Bjรถrk research THATCHER
research branding. conceptual design . aesthetical management. factual
Bjรถrk
lucid
technology and nature futuristic dreamscape and multicultural references artistic layering
activist of emotion experimental beauty and brutality cultural
commitment to freedom
radical and unorthodox
thatcher IMAGE MANAGEMENT complex layers multi-faced TRADITIONALISM
the iron lady/fist static
empowered
conservative classical realistic
clash/similarities Classic, conservative style Solid block of colour Muted colours Classic textiles (worsted wool, cashmere knit, silk satin, cotton shirting) Brutalist architecture business like Appropriate geometric power dressing
strong statements stand for their ideas -utopia in their waypower women larger than life out there / no fear breaking and creating rules
design: Bjรถrk
material concept sustainability
Organic voluminous shapes Volume in weird places Wild, lucid dream Avant Garde Technicolor Single piece or cohesive full body looks Textiles are SHINY, textural, unconventional Shocking
design: thatcher
material concept sustainability
Classic, conservative style Solid block of colour Muted colours Classic textiles (worsted wool, cashmere knit, silk satin, cotton shirting) Brutalist architecture business like Appropriate geometric power dressing
the future of 2028 artificial intelligence tech & qualia
population growth city life
gene modification
3d printing
concept draft #1 utopia vs. distopia
population growth depression Escapism stands for escaping the real world when having the choice of diving into different dream worlds. One of the dream worlds is our own little Dystopia, where our fears become reality - a world where you can expect the unexpected. Questioning the unexpected and all of our fears. As a matter of fact, in a world full of fears we do believe in hope. These hopes will turn into another dream world which will be the beauty of Utopia. A world where we question everything in order to turn dreams into reality. The beauty of both is the fact that surrealism will take the lead.
concept draft #2
complexity juxta position self constructed power of choice
artificial intelligenc gene modification
the layering [between sound and image