TREENUT-MA-PORTFOLIO

PORTFOLIO T U K K I

T R E E N U T ’ S

C V

A N D

T R E E N U T . P R O M S A K A @ G M A I L . C O M

W O R K S

H E L LO, M Y N A M E IS

TUKKI TREENUT I am a Graphic / Creative Designer who have been working in global advertising agencies based in Bangkok, Thailand for over 10 years. I work in both online and offline projects to create design concepts and successfully execute them to meet different purposes. Specifically, I believe that design can act as a tool to help solving problems for well-being purposes.

WORK EXPERIENCES

2013-2017

2019-PRESENT

MARKETING COMMUNICATIONS DESIGNER / SOFITEL BANGKOK SUKHUMVIT / PAN PACIFIC BANGKOK HOTEL / CROWNE PLAZA BANGKOK LUMPINI PARK

CREATIVE DESIGNER KEYSTONE MARKETING THAILAND

2017-2019

SENIOR GRAPHIC DESIGNER BBDO THAILAND

GRAPHIC DESIGNER / ART DIRECTOR TBWA THAILAND

2009-2012

2004 - 4 MONTHS (Internship)

ARTIST TRAINEE ( F&B DEPARTMENT) HARD ROCK HOTEL PATTAYA

EDUCATIONS & QUALIFICATIONS 2010-2012

BACHELOR OF ARTS (BA) FACULTY OF DECORATIVE ARTS VISUAL COMMUNICATIONS DESIGN SILPAKORN UNIVERSITY (THAILAND)

2006-2007

CERTIFICATE OF DIPLOMA IN WEB DESIGN WILLIAM COLLEGE (UK)

2006 (6 MONTHS)

CERTIFICATE OF ATTENDANCE IN INTERMEDIATE GRAPHIC DESIGN CENTRAL SAINT MARTIN COLLEGE OF ART & DESIGN (UK)

2003-2005

CERTIFICATE OF ENGLISH AS A SECOND LANGUAGE PROGRAM ESL UNIVERSITY OF REGINA (CANADA)

PARTICIPATION 2021

CERTIFICATE OF ACHIEVEMENT FOR DESIGNING FOR SUSTAINABLE FUTURE SAMSUNG ELECTRONICS (UK) LTD

2021

FB: GREENROAD (Upcycling Social Enterprise) CREATE DIGITAL ARTWORKS

2010

CAMPAIGN OF WALK FOR WOMEN (Cancer) ARTWORKS AND ATTENDING

2009

CAMPAIGN FOR BREAST CANCER ARTWORK AND ATTENDING

SKILLS

1999-2001

DIPLOMA DEGREE IN COMMUNICATIONS POH-CHANG (THAILAND)

a n d P RO CR E ATE / VSCO/ iMOV IE

EN TH

PROJECTS I D E A - B A S E D

KAICHAE-UPCYCLED BEANBAG B R I E F

O B J E C T I V E

To create a university project which contribute creative design and upcycling for a local community.

Fabric colours

Sample of website

Left embroidery

C O N C E P T

D E S I G N

“Kai-Chae” is the name of a Trok, it is a small historical alley in the middle of Pra-Artid road, Bangkok Thailand. Presently, there is one embroidery artisan residing in this Kai-Chae Alley community, her name is Mae Peak. She used to work and making embroidery for Thai classical dance costume and Khon as well.

The idea comes from the rest of embroidering fabric that should not be wasted.

Then re-using old and new fabric to create an unique beanbag with colour tones from the main Khon charecteristics is such a gorgeous idea.

Sample sewing

Sample of brochure beanbag

Sample of advertisement

LIGHTEN UP BOOK B R I E F

O B J E C T I V E

C O N C E P T

The problem is “How to help young Thai students carry on a lighter-weight backpack?”- is the brief. Most young Thai students have been facing the heavy backpack when they go to school for ages. Because they have to study many subjects and using many text books in a day. Therefore, if a school cannot reduce study subjects then it has to find a new solution.

D E S I G N

How to make their backpack lighter is the key. The main problem is the heavy text book so, have to reduce its weight and make it lighter to carry-on. Reducing pages which student already learnt by producing its binder with manetic ink as well as its cover. Then student can take out pages they have learned or even gather some pages from another subject textbook in one binder.

Thai student carry with heavy text books

Process of cutting heavy textbook

Process: make a main hard cover with magnet binder and di-cut separate subjects . Cut each textbook’s spine then paint its edge with magnetic ink and stick only page of subject study each day all together.

B R I E F

O B J E C T I V E

Mc Donald wants to promote the new product “Jumbo chicken” for POSM. So, How can the “Jumbo” be communicated to the customers.

C O N C E P T

D E S I G N

Create Key Visual of “Jumbo Chicken” by emphasising it larger than usual Fried chicken nearly out of sight from the artwork, plus make it even more surreal by making the dish feels so small and run away because of being invaded by the “JUMBO Chicken”. The artworks Option 1 are 4 pieces and can gather in 1 picture. The idea for Option 2 is simply direct that the “NEW JUMBO CHICKENS” parade have arrived now A LOT and EVEN BIGGER than its own Big brand logo!

2 ideas for key visual that represent how big of the jumbo chicken is by comparing them with Mc logo itself and a dish.

WORKS C O M M E R C I A L

H O M E P R O

B R I E F

T H A I L A N D

O B J E C T I V E

To create a quaterly Bath Room catalog collections for HomePro Thailand.

C O N C E P T

D E S I G N

Create from scratch, such as concept of issue, Key visual and themetic of the booklet. Designing layouts, choosing models for the cover page, selecting each tiles, art directing, and monitoring shooting production until final retouching for printing out.

Printed out catalog

Layout design of cover page

Set up for shooting and retouching production

Inside main bath room page

N I S S A N

T H A I L A N D

NISSAN is one of the top motor vehicle industry from Japan. TBWA Thailand has to create artwork for POSM material for advertisement and promotional communication monthly, such as Key Visual, Brochure, Standee and varity of offline materials for mutiple car models every year.

N I S S A N

T H A I L A N D

V I S A T H A I L A N D M Q D C | P A T T A Y A

B R I E F

P R O J E C T

O B J E C T I V E

(Right) Design a logo for “Wondrouz” a mega mixed-use community mall in Pattaya. Presenting “W” as the first alphabet and make it feels like a liquid wave + moving higher up, the idea comes from its loation - Pattaya beach.

(Below) Create a New Year gift for exclusive VISA credit card member. The idea of giving a Tea collection set and candles comes from “When using VISA you no need to worry about anything, just sit back & relax with our sea breeze scent of candle and enjoy our special tea”.

New year gift set for exclusive clients from VISA Thailand : (Left) Premium Tea box set (Right) Winter candles

T O U R I S M A U T H O R I T Y O F T H A I L A N D ( T A T )

Create Key Visual design for TAT event campaign and guide line guideline graphic usage.

Sample usage of the key headline stroke with key visual image

Close-up details to show how the “S” overlapping for meaning of the “Shade”

Sample cropping guideline

L & M I E X S T

H T S U B I S H I E L E C T R I C T H X O N M O B I L T H A N D A R D C H A R T E R E D

E X X O N M O B I L D E LV A C H O M E P R O T H A I L A N D M E R C E D E S - B E N Z A M G L A Y ’ S T A W A N

M E R C E D E S - B E N Z A M G H O N D A T H A I L A N D

G O L D E N M O U N T A I N M E I J I B U L G A R I A E X X O N M O B I L 1

M C

D O N A L D ’ S

D C E C

H O N H

L T H W A Y J O Y I V I T

A I L A N D T H A I L A N D K - F O O D D B Y S C G

Web films

THANK YOU & H A V E

A

T R E E N U T . P R O M S A K A @ G M A I L . C O M

G O O D

D A Y