In a survey conducted by ABC News, 80% of respondents said lack of respect and courtesy is a serious national problem. In response to negativity and rudeness throughout our nation, I created an integrated campaign to encourage people to be nicer. Pay it Forward is an age-old idea. It was a book and a movie, yet no one has every tried to actually implement it. This campaign turns that idea into a non-profit company focused on encouraging people to be nicer.