HUDDERSFIELD REBRAND RESEARCH BOOKLET
CONTENTS GROUP WORK • • • • • • •
coffee shop moodboard p2 coffevolution moodboard p3 huddersfield/yorkshire moodboard p4 target audience moodboard p5 disposable photographs p6 disposable photographs p7 employee surveys/reviews p8
• • • • • • • •
initial designs 1 p9 initial designs 2 p10 texture moodboard p11 font moodboard p12 colour palettes p13 rendered designs p14 final logo p15 final compositions p16
INDIVIDUAL WORK
PRODUCTION • • • • • • • •
teacup design p17 menu board p18 takeout cup/takeout bag design p19 business cards/stickers p20 napkins/loyalty card p21 cutlery/bottles p22 panini sleeve/cup sleeve p23 blank p24 EVALUATION p25
COFFEEVOLUTION COFFEEVOLUTION Didot
COFFEEVOLUTION
DIN Condensed
I never learn
COFFEEVOLUTION
Manbow
COFFEEVOLUTION COFFEEVOLUTION COFFEEVOLUTION COFFEEVOLUTION Phosphate COFFEEVOLUTION COFFEEVOLUTION Glamor
Orator Std
Krungthep
Air Condition-
Shree Devanagari 714
COFFEEVOLUTION COFFEEVOLUTION
COFFEEVOLUTION
BAZAR
DS HermannGotisch
COFFEEVOLUTION
Vincent
Trattatello
est. 2000
quality
fairtrade
DESIGN FOR ON A TAKE-OUT CUP