The Row - Summer 2011

Chattanooga, Tennessee

In This Issue: •

Trucktastic......................1

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WHR Up For ULI Award..............................1

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Kayce Hughes.................2

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DREWLEWIS......................2

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Chattanooga Pilates..................................3

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WHR New office space......................................3

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Trucktastic (con’t) .................................................4-5

•

Out of Pocket...............5

•

Nightfall..........................6

•

Uncommon Events...7

•

Directory ................. 7

Summer 2011

Trucktastic!

The hottest culinary trend of 2011 is rolling into Chattanooga this summer and fall at Warehouse Row

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ood trucks are already big news in places like Atlanta, Charleston and San Francisco, where enthusiasts have formed organizations dedicated to promoting mobile morsels. We explore street food, the hottest culinary trend of 2011, in this issue of The Row. Get the scoop on pages 4-5.

WHR Wins

Warehouse Row is a finalist for the Urban Land Institute’s Development of Excellence award and has won an honorable mention from CHCRPA

W 1110 Market Street Chattanooga, TN 37402 423.267.1127

arehouse Row is thrilled to announce it received an honorable mention for preservation and reuse from the Chattanooga-Hamilton County Regional Planning Agency. WHR has also been selected as a finalist for the 2011 ULI Development of Excellence Award. Winners will be announced September 15, 2011. Info at uli.org.

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Kayce Hughes We’ve been anticipating their opening for months. Now, Chattanooga’s favorite boutique for kids and moms is just weeks away from opening its doors in a new space

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fter working in women’s design at Ralph Lauren for 6 years, Kayce took a break and moved from New York City to Nashville, where she began to dabble in designing her own line. Over the last 12 years, the Kayce Hughes Pears+Bears line has grown and is now sold in boutiques all over the US, as well as England, Ireland and South Korea.

The store in WHR is her first stand-alone store, and it is full of her line of women’s and children’s clothing plus classic and vintage inspired accessories. The small shop is bursting at the seams, so Kayce has decided to move to a larger space in the North Building. The plans are done and she is about to start construction.

Kayce will stay in her smaller location until the other one is finished. Please stop by and say hi Monday thru Friday 10 till 5, or visit kaycehughes.com for more information.

DREWLEWIS Set your sights on some swanky SHWOOD shades from DREWLEWIS this summer

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his season DREWLEWIS is packed with amazing summer fashions. Check out the horizontal stripe Worker Penny shirt from Penny Stock or this summer’s line of comfy, casual flat-front shorts from Penguin. You’ll also love lightweight, all-wood, affordable Shwood Sunglasses.

Unusual and attention-grabbing without being at all ostentatious, Shwood sunglasses are veritable works of art.

What distinguishes Shwood’s models from almost everything else available in the world of sunglasses is that these shades are crafted from exotic hardwoods. Follow DREWLEWIS on Facebook for more info.

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Get the Grunts Out Pilates Chattanooga owner Colleen Carboni dishes on the many benefits of Pilates

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ilates gets the grunts out!” Colleen Carboni, owner of Pilates Chattanooga, describes those grunts as signs of structural weakness. “We often discover that as we get older, the things that were once so easy for us become harder to do. We lose that sense of fluidity in our movement; the grunts start happening, and aches and pains soon follow.

Pilates strengthens those core muscles that hold us up and stable, enabling movement with greater ease. It’s like turning back the years!”

Pilates Chattanooga offers sessions in individual, small apparatus class and group mat class formats. Pilates Chattanooga’s new studio combines the warmth and historical ambiance of Warehouse Row with professional Pilates equipment and highly trained instructors to create a personal and comfortable space for serious workouts. To help get your grunts out and get you moving with grace and strength, mention this article

for 25% off your first training package. For more info, visit pilateschattanooga.com or call (423) 493.0075.

Raise the Roof: WHR Office Space Warehouse Row has just embarked on a comprehensive renovation of its office space in North Building, floors 3-5.

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y the end of 2012, Floors 3-5 of Warehouse Row’s North Building have a new look. Ted Alling, CEO of Access America Transport, who will be relocating their corporate offices to WHR in the fall says, “Warehouse Row combines the spirit of Chattanooga’s industrious past with the refined elegance of downtown today, and we think it’s the perfect setting for Access 3

America’s leadership to take our company to the next level.” The common areas in the new space will be designed by Rodney Simmons of REVIVAL and will feature exposed brick and wood, high ceilings and tons of natural light, as well as a common area atrium and lounge. Direct leasing inquires to John Healy of Sperry Van Ness Realty at (423) 266.5587, john.healy@svn.com.

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Trucktastic!

(Continued from page 1)

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aybe today’s street food craze is Anthony Bourdain’s fault. America watched with rapt attention as Bourdain slurped bone soup (Sup Tulang) in Singapore and snarfed fried sausages in Prague on his reality show No Reservations. W hile paper cones of crunchy crickets may never make it to the menu here in the States, shows like Bourdain’s provided the spark that bloomed into a nationwide street food phenomenon.

There is something utterly American about the concept of street food: organic, smallbatch ice cream topped with strawberries fresh from the garden and haute hot dogs made from house-made sausage and topped with hand-cut slaw. The recession of 2008 left many chefs unemployed at exactly the same time that national tastes were shifting away from processed food and the idea of slow, regionallygrown organic food was entering our national consciousness. Street food offered the perfect culinary compromise: inexpensive, fresh food cooked to order and served from food trucks, carts and trailors as eclectic as the chefs who dreamed them up.

This was certainly the case for Christian Siler of Southern Burger Co., Chattanooga’s first street food truck. Worried about the cost of starting a restaurant or a franchise, Siler’s Mom suggested, “Maybe you should look at one of those kitchenon-wheels in a trailer.” The trailer quickly turned into a truck, and the truck turned into a concept.

“I think a food truck is an amazingly unique way to serve food,” says Silar. Nathan Flynt, owner of Famous Nater’s, Chattanooga’s most recent food truck, agrees. He says, “It took my father and me six months to renovate a 1983 Alabama fire department rescue vehicle. I have no freezer, fryer or microwave, so I make all of my food fresh in the truck each day.”

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Why Street Food?

Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties. This quarter, George explores Street Food.

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hy is it that when Americans think of street food, we picture corn dogs and funnel cakes? Street food, especially as it’s being done today, is nothing like those stomach-aches-on-a-stick found at carnivals of yesteryear. From farm-to-truck fare at Grace’s Goodness in Georgia to sizzling Mama’s Empanadas in San Francisco, today’s street food is all about the freshest locally sourced ingredients cooked right in front of you.

In addition to being delicious and affordable, street food also helps build community. That’s why Jamestown Properties is investing in street food-related events like the Street Food Tuesdays event currently in the works for Warehouse Row, Street Food Thursdays at 999 Peachtree in Atlanta and the Little Blue Brunch Truck series at Mixon in Charleston, SC. So, if your only experience with street food is greasy carnival funnel cake, you might be surprised at the tastiness to be found on trucks these days. Visit us on Facebook for more info on the Street Food Tuesdays at WHR. Chattanooga chefs like Virgina Cofer of Petunia’s Silver Jalapeño have been doing street food for years. Petunia’s, whose original location is an airstream trailer on Signal Mountain Road, boasts the best fish tacos and pulled pork sandwiches in the area.

A mobile food series, Street Food Tuesdays, is currently in the planning stages for Warehouse Row. Look for Famous Nater’s, Southern Burger Co. and other food trucks, food carts and popup chefs to pull up to the curb and serve lunch at Warehouse Row on Tuesdays in the coming months. To stay informed, be sure to “like” Warehouse Row on Facebook.

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Nightfall The 24th annual Nightfall Concert Series continues this summer, offering great, free music every Friday on the River City Stage at Miller Plaza through September 9

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ay before the urban migration headed back downtown, Chattanooga’s arts and entertainment leaders strove to make the city center THE place in Chattanooga to shop, eat and have fun.

Enter Nightfall. Now in its 24th season, Nightfall, produced by Chattanooga Presents and sponsored

by WHR and others, continues to bring an eclectic mix of rock, blues, jazz, world music, funk, bluegrass and folk music to Downtown Chattanooga. Local acts open each show at 7 PM, followed by national and international talent at 8 PM. Beer, wine, food and non-alcoholic drink concessions are available on site.

No outside food or beverages are allowed. This year, Nightfall has added the Bud Light Express Line, which allows attendees with previously purchased beer & wine tickets to go thru a more expedited ID checking station. In addition to a few layout changes, there will be upgraded food & wine options on site this year as well. Info at: nightfallchattanooga.com.

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Featured July 29 - September 9: July 29 The WTM Blues Band with The Cadillac Saints August 5 Mingo Fishtrap with The Danny Samples Band and Marcenia August 12 Wanda Jackson with Uncle Lightnin’ August 19 Michael Burks with Michelle Young & Pontiac Blue

August 26 UTC Night Locos Por Juana with Prophets & Kings September 2 McPeake with Slim Pickins September 9 Ollabelle with The Dismembered Tennesseans

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Uncommon Events

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DIRECTORY

Warehouse Row is partnering with Homespun Parties + Events for several great happenings

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hen you’ve got a great event space, the only possible option is to open it up for great events. That’s just what Warehouse Row is doing with SPACE, their 7,400-square-foot event facility.

Amanda Pinson Jewelry amandapinsonjewelry.com (423) 209.2828 Bar Denim Blues bardenimblues.com (423) 710.3350 The Cosmetic Market thecosmeticmarket.com (423) 779.1377

In the coming Meet Ayesha Reynolds and Kelly Brown, creators of Homespun Parties months we’ll be + Events partnering with Homespun Parties + Events to produce three uncommon events: • WELL: A Natural Health and Wellness Expo with cooking demos, natural health vendors, samples, classes, demos and kid’s activities.

• SECOND CHANCE PROM. Whether you missed your first prom or just want to relive the memories, this is the event for you. Our second chance prom will mimic the classic high school experience right down to the cheesy backdrop and photo booth.

• THE CHATTANOOGA COLLECTION, an event featuring work by local photographers, painters and sculptors with drinks, hors d’oeuvres and performance art.

Homespun will also be occupying the Warehouse Row Project Space and producing a series of weekly DIY classes, cocktail evenings and other events. Follow Warehouse Row on Facebook or visit warehouserow.net for details as these events unfold.

Direct Leasing InquirIes to: ReTAIL: Kristen Morris, (770) 805.1051 kmorris@jamestownproperties.com OFFICE: John Healy, (423) 266.5587 john.healy@svn.com SPACE: Jennifer Mingola, (423) 267.1127 Jmingola@jamestownproperties.com

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DREWLEWIS drewlewis-atl.com (423) 475.6345 Ellie’s Fine Lingerie (423) 531-3054 ellieslingerie.com Embellish embellishshoes.com (423) 752.shoe Kayce Hughes kaycehughes.com (423) 386.5225 Level 10 level10salonchattanooga.com (423) 634.2042 Petunia’s Silver Jalapeño (423) 756-6010 petuniassilverjalapeno.com Pilates Chattanooga (423) 493-0775 pilateschattanooga.com Public House publichousechattanooga.com (423) 266.3366 Revival revivaluncommongoods.com (423) 265.2656 Rhinoceros Rhinocerosboutique.com (423) 634.8045 Yves Delorme yvesdelorme.com (423) 265.4005

A Jamestown Properties publication for Warehouse Row 1110 Market Street, Chattanooga, TN 37402 warehouserow.net, P: (423) 267-1127, F: (423) 267-1129