visual
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CONTENT
figure/ground similarity proximity closure continuance translation rotation reflection glide-reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
THE PERCEPTION OF AN IMAGE OR ITEM AND HOW IT STANDS OUT FROM THE BACKGROUND IT IS SET AGAINST. FIGURE/GROUND
ITEMS THAT SHARE QUALITIES SUCH AS TEXTURE, SHAPE, COLOR, ETC. SIMILARITY
SIMILAR ITEMS GROUPED NEAR EACH OTHER HAVE A RELATIONSHIP. PROXIMITY
THE TERM GIVEN TO THE PHENOMENA WHEN THE MIND COMPLETES A MISSING SERIES OR IMAGE BY USING KNOWLEDGE AND OBSERVATIONS ALREADY MADE. CLOSURE
THE NATURE OF SOMETHING TO LEAD OFF THE EDGE OF A FRAME, CAUSING THE EYE AND READER TO MOVE WITH IT. CONTINUANCE
THE EQUAL MOVEMENT OF AN OBJECT, EITHER HORIZONTAL OR VERTICAL, TO CREATE A REPEATING PATTERN. TRANSLATION
TURNING AN OBJECT AN EQUAL DISTANCE AROUND A FIXED POINT, REPEATEDLY, TO CREATE A PATTERN. ROTATION
AN IMAGE IS ALTERED BY FLIPPING IT 180 DEGREES OVER AN AXIS, CREATING A MIRRORED EFFECT. REFLECTION
A COMBINATION OF FLIPPING AN IMAGE 180 DEGREES OVER AN AXIS TO MIRROR IT, AND THEN TRANSLATING IT HORIZONTALLY OR VERTICALLY. GLIDE-REFLECTION
OFTEN PAIRED WITH GLIDEREFLECTION, IT IS THE SLIGHT CHANGE IN SIZE OF A PARTICULAR IMAGE AFTER IT HAS BEEN REFLECTED AND TRANSLATED. DILATION
A SET OF COMPOSITIONAL ELEMENTS COMPOSED SYMMETRICALLY AROUND A CENTRAL AXIS AND CONVEY REGULARITY, STABLENESS, ETC. SYMMETRIC BALANCE
AN IRREGULAR COMPOSITION OF ELEMENTS, CENTERED AROUND A CENTRAL AXIS. ASYMMETRIC BALANCE
COMPOSITIONAL ELEMENTS CONTAIN A LACK OF RELATIONSHIP BETWEEN EACH OTHER, APPEARING VAGUE. AMBIGUOUS BALANCE
NON-ACTIVE COMPOSITION THAT IS CHARACTERIZED BY RANDOMNESS. NEUTRAL BALANCE
速 tucker love, 2013 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.
VISUAL ORDER