process manual
table of contents
1 // creative brief brief
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2 // biomimicry kangaroo 8 glass frog 10 bamboo 12
3 // logo design logo 14
4 // packaging sketches 16 prototype 18 outline 20 final 22
creative brief Needs: KOKO Chocolate Company focuses on dark chocolate covered assortment, with an emphasis on delicious organic and raw cacao. To compliment the strong flavor, KOKO covers an assortment of sweet and savory foods with the dark chocolate. Moreover, our company practices fair trade since we strongly believe in giving back to the farmers providing our product.
Project Objective: Our objective is to create high quality and affordable dark chocolate assorted products.
Project Strategy: In order to best reach all our audiences, we sell our KOKO products in most grocery stores across the United States.
Background: KOKO Co. was first created because the lack of “true” dark chocolate in the market. Most dark chocolate sold is not truly dark, it is usually around 60% cacao, while its ingredients contain more milk and sugar than actual cacao. Moreover, the “healthier” organic alternatives for dark chocolate aren’t as popular. While we do use organic dark chocolate, which is healthier than milk chocolate, we aren’t afraid to combine our chocolate with sweet and savory foods.
Message: KOKO Chocolate provides you your favorite snack covered with real dark, tasty chocolate.
Audience: Our ideal audience are dark chocolate lovers, but more broadly: young adults to adults (18-40 years of age).
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biomimicry case
Kangaroos When researching for biomimicry cases that would evidently aid my packaging design, I first thought of kangaroos and their stomach pouches. Since my brand is an assortment of dark chocolate covered foods, I wanted to have different sections in my packaging. A kangaroos pouch keeps the baby kangaroo warm and nourished. Similarly, I want to keep my food product as fresh as possible, thus my packaging will be airtight so the food will not stale. Also, the opening of the pouch is aimed upward, so the baby kangaroo won’t fall. The top opening for one of the sections of my package is aimed upwards so its contents won’t fall.
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biomimicry case
Glass Frog The glass frog inspired me to create a transparent divider between the two food products within the package. I thought it would be more appealing if consumers could see both of the food products, but I wanted them separate; thus, I decide on a clear divider similar to the glass frogs own skin.
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biomimicry case
Bamboo Bamboo has inspired many designs, including packaging. I was mostly attracted to its interior “compartments.� Since I wanted my packaging to have different sections for the different types of chocolate, I looked for nature’s creation of natural storage units. Its flexibility and durability is highly preferred in projects or products. It also helps that is a highly valued sustainable resource, since it is fast to grow, requires no pesticide and is naturally water-resistant. I took into consideration the interior compartments as part of my design for my packaging.
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logo design
70%
KO
The first step to designing my logo was creating preliminary sketches. My influences for these sketches were dark chocolate and its origins. Since cacao—the nut where chocolate comes from—is grown around the world, I also tried using words with different languages. Moreover, I used some of cacao’s historical usage and mythology as inspiration for my logo sketches.
2 CHOCOL AT E
KO
darc
After picking a few ideas, I rendered them on Illustrator to refine them. I made iterations of the two names I was leaning towards: KO² (ko-ko) and darc chocolate. At the end, I decided to go with KOKO.
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final logo
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packaging: sketches
My first step to designing my package was making sketches. I tried to sketch different shapes and sought inspiration from other packages in stores and online. The main element of package was the different compartments, since my brand sells different types of dark chocolate covered assortment within one package. Thus, I tried to think of different ways to incorporate sections or layers into my package.
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packaging: prototype I made a quick prototype of one of my sketches, but was not happy with how it was going to look. The idea for this prototype was that there would be two sections stacked on top of each other with a clear divider between them. The bottom section would slide out while the top section would have a lid. Visually, I didn’t like it, but most importantly, I thought the divider was a waste of material and had no real purpose. I still liked the idea of having the food items stacked on top of one another, so I built on that and looked for more examples. At last, I found an example that contained the missing elements to make my idea work. I thought this box was innovative in its way which it opened, as well as its ability to expand and compress. The next step to making my package was creating the outlines for printing.
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packaging: outlines
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packaging: final
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