TID1162: Professional Practice - HUDDERSFIELD REBRAND (Research PDF)

HUDDERSFIELD REBRAND RESEARCH BOOKLET

CONTENTS GROUP WORK • • • • • • •

coffee shop moodboard p2 coffevolution moodboard p3 huddersfield/yorkshire moodboard p4 target audience moodboard p5 disposable photographs p6 disposable photographs p7 employee surveys/reviews p8

• • • • • • • •

initial designs 1 p9 initial designs 2 p10 texture moodboard p11 font moodboard p12 colour palettes p13 rendered designs p14 final logo p15 final compositions p16

INDIVIDUAL WORK

PRODUCTION • • • • • • • •

teacup design p17 menu board p18 takeout cup/takeout bag design p19 business cards/stickers p20 napkins/loyalty card p21 cutlery/bottles p22 panini sleeve/cup sleeve p23 blank p24 EVALUATION p25

COFFEEVOLUTION COFFEEVOLUTION Didot

COFFEEVOLUTION

DIN Condensed

I never learn

COFFEEVOLUTION

Manbow

COFFEEVOLUTION COFFEEVOLUTION COFFEEVOLUTION COFFEEVOLUTION Phosphate COFFEEVOLUTION COFFEEVOLUTION Glamor

Orator Std

Krungthep

Air Condition-

Shree Devanagari 714

COFFEEVOLUTION COFFEEVOLUTION

COFFEEVOLUTION

BAZAR

DS HermannGotisch

COFFEEVOLUTION

Vincent

Trattatello

est. 2000

quality

fairtrade

DESIGN FOR ON A TAKE-OUT CUP