VietnamWorks brand guidlines April 2018
version 4.1
H E L P I N G E V E R YO N E M A K E A C A R E E R D R E A M .
CONTENTS INTRODUCTION Vietnamworks brand Brand promise and pillars Brand personality Core brand elements cheat sheet
VISUAL ASSETS 3 4 5 6
LOGO Logo Color logo Logo versions Versions wordmark Icon Clear space Minimal size Do not use these versions Logo in picture Logo position Logo don’t Shortcut graphic Stacked lockups App design Web design
Photography: Portrait Photography: Lifestyle Typography Color palette: Primary Color palette: Neutral Color palette: Accent
29 30 31 33 34 35
BRANDED ASSETS 9 10 11 12 13 15 17 18 19 20 21 23 24 25 26
Cobranding: Vertical & Square logo Email signatures Business cards Letter head Evelope Folder Cd dish Application
37 38 39 41 43 45 47 49
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I N T R O D U C E
Vietnamworks brand Brand promise and pillars Brand personality Core brand elements cheat sheet
VietnamWorks is the oldest and largest recruiting firm in Vietnam. Understands that job seekers need not only a job but also the opportunity to grow and advance. Therefore, we - the chosen people are Dream Maker, are there to help you realize that dream. With more than 59,000 jobs posted each year - the enormous number of jobless websites in Vietnam can break the record - along with thousands of articles and tips on career advancement on VietnamWorks. com, We will work with all jobseekers and Vietnamese recruiters to realize their dream career.
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Brand promise VietnamWorks make the dream of millions of people work by providing quality and appropriate jobs
Brand pillars At VietnamWorks, all Dream Makers have a sense of trust, care and c o n n e c t i v i t y. O u r w o r k c u l t u r e is based on four core values.
WOW SERVICE We will always say the customers and customers are searching with the third services.
OWN IT We are responsible for our actions and accomplishing our goals. STRAIGHT TALK We communicate sincerely, openly and frankly to reinforce trust and help each other progress.
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We w o r k t o g e t h e r f o r a m i s s i o n : to help everyone realize t h e i r d r e a m c a r e e r.
FRIENDLY PROFESSION TRUST
Brand personality
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Core brand elements cheat sheet
VietnamWorks logo is vietnamworks are round to create a friendly, close to the target audience
The icon circle is a short-hand mark to be used under spacial restrictions.
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Photography
we show lifestyle about people coming together to creative and fun, this is reflected in our photography.(Page 29) P i c t u r e
Vietnamworks blue
It should be leveraged as much as possible to help ensure brand consistency.
White space
V i e t n a m w o r k s b l u e
W h i t e
It should be utilized to keep the tone open and inviting .(Page 33)
Secondary colors
G r e y
B l a c k
we show the balance for the brand color. (Page 34)
Colors versions
we show lifestyle about people coming together to creative and fun.(Page 35)
S u p p l e m e n t a r y c o l o r
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LO G O
2
A S S E T S
Logo Color logo logo versions Versions wordmark Icon ....
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Logo The new logo is rounded that is modern full of personality The logo is a combination of symbolic and symbolic images. We continue to retain the traditional blue color and incorporate the color of denim to retain the company ’s solid traditional values but also new and original. All related to the circle bring up the soft, young and dynamic
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Color Logo VietnamWorks make the dream of millions of people work by providing quality and appropriate jobs
P R I N T
Fo u r- c o l o r p r o c e e s H E X C M
6 d c 3 d f 5 0 0
Y K
5 5
D I G I TA L We b - A p p
R G B
1 1 0 1 9 5 2 2 5
P R I N T
Fo u r- c o l o r p r o c e e s H E X C M
0 0 3 d 5 b
1 0 0 5
Y K
0 8 0
D I G I TA L We b - A p p R G B
0 6 0 9 0
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F U L L C O R P O R AT E M A R K The wordmark appear Full display of the most complete brand and image
F U L L C O R P O R AT E M A R K VER 2 The typedriven mark appearing when placed in the background with more details than the logo
TYPEDRIVEN MARK The Graphic mark appear alone is the most significant unifying element of the identification system
Logo versions All versions will have different usage cases and are selected for the most reasonable way
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PRIMARY
BLACK & WHITE
The black & white and versions are only to be used if necessary due tocolor restriction or background color
Versions wordmark
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Icon Ve c t o r a s s e t s a r e d e s i g n e d w i t h p r e c i s i o n
Economy
Icon is used to identify parts of the comp a n y, w h i c h c h a r a c t e r i z e t h e p l a c e o f w o r k related management. The icon also shows the style and goals of each department ICON DESIGN Made from graphic mark Always scaled proportionaly
Creative
Mechanical
Te c h n o l o g y
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M O N O G R A M
The main symbol holds the rule of symbols for each sector
FA M I LY
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15x 4x = 1x
4x 3,5x
F U L L C O R P O R AT E M A R K
Clear space is separating the logo from other elements such as headlines, text, imagery and the outside edge of printed materials. The x equals to the hight/wight of the logo
Clear space
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4x
9x 9,5x 4x
F U L L C O R P O R AT E M A R K VER 2
TYPEDRIVEN MARK
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Minimal size Our logos should be always visible While our logos can be resized to fit different types of collateral, it’s important that you never scale them down below the recommended sizes
D I G I TA L No scale smaller than this size on digital
42px
55px
20px 50px
71px
40px
PRINT No scale smaller than this size when printing
15mm
20mm
7mm 18,5mm
25mm
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14mm
DO NOT USE THESE VERSIONS Do not change the original shape of the logo, only use the allowed version
COLOR IS INCORRECT
ADD ANOTHER ICON
Move up
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Lo g o i n picture Our logos should be always visible While our logos can be resized t o f i t d i f f e r e n t t y p e s o f c o l l a t e ral, it’s important that you never scale them down below the recommended sizes
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logo position The location of the logo will be set in accordance with the given provisions
x = Logo clear space
x 2x
Logo area is set
Logos are not in this area
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Lo g o d o n’ t Do not use the logo contrary to the rules D o n o t c h a n g e l o g o . T h e s e s t a n d a r d s a p p l y t o t h e l o g o Fo r all content owned and controlled by Vietnamworks, including cobranding and partnership.
Don’t change the wordmark
D o n’ t u s e t h e s a m e c o l o r
Don’t stretch
Don’t distort the logo.
Don’t rotate
Don’t scale
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Don’t put the logo on the same color
Don’t place the logo over a pattern
Don’t stretch
Don’t put a gradient behind logo
D o n’ t u s e t h e s a m e c o l o r
Don’t put logo on orange background
Don’t change the size wordmark
Don’t change the color
Don’t shadow
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G R A P H I C M A R K 2 B L U E appears on a dark background
G R A P H I C M A R K 1 B L U E appears on a white background
Shortcut graphic It will be a collapsible logo to identify on digital Used when: there is a size limit that does not allow the Vietnamworks logo and / or where we need a shortcut icon, such as on an iPhone application, favicon, or social media icon. It should only be used in the implementation of: Represent the company when the logo is full experience. In explicit environments controlled by Vietnamworks ( Fa c e b o o k ’ s V i e t n a m w o r k s , We b , e t c . ) . When the space constraints make the symbol completely impossible (for example, favicon) In the Vietnamworks mobile experience. Use the standard shortcut blue version with all features circumstances and o n l y u s e w h i t e v e r s i o n w h e n r e v e r s e d n e c e s s a r y. Please do not use it as a repeating background pattern
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Stacked lockups Here’s another option to create a lockup when you need to c o m m u n i c a t e a p r o d u c t , V i e t n a m w o r k s e n t i t y, o r s e r v i c e e t c . This option comes in handy when dealing with small screen s i z e s o r l o n g n a m e s . Fo l l o w i n g t h i s c o n v e n t i o n c r e a t e s g l o b a l c o n s i s t e n c y a n d e l i m i n a t e s o n e - o f f s t h a t d o n’ t l o o k l i k e they ’re part of Vietnamwork.
C l e a r
s p a c e
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App design Please note how the Monogram is being used. If you have q u e s t i o n s , c o n t a c t t h e G l o b a l B r a n d Te a m .
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We b d e s i g n
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V I S U A L
A S S E T S
Photography: Portrait Photography: lifestyle Typography Color palette: Primary Color palette: Neutral Color palette: Accent
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Photography: portrait
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Photography: Lifestyle Our brand is about people coming together to creative and f r i e n d l y , a n d t h i s i s r e f l e c t e d i n o u r p h o t o g r a p h y. The images must have the color of the brand as the main c o l o r, i n a d d i t i o n c a n b e c o m b i n e d w i t h t h e o t h e r t w o c o l o r s . to brighten the image.
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LO G O T E X T V N I - B a u h a u s - A ka s i ( S )
ABCDEFGHIJKLNOPQRTUVWXYZ abcdefghijklmnop qrtuvwxyz # @ & 1234567890
Ty p o g r a p h y It will be a collapsible logo to identify on digital Used when: there is a size limit that does not allow the Vietnamworks
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B O DY T E X T & HEADLINE FUTURA BK BT BOOK
ABCDEFGHIJKLNOPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz # @ & 1234567890
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C o l o r p a l e t t e : Pr i m a r y
LO G O
B L U E
LO G O
B L U E
C M
5 0 0
Y K
5 5
C M
1 0 0 5
Y K
0 8 0
R G B
1 1 0 1 9 5 2 2 5
H E X 6 d c 3 d f
R G B
0 6 0 9 0
H E X 6 d c 3 d f
Vietnamworks signature colors are wordmark blue and icon blue on a white background. These should always be considered as the primary colors. Black is to be used very sparingly
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W H I T E C M
0 0
Y K
0 0
R G B
2 5 5 2 5 5 2 5 5
H E X 6 d c 3 d f
Color palette: Neutral The neutral palette is intended to be used sparingly to organize information and create functional environments.
G R AY C M
2 5 2 5
H E X R G B
G R AY Y K
2 0 0
b a b c b e
1 8 5 1 9 0 1 9 0
C M
4 5 3 5
H E X R G B
B L A C K Y K
3 5 5
9 1 9 3 9 6
1 4 5 1 4 7 1 5 0
C M
7 5 7 0
H E X R G B
Y K
7 0 9 0
0 0 0 0 0 0
0 0 0
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Color palette: Accent Use the accent palette to create visual interest and engagement. Please note the color pairings, the colors that appear n e x t t o o n e a n o t h e r a r e i n t e n d e d t o b e u s e d t o g e t h e r, D O N OT m i x .
Ye l l o w C 0 M 0
R G B
2 5 5 2 4 0 0
Y 1 0 0 K 0
R G B
2 5 0 1 4 5 3 0
Y 9 5 K 5
R G B
2 0 5 3 5 4 0
Y 1 0 0 K 0
O R A N G E C 0 M 5 0
R E D
C 1 0 M
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P U R P L E
R G B
1 1 5 3 0 9 5
Y 1 0 0 K 0
R G B
1 1 0 1 7 5 6 5
Y 1 5 K 0
R G B
2 4 0 1 0 0 1 5 0
Y 3 0 C 5 5 M 1 0 0 K 2 0
G R E E N C 6 0 M 1 0
P I N K C 0 M 7 5
B R A N D E D
4
A S S E T S
Cobranding: Vertical & Square logo Email signatures Business card Letter head ....
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X
X
X
X
Cobranding: Ve r t i c a l & s q u a r e l o g o The clear space beetween the wordmark, dot and the parner l o g o i s d e t e r m i n e d b y t h e x- h e i g h t o f o u r w o r d m a r k . T h e partner logo should be set in grayscale and scaled to match the optical size of our wordmark
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Email signatures In an effort to maintain the brand, voice, we are simplifying our email signature. Our email w i l l n o l o n g e r h a v e a n a t t a c h e d b a d g e - a l l b a s e d o n t e x t . T h i s w i l l e n s u r e t h a t t h e e m a i l s i gnature will be the same on the screen from the desktop to the mobile device. Specify the font, text size, and color calls for your operating system. All non-logo text must have an alternate font, Arial. This is to ensure reliability on all digital platforms. Phone numbers must include numbers (without parentheses, spaces or dashes) to be readable on all mobile platforms. Please contact your team leader to assist you in creating this if you need help.
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Business cards T h i s i s a V i e t n a m Wo r k s b u s i n e s s c a r d t e m p l a t e . N o t e t h e c o n s i s t e n t u s e Fu t u r a B k B T B o o k i s t h e t y p e f a c e f o r a l l i n f o rmation. Besure that all information is correct before sending t h e c a r d f o r p r i n t i n g.
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Use the appropriate descrip tion for the establishment. Small, 2,45mm logo.
2,45
Po s i t i o n - M y r i a d p r o 8,4pt Cardholder Name Fu t u r a B k B T B o o k 7,07pt A d d r e s s - Fu t u r a B k B T Book - 7,07pt E m a i l - Fu t u r a B k B T B o o k- 7 , 0 7 p t
1,15
1 0,45 0,45
H e a d l i n e - Fu t u r a B k B T Book - 8,4pt
4,55
0,45
4
0,45
Size Card 90 x 55 mm
1,5
2,1
0,5 0,95 0,45
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Le t t e r h e a d
Dear Thank you very much for your letter which arrived a few days ago. It w a s l o v e l y t o h e a r f r o m y o u . I a m s o r r y, I h a v e n’ t w r i t t e n f o r y o u s u c h a l o n g t i m e b e c a u s e I s t u d i e d h a r d t o p a s s t h e f i n a l e x a m . H o w e v e r, I had a great weekend more than every when I went to live concerts last n i g h t w i t h m y f r i e n d s . N o w, I a m w r i t i n g t o t e l l y o u h o w t h e w o n d e r f u l concert is. It is the beautiful concert I have ever taken part in with many people and t h e m i r a c l e o f s o u n d o f p i a n o . A s y o u k n o w, m y p i a n i s t i s Yi r u m a a n d i n l a s t c o n c e r t I c o u l d n’ t b e l i e v e t h a t h e a p p e a r e d i n m y e y e s a n d g a v e m e a big hug after his performance. T h a t i s a m a z i n g. I a m g l a d i f y o u t e l l m e a b o u t i t i n t h e n e x t l e t t e r. I l o o k f o r w a r d t o y o u r r e p l y.
Manager Vietnamworks
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3,5
S i z e Le t t e r h e a d 210 x 297 mm The example is displayed on the right of the actual size.
8
9,5
1,5
3
1,4
B o d y t e x t - Fu t u r a B k B T Book - 12pt N a m e - Fu t u r a B k B T Book - 17pt
Dear Thank you very much for your letter which arrived a few days ago. It w a s l o v e l y t o h e a r f r o m y o u . I a m s o r r y, I h a v e n’ t w r i t t e n f o r y o u s u c h a l o n g t i m e b e c a u s e I s t u d i e d h a r d t o p a s s t h e f i n a l e x a m . H o w e v e r, I had a great weekend more than every when I went to live concerts last
A d d r e s s , P h o n e a n d Fa x - Fu t u r a B k B T B o o k 7,07pt E m a i l - Fu t u r a B k B T B o o k- 7 , 0 7 p t
n i g h t w i t h m y f r i e n d s . N o w, I a m w r i t i n g t o t e l l y o u h o w t h e w o n d e r f u l concert is. It is the beautiful concert I have ever taken part in with many people and t h e m i r a c l e o f s o u n d o f p i a n o . A s y o u k n o w, m y p i a n i s t i s Yi r u m a a n d i n
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l a s t c o n c e r t I c o u l d n’ t b e l i e v e t h a t h e a p p e a r e d i n m y e y e s a n d g a v e m e a big hug after his performance. T h a t i s a m a z i n g. I a m g l a d i f y o u t e l l m e a b o u t i t i n t h e n e x t l e t t e r. I l o o k f o r w a r d t o y o u r r e p l y.
Manager Vietnamworks
2,3
1,5
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Envelope
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S i z e E nve l o p e 220 x 110 mm H e a d l i n e - Fu t u r a B k B T Book - 16pt A d d r e s s - Fu t u r a B k B T Book - 12pt
2,5
3,5
5
P h o n e a n d Fa x - Fu t u r a Bk BT Book - 10pt E m a i l - Fu t u r a B k B T Book - 10pt
2,5
0,7
3,5
0,5
4,3
6
0,5
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Fo l d e r
P: +1931-225-7433 F : Vietnamworks M : vietnamwork@gmail.com
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S i z e Fo l d e r 435 x 297 mm
22
22
P h o n e a n d Fa x - Fu t u r a Bk BT Book - 7,07pt E m a i l - Fu t u r a B k B T B o o k- 7 , 0 7 p t
6
4,5
1,5 0,8
P:
+1931-225-7433
F : Vietnamworks M: vietnamwork@gmail.com
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Cd
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Size CD 100 x 100 mm
9
1
Small, 1,7mm logo We b - Fu t u r a B k B T Book - 12 pt 4,7
1,7
0,7 0,2
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Applications P U B L I C AT I O N S O F F I C E
Dear Thank you very much for your letter which arrived a few days ago. It w a s l o v e l y t o h e a r f r o m y o u . I a m s o r r y, I h a v e n’ t w r i t t e n f o r y o u s u c h a l o n g t i m e b e c a u s e I s t u d i e d h a r d t o p a s s t h e f i n a l e x a m . H o w e v e r, I had a great weekend more than every when I went to live concerts last n i g h t w i t h m y f r i e n d s . N o w, I a m w r i t i n g t o t e l l y o u h o w t h e w o n d e r f u l concert is. It is the beautiful concert I have ever taken part in with many people and t h e m i r a c l e o f s o u n d o f p i a n o . A s y o u k n o w, m y p i a n i s t i s Yi r u m a a n d i n l a s t c o n c e r t I c o u l d n’ t b e l i e v e t h a t h e a p p e a r e d i n m y e y e s a n d g a v e m e a big hug after his performance. T h a t i s a m a z i n g. I a m g l a d i f y o u t e l l m e a b o u t i t i n t h e n e x t l e t t e r. I l o o k f o r w a r d t o y o u r r e p l y.
Manager Vietnamworks
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FAC E B O O K
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DATA
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APP
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B I L L B OA R D
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POSTER
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PEN
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T- S H I R T S
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C A L E N DA R
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BROCHURE
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T H A N K YO U R TO
YO U
F O R
AT T E N T I O N
T H I S
B R A N D
M A N UA L
G U I D E
www.vietnamworks.com