Top 5 Tools to know your customers
In today’s highly competitive digital marketplace, it is very easy for your customer to get lost in the traffic.
So how well do you know your customers? Just like walking in your nearby market, the shop vendors lure you by just judging your body language and understanding your need for purchasing a water-proof computer bag. Are you able to detect your customer’s digital body language? Do you know some rock-solid techniques that will help to get to know your customers? The foundation of great business relationship starts with insight and understanding. In fact, in the digital marketplace your buyers already begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. The knack lies in gathering all this information effortlessly and putting it all to good use. These insights are often stored in systems like CRM, marketing automation platform, web analytics, data management, and so on. To ensure a robust digital marketing campaign, marketers need to understand who their customers are and where do they stand in the buying cycle. This is called the Marketing Personalization strategy. These are some handy-digital-tools in the marketing that help gauge your market’s pulse and reap higher results. Some of them are listed below (1) Email marketing automation platform : TSL impact
(2) Web analytics :To understand user behavior on a particular website- Google Analytics & Clicky ,sumome (3) Images for your content:Make sure your images stand out and are also royalty free. Get them at Fotolia Instant Collection, GoAnimate, Pixlr, Qzzr, TextMaster, Wistia (4) Social interaction monitor : Now you can track your responders, fans and followers on social media with some tools like- Buffer, Sproutsocial, Tweepi (5) A/B testing : To understand which landing page get your most clicks and responses from a particular marketing activity use tools like - Optimizely Marketing Personalization strategy involves understanding buyer intent and characteristics and dynamically delivering highly relevant content to them depending on their interests, profile or stage in the buyer’s journey. Get to know your customers by providing them with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
Posted by - Kalpana Dogra on 17-02-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer and a ZumbaEnthusiast.