Top 5 Free ORM Tools for your Digital Brand
In the old days, managing company’s reputation meant managing public perception of a company across geographies. However with the growing popularity of Web and escalating presence of companies over the Web, ORM is becoming critical for marketing plans. Various ORM tools, when integrated in the digital marketing strategy save companies from being caught off guard with negative comments that can blemish their online reputation ORM or Online Reputation Management is a strategy that involves monitoring, identifying and influencing your digital credibility and reputation. ORM helps you create and maintain an authentic online image so that any attack on your image is counterbalanced with more credible and factual information. ORM for digital brands protects these brands from being taken over and misused by third-parties. There are various free and paid ORM tools available that can help in reputation management. Here is a list of 5 free ORM tools for your digital brands: 1) Google Alerts: Google Alerts is Google’s free keyword tracking service. It lets users set up automated email alerts for their business name, product name, and high-level executives’ names so that they can be updated on their new mention online. 2) 2) Complaint Site Search: This easy-to-use tool allows businesses to search from over 40 customer complaint websites to find out whether consumers have posted negative information about them online. Viewing and responding to such critical reviews can help businesses restore consumer confidence in their brands. 3) 3) If This Then That (IFTTT): ‘If This Then That’ is an automation tool that allows to connect several online platforms and devices between them. It creates an automation script (also known as a recipe) that can help to get notifications, deals and content backups among others. A user can also browse recipes to determine the best one that can monitor his favorite platforms and keywords.
4) 4) UberSuggest: Topsy is a social analytics tool that can help to monitor real time updates from social media space including tweets, links, photos and videos among others. It facilitates in tracking mentions from the past or all time results. 5) 5) Topsy: : Google Alerts is Google’s free keyword tracking service. It lets users set up automated email alerts for their business name, product name, and high-level executives’ names so that they can be updated on their new mention online. These are the top 5 free ORM tools for your digital brand that can help to track and evaluate your brand’s online reputation. Moreover, monitoring online reputation is an ongoing effort. With the number of ORM tools available, a company will need to do some research to identify the best tools that fulfill its needs. So let’s get started by choosing the best ORM tools to meet your monitoring needs and use them to your greatest advantage.
Posted by - Kalpana Dogra on 17-02-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer and a ZumbaEnthusiast.