Winters, CA Signage System

Expansion and Dimension

Wayfinding and Signage System for Winters, CA

Ayla Mcneil & Sonia Garcia

Table of Contents

1 Intro

Project Summary Lookbook: Winters, CA

2 Visual Identity 6 8

3 Signage System

Lookbook: Logos and Icons 12

Logo: Iterations & Final

Design 14

Graphic Standard 16

Lookbook: Sign Inspiration Sign Location Map Preliminary Sketches Sign System Line-Up In-situ Renderings Sign Specifications

20 22 24 26 28 38

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Intro

1

1: Project Summary

Project Description

Expansion and Dimension is a signage system for Winters downtown area. The goal of the program is to improve the wayfinding system to allow a better experience for visitors, whether local or tourists.

The sign system will incorporate an identification, orientation, directional, regulatory, recognition, celebratory, and content sign. The signs will have depth and dimension, which is inspired by the different types of bricks and sculptural Railroad Bridge.

By updating the sign system in the downtown area, visitors will spend less time looking for where they are going and more time enjoying Winters’ unique architecture and landscape.

Personas

Teo and Mia are a young couple in Davis who came to Winters to go on a cute date. They have only been to Winters a handful of times and mainly depend on walking around downtown and asking people for help to remember where places are at.

Peggy has lived in Winters all her life and is very familiar with the town. In the afternoons, she enjoys walking through downtown, visiting Rotary Park and the community garden.

Javi has been delivering brewing supplies to Berryessa Brewing Company for five years and distributes cases of beers to customers. He is planning on moving to Winters from Davis to make commuting to his job easier.

The Hernandez family are visiting Winters before going to their vacation trip in Lake Berryessa. They have never been to Winters before and find the old-town feeling unique and delightful.

Audience

The target audience for the sign system are tourists/ visitors. A secondary audience are locals who will also have to interact and witness with the signs on a regular basis.

Location

Downtown Winters, CA

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1: Lookbook: Winters, CA

The goal of these on-site images were to capture the essence of Winters. The focus of this was on the landscape and architecture, as well as observing the type of people in the downtown area: both locals and tourists. The results of the endeavor was the observation of Winters’ brick-centered and industrial architecture that can be seen in the buildings and bridges.

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Visual Identity

2

2: Lookbook: Logos & Icons

SFMOMA hired a designer to create a typeface that would suit their different mediums, from print to screen to architecture. They also were inspired by a building’s materials and used the natural patterns and texture into their visual identity.

This sign system incorporated the serifs in their typeface into the icons. It unites the type and pictograms rather than appearing and separate units.

The roundness characteristic unite the sign, typeface, and icons. It is also interesting to see the underlying grid of the icons.

The icons and logo for Athlesis look very similar in its geometric shapes and rounded or slanted ends. This icons then can be connected with the brand even if the logo was not there.

The typography, sign forms, and icons are based off the logo, creating a cohesive and apparent “look.�

The playfulness of the graphics for the example below and the one to the right shows a balance of legibility and creativity

Incorporating the color, shapes, and icons into the environment in an artistic, legible, informative way.

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2: Logo: Iterations and Final Designs

welcome to

WINTERS

As mentioned before, the basis of our inspiration for not only the signs, but the re-designed Winters logo were the railroad bridge and the bricks. We played on that inspiration in hopes of creating a new logo that represented Winters respectively.

The final result was a simple typographic logo. The name “WINTERS” is in Avenir Next Bold. The only other detail are the cutout triangles at several points of each letter. The cut-outs are meant to resemble the steel beams in the railroad bridge.

8’-9”

1’-5”

15

2: Graphic Standard

Image Palette

Color Scheme

C: 0 M: 71 Y: 98 K: 0

C: 0 M: 28 Y: 40 K: 0

C: 76 M: 68 Y: 55 K: 53

The color scheme is based off color grabs from the images taken at the site, shown above. Initially, the signs used a dark brick red color, but there was a lack of contrast. Thus, a brighter color replaced the red. The orange was taken from the above flower, with some changes in hue, while the neutral tone beige was a lighter version of the orange. Lastly, the grayish-blue was chosen from a color grab from real steel used in the downtown area, such as trash cans and benches.

Avenir Next Medium - Used for titles; main typeface

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 Avenir Next Regular - Used for subtitles; secondary typeface

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890

Icons

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Signage System

3

3: Lookbook: Sign Inspiration

The goal of these on-site images were to capture the essence of Winters. The focus of this was on the landscape and architecture, as well as observing the type of people in the downtown area: both locals and tourists. The results of the endeavor was the observation of Winters’ brick-centered and industrial architecture that can be seen in the buildings and bridges.

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3: Sign Location Map

IdentiďŹ cation Sign

Orientation Sign

Directional Sign

Regulatory Sign

Honorary Sign

Celebratory Sign

Interpretive Sign

One of the first steps to designing the sign system is to know where the signs will go. This allows a better understanding of what forms — how big, small, complex, etc — can be created, based on location.

Besides the identification signs, which are geared towards cars, the rest of the signs are designed for pedestrians. Thus, they are centered around Main Street and Rotary Park.

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3: Preliminary Sketches

The sketches were based off details and concepts` of bricks and the railroad bridge. For instance, metal strips are symbolic of the bridge and rectangle shapes represented bricks. Moreover, in a more conceptual manner, the bricks and bridge represented complexity — in the different depths and structural forms — and simplicity — in the same pattern and use of materials. We used the depth and dimensionality that can be seen in both inspirational forms and gave it a key part in the design of our signs.

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3: Sign System Line-Up

10’

welcome to

Rotary Park Putah Creek Walking Trail

5’

0’

City Hall

10’

De Vilbiss Hotel

Please Do Not Fish in the Creek

5’

1889

Constructed

by John A. Devilbiss

1896

Sold to L.V. Huges

1917

1930s

T.H. Fenley Joe “Boggs” purchased as Griffin moved hardware his Buckhorn and grocery Bar to this store location

When you play... never mind who listens.

Reading one book is like eating one potato chip.

0’ 27

3: In-Situ Renderings

Identification Sign

This is one of the more complex signs. To see more details, such as measurement specifications and different elevations/perspectives, see page 38.

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3: In-Situ Renderings

Orientation Sign

This map of downtown will orient and direct people, as well as give them an overview of what is in downtown.

Honorary Sign

These benches will be placed at Rotary Park. More than one set will be accessible to the public.

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3: In-Situ Renderings

Please Please Do Do Not Not Fish Fish in in the the Creek Creek

Regulatory Sign

All regulatory signs will be in this format. If no icon is appropriate or needed, then the main text will be centered.

Please Please Do Do Not Not Fish Fish in in the the Creek Creek

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3: In-Situ Renderings

When you play... never mind who listens.

Reading one book is like eating one potato chip.

Celebratory Sign

The purpose of these signs will be to celebrate or bring attention to the quirks of downtown Winters.

For instance, the left sign is meant to entice viewers to play the piano, while the right sign encourages them to read one of the books provided.

When you play... never mind who listens.

Reading one book is like eating one potato chip.

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3: In-Situ Renderings

welcome to

Rotary Park

De Vilbiss Hotel 1889

Constructed

by John A. Devilbiss

1896

Sold to L.V. Huges

1917

1930s

T.H. Fenley Joe “Boggs” purchased as Griffin moved hardware his Buckhorn and grocery Bar to this store location

Putah Creek Walking Trail

City Hall

Directional Sign welcome to

Rotary Park

Content Sign

The sign focuses on the history of what once was a hotel. As of now, it is the Buckhorn restaurant.

All content signs for other informational content throughout downtown will include an image, a title, and informative text in this layout.

Putah Creek Walking Trail

City Hall

Directional Sign

These collection of signs will be targeted towards pedestrians and will be mounted on light posts.

The maximum number of destinations will be three for each sign. The layout will be the same for all signs.

De Vilbiss Hotel 1889

Constructed

by John A. Devilbiss

1896

Sold to L.V. Huges

1917

1930s

T.H. Fenley Joe “Boggs” purchased as Griffin moved hardware his Buckhorn and grocery Bar to this store location

37

3: Sign Specification: Identification Sign

Main Structure

Outside sleeve will be one unit, folded to fit the center piece. The sleeve will have cut-out strips.

5’-9”

Materials:

Painted Aluminum

Sign Pole

These two poles support the main structure and will be painted the same color as the sleeve.

Materials:

Square steel with a powder coat finish.

1’-5”

Base

Base for the entire sign.

Materials:

Concrete arcitectural finish.

0’-9”

Cut-Out Lettering

“Winters” will be cut out from the sleeve, allowing the orange centerpiece to come out.

Back Elevation

Front Elevation

0’-5”

0’-5”

0’-5”

Top View 39

3: Sign Specification: Identification Sign

3’-0”

0’-5”

Downtown Sign

This sign will be mounted on to the sleeve of the sign on only the front-side.

Materials:

Painted alluminum with Strap Mount.

A-A Section

LED Lights

Will illuminate the cut-outs.

Materials:

Tetra PowerMAX LED strips

A

A

41

3: Sign Specification: Identification Sign

Back Elevation

Sleeve Detail

This is a detail of the “S” from the “WINTERS” in the identification sign. To clarify that the sleeve are strips with gaps between each other and that the letters are cut-outs, we created this 3D rendering of the letter “S” in different perspectives. Also, for the sake of printing, we changed the true color of the sleeve to a gray so the details could be seen.

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Last Comments

This new wayfinding and sign system will not only improve tourists experience with downtown Winters, but it will not obscure locals already developed love and comfortability with the overall look of downtown. Our sign system is an effort to bring together the old-town aesthetic with subtle modernity. Our sign system is an effort to expand and add dimension to the city.

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