Email Marketing Trends 2015 Here’s a sneak-peak into the Email marketing trends to watch-out for in 2015
Email Marketing is one of the most customer preferred marketing channels. According to the latest report by Octane Research, social media marketing, websites, and email marketing are the top three key investment areas for Indian marketers in 2015. Following are the top three email marketing trends in India that can give you a jump-start on your big projects for this year. 1) Integration of Email Marketing and Social Media: “Email is no longer a silo but a gateway to social media”, said Christopher Penn, Vice President of marketing technology at SHIFT Communications. According to Social Media Today, emails with social sharing buttons increase click through rates by 158%.Whereas email marketing informs the customer personally and directly, social media helps to spread messages across large database. 2) Marketing Automation tools boost customer responses in real time: According to a recent research from the Aberdeen Group, using marketing automation tools can improve conversion rates by 50% more. Marketing automation softwares increase the efficiency and eliminates the possibility of human errors. 3) Mobile friendly formats-- a need of the hour! According to Octane Research’s annual report, more users in India access internet through mobile internet than fixed lines. Due to this evolution, proper templates and changes in the formatting of emails needs to be taken into consideration. TSL Impact is an email marketing automation platform that drives digital marketing initiatives along
with the social media posting and email marketing intelligence. It offers you end-to-end solution for your business with guaranteed return of investment. Our service will be completely cost effective and 100% result oriented.
Posted by - Kalpana Dogra on 17-02-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer and a ZumbaEnthusiast.