Mars Wrigley Australia Goes for Paper Packaging in Australia

Well-known confectionery and chocolate brands – Snickers, Milky Way, and Mars Bar, owned by Mars Corporation, will now come in a paper-based packaging film.

December24,2022

Mars Wrigley Australia has announced its plans to transition to paper-based packaging wrappers for its chocolate product.This marks a pioneering move for Mars and is aligned with the increasing trend for consumer brands to switch to sustainable or paper-based packaging which is curbsiderecyclable.

According to media sources, Mars Corporation will introduce the new paper-based packaging for its range of candy and chocolate products including Mars Bar, Snickers, and MilkyWay from April next year. Moreover, the confectionery manufacturer intends to bring in a transition of its complete chocolate barportfoliotosustainablepackaging.

The new packaging will include the Australasian Recycling Label (ARL) to elucidate clear recycling instructions to consumers. Once Mars Australia's chocolate bar portfolio is fully transitioned to paper-based packaging, the Company will be able to strengthen its plans related to the circular economy and achievethe2025NationalPackagingTargets.

As part of the company's commitment to its USD 1 billion Sustainable in a Generation plan, Mars Wrigley says it is “committed both in Australia and globally to supporting and creating a circular economy where packaging never becomes waste.”n