5 Features of TSLimpact’s Email Marketing Tool for B2C Start-ups
TSLimpact, the bulk email marketing tool, provides B2C start-ups with the right platform to build their brand and create a customer base using compelling emails, thus increasing their marketing effectiveness. B2C start-ups face several challenges when it comes to planning and implementing an effective email marketing campaign.
Email Marketing Challenges faced by B2C start-ups
Creating relevant and compelling context for emails Testing and optimizing email content Analysing clicks and open rates Verifying emailing list/database Integrating email marketing tool with social media Email, as a marketing medium remains very powerful, in that it opens up a direct line of communication to your potential customer. According to McKinsey & Co., when it comes to acquiring new customers, email marketing is as much as forty times more effective than Twitter and Facebook combined! Hence it is very important that the first impression of your product/service creates a long-lasting impression. Here’s what B2C start-ups can gain from TSLimpact:
1. Choose from responsive pre-designed templates TSLimpact offers you a variety of ready-to-use pre-designed templates for your email campaign. The templates are responsive, attractive and are designed keeping in mind all the requirements of a marketing email (Colour strategy, placement of Call-to-Action buttons, subject line etc.). You can easily customize it by adding your company logo, banner images, content and landing page links. Moreover, you can re-use your templates as
required. With TSLimpact, designing a marketing email has never been simpler! 2. A/B testing of emails SLimpact also includes A/B testing of your emails. A/B testing includes creating two versions of your marketing email with different design, content and colour scheme. You can mail them to a small set of potential customers and track the response received to both. The email that receives the most favourable response is the one you would want to select as your marketing email that would be eventually be sent out in bulk. 3. Integrated Email verifier features With this feature, you can validate the email list and eliminate all invalid email ids from it. This results in maximum email deliverability, ensuring that your emails reach the intended target audience. TSLimpact also diligently adheres to the CAN-SPAM guidelines to ensure that your marketing email is delivered right into your potential customers’ inbox, after having verified the email. To know more about TSLimpact’s email verifier feature, click here. 4. Social Media Integration You can also integrate your marketing campaign with your social media. With a single login you can promote your campaign across all social media. You have the option to upload campaign details into various social platforms and connect with your email customers for better visibility, thus increasing your branding. With this feature, TSLimpact provides holistic social media marketing services for start-ups. 5. Real-time Reporting & Analytics As a start-up, your first email marketing campaign is going to be very crucial. You need to gauge the reaction of your potential customers to your email. TSLimpact helps you do this by providing real-time analytics such as open count, bounce rate, click-through rate (CTR), etc. You also get updates about the number of unique email opens and unique links clicked. Armed with this data, you can enhance your campaign reach by giving your customers just what they are looking for! TSLimpact’s email marketing tool provides the right platform for a successful email marketing campaign, and helps start-ups launch a strategic, well-planned marketing promotion to create a buzz among their potential customers.