Email marketing and social media
Social media integration with your email marketing strategy is seen as an interactive process. It enables great level of information exchange among the audience and the brand. The integration of social media creates a long lasting feedback communication process and provides the brand a total engagement approach. According to the Octane Research Annual e-Marketing Outlook 2015, the impact of integrated campaigns increased by 84% from 31% in 2011 to 57% in 2015. Today more and more businesses are trying different ways to integrate email marketing and social media. Email newsletter is one such way of email marketing that is used to promote products and services on social media platforms. Using email newsletters is a great way to leverage your community's engagement. Social media users often want to weigh-in on popular discussions and learn what other members of your community are saying. DJ Waldow writes that email and social media go together like Batman and Robin. They both can be effective on their own, however, when combined; their power can exceed your marketing. Some of the benefits of integrating email and social media can be listed as below: 1. Expanding the reach of your mail -- Now made easy! Through social media the brand gets more exposure and higher potential for opens, clicks' and conversions.
2. Improve email lists... with just a few smart integrations. Adding social media sharing button to your email allows more outreach to your newsletter campaign. It helps in gaining new subscribers. 3. Discover where your audience is ! Social media allows you to connect with your existing contacts. Through your email database, you can identify your attentive and loyal readers and send dedicated campaigns to them. TSL Impact presents the perfect opportunity to expand your email results by listening to customers, adding value, and engaging in meaningful communication.
Posted by - Kalpana Dogra on 12-01-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing …Passionate about All Things Digital !An ardent apple fan, Great Swimmer and Zumba Enthusiast. Share :