3 Successful metrics to watch out for in your landing pages
The most important purpose of your landing page is to capture leads, warm them before sending them further down your sales funnel. Your business will always reap great benefits by measuring these 3 successful metrics for your landing pages. To keep you on the right track, we have enlisted top 3 successful metrics according to us that will reap your great leads from your landing page. (1) Keep up with the latest Screens! Your potential buyer can browse your marketing campaign landing pages on his/her iPhone, tablet, netbook, desktops, laptops‌ the list is becoming endless. What is very important to ensure is what are the top 5 devices most used to browse your websites. If your landing pages are distorted or not compatible to these top devices then you are susceptible to having highest bounce rate for your campaigns. Solution: To find screen resolutions at which your responsive or mobile site design is providing a poor user experience. Click here>> (2) Are your Call-To-Actions Loud and Clear? If your onsite visitors don’t know what to do when they reach your websites or landing pages then you are just blowing away paid campaigns. You need to try different call-to-actions which give your highest conversion rates. This can be done by performing timely A/B Testing on your landing pages.
Solution: We want to give you a quick-tip on how to build high-converting landing page, Click here>> (3) Landing Page Content + Imagery Ensure the marketing communication used in your ads is similar to that on your landing page. Make sure your Value proposition is visible and easily understandable within first fold of the website. Always make sure that you are proposing a unique solution that your client would not find anywhere else. For instance, a value proposition might promise to deliver "fast results". This is an ambiguous promise that would be much more effective quantified, such as a promise to deliver results "in 2 days or less". Solution: Some help on how to write compelling headlines for your ad copy and landing pages Click here>> Do you know of any other successful metrics that you use in your landing pages
Posted by - Kalpana Dogra on 17-02-2015