TRUCKEE, CALIFORNIA MEDIA KIT Updated April, 7, 2017
TABLE OF CONTENTS (1) Big Life Weekly, E-Newsletter (Tuesdays) ○ Contact megan@truckee.com to place insertion. (2) Big Life SOLO Email (limited to once/week) ○ Contact megan@truckee.com to place insertion. (3) Visit Truckee, Travel E-Newsletter (NEW) - Monthly ○ Highly qualified, organic opt-in list. 4,637 Recipients. ○ Example Banner Boxes available (limited to 2/issue). ○ Custom Packages. Contact Colleen Dalton, colleen@truckee.com (4) Truckee.com Banners by Content Section (NEW)- Monthly ○ Highly qualified traffic: 10K Users/month, 16,000 Sessions ○ Site Visitors: 54% Calif+Nevada, 14% Truckee, 32% Out of State. ○ Custom Packages. Contact Colleen Dalton, colleen@truckee.com (5) Truckee Social Media, Native/Organic Advertising (NEW) ○ 24K highly engaged and loyal Fans/Followers ○ Custom Packages. Contact Colleen Dalton, colleen@truckee.com (6) Truckee Tracks - Direct Mailer (Quarterly) ○ Contact megan@truckee.com. (7) Truckee Flagpole Banners (Historic Downtown) ○ Contact megan@truckee.com to place insertion.
Email Marketing - Big Life Weekly List Size (as of April 7, 2017)- 2,478 Audience: 58% Truckee Locals + Out of Market Visitors, 42% Truckee Business Owners
Performance Average Open Rate: 29% (Industry Open Rate: 13%) Average Click Through Rate: 3.41% (Clicks to Opens, not Clicks to Sent) Average Unsubscribe Rate: .02% (Strong loyalty) Cost: $80 per week, $65 Nonprofits Insertion Due - Megan Hines, Membership Services Manager Fridays, 5pm. megan@truckee.com Artwork/Production Due - Fridays, 5pm. Event and/or Press Release is required to be uploaded on Truckee.com by Advertiser or Agency. If you don’t have a login, please ask Melissa. Click here for step-by-step Truckee.com instructions. Please send artwork to melissa@truckee.com and colleen@truckee.com Colleen Dalton, Brand Communications Director Truckee Weekly Send Date & Time Tuesdays, at the optimal time our Email software determines. This may vary week-to-week. $50 Rush Requests: additional $50 for ad materials received after Mondays, 5pm. We do not guarantee ad will get in.
Solo Email: $250 In order to keep our open and click through rates strong, we offer only one solo email a week. Solos can be very successful as a dedicated way to reach a highly opted in, targeted audience. The longer lead time you have, the more likely we’ll have an open solo space opportunity. WE ARE BOOKED WEEKS IN ADVANCE and will fit you in the soonest slot we have open. We also need no less than 7 business days prior to your confirmed and scheduled insertion date for time to discuss the layout/design that will be most effective, in addition to other marketing digital marketing opportunities. See Example Solo Email
EMAIL MARKETING - BIG LIFE WEEKLY SPECS Events - are required to be uploaded to Truckee.com in order to be included in the Big Life Weekly. If you do not have a user/login, please contact melissa@truckee.com. Ad Materials - Due by Friday, 5pm.
Company Name Product, Service, or Event Title 50 word description or Press Release (we will edit what you send) Event/Sale including date, description and start/end time needs to be uploaded on Truckee.com by Advertiser. (The link will go to your Member business page OR your event on Truckee.com.) ● Graphic or Image (300 X 300) minimum. No text or minimal text overlaid.(We might be able to crop graphical elements from your flyer, if you have created one for other purposes such as posting around town, but we do not use flyers for artwork. Ideally, you have provided a 300 X 300 square graphic or image.) ● ● ● ●
These specs ensure your announcement looks perfect on a mobile phone or tablet. 300 X 300 GRAPHIC or IMAGE SUGGESTIONS ● Your exterior/storefront. ● People, products, experiences. TIPS 1. ZOOM in to 2-3 feet from your subject rather than 30 feet away. 2. people using/experiencing your product, service, event (i.e. tasting ice cream, painting, dancing) 3. people in your store (i.e.. trying on jackets) 4. Your employees providing service (i.e. painting a house, sitting with a customer) 5. People experiencing your event the last time you had it. GREAT EXAMPLES OF IMAGES or GRAPHICS Large, zoomed in image. None, or no more than 3-4 words
Word Count for your Description Included in your ad placement is expert copywriting based upon the original content that you provide. There is no word count max or minimum on Ad Specs but we will edit the description to about 50 words or fewer using key information to grab interest. We’ll use your copy as a base to write your ad but likely not use it verbatim. If needed, we will research your web site and review your flyer to help us write compelling ad copy. Our Mission - Drive Leads to Your Landing Page Our goal is to provide quick/easy readability - then drive the click to your product/service/event/announcement to your event or your Business Page on Truckee.com or to your preferred URL, website, Facebook Page, Facebook Event URL, etc. Copywriting, Editing & Flyers We will write compelling ad copy (words, phrases, sentences, titles) for optimal comprehension that works best with graphics and images provided. We will choose the best Call-to-Action phrase for your ad such as “register now, reserve now, buy now, learn more, apply now, book now, sign up, make reservations”, • Flyers are no longer required as typically, flyer design/content is for 8.5 X 11 purposes which does not work well for mobile. At times, we may see a marketing opportunity and will offer advice and tips about how to improve your ad content and landing page to raise the success of your message and increase SEO. For Big Life Weekly insertions, we do not provide proofs. For Solos, we provide proofs for feedback.
EXAMPLE SOLO EMAIL
Truckee Tracks - Quarterly Direct Mailer Each other month over 800 Truckee Tracks Newsletters are mailed to Chamber business members and influential contacts in the town, county, and state. This is an efficient way to reach members with your latest offer, services, specials or event. List Size (as of January, 2017)- 800 Audience: Truckee Chamber Members Cost: $95 per insertion Truckee Tracks - 2017 Publication & Insertion Due Dates: 15 days prior to publication Spring 2017 (April-May-June) – Insertion due March 15. Summer 2017 (July-August-Sept) - Insertion due June 15. Winter 2017 (Oct-Nov-Dec) - insertion due Sept. 15.
● Call Ruth Geresy at (530) 587-8808. ● Deliver or mail your payment to the Chamber. ● Material to be inserted shall not, either directly or indirectly, suggest that the Chamber endorses or approves of the sender, goods, or services promoted. ● Material must relate directly to the Chamber member business. ● Inserts must be approved by the Chamber before insertion. Please fax a copy of material for review to (530) 587-2439. ● Given approval, create and produce at least 700 copies of your flyer ○ Flyers must be 8 1/2” x 11”, flat, one page only, on at least 20 lb. paper, but can be any color or contain graphics and/or photographs may be double-sided. ● Deliver your flyers to the Chamber at 10065 Donner Pass Road, Train Depot. ● We do the rest: stuffing, sorting, postage, and mailing!
Flagpole Banners - Historic Downtown In Historic Downtown Truckee, there are 51 flagpoles that display Truckee Brand images. For major events, these spots can be purchased and changed out.
Display Cost: $500/week (to replace all, or some flagpoles). Banner Production & Project Management Costs $80 per banner. We highly recommend hiring Kathy Hess at Just Imagine Marketing to oversee the production of these flagpole banners. She can be reached at kathy@justimaginemktg.com. Costs per banner (10 banner minimum) are $80 each. Price includes manufacturing, delivery, design (if needed) and assistance in Installation Costs: $25 per flagpole Removal of existing Truckee banners, putting up yours, taking yours down, putting Truckee banners back up.
Banners - Parking Lot between Train Depot & Fire Station There are three vinyl banners locations available to non-profits in front of the parking lot between the Train Depot & the Fire Station. The dimensions are 3’x8’, grommets are needed in all four corners, and must have wind slits in the body. To reserve this space, contact Ruth Geresy at Ruth@Truckee.com, 530-412-7062.
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