Truckee Advertising Media Kit

TRUCKEE,​ ​CALIFORNIA​ ​MEDIA​ ​KIT Updated​ ​April,​ ​7,​ ​2017

TABLE​ ​OF​ ​CONTENTS (1) Big​ ​Life​ ​Weekly,​ ​E-Newsletter​ ​(Tuesdays) ○ Contact​ ​megan@truckee.com​​ ​to​ ​place​ ​insertion.

(2) Big​ ​Life​ ​SOLO​ ​Email​ ​(limited​ ​to​ ​once/week) ○ Contact​ ​megan@truckee.com​​ ​to​ ​place​ ​insertion.

(3) ​ ​Visit​ ​Truckee,​ ​Travel​ ​E-Newsletter​ ​(NEW)​​ ​-​ ​Monthly ○ Highly​ ​qualified,​ ​organic​ ​opt-in​ ​list.​ ​4,637​ ​Recipients. ○ Example​​ ​ ​Banner​ ​Boxes​ ​available​ ​(limited​ ​to​ ​2/issue). ○ Custom​ ​Packages.​ ​Contact​ ​Colleen​ ​Dalton,​ ​colleen@truckee.com (4) Truckee.com​ ​Banners​ ​by​ ​Content​ ​Section​​ ​(NEW)​-​ ​Monthly ○ Highly​ ​qualified​ ​traffic:​ ​10K​ ​Users/month,​ ​16,000​ ​Sessions ○ Site​ ​Visitors:​ ​54%​ ​Calif+Nevada,​ ​14%​ ​Truckee,​ ​32%​ ​Out​ ​of​ ​State. ○ Custom​ ​Packages.​ ​Contact​ ​Colleen​ ​Dalton,​ ​colleen@truckee.com (5) Truckee​ ​Social​ ​Media,​ ​Native/Organic​ ​Advertising​ ​(NEW) ○ 24K​ ​highly​ ​engaged​ ​and​ ​loyal​ ​Fans/Followers ○ Custom​ ​Packages.​ ​Contact​ ​Colleen​ ​Dalton,​ ​colleen@truckee.com (6) Truckee​ ​Tracks​ ​-​ ​Direct​ ​Mailer​​ ​(Quarterly) ○ Contact​ ​megan@truckee.com​.

(7) ​ ​Truckee​ ​Flagpole​ ​Banners​​ ​(Historic​ ​Downtown) ○ Contact​ ​megan@truckee.com​​ ​to​ ​place​ ​insertion.

Email​ ​Marketing​ ​ ​-​ ​Big​ ​Life​ ​Weekly List​ ​Size​​ ​(as​ ​of​ ​April​ ​7,​ ​2017)-​ ​2,478 Audience​:​ ​58%​ ​Truckee​ ​Locals​ ​+​ ​Out​ ​of​ ​Market​ ​Visitors,​ ​42%​ ​Truckee​ ​Business Owners

Performance Average​ ​Open​ ​Rate:​ ​29% (Industry​ ​Open​ ​Rate:​ ​13%) Average​ ​Click​ ​Through​ ​Rate:​ ​3.41% (Clicks​ ​to​ ​Opens,​ ​not​ ​Clicks​ ​to​ ​Sent) Average​ ​Unsubscribe​ ​Rate:​ ​.02% (Strong​ ​loyalty) Cost: $80​ ​per​ ​week,​ ​$65​ ​Nonprofits Insertion​ ​Due​ ​-​ ​Megan​ ​Hines,​ ​Membership​ ​Services​ ​Manager Fridays,​ ​5pm.​​ ​megan​@truckee.com Artwork/Production​ ​Due​ ​-​ ​Fridays,​ ​5pm.​ ​Event​ ​and/or​ ​Press​ ​Release​ ​is​ ​required​ ​to be​ ​uploaded​ ​on​ ​Truckee.com​ ​by​ ​Advertiser​ ​or​ ​Agency​.

If​ ​you​ ​don’t​ ​have​ ​a​ ​login,​ ​please​ ​ask​ ​Melissa.

Click​ ​here​ ​for​ ​step-by-step​ ​Truckee.com​ ​instructions.

Please​ ​send​ ​artwork​ ​to​ ​melissa@truckee.com​​ ​and​ ​colleen@truckee.com Colleen​ ​Dalton,​ ​Brand​ ​Communications​ ​Director Truckee​ ​Weekly​ ​Send​ ​Date​​ ​&​ ​Time Tuesdays,​​ ​at​ ​the​ ​optimal​ ​time​ ​our​ ​Email​ ​software​ ​determines.​ ​This​ ​may​ ​vary week-to-week. $50​ ​Rush​ ​Requests​:​ ​additional​ ​$50​ ​for​ ​ad​ ​materials​ ​received​ ​after​ ​Mondays,​ ​5pm.​ ​We do​ ​not​ ​guarantee​ ​ad​ ​will​ ​get​ ​in.

Solo​ ​Email:​ ​$250 In​ ​order​ ​to​ ​keep​ ​our​ ​open​ ​and​ ​click​ ​through​ ​rates​ ​strong,​ ​we​ ​offer​ ​only​ ​one​ ​solo​ ​email​ ​a week.​ ​Solos​ ​can​ ​be​ ​very​ ​successful​ ​as​ ​a​ ​dedicated​ ​way​ ​to​ ​reach​ ​a​ ​highly​ ​opted​ ​in, targeted​ ​audience.​ ​The​ ​longer​ ​lead​ ​time​ ​you​ ​have,​ ​the​ ​more​ ​likely​ ​we’ll​ ​have​ ​an​ ​open solo​ ​space​ ​opportunity.​ ​WE​ ​ARE​ ​BOOKED​ ​WEEKS​ ​IN​ ​ADVANCE​ ​and​ ​will​ ​fit​ ​you​ ​in​ ​the soonest​ ​slot​ ​we​ ​have​ ​open.​ ​We​ ​also​ ​need​ ​no​ ​less​ ​than​ ​7​ ​business​ ​days​ ​prior​ ​to​ ​your confirmed​ ​and​ ​scheduled​ ​insertion​ ​date​ ​for​ ​time​ ​to​ ​discuss​ ​the​ ​layout/design​ ​that​ ​will​ ​be most​ ​effective,​ ​in​ ​addition​ ​to​ ​other​ ​marketing​ ​digital​ ​marketing​ ​opportunities.​ ​See Example​ ​Solo​ ​Email

EMAIL​ ​MARKETING​ ​-​ ​BIG​ ​LIFE​ ​WEEKLY​ ​SPECS Events​ ​-​ ​are​ ​required​ ​to​ ​be​ ​uploaded​ ​to​ ​Truckee.com​ ​in​ ​order​ ​to​ ​be​ ​included​ ​in​ ​the​ ​Big Life​ ​Weekly.​ ​If​ ​you​ ​do​ ​not​ ​have​ ​a​ ​user/login,​ ​please​ ​contact​ ​melissa@truckee.com​.

Ad​ ​Materials​ ​-​ ​Due​ ​by​ ​Friday,​ ​5pm.

Company​ ​Name Product,​ ​Service,​ ​or​ ​Event​ ​Title 50​ ​word​ ​description​ ​or​ ​Press​ ​Release​ ​(we​ ​will​ ​edit​ ​what​ ​you​ ​send) Event/Sale​ ​including​ ​date,​ ​description​ ​and​ ​start/end​ ​time​ ​needs​ ​to​ ​be​ ​u​ploaded on​ ​Truckee.com​ ​by​ ​Advertiser.​ ​(​The​ ​link​ ​will​ ​go​ ​to​ ​your​ ​Member​ ​business​ ​page OR​ ​your​ ​event​ ​on​ ​Truckee.com.) ● Graphic​ ​or​ ​Image​ ​(300​ ​X​ ​300)​ ​minimum.​ ​No​ ​text​ ​or​ ​minimal​ ​text​ ​overlaid.(​We might​ ​be​ ​able​ ​to​ ​crop​ ​graphical​ ​elements​ ​from​ ​your​ ​flyer,​ ​if​ ​you​ ​have​ ​created​ ​one for​ ​other​ ​purposes​ ​such​ ​as​ ​posting​ ​around​ ​town,​ ​but​ ​we​ ​do​ ​not​ ​use​ ​flyers​ ​for artwork.​ ​Ideally,​ ​you​ ​have​ ​provided​ ​a​ ​300​ ​X​ ​300​ ​square​ ​graphic​ ​or​ ​image.) ● ● ● ●

These​ ​specs​ ​ensure​ ​your​ ​announcement​ ​looks​ ​perfect​ ​on​ ​a​ ​mobile​ ​phone​ ​or tablet.

300​ ​X​ ​300​ ​GRAPHIC​ ​or​ ​IMAGE​ ​SUGGESTIONS ● Your​ ​exterior/storefront. ● People​,​ ​products,​ ​experiences.

TIPS 1. ZOOM​ ​in​ ​to​ ​2-3​ ​feet​ ​from​ ​your​ ​subject​ ​rather​ ​than​ ​30​ ​feet​ ​away.

2. people​ ​using/experiencing​ ​your​ ​product,​ ​service,​ ​event​ ​(i.e.​ ​tasting​ ​ice​ ​cream, painting,​ ​dancing) 3. people​ ​in​ ​your​ ​store​ ​(i.e..​ ​trying​ ​on​ ​jackets) 4. Your​ ​employees​ ​providing​ ​service​ ​(i.e.​ ​painting​ ​a​ ​house,​ ​sitting​ ​with​ ​a​ ​customer) 5. People​ ​experiencing​ ​your​ ​event​ ​the​ ​last​ ​time​ ​you​ ​had​ ​it.

GREAT​ ​EXAMPLES​ ​OF​ ​IMAGES​ ​or​ ​GRAPHICS Large,​ ​zoomed​ ​in​ ​image.​ ​None,​ ​or​ ​no​ ​more​ ​than​ ​3-4​ ​words

Word​ ​Count​ ​for​ ​your​ ​Description Included​ ​in​ ​your​ ​ad​ ​placement​ ​is​ ​expert​ ​copywriting​ ​based​ ​upon​ ​the​ ​original​ ​content​ ​that you​ ​provide.​ ​There​ ​is​ ​no​ ​word​ ​count​ ​max​ ​or​ ​minimum​ ​on​ ​Ad​ ​Specs​ ​but​ ​we​ ​will​ ​edit​ ​the description​ ​to​ ​about​ ​50​ ​words​ ​or​ ​fewer​ ​using​ ​key​ ​information​ ​to​ ​grab​ ​interest.​ ​We’ll​ ​use your​ ​copy​ ​as​ ​a​ ​base​ ​to​ ​write​ ​your​ ​ad​ ​but​ ​likely​ ​not​ ​use​ ​it​ ​verbatim.​ ​If​ ​needed,​ ​we​ ​will research​ ​your​ ​web​ ​site​ ​and​ ​review​ ​your​ ​flyer​ ​to​ ​help​ ​us​ ​write​ ​compelling​ ​ad​ ​copy.

Our​ ​Mission​ ​-​ ​Drive​ ​Leads​ ​to​ ​Your​ ​Landing​ ​Page Our​ ​goal​ ​is​ ​to​ ​provide​ ​quick/easy​ ​readability​ ​-​ ​then​ ​drive​ ​the​ ​click​ ​to​ ​your product/service/event/announcement​ ​to​ ​your​ ​event​ ​or​ ​your​ ​Business​ ​Page​ ​on Truckee.com​ ​or​ ​to​ ​your​ ​preferred​ ​URL,​ ​website,​ ​Facebook​ ​Page,​ ​Facebook​ ​Event​ ​URL, etc.

Copywriting,​ ​Editing​ ​&​ ​Flyers We​ ​will​ ​write​ ​compelling​ ​ad​ ​copy​ ​(words,​ ​phrases,​ ​sentences,​ ​titles)​ ​for​ ​optimal comprehension​ ​that​ ​works​ ​best​ ​with​ ​graphics​ ​and​ ​images​ ​provided.

We​ ​will​ ​choose​ ​the​ ​best​ ​Call-to-Action​ ​phrase​ ​for​ ​your​ ​ad​ ​ ​such​ ​as​ ​“​register​ ​now, reserve​ ​now,​ ​buy​ ​now,​ ​learn​ ​more,​ ​apply​ ​now,​ ​book​ ​now,​ ​sign​ ​up,​ ​make​ ​reservations”, •​ ​ ​Flyers​ ​are​ ​no​ ​longer​ ​required​ ​as​ ​typically,​ ​flyer​ ​design/content​ ​is​ ​for​ ​8.5​ ​X​ ​11 purposes​ ​which​ ​does​ ​not​ ​work​ ​well​ ​for​ ​mobile.

At​ ​times,​ ​we​ ​may​ ​see​ ​a​ ​marketing​ ​opportunity​ ​and​ ​will​ ​offer​ ​advice​ ​and​ ​tips​ ​about​ ​how to​ ​improve​ ​your​ ​ad​ ​content​ ​and​ ​landing​ ​page​ ​to​ ​raise​ ​the​ ​success​ ​of​ ​your​ ​message​ ​and increase​ ​SEO. For​ ​Big​ ​Life​ ​Weekly​ ​insertions,​ ​we​ ​do​ ​not​ ​provide​ ​proofs.

For​ ​Solos,​ ​we​ ​provide​ ​proofs​ ​for​ ​feedback.

EXAMPLE​ ​SOLO​ ​EMAIL

Truckee​ ​Tracks​ ​-​ ​Quarterly​ ​Direct​ ​Mailer Each​ ​other​ ​month​ ​over​ ​800​ ​Truckee​ ​Tracks​ ​Newsletters​ ​are​ ​mailed​ ​to​ ​Chamber business​ ​members​ ​and​ ​influential​ ​contacts​ ​in​ ​the​ ​town,​ ​county,​ ​and​ ​state.​ ​This​ ​is​ ​an efficient​ ​way​ ​to​ ​reach​ ​members​ ​with​ ​your​ ​latest​ ​offer,​ ​services,​ ​specials​ ​or​ ​event.

List​ ​Size​​ ​(as​ ​of​ ​January,​ ​2017)-​ ​800 Audience​:​ ​Truckee​ ​Chamber​ ​Members Cost: $95​ ​per​ ​insertion Truckee​ ​Tracks​ ​-​ ​2017​ ​Publication​ ​&​ ​Insertion​ ​Due​ ​Dates: 15​ ​days​ ​prior​ ​to​ ​publication Spring​ ​2017​ ​(April-May-June)​ ​–​ ​Insertion​ ​due​ ​March​ ​15.

Summer​ ​2017​ ​(July-August-Sept)​ ​-​ ​Insertion​ ​due​ ​June​ ​15.

Winter​ ​2017​ ​(Oct-Nov-Dec)​ ​-​ ​insertion​ ​due​ ​Sept.​ ​15.

● Call​ ​Ruth​ ​Geresy​ ​at​ ​(530)​ ​587-8808. ● Deliver​ ​or​ ​mail​ ​your​ ​payment​ ​to​ ​the​ ​Chamber. ● Material​ ​to​ ​be​ ​inserted​ ​shall​ ​not,​ ​either​ ​directly​ ​or​ ​indirectly,​ ​suggest​ ​that​ ​the Chamber​ ​endorses​ ​or​ ​approves​ ​of​ ​the​ ​sender,​ ​goods,​ ​or​ ​services​ ​promoted. ● Material​ ​must​ ​relate​ ​directly​ ​to​ ​the​ ​Chamber​ ​member​ ​business. ● Inserts​ ​must​ ​be​ ​approved​ ​by​ ​the​ ​Chamber​ ​before​ ​insertion.​ ​Please​ ​fax​ ​a​ ​copy​ ​of material​ ​for​ ​review​ ​to​ ​(530)​ ​587-2439. ● Given​ ​approval,​ ​create​ ​and​ ​produce​ ​at​ ​least​ ​700​ ​copies​ ​of​ ​your​ ​flyer ○ Flyers​ ​must​ ​be​ ​8​ ​1/2”​ ​x​ ​11”,​ ​flat,​ ​one​ ​page​ ​only,​ ​on​ ​at​ ​least​ ​20​ ​lb.​ ​paper, but​ ​can​ ​be​ ​any​ ​color​ ​or​ ​contain​ ​graphics​ ​and/or​ ​photographs​ ​may​ ​be double-sided. ● Deliver​ ​your​ ​flyers​ ​to​ ​the​ ​Chamber​ ​at​ ​10065​ ​Donner​ ​Pass​ ​Road,​ ​Train​ ​Depot. ● ​ ​We​ ​do​ ​the​ ​rest:​ ​stuffing,​ ​sorting,​ ​postage,​ ​and​ ​mailing!

Flagpole​ ​Banners​ ​-​ ​Historic​ ​Downtown In​ ​Historic​ ​Downtown​ ​Truckee,​ ​there​ ​are​ ​51​ ​flagpoles​ ​that​ ​display​ ​Truckee​ ​Brand images.​ ​For​ ​major​ ​events,​ ​these​ ​spots​ ​can​ ​be​ ​purchased​ ​and​ ​changed​ ​out.

Display​ ​Cost​:​ ​$500/week​ ​(to​ ​replace​ ​all,​ ​or​ ​some​ ​flagpoles).

Banner​ ​Production​ ​&​ ​Project​ ​Management​ ​Costs​ ​$80​ ​per​ ​banner​.

We​ ​highly​ ​recommend​ ​hiring​ ​Kathy​ ​Hess​ ​at​ ​Just​ ​Imagine​ ​Marketing​ ​to​ ​oversee​ ​the production​ ​of​ ​these​ ​flagpole​ ​banners.​ ​She​ ​can​ ​be​ ​reached​ ​at kathy@justimaginemktg.com​.​ ​Costs​ ​per​ ​banner​ ​(10​ ​banner​ ​minimum)​ ​are​ ​$80​ ​each.

Price​ ​includes​ ​manufacturing,​ ​delivery,​ ​design​ ​(if​ ​needed)​ ​and​ ​assistance​ ​in Installation​ ​Costs:​ ​$25​ ​per​ ​flagpole Removal​ ​of​ ​existing​ ​Truckee​ ​banners,​ ​putting​ ​up​ ​yours,​ ​taking​ ​yours​ ​down,​ ​putting Truckee​ ​banners​ ​back​ ​up.

Banners​ ​-​ ​Parking​ ​Lot​ ​between​ ​Train​ ​Depot​ ​&​ ​Fire​ ​Station There​ ​are​ ​three​ ​vinyl​ ​banners​ ​locations​ ​available​ ​to​ ​non-profits​ ​in​ ​front​ ​of​ ​the​ ​parking​ ​lot between​ ​the​ ​Train​ ​Depot​ ​&​ ​the​ ​Fire​ ​Station.​ ​The​ ​dimensions​ ​are​ ​3’x8’,​ ​grommets​ ​are needed​ ​in​ ​all​ ​four​ ​corners,​ ​and​ ​must​ ​have​ ​wind​ ​slits​ ​in​ ​the​ ​body.​ ​To​ ​reserve​ ​this​ ​space, contact​ ​Ruth​ ​Geresy​ ​at​ ​Ruth@Truckee.com​,​ ​530-412-7062.

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