Why does your company need email marketing?
Why use email marketing is the question often asked these days. Email? Some say, “Isn’t that outdated?”.... Not at all! Although there are tons of ways to promote your business, the fact is that none are as reliable as email marketing. David Newman says,” Email has an ability that many channels don’t: creating valuable, personal touches- at scale.” So why does your company need email marketing? The following are the 5 most important benefits of email marketing that answer this question: 1. Email Marketing reduces overhead costs: Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies, and employ resources. 2. Email marketing makes communication easy, frequent, and global: Email marketing facilitates every business association to connect and maintain continuous communication with their customers, clients and members anywhere in the world. 3. Targeted marketing helps gain loyal customers: Customers who receive targeted mails based on their preferences are likely to be more receptive. Email marketing can be used thoughtfully to build loyalty and trust for your brand.
4. Exponentially better your ability to track and measure results: Special tools are available that accurately measure click through rate, conversion rate, how someone arrived at your site and more. 5. Allows creating interactive campaign: Through two- way communications, interactive games or quizzes, you can engage your audience and gain greater involvement. To conclude, these are the few advantages of email marketing that are worth noting. With the evergrowing use of email marketing, its full potential still remains untapped. Join hands with us and start creating your email marketing strategy, through newsletters and email updates with TSLimpact.
Posted by - Kalpana Dogra on 17-02-2015 Digital Marketing Evangelist at TSLimpact. Always aching to share the latest on the digital marketing ..Passionate about All Things Digital !An ardent apple fan, Great Swimmer and a ZumbaEnthusiast.