8 Handy tips you need to make content popular on twitter
1.Use Short, Provocative Tweets A tweet is very short in itself. Curating and distributing compelling content in 140 characters or less can be quite a writing challenge. Short tweet that are under 100 characters get a 21% higher interaction rate.
When you tweet a link to your blog post, try to be creative! Really short and crisp tweets invoke great amount of interest in your blog articles When you’re tweeting about an article, you can always play around with the title of the post and try to create something quirky
Put some attitude in your tweets! 2. Include an Interesting Quote To give your followers a taste of your blog post, try including an intriguing quote from your article. This should only give a slight flavor of the contents of your post.
Quotes in general perform really well on Twitter. A tweet with a quote is 54% more likely to get retweeted faster. If your audience favorites your quote, and retweets it, they are also likely to click through to your website.
3. Include Stats Everyone loves statistics! Don’t We? If you have any interesting statistical information mentioned in your blog, just ensure to use them in your tweets.
To get a better impact, use numbers and characters – instead of letters! All these numbers and characters will make your tweet stand out in the flooding river of tweets your followers get in their timelines.
4. The Smarter Use of #Hashtags Hashtags are a great way to spread your tweets to various topics. A hashtag is - basically a word or two behind a # that makes a common discussion subject.
You can submit a hashtag relevant to your product or solution on various online hashtag directories and get ranked for them as well Hashtags are very inherent of Twitter world. These make conversations interesting and increase social media engagement scores There a few methods to use hashtags when you are tweeting to drive traffic back to your blog.
Use content theme-specific hashtags. Do you want to promote a certain blog, landing page, promotion, or ebook? Then you can create your own relevant hashtag for it. 5. Use @mentions A mention is how you include Twitter users’ @usernames. This was you can directly address a tweet to someone specific on Twitter.
You can use @mentions in a number of ways If your blog post comments on trending and popular bloggers, company’s pages or their customers - mention them in a tweet that links back to your post
6. Ask for a Retweet (or RT) This is a great way to get your blog tweets famous. Sharing is caring on Social Media. One can simply ask their followers to retweet, or RT your update. Tweets that ask for a “RT” or “retweet” get 12 to 23 times as many shares as those that don’t. Do you want more traffic to your blog? Simply ask for a retweet when you tweet a link back to your blog post! 7. Ask a Question Related to Your Topic A question in your tweet can generate lots of engagement amongst your followers.It will ultimately fetch more clicks to your blog and improve your Click-through-ratios
8. Promote Your Tweets Although Promoted Tweets are a pretty inexpensive advertising option, they help spread your content to a larger target market. Instead of just showing up in your follower’s feeds, the tweet will show up in other users’ feeds.
You can ensure that your Promoted Tweets are targeted by geography, interests, device used, and even by keywords By promoting tweets that contain a link to one of your blog posts, you can broadcast your tweets to a larger number of twitter users that wouldn’t normally see them
Do remember to make a Tweet Strategy that includes hashtags relevant to your industry and Tweet content calendar!
Posted by - Kalpana Dogra on 17-02-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer and a ZumbaEnthusiast.