Selected Works - Tezet

SELECtED WORkS

Compiled 09

Oct

2021

BDG, INA

TASYA DARMAWAN

SELECtED WORkS

Compiled 09

Oct

2021

BDG, INA

TASYA DARMAWAN

Curriculum Vitae

TASYA DARMAWAN 02 NOV 1999

works.tezet@gmail.com 0812 2088 9498

EDUCATION INSTITUT TEKNOLOGI HARAPAN BANGSA, (DKV) 2017 – 2021 SMAN 14 BANDUNG 2015 – 2017 SMPN 44 BANDUNG 2012 – 2014

WORK EXPERIENCE HOW ABOUT VISUAL MAY – SEPT 2021 Graphic Designer (Intern) CONTENT IDEA DEC 2020 – MAY 2021 Graphic Designer (Part Time) CEVNID HEALTH MEDIA MAY 2020 – MAR 2021 Content Planner (Freelance) PT. TECHPOLITAN FEB – APR 2020 Graphic Designer (Part Time)

ORGANIZATION KMDGI XIII PADANG JUN – OKT 2019 Motion Designer, Contributor KMDGI was a forum to gather, exchange ideas & appreciate creative concepts between graphic design students in Indonesia; Won Top 3 Tematic Art Creation with the team among 63 other contestants.

SKEMA DKV ITHB APR 2019 – MAY 2020 Head of Publication Serikat Kreatif Mahasiswa (SKEMA) is a Desain Komunikasi Visual student’s community in ITHB; Discussed a project event and put the idea to sketch then arranged the team to do jobdesks.

DIAKRONIK: THE ENIGMA FEB 2020 Head of Publication Diakronik: The Enigma is an art exhibition that was held by SKEMA; Trusted as a team leader of publication division to design visual exhibition identity and coordinate other publication needs.

SKILLS Adobe Illustrator FAV, Adobe Photoshop, Adobe InDesign FAV Adobe After Effects FAV, Adobe Premiere, Planer 5D

behance.net/__tezet

instagram.com/__tezet

TASYA DARMAWAN, ALSO KNOWN AS tEZeT, IS a BANDUNG-BASED JUNIOR GRAPHIC DESIGNER WHO CONSIDERS tHoUGhtfuL DESIGN & CollaboRation REINFORCES COLLECTIVE KNOWLEDGE AND ELABORATE NEW WAYS OF VISUALLY PERCEIVING, COMMUNICATING, & EXPERIENCING THE WORLD.

Graduating in August 2021 from Institut Teknologi Harapan Bangsa with a degree in Graphic Design, ze gained some skills in publishing, developing conceptual visual identities, and environmental graphics. For the past five years ze has been working as a freelance and part-time designer with various specialities such as printing, brand identity, EGD, and social media.

CONTeNTS

01

Anti-Design Movement Editorial, Web Design

09

Kafka

15

Your Skin is My Canvas

Editorial

Editorial

22

Rerata Kelabu Poster, Photography

29

Pamphlets Publication

33

Dan Pada Akhirnya, Branding, Environmental Graphics

47

Melampaui Ini atau Itu Branding, Installation

61

Other Works

ANTi-DESiGN MOVEMEnt

01

ABOUT “Kids got angry at the system, what’s new?” is a visual article made in response to the topic: Anti-Design, a movement that laughs in the face of rationalism and functionality, which in the world of design it can be defined as freestyle, brutal, raw, and superficially decorative elements or materials.

02

PROJECT

OUTCOME

DELIVERABLE

Team project for How About Visual

Newspaper, Postcard, Poster, Web Design

Copywriting, Visual Concept, Print Production, Web Design

03

The Anti-Design movement sought to the harness power of design to create objects and living quarters that were unique rather than embracing style, mass production, consumerism, sales, and greed. This project features a print set: Newspaper, Poster, Postcard; and Web Article.

THIS PROJECT AIMS TO HIGHLIGHT THAT THERE ARE OTHER WAYS BESIDES THE ONE WE HAVE BEEN ABUSING LATELY; TO LEAVE THE OVERTHiNKING ASIDE, AND MESS AROUND A BIT.

04

05

This project is a team assignment for intern group in How About Visual. To convey this idea for the outcome, we use vibrant colors and rough picture cropping to match the ‘harsh’ concept and finish it with a figurative layout. This newspaper contains a wording about the main problem that we are facing now, following history about Anti-Design Movement in Italy (1966).

TYPOGRAPHY Laterlocks Regular is the typeface that was used for headlines on the print media.

Laterlock’s forms are sightly distorted and rough, matching with the concept that we wanted to execute and visualize.

For body copy, we use Times New Roman, following the usual font of general newspaper, also producing an effortless reading experience for both print and digital purposes.

A BC DE fg h i j k l m nopqrstuvwxyz a b cdef gh ijk lmn o p q rs tu v w x y z 0123456789^&@()#!$ COLORS

#000000

#F72C0B

#67E146

#2f3EE5

06

07

A3 Poster, Printed on Freelife Vellum 170gsm

[scan here]

Cargo Site, 1920x1080 px

08

A3 Newspaper, 6 pages. Printed on Bookpaper 70gsm

OUR LiFE is INDEED a KAFKA STORY

09

ABOUT “Our life is indeed a Kafka Story” is a tribute zine to Franz Kafka, a literary legend of visionary fiction whose works express the anxieties and alienation. His writings are a perfect representation of how we can be trapped in our own lives, or how we can fall into the clutches of others and be completely helpless.

10

PROJECT

OUTCOME

DELIVERABLE

Weekly Project for How About Visual

Editorial, Poster

Visual Concept, Illustration, Layout, Print Production

11 Taking inspiration from the way Kafka interpret emotions of frustration, existential problem, and miserable in his writings; the visual concept developed by representing all of the moods that been said, using the color red with a touch of scratchy texture in illustration.

IN KAFKA’S UNIVERSE, “ILLOGiC BECOMES PLAUSIBLE, GUILT GOES UNEXPLAINED, AND BRUtAL PUNISHMENT is DOLED OUT FOR NO KNOWN OFFENSE.”

12

13

This zine is printed on A3 bookpaper, can be folded into A6 size, features quotes from Kafka’s wording that has been curated and compiled into a storyline. To add a better experience, this zine is connected with a spotify playlist that can be scanned on the poster, contained instruments that give a similar ambiance.

14

[scan here]

YOUR SkIN is MY CANVAS

15

ABOUT Desktop Publishing final assignment, an editorial book about Tattoo Artists. Targeted for youth that have specific images: Rebel, Free, and Dynamic.

16

92 2

PROJECT

OUTCOME

DELIVERABLE

College Assignment

Editorial, Publication

Research, Visual Concept, Layout, Digital Imaging,

The challenge was to create a publication about professions to a specific target audience, on this occasion, the target was ‘free-soul’ youth. This book contains six chapters: History of Tattoo and Tattoo Artist, Tattoo Styles, Techniques, Procedures, Tattoo Industry, and Tattoo Artist’s Lifestyle.

17

18

GRUNGE AND PUNK–StYLE WAS USED AS THE MAIN CONCEPT IN ORDER TO CONVEY THE IDEA OF RECkLESSNESS AND FREEDOM. The visual application therefore is referenced by Xerographic and Collages technique with a touch of effortless torn and ripped edges effect.

19

20

SAMPAH MASYARAkAt

21

ABOUT Sampah Masyarakat is a performance art by Rerata Kelabu that was performed in Pekan Seni Negatif-Positif UNJ (27 March 2019). In this event, Rerata Kelabu presented a body art performance and fashion show that raises the issue of diversity.

22

PROJECT

OUTCOME

DELIVERABLE

Rerata Kelabu (Collective)

Photography, Poster

Photography, Poster, Stage Assistant

21

23

24

“

RERAtA KELABU—KAMI ADALAH TIGA MANUSIA ANOMALI YANG MEMILIKI KESAMAAN PAHAM DALAM HALHAL YANG DIANGGAP RACUN OLEH MASYARAKAT.

25

Hal itu pula yang melatarbelakangi kegiatan artistik kami, kami ingin menunjukan bahwa keindahan seringkali ada tidak pada tempatnya dan kami beharap di masa depan kebenaran tidak sebatas hitam & putih.”

—Ali, (1/RK)

26

27

28

In this project, I got a chance to capture the moment when Rerata Kelabu performed on the field, and created a digital poster. The introduction photo was photographed by Noval Gumelar.

I also helped setting up and managing the needs before the performance begins, to keep everything stays in place.

PAMPhLETS

29

ABOUT Selected print on sale media for PT Techpolitan—an IT company that provides programming training—and Hotel Papandayan (college assignment).

30

PROJECT

OUTCOME

DELIVERABLE

Freelance, College Assignment

Pamphlet, Publication

Visual Concept, Layout

31

PT. Techpolitan

Typography Assignment

32

DAn PADA AkHIRNYA,

33

ABOUT An exhibition project about finding the true-self. This project aims to give the audience some experience that will be expressed not only with visual interpretation but also with installation objects and environment to illustrate the way out for someone who is in the stage of feeling lost and empty.

10

PROJECT

OUTCOME

DELIVERABLE

College Assignment

Exhibition Identity, Installation, EGD

Research, Visual Concept, Branding, Copywriting

HILANG JATI DIRI terperangkap jenuh terjebak

buntu

ambruk

LOST

terpuruk

hampa

jatuh putus asa

–––– adalah sebuah fase, sebuah masa ‘hitam’ dalam hidup.

Dimana tenangnya malam selalu diusik oleh isi kepala yang berisik. Tenggelam, hanyut, dan terjebak dalam delusi sendiri, mempertanyakan eksistensi.

Eksibisi ini adalah perumpamaan—interpretasi rasa belenggu selama proses eksplorasi jati diri. Eksibisi ini adalah upaya— pencarian jalan keluar dari keterpurukan pada masa-masa gelap tersebut.

35

THE EXHIBITION IDENTITY IS CENTERED AROUND THE CONCEPT OF HOLLOW AND EMPTiNESS, WHICH RESULTS iN RIGID DEPTH OF BLACK WITH A TOUCH OF NEGATIVE SPACE TO REPRESENT ‘THE WAY OUT’.

36

LOGO

37

LOGO CONSTRUCTION

38

The logo shape came from the idea of an open door with a light shining through, creating a shadow below, in an attempt to analogize that outside an empty and dark room there might be something bright awaiting to come.

39

COLORS

WHITE

BLACK

R 255 G 255 B 255 C0M0Y0K0 #ffffff

R0 G0 B0 C0M0Y0K0 #000000

TYPOGRAPHY

Bold Uppercase

Roman Lowercase

Roman Numerals

ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghijkl mnopqrstuv wxyz 1234567890 40

Neue Haas Grotesk

VENUE LAYOUT

2

cm

41 The venue is planned to be located in an art studio, preferably indoor. Divided into 4 areas where the visiotrs can interact and enjoy the art installation.

42

VENUE

The right side of the wall contains the introduction of this exhibition and artworks from artists who participated.

43

On the left side, a large board is installed where the visitors can freely write a word or a sentence that describes a sense of loss and emptiness.

44

These 2 boxes contain random objects inside that can be pulled out in attempt to encourage the visitors to take risks and get out of their comfort zone. On each side of the wall, projected a video mapping, showing a visualization of the relevant topic.

PROMOTION MEDIA

A3 Posters, 29,7 x 42 cm X Banner, 80 x 180 cm

[scan here]

45

46

MeLAMPAUI iNi atau iTU

47

ABOUT A video mapping exhibition with the aim to create a visual communication media that is able to educate public about the diversity of gender identities and the bad impacts caused by discriminatory behaviour against gender minority.

48

PROJECT

OUTCOME

DELIVERABLE

College Thesis (Final Assignment)

Exhibition Identity, Installation Room, Motion Graphic

Research, Copywriting, Concept, Branding, Motion Graphic, Audio

49

THE MAIN GOAL IS TO SHOW IMPACT THAT CAUSED BY GENDER-BASED DISCRIMINATION by VISUALIZING A STORYLINE AbOUT THE REALITY THAT’S BEEN HAPPENING, TO BUILD MORE A SENSE OF EMPATHY.

50

The title itself was taken according to the data which potrayed that society still has a perception that men supposed to be masculine and strong, women must be feminine and girly, and another ‘yang ini harus begini, yang itu harus begitu’ stereotype. Following that, the sentence was simplified and developed into “MELAMPAUI INI ATAU ITU”.

ROOM VISUAL CONCEPT

51

52

The video mapping is projected on a prism-shaped screen that is divided into 6 gate areas: New Born, Biological Sex, Gender Identity, Discrimination, Psychological Impact, and Harmony, installed in the aisle of a public space.

LOGO PROCESS

a star

‘binary’

53

splitted

beyond binary

LOGO

54

Logo shape developed from keywords spectrum and star, the two triangles are then symbolized as a binary gender. Meanwhile, to describe diversity, the triangles are arranged and then added with other triangles that cover them using a color spectrum.

COLORS

Representing Pureness

Representing Innocence

Representing Cruelty

Representing Diversity

03

TYPOGRAPHY

Medium Uppercase

ABCDEFGHIJ KLMNOPQRS TUVWXYZ

Book Lowercase

abcdefghijkl mnopqrstuv wxyz

Book Numerals

1234567890 56

Aktifo–A Medium

PROMOTION MEDIA

A2 Poster, 42 x 59,4 cm X Banner 80 x 180 cm

57

58

NAME TAG

59

T–SHIRT

[scan here to see installation video]

60

OTHER WORKS

61

SOCIAL MEDIA

62

KOPI TOKO DJAWA (Content Idea) Dec 2020 - Jan 2021

63

GUDMYLK (Content Idea) Dec 2020 - Jan 2021

ALIVE JKT (Content Idea) Jan - Feb 2021

BELANJA SEGALA (Content Idea) Dec 2020 - May 2021

64

ILLUSTRATION

65

IN A DREAM (2021)

1/GET A HOLD ON (2020)

2/GET A HOLD ON (2020)

66

LINE ART

67

VECTOR

68

09

Thank you!

TASYA DARMAWAN works.tezet@gmail.com 0812 2088 9498 behance.net/__tezet instagram.com/__tezet linkedin.com/in/tasya-darmawan

TASYA DARMAWAN SELECTED WORKS

Compiled 09 Oct 2021

Can’t wait to hear from you!