Stomp is available in Lake Tahoe and expanding to other locations soon. Book a session today by downloading the app on iTunes and Google Play or visit stompsessions.com for more information

T3 Adventures T3 Adventures has a broad world view of outdoor recreation. Their goal is to share with their guests not the most sought after destinations, but the places that those “in the know” visit when it’s time to gear up and go.

T3 Adventures orchestrates trips to places like the Italian Dolomites, the Matterhorn in Switzerland, France and Scotland. They want to see guests challenged but relaxed as well. They partner with an array of exceptionally qualified and insightful travel partners throughout Europe including mountain guides, trekking experts and locally respected high-altitude travelers.

In short, T3 Adventures partners are “those in the know” when it comes to exotic, and comfortable, wilderness experiences in the Unites States and Europe. Adventure itineraries can be taken as guided or selfguided trips.

For more information check out their website at T3-adventures.com

TDHomes.com TDHomes.com features Tahoe Donner and Truckee Real Estate listings. Their team is built up of three realtors; Jessica Ferguson, David Hipkins and David Wright. Jessica has 16 TRUCKEE TRACKS | Summer 2017

called the Tahoe-Truckee area home since 2002 and has learned about the various communities that stretch from Lake Tahoe's West to North shores, Squaw Valley & Alpine Meadows, to the greater Truckee area, up to Donner Summit. David Hipkins settled here in the High Sierra in 1984 after a career as an IBM mainframe computer consultant. David applies his energy and appetites to both his work and play, and his clients find that his technical aptitudes, attention to detail and excellent communication skills facilitate both smooth and efficient transactions. David Wright served 4 years as a Carpenter's Apprentice, achieving his "Journeyman Card", then his General Contractor's License.

As a contractor, he specialized in beachfront homes and Victorian renovations. Connect with TDHomes.com today on their website, www.tdhomes.com

Team Carlson Realty Dustin and Aimee Carlson moved to the Truckee/Tahoe community from the Sacramento Valley. Aimee who was born and raised in Tahoe and Dustin shares a love of the mountains. Aimee has been active in Real Estate for over ten years, over three years of which have been in the Truckee/ Tahoe Basin. Being a Tahoe native and from a family of Real Estate experts, she has a strong backing of Real Estate knowledge and expertise.

Aimee is also responsible for managing vacation rentals, long term rentals and ski leases. Her experience is invaluable for those looking to purchase a second home with great rental ability. Aimee is known for her expertise in finding the perfect home for first time home buyers and second home purchases in the Sierra Nevada.

Dustin has been a local educator for over four years. Before that Dustin spent over nine years in sales management and marketing.

Visit their website at teamcarlsontruckeetahoe.com.

The Digital Pro As an Authorized HughesNet Retailer, The Digital Pro is dedicated to providing their customers with the very best in high-speed satellite Internet.

HughesNet is America’s #1 choice for satellite Internet with over 1 million subscribers. HughesNet uses satellite technology to give you a super-fast, always-

on Internet connection and is available everywhere, even in areas with slow or no high-speed options. You won't find a better service at a better value with any other satellite Internet service provider.

The Digital Pro strives to provide fast and efficient service while installing or updating your HughesNet services. They provide outstanding customer service, every day.

When working with The Digital Pro, your Local HughesNet Authorized Retailer, you can guarantee personalized HughesNet service with great Internet.

Call their office at 916-256-2406 to talk to their local, friendly staff. You can also visit the website at thedigitalpro.net.

The Downtown House Vacation Rental The Downtown House is located in a beautifully restored Queen Anne Victorian home built around 1875 and is one of the few remaining residential buildings in historical downtown in Truckee.

Local owners Molly and Tony have lived in the Truckee/Tahoe area for over 35 years and welcome the chance to share their extensive "locals" knowledge with their guests. The house is completely remodeled and has 5 bedrooms, 2 bathrooms, a private rear deck and garden and free onsite dedicated parking. It is perfect for family gatherings with semiprivate quarters for grandparents, and/or shared accommodations with friends, or wedding guests.

The house is a 20 minute drive to Lake Tahoe, 5 minute to Donner Lake, 15-20 minutes to all major skiing including Squaw|Alpine, Northstar, Sugar Bowl. Six Championship golf courses are with 10-15 minutes. You can find this home on Airbnb.com and VRBO.com or call Molly and Tony at 530-308-9584.

Truckee Market Research Truckee Market Research specializes in social media and Internet marketing for small to medium size business. They are Truckeebased, locally owned, locally operated, and support business owners in the Truckee/ Tahoe area and beyond.

They know and respect the beauty, the business culture, the social dynamics, the people, the dogs, and everything else that

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MEMBERS IN THE NEWS Truckee’s Unique Mountain Craft Beverage Scene

Reprinted from the 2017-2018 Official Truckee Visitors Guide. Head to Truckee.com (bottom of home page) to see a full digital version or pick up a copy at the Truckee California Welcome Center or at high-profile locations around town.

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Summer 2017 | TRUCKEE TRACKS 17

Introducing newest bigtruck® Truckee hat!

Original Sublimated Truckee Old 40! With world-class year round outdoor recreation, friendly mountain town culture, a lively arts and food scene and a highly entrepreneurial business culture, visitors and longtime locals all think of Truckee as home.

Over the past two years, bigtruck® and Truckee Chamber of Commerce have aligned as partners with a shared interested in community, creativity and brand. The Original Sublimated Truckee Old 40 stems from the evolution of our partnership and represents the creativity, culture and beauty of Truckee.

From inside to out, this hat has been carefully crafted with an attention to detail like no other trucker hat on the market.

The front panel of this style features the iconic view of Donner Lake looking down from Highway 40 on Donner Summit.

(Photo by Bill Stevenson) Sublimated on the interior of the hat is a beautiful photo looking up underneath of the Rainbow Bridge featuring a starry Sierra sky. (Photo

by Jeremy Jensen) With the combination of stunning photography and attention to detail, this hat is the epitome of bold and beautiful design and speaks to the soul of our community.

Get your Original Sublimated Truckee Old 40 hat at the California Welcome Center, online at bigtruck.com, or come by the Truckee booth on July 20 & 27!

Come See Us at Truckee Thursdays!

Come by the Truckee Base Camp for a Big Life booth at Truckee Thursdays July 20 & 27. Share with us why YOU make Truckee your Base Camp for a Big Life and get a free sticker. Be one of the first to buy one of the NEW Truckee Brand Bigtruck hat! Hear about how the Truckee Tourism Business Improvement District (TTBID) has funded over $53K in local Truckee events!

Get your hands on the new Scenic Paved Paths brochure, Truckee 2017 Events rack card, 2017-18 Truckee Visitors’ Guide, or Historic Downtown Truckee brochure. See you there!

Come by the Truckee Base Camp booth for a Big Life July 20 and 27.

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Congratulations to the 4th of July Parade Winners: BEST IN SHOW: The Auto & Tire Doctor COMMERCIAL: Tahoe Donner Association CLASSIC AUTO: Truckee Antique Autos and Fine Rides OPEN: MagnaKlash NON-PROFIT: Truckee Rodeo

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Summer 2017 | TRUCKEE TRACKS 19

PRSRT STD U.S. POSTAGE Change Service Requested

PA I D KINGS BEACH, CA PERMIT #1

10065 Donner Pass Road Truckee, CA 96161 530-587-8808 truckee.com

New Members continued from page 16 makes the region a great place to live, love, work, and play.

Their objective is to design, refine, and optimize your social media and internet marketing strategy to make your business even more successful, and to deliver meaningful business intelligence that helps you increase your reach and impact.

Contact them today to find out how they can design and implement a cost-effective social media and Internet marketing strategy that will keep your current customers engaged, attract new customers to your business, and achieve your business goals.

Connect with Truckee Market Research on their website at truckeemarketresearch.wordpress.com.

University of Redlands Online The University of Redlands Online is a private, independent liberal arts university committed to providing a personalized education that frees students to make enlightened choices. Redlands emphasizes academic rigor, curricular diversity and innovative teaching. Redlands fosters a community of scholars and encourages a

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pluralistic notion of values by challenging assumptions and stereotypes in both classes and activities.

A Redlands education goes beyond training to embrace a reflective understanding of our world; it proceeds from information to insight, from knowledge to meaning. University of Redlands Online encourage a community atmosphere with exceptional opportunities for student leadership and interaction.

For working adults, the university offers innovative online academic programs that accommodate busy schedules. Small classes enable each student to participate in class discussion, work closely with professors and receive extensive individual attention.

Redlands blends liberal arts and professional programs, applied and theoretical study, traditional majors, and self-designed contracts for graduation.

For more information head to their website at online.redlands.edu.

behavioral health care in Nevada, Placer, Sierra and Yuba counties. Western Sierra, the largest outpatient health provider in the community, has a direct health care connection to an estimated 20,000 residents — or about one of every four residents in the region. They are committed to building a better and healthier community, with a focus on treating the entire person.

The clinic has a far-reaching goal of improving the health of its patients and the region, from developing a one-stop center for health services to focusing on the diagnosis and treatment of disease as well as disease prevention and healthy lifestyles.

Western Sierra offers a full range of health care services for newborns (and even soonto-be born babies) to seniors. They have a first-rate team of providers, from primary care to specialists.

In the Truckee/Tahoe area, you can find them in Kings Beach at 8665 Salmon Avenue. For more information and locations head to their website at wsmcmed.org.

Western Sierra Medical Clinic Western Sierra Medical Clinic provides comprehensive medical, dental and

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