Turismo de Tenerife Avda. La Constitución, 12 38005, Santa Cruz de Tenerife Canary Islands, Spain Tel.: 0034 902 321 331 Fax: 0034 922 237 872 info@webtenerife.com Design and layout As Publicidad Photography Alfonso Bravo Image library Turismo de Tenerife Printing Advantia Comunicacion Gráfica, S.A. Legal Deposit Number TF362-2013
Funded by Ministry of Industry, Energy and Tourism. Turespaña. Canary Islands Government. Tenerife Island Council. Puerto de la Cruz City Council. Urban Planning Consortium for the Restoration of Puerto de la Cruz. Parque Taoro, Nº 22. 38400, Puerto de la Cruz, Tenerife. Canary Islands, Spain. Tel.: +34 922 372 998 administracion@consorciopuertodelacruz.com www.consorciopuertodelacruz.com
Playa Jardín
A new approach
4
The Modernisation Plan
6
Puerto de la Cruz Xperience
8
A quick look
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An enchanting city
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Outstanding nature
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Get active outdoors
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Ocean activities
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Culture, traditions and festivals
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Fresh and international cuisine
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Successful meetings guaranteed
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Relax and enjoy
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Close to everything
30 Top The Oriental Spa Garden Centre Church of Nuestra Se単ora de la Pe単a de Francia Bottom Stargazing
A New Approach
Bottom Lago Martiรกnez leisure park Casa de la Aduana
Puerto de la Cruz
a destination that reinvents itself
Santa Cruz de Tenerife
Mt. Teide
THE NEW APPROACH TO PUERTO DE LA CRUZ AND ITS POSITIONING Puerto de la Cruz is a destination that reinvents itself to offer visitors a different and original experience when they come on holiday. The port has had a busy commercial past, with sugar and wine from the island being exported to a flourishing Europe. Scientists and botanists from the continent were captivated by its spectacular landscape, its climate and its extraordinary sky, and it became a special place for health trips. Thanks to its friendly and cosmopolitan residents, it became a city at the forefront of culture on the island.
4 Puerto de la Cruz Xperience
Puerto de la Cruz grew and was able to transform into a major European tourist destination. It is an enchanting city where visitors can enjoy the many experiences that nature on a volcanic island always has to offer. What tourists want has changed radically and now they value authenticity and culture: traditional, natural and contemporary culture. They know how to design their own personalised, different and action-packed trips. Puerto de la Cruz is reinventing itself and has been able to become a benchmark for 21st century tourism.
Playa JardĂn
Puerto de la Cruz Xperience 5
THE MODERNISATION PLAN Lago Martiรกnez leisure park
6 Puerto de la Cruz Xperience
PLAN FOR THE MODERNISATION, IMPROVEMENT AND INCREASED COMPETITIVENESS OF PUERTO DE LA CRUZ The Urban Planning Consortium for the Restoration of Puerto de la Cruz, established in 2010, was set up by the Spanish government's Ministry of Industry, Tourism and Commerce through the Spanish Tourism Institute, the Canary Islands Autonomous Region, the Tenerife Island Council and the Puerto de la Cruz City Council with the aim of carrying out a series of actions for the restoration, modernisation and reinvigoration of tourism in Puerto de la Cruz.
the new marina and maritime park will boost the town's future
Top right Loro Parque Top left The Oriental Spa Garden
It is the first of this kind in the Canary Islands, and integrates in one single plan the physical renovation of the destination, promotion and management as strategic cores, to become an operational way of actively renovating the destination. The construction of the town's main project – the marina and the promenade – has been put out to tender in 2013. It will include a shopping area, sailing school, diving school, open-air auditorium, a thalassotherapy centre and car parks. This will undoubtedly boost the future of the city. This project will be added to the recently completed visitor centre at the Botanical Garden and the future extension of Loro Parque.
Since this process started, renovation and improvement works in public spaces have taken place. When the plan is finished there will be a total of 34 streets and 15 squares. The works are being carried out gradually in order not to disrupt people's everyday lives. In 2013 the works on the new bus station will start, as well as the renovation and construction of two of the eight cultural spaces that are included in the plan. Hotels are also getting actively involved: 30 are being fully refurbished and 2 new hotels will be built in connection with the recovery of the Property of Cultural Interest, one of them 5*. This ambitious plan stresses environmental quality, both natural and urban (improvement of public areas, the architectural and cultural heritage, pedestrianisation of the town centre and renovation of the historic quarter), and the quality of the services at the destination (with a quality programme that includes 15 sectors, with 150 member companies).
Puerto de la Cruz Xperience 7
PUERTO DE LA CRUZ PERI E NCE X A TRADEMARK FOR THE MAIN URBAN MULTI-EXPERIENCE TOURIST DESTINATION IN THE CANARY ISLANDS Puerto de la Cruz's culture is bound to the island's volcanic history. It is a destination with an identity of its own in Europe, with a way of life that respects the area and its environment. Its aim is to attract active holidaymakers who are motivated by enjoyment of nature both on the sea and in the mountains, and to provide a wideranging offer of leisure options in the city, in an atmosphere that is ideal for anyone in search of a calm and peaceful place where they can stroll through its streets, go shopping and relax 365 days a year. What really makes Puerto de la Cruz
8 Puerto de la Cruz Xperience
special is the leisure options and experiences it has to offer in incredibly beautiful surroundings, as well as its strategic location in the centre of the north coast of Tenerife, providing the perfect starting point for many trips. In order to develop this specialised tourist destination, the Puerto de la Cruz Urban Planning Consortium, through Turismo de Tenerife, has created “Puerto de la Cruz Xperience�, a new promotional brand. A product club has been started up under this brand, including more than 90 high
quality tourist activity and accommodation companies. It is clearly geared towards urban tourism, active tourism holidays and small and medium-sized business tourism.
RECOMMENDED ACCOMMODATION
Hotel Botánico 5* GL C/ Richard Yeoward, 1. 38400 Puerto de la Cruz Tel.: 0034 922 381 400 www.hotelbotanico.com
Hotel Bahía Príncipe San Felipe 4* Avda. de Colón, 22 38400 Puerto de la Cruz Tel.: 0034 922 383 311 www.bahia-principe.com
Hotel Tigaiga 4* Parque Taoro, 28 38400 Puerto de la Cruz Tel.: 0034 922 383 500 www.tigaiga.com
Hotel Puerto Palace 4* C/ Doctor Celestino Cobiella Zaera, 2 38400 Puerto de la Cruz Tel.: 0034 922 372 460 www.puertopalace.com
Hotel Beatriz Atlantis & Spa 4* Avda. Venezuela, 15 38400 Puerto de la Cruz Tel.: 0034 922 374 545 www.beatrizhoteles.com
Hotel H10 Tenerife Playa 4* Avda. Colón, 12 38400 Puerto de la Cruz Tel.: 0034 922 383 211 www.h10.es
Hotel Las Águilas 4* C/ Doctor Barajas, 19 38400 Puerto de la Cruz Tel.: 0034 922 372 806 www.hotellasaguilas.com Hotel Puerto de la Cruz 4* Avda. Marqués Villanueva del Prado, s/n 38400 Puerto de la Cruz Tel.: 0034 922 384 011 www.hotelpuertodelacruz.es Hotel Vallemar 4* Avda. de Colón, 4 38400 Puerto de la Cruz Tel.: 0034 922 38 48 00 www.hotelvallemar.com Puerto de la Cruz Town quay
Hotel Riu Garoe 4* C/ Dr. Celestino González Padrón, 3 38400 Puerto de la Cruz Tel.: 0034 922 382 988 www.riu.com Hotel San Borondón 3* C/ Agustín Espinosa, 2 38400 Puerto de la Cruz Tel.: 0034 922 381 518 www.hotelsanborondon.com Apartamentos Casablanca 3* Calzada Martiánez, 4. Urb. El Tope 38400 Puerto de la Cruz Tel.: 0034 922 371 814 www.apartamentoscasablanca.com
Hotel El Tope 4* C/ Calzada de Martiánez, 2 38400 Puerto de la Cruz Tel.: 0034 922 38 50 52 www.eltope.es
Leisure and experiences in an incredibly beautiful environment
Top right Surfing in Martiánez Bottom right Plaza del Charco
9
A QUICK LOOK Puerto de la Cruz Town quay
10 Puerto de la Cruz Xperience
• Although it is the smallest municipality in Tenerife – 8.7 square km –, it holds many attractions such as its protected historic quarter, and a large seafront, perfect for taking long and peaceful walks. • It is situated in a strategic place in the north of Tenerife, surrounded by the sea and exuberant nature. It is the ideal starting point for many trips and activities on the island. • There are two beaches in Puerto de la Cruz: Playa Martiánez and Playa Jardín (designed by César Manrique). Both have black sand, which proves their volcanic origin. • It possesses the highest density of restaurants and shops on the island, offering endless possibilities for food and shopping.
• It has a stable climate: Average annual temperature of 20ºC. • One of its trademarks is Loro Parque, the best and highest quality zoo in Spain, and a world benchmark. • Lago Martiánez, also designed by the Canary Island artist César Manrique, is an outstanding area in Puerto de la Cruz, and has become an emblem of the city. • With its multi coloured skies and the strong scent of the ocean, there are hidden spots bursting with luxuriant vegetation. • It is close to Tenerife's main tourist attractions, two of which are World Heritage sites: the Teide National Park and the city of La Laguna.
Buildings to visit a unique lake
The city is situated in La Orotava Valley, which was formed by a volcanic landslide that took place millions of years ago. It is covered with vineyards, vegetable gardens and banana plantations.
leisure parks
ESSENTIALS
Loro Parque Avda. Loro Parque s/n. 38400 Puerto de la Cruz Tel.: 0034 922 373 841 www.loroparque.com Pueblo Chico Autopista del Norte motorway. Exit 35. Camino Cruz de los Martillos, 62 38300 La Orotava Tel.: 0034 922 334 060 www.pueblochico.com Municipal Tourist Complex Costa Martiánez Avda. de Colón, s/n 38400 Puerto de la Cruz Tel.: 0034 922 385 955 aperez@puertodelacruz.es Casa Ábaco Museum C/ Casa Grande, s/n.(Urb. El Durazno) 38400 Puerto de la Cruz Tel.: 0034 922 370 107 0034 922 374 811 Fax: 0034 922 370 630 www.abacotenerife.com Museum of Latin American Arts and Crafts in Tenerife (MAIT) C/ Tomás Zerolo, 34 Tel.: 0034 922 323 376 Pinolere Ethnographic Museum C/ Germinal, s/n. Pinolere 38300 La Orotava Tel.: 0034 922 336 733 Fax: 0034 922 322 678 Casa de los Balcones C/ San Francisco, 3 - 4 38300 La Orotava Tel.: 0034 922 330 629 Fax: 0034 922 331 839 www.casa-balcones.com Casa de Torrehermosa, Artenerife C/ Tomás Zerolo, 27 38300 La Orotava Tel.: 0034 922 322 285 www.artenerife.com Rug Museum C/ San Francisco, 5 38300 La Orotava Tel.: 0034 922 33 63 45 alfombristasorotava@gmail.com Top Loro Parque
Bottom Pueblo Chico
Puerto de la Cruz Xperience 11
AN ENCHANTING CITY
A special tourist destination thanks to the city's landscape and climate
Historical and renowned figures have set foot in Puerto de la Cruz: Alexander Von Humboldt, who discovered a vast expanse of vegetation with Mt. Teide in the centre. Or Agatha Christie, who stayed at the Hotel Taoro, attracted by the British glamour of the city, and other writers such as William Wilde and Sir Richard Burton. André Breton was brought by the contemporary art curator Eduardo Westerdahl. The latter donated his collection to the museum named after him, for the first international Surrealism exhibition. Or the Beatles, who took a walk along Playa Martiánez beach and El Lido. It is a special place to be thanks to the vegetation, landscape and climate. To enjoy a cup of coffee in the Risco Bello or the water lily garden; Sitio Litre, where even today you can have a cup of English tea in a 19th century orchid garden, or the Taoro park, where you can watch the spectacular sunset over the city.
12 Puerto de la Cruz Xperience
But there is one place that is truly representative of Puerto de la Cruz: Punta del Viento, the top of the Paseo de San Telmo, "Where the wind turns". "A combination of wind and salty air, typical of the open sea, which in an instant becomes water, swell, completely pure waves: the scent of the sea". The historic quarter of Puerto de la Cruz, which is pedestrianised, includes over 140 protected buildings and large houses. It is all mixed with the hotel architecture of the 1960s. An open shopping area next to the sea, gardens bursting with exuberant subtropical vegetation, and a volcanic seafront that fills the air of the city with a scent of salt and the sound of the fierce Atlantic Ocean, from Martiánez to Punta Brava. A botanical garden. A swimming pool complex – Lago Martiánez – and a beach – Playa Jardín – designed by the brilliant artist César Manrique. And Playa de Martiánez, perfect for surfing and landing of paragliders. All these assets make for personalised holidays, with multiple combinations, offering travellers a different stay.
guided routes
The history of this city is connected to the history of travelling, experience and tourism. The value of the charming corners of Puerto de la Cruz increases when we appreciate what many illustrious travellers experienced when they came here.
Arquirutas Contemporary Architecture Routes C/ Briffard, 59 - Urbis Los Roques - María Jiménez 38180 Santa Cruz de Tenerife Tel.: 0034 922 282 188 www.arquirutas.com Discovering Canarias C/ Valois, 20 - Oficina Interior Xibana Park 38400 Puerto de la Cruz Tel.: 0034 922 388 612 www.discoveringcanarias.com gerente@discoveringcanarias.com Jaster & Luis Creaciones Dramatised routes Camino Real, 84. 38414 Los Realejos Tel.: 0034 922 35 93 93 http://about.me/jasterluis jasterluis@gmail.com
language schools
Centro de Formación Sothis Edif. Tagor Botánico, Local 29 Avda. Villa Nueva del Prado s/n, Urb. La Paz. 38400 Puerto de la Cruz Tel.: 0034 922 386 726 Fax: 0034 922 383 213 www.sothis.es School of Spanish as a Foreign Language Don Quijote Avda. Colón, 14. Edificio Bélgica 38400 Puerto de la Cruz Tel.: 0034 923 277 200 www.donquijote.org/ spanish/tenerife.asp
unique gardens
Fu International Academy Fu International Academy C.C. La Cúpula, Local n° 69. 38400 Puerto de la Cruz Tel.: 0034 922 389 303 Fax 0034 922 389 457 www.fu-tenerife.es Botanical Garden C/ Retama, 2 38400 Puerto de La Cruz Tel.: 0034 922 389 464 Tel.: 0034 922 383 572 Fax: 0034 922 371 596 www.icia.es
Tourist guides Cafés with character
Sitio Litre Garden Camino Sitio Litre s/n 38400 Puerto de la Cruz Tel.: 0034 922 382 417 Fax: 0034 922 384 051 www.jardindeorquideas.com Restaurante Tinguaro Hotel Tigaiga. Parque Taoro Tel.: 0034 922 383 500 www.tigaiga.com Tinguaro Sitio Litre Garden Camino Sitio Litre s/n 38400 Puerto de la Cruz Tel.: 0034 922 382 417 Fax: 0034 922 384 051 www.jardindeorquideas.com
Blanco Bar Restaurant C/ Suiza, 5 - Parque Taoro 38400 Puerto de la Cruz Tel.: 0034 922 380 698 www.blancobarestaurant.com
Casa Ábaco C/ Casa Grande, Urbanización el Durazno 38400 Puerto de la Cruz Tel.: 0034 922 370 107 www.abacotenerife.com
Dayli Tours Rolf L. Fuchs C/ Grande, 12 38670 Adeje Tel.: 0034 639 651 910 Fax: 0034 922 780 879 rolffuchs@dayli-tours.com Botanical Garden
Puerto de la Cruz Xperience 13
over 800 endemic animal and plant species
EXCEPTIONAL NATURE Anaga Rural Park
14 Puerto de la Cruz Xperience
AN OASIS OF LIFE Nature on the island is spectacular and it can be enjoyed from Puerto de la Cruz. 48% of Tenerife is protected land and it is an oasis of life that provides a home to more than 800 endemic animal and plant species. In fact, the Anaga massif has the largest biodiversity in Europe. And the island is the only place where you can watch wild cetaceans all year round, three miles off the coast. Tenerife and its natural landscape are also privileged for many other reasons. Mt. Teide is the highest peak in Spain and the Earth's third loftiest volcano. The island is a unique place to observe all the vulcanological processes that take place on Earth. One of them is El Viento Cave, running for 18 kilometres – the longest lava tube in Europe.
tourism intermediaries
Over 1,000 km of trails (some certified and some in the process of being certified), one of the clearest skies on the planet which is perfect for stargazing, and a mild and stable climate all year round, with 3,000 hours of sunlight a year, complete the offer Discovering Canarias C/ Valois, 20 - Oficina Interior Xibana Park 38400 Puerto de la Cruz Tel.: 0034 922 38 86 12 www.discoveringcanarias.com gerente@discoveringcanarias.com
that make Tenerife and Puerto de la Cruz an all-round holiday destination. Loro Parque is part of Puerto de la Cruz. It is a zoo and a tropical botanical garden at the same time, and “Orca Ocean” is one of its main shows. It possesses the largest collection of parrots in the world, with 300 species. Loro Parque develops conservation and breeding programmes for species in danger of extinction, and it also houses the largest penguin park in the world, the largest dolphinarium in Europe, a sea lion show and an aquarium with a 20-metre underwater tunnel. The Botanical Garden, created in 1788, has important collections of tropical and subtropical plants, especially the following varieties: palm trees, Bromeliaceae, Araceae and Moraceae. Its new visitor centre will be opening soon.
Canarias.com Urbanización Playa Jardín Hotel Turquesa, Local 2 38400 Puerto de la Cruz Tel.: 0034 922 388 456 Hotel Beatriz Atlantis & Spa Avda. Venezuela, 15 38400 Puerto de la Cruz Tel.: 0034 922 374 545 www.canarias.com
Teide National Park
El Viento Cave
Loro Parque Photo 3 place on the island
Puerto de la Cruz Xperience 15
GET ACTIVE OUTDOORS ACTIVE TOURISM
The options for carrying out activities and sports outdoors in Puerto de la Cruz and the surrounding area are endless. What's more, Puerto de la Cruz is the ideal place to practice and discover sports safely for the first time. These are the main options: Paragliding Paragliding will show you the city from the sky. You can take off on a two-seater paraglider from the top of the nearby Los Realejos to enjoy the pine-covered mountains that roll down from the Teide towards La Orotava Valley, and land in Plaza de Martiรกnez beach. Or you can go down from Teide National Park to Puerto de La Cruz in 30 minutes. It is the only paragliding trip in Europe that goes from 2,100 metres to sea level in just 13 km. Hiking There are many trails but from the city centre there are two that go towards La Orotava coast to the east and to Los Realejos to the west. The trails in this area take you through a wide variety of settings, climates, atmospheres and difficulty levels.
16 Puerto de la Cruz Xperience
Biking Both the tracks in Corona Forestal and in La Esperanza hill offer different difficulty levels, and the most demanding tracks are on the different routes in the north. Another great experience for adventurers is to ride all around the Teide National Park (cycling inside it is not permitted, though). Routes to learn about volcanoes They take place in the Teide National Park and aim to explain about the volcanic activity and the most important geological formations. They combine scientific and adventure tourism aspects. Stargazing It is an increasingly popular activity with visitors which can be practised in the Teide National Park, with specialised guides and star charts. Caving El Viento Cave (Icod de los Vinos) is the longest labyrinthine lava tube in the world (18 km) and enables visitors to understand the role of lava flows in volcanoes. It has three levels of passageways and beautiful geomorphological phenomena.
Climbing There are more than 900 climbing routes, and different styles are possible: classic and sport climbing, clean climbing and artificial climbing walls. The large areas are well equipped, and this activity continues to grow in small sectors that are gradually being equipped until getting the most out of the rock and the level. Sports tourism Puerto de la Cruz is also the perfect place to begin or to improve your golfing technique at a Pitch & Putt in the city and on two nearby courses, one designed by designed by Ballesteros. And you can practice tennis and paddle tennis, with programmes that are tailored to your holidays.
connect with the network of trails on the island
Hiking Mountain biking Climbing Paragliding Canyoning Caving Bird watching Stargazing Routes amongst volcanoes
Anaga Rural Park
Puerto de la Cruz Xperience 17
active and sports tourism companies
Hiking | Trekking Gaiatours C/San Agustín, 48. 38410 Los Realejos Tel.: 0034 922 355 272 www.gaiatours.es Senderos Gregorio C/ Toscas de Magnolia 32 Apdo. 61. 38300 La Orotava Tel.: 0034 639 332 761 www.gregorio-teneriffa.de El Cardón Naturexperience C/ La Finca s/n, Hotel Vincci Selección Buenavista 38480 Buenavista del Norte Tel.: 0034 922 127 938 www.elcardon.com Anaga Atrapiés El Batán, 34 38294 La Laguna Tel.: 0034 676 526 605 www.anagaatrapies.com
18 Puerto de la Cruz Xperience
Teno Activo C/ La Alhóndiga, 45 38480 Buenavista del Norte Tel.: 0034 922 12 80 60 0034 618 00 09 72 www.tenoactivo.com info@tenoactivo.com Isla Activa Sports & Nature C/ Pelinor, 2 - 2º 38400 Puerto de la Cruz Tel.: 0034 922 37 52 80 0034 653 52 53 99 www.isla-activa.com francoise.morawe@isla-activa.com
Climbing Ocho escalada C/Elías Serra Rafols, 41 1º-Apto. 108-Edif. Cristian 3 38204 La Laguna Tel.: 0034 669 525 713 www.ocho-escalada.com
Biking Mountainbike Active C/ Puerto Viejo,44 Edf. Don Juan 38400 Puerto de la Cruz Tel.: 0034 922 376 081 www.mtb-active.com Pro BikeHire C/Dehesa Alta, 73 38300 La Orotava Tel.: 0034 605 562 020 www.tenerife-training.net Canarias Cycling C/ San Francisco, 35 - 2ª planta 38002, Santa Cruz de Tenerife Tel.: 0034 922 01 02 03 0034 600 100 100 www.canariascycling.com
Stargazing Teide Astro Volcanes y Estrellas C/ La Asomada,1 Viv. 2 (La Casa Verde) 38400 Puerto de la Cruz Tel.: 0034 922 373 773 www.teideastro.com
Observación de las estrellas (Stargazing) Avda. Buenos Aires,98 2ºD 38005 Santa Cruz de Tenerife Tel.: 0034 922 236 299 www.astroamigos.com
Golf
Discover Experience C/ San Agustín, 23 38410 Los Realejos Tel.: 0034 922 34 30 38 www.discoverexperience.com
Buenavista Golf Buenavista del norte, s/n 38480 Tel.: 0034 922 129 034 www.buenavistagolf.es
Paragliding
El Cardumen Avda. Melchor Luz Edf. Principado Loc.62-63 38400 Puerto de la Cruz Tel.: 0034 922 368 468 Ibrafly C/ San Vicente, 35 38400 Puerto de la Cruz Tel.: 0034 609 546 192 www.ibrafly.net
Golf La Rosaleda Camino Carrasco, 11 38400 Puerto de la Cruz Tel.: 0034 922 37 30 00 www.golflarosaleda.es
Real Club de Golf de Tenerife C/ Campo de golf,1 El Peñón 38350 Tacoronte Tel.: 0034 922 636 607 www.rcgt.es
To reach the top of Mt. Teide Mt. Teide cable car Ctra. Orotava Granadilla s/n 38300 Santa Cruz de Tenerife Tel.: 0034 922 010 445 www.telefericoteide.com
4x4 trips Jeep Safari Tamarán C/ Aceviños, 12. L-31 38400 Puerto de la Cruz Tel.: 0034 902 15 18 07 www.tamaran.com j.safari@tamaran.com
Tennis and Paddle Tennis CDO Club de Tenis Puerto de la Cruz C/ Hibiscos, 4 38400 Puerto de la Cruz Tel.:0034 922 383 784 www.cdopuertodelacruz.com
Puerto de la Cruz Xperience 19
OCEAN ACTIVITIES Puerto de la Cruz also offers many options to stay active in the water: Surfing and paddle boarding Playa de Martiánez, thanks to its layout and medium swell, is an ideal beach for practising surfing and paddle boarding. This beach is perfect for learning and it has sports schools. Playa del Socorro is a excellent beach for more experienced surfers. Punta Brava sees waves of up to ten metres high on a few days each year.
Playa del Socorro
20 Puerto de la Cruz Xperience
Natural pools The shallows of San Telmo are natural pools that the locals have traditionally used to go bathing (although it is not possible when the tide is high). Volcanic beaches Playa Jardín and Playa de Martiánez are beaches with character because of the black sand. Playa Jardín and San Telmo also boast the blue flag that the European Foundation for Environmental Education awards for quality.
Underwater diving Boats set off daily from the quay with divers and it is a preferred spot for introductory courses. One of the most spectacular locations in the area is La Rapadura, an underwater lava tube that is only suitable for experienced divers. Kayaking It is another active tourism option in Puerto de la Cruz, especially at night, when people can enjoy the silhouette of the city from the sea, La Orotava Valley and the shape of Mt. Teide in the background.
Puerto de la Cruz, the mirror of the Atlantic Ocean
El Cardumen Diving Centre Avda. Melchor Luz Edf. Principado Loc.62-63 38400 Puerto de la Cruz Tel.: 0034 922 368 468 www.elcardumen.com Atlantik Diving Centre Camino El Burgado, 1 Hotel Maritim 38410 Los Realejos Tel.: 0034 922 362 801 www.tenerife-buceo.com
surf iring, kayaking and paddle boarding
Diving
Top left Kayaking in Marti谩nez Top right Volcanic seabed
Atlantik Surf C/ San Luis, 21 38410 Los Realejos Tel.: 0034 617 646 387 www.atlantiksurf.com
Right Surfing Left Sea turtle
La Marea Surf School Trasera Avda. Col贸n Playa Marti谩nez, local 3 38400 Puerto de la Cruz Tel.: 0034 922 105 534 www.lamareasurfschool.com AR2 Surf Project Playa de El Socorro, s/n 38410 Los Realejos Tel.: 0034 646 112 055 www.ar2surfproject.com Teno Activo C/ La Alh贸ndiga, 45 38480 Buenavista del Norte Tel.: 0034 922 12 80 60 0034 618 00 09 72 www.tenoactivo.com info@tenoactivo.com
Puerto de la Cruz Xperience 21
CULTURE, TRADITIONS AND FESTIVALS Top El Carmen Festival Top right Street Art Festival, Mueca Right Street Art Festival, Mueca
Nightlife
Bottom Religious Festival
Blanco Bar C/ Blanco, 12 38400 Puerto de la Cruz Tel.: 620 955 197 www.blancobar.com Casino Puerto de la Cruz Avenida de Colón, s/n Complejo Costa Martiánez 38400 Puerto de la Cruz Tel.: 0034 922 368 843 www.casinostenerife.com Casa Ábaco C/ Casa Grande, Urbanización el Durazno 38400 Puerto de la Cruz Tel.: 0034 922 370 107 www.abacotenerife.com Timanfaya Theatre C/ Las Damas, 1 38400 Puerto de la Cruz Tel.: 0034 922 376 106 www.salatimanfaya.com Dinámico Restaurante, Café & Música Plaza del Charco 38400 Puerto de la Cruz Tel.: 0034 922 38 46 53 www.dinamicopuertodelacruz.com Terraza Isla del Lago Avda. de Colón s/n Complejo Lago Martiánez 38400 Puerto de la Cruz Tel.: 0034 638 169 032
22 Puerto de la Cruz Xperience
ENJOY CULTURE THAT IS ALIVE Puerto de la Cruz is a dynamic city with many cultural events on the calendar.
(from October to March-April), concerts in unique settings (Casa Ábaco Museum) and spectacular musicals in Isla del Lago.
The International Street Art Festival (MUECA) takes place over a long weekend in May. The street becomes a stage, and theatre, music, dance, film and other plastic arts fill the city.
The Festival Jazz & Más Heineken is highly recommended. It is one of the most prestigious cultural events in the Canary Islands.
The Bavarian Week takes place at the end of August and beginning of September, with German gastronomy, beer and music as the main protagonists. It is a fun and recreational time when tourists and locals get together. The Agatha Christie Festival is held in November and brings together film and literature, making Puerto de la Cruz the setting for the best crime and mystery novels. It recalls the periods that the author spent in this corner of Tenerife. The historic San Felipe Castle, the Institute of Hispanic Studies and other venues hold periodical cultural events. Visitors can also enjoy regular musical events in hotels, such as Buena Música in the Astoria-Bambi
Popular festivals are celebrated all year round. February is the month of the carnival. It is very interesting and international, with the entertaining male high heels marathon "Mascarita ponte tacón". The Exaltación de la Cruz festival takes place on 3 May. To celebrate the foundation of the city, around 200 crosses in chapels or attached to buildings are adorned with flowers, and people can go and see them round the city.
On 16 July, the patron saint's day of Virgen del Carmen and Gran Poder de Dios is celebrated. It is the city's main festivity. The programme of traditional events includes the Embarkation of the Virgin at the old quay, and people come from all over the island to see it. On 29 November, Los Cacharros Festival, the most interesting and unique festivity in honour of San Andrés, commemorates the old celebration of opening the wineries and tasting the new wine for the first time, to the clatter of all kinds of tin cans and pots down the street.
On the eve of 24 June, the festival of San Juan, bonfires are lit on the beach, public fountains are decorated with plants and fruit, and herds of goats are bathed in the fishing quay, to remember ancient aboriginal customs.
EVENTS CALENDAR January • The Three Wise Men procession February • Carnival • Matar la Culebra festival • Sacred Music Concerts (Church of la Peña de Francia) March • International Bridge Festival April • Ancient and Baroque Music Festival • Puerto de la Cruz en Flor festival (biennial. Next in 2014) • Martiánez Trail • Superbike Marathon Tenerife-Loro Parque
May • Mayo Canario and Volcanic Tapa Route • L a Cruz Festivities (Founding Festivities) • MUECA Street Art Festival
October •G astronomic fair – fish and bananas (1-25 October) and Romería del Rosario religious festival
June • San Juan Festival • San Telmo Festival
November • San Andrés Festival • Chestnut Fair • Tapa Route • Agatha Christie Festival (biennial)
July • El Carmen Festival • Canary Islands Infinityxtreme Race • Festival Canarias Jazz Mas Heineken August • Bavarian Week
December • Nativity Scene Exhibition • Day of Finland • New Year's Eve
September • Celebration of World Tourism Day • P eriplo, International Travel and Adventure Literature Festival • Night of the Volcanoes, celebration of European Researchers' Night. Puerto de la Cruz Xperience 23
Restaurants
La Cofradía C/ Las Lonjas, 5 38400 Puerto de la Cruz Tel.: 0034 922 383 409 Casa Régulo C/ Pérez Zamora, 16 38400 Puerto de la Cruz Tel.: 0034 922 384 506 Casa Lala Camino El Durazno 38400 Puerto de la Cruz Tel.: 0034 922 381 794 Blanco Bar Restaurant C/ Suiza, 5 - Parque Taoro 38400 Puerto de la Cruz Tel.: 0034 922 380 698 www.blancobarestaurant.com Isla del Lago Avda. de Colón s/n Complejo Lago Martiánez 38400 Puerto de la Cruz Tel.: 0034 638 169 032 Terraza del Mar Avda. Francisco Alfonso Carrillo 38400 Puerto de la Cruz Tel.: 0034 922 37 15 18 Dinámico Restaurante, Café & Música Plaza del Charco 38400 Puerto de la Cruz Tel.: 0034 922 38 46 53 www.dinamicopuertodelacruz.com Tinguaro Hotel Tigaiga. Parque Taoro Tel.: 0034 922 383 500 www.tigaiga.com La Finca Hotel ValleMar Avenida de Colón, 4 38400 Puerto de la Cruz Tel.: 0034 922 38 48 00 www.hotelvallemar.com Magnolia Avda. Marqués de Villanueva del Prado s/n 38400 Puerto de la Cruz Tenerife Tel.: 0034 922 385 614 Fax: 0034 922 380 127 The Oriental Hotel Botánico Avda. Richard J. Yeoward, 1 38400 Puerto de la Cruz Tel.: 0034 922 381 400 www.hotelbotanico.com La Parrilla Hotel Botánico Avda. Richard J. Yeoward, 1 38400 Puerto de la Cruz Tel.: 0034 922 381 400 www.hotelbotanico.com Il Pappagallo Hotel Botánico Avda. Richard J. Yeoward, 1 38400 Puerto de la Cruz Tel.: 0034 922 381 400 www.hotelbotanico.com
FRESH AND INTERNATIONAL CUISINE SAMPLE THE BEST OF THE ISLAND
There are many restaurants scattered all over the city: small, varied, where you can feel at home. Enchanting corners and balconies overlooking the sea, offering fresh fish with potatoes and Canary Island "mojo" sauce, and the traditional desserts that islanders love. But there are also restaurants where visitors can taste signature cuisine and discover the island's best wines. This wide range of quality
products and different types of cuisine is typical of Puerto de la Cruz. It is hard to find other places that offer this variety in such a convenient space. This combination enables visitors to rediscover the strong relationship of this city with millions of travellers who have set foot here since it was established as a commercial port.
Seductive colours, enticing flavours
CofradĂa de pescadores
Puerto de la Cruz Xperience 25
SUCCESSFUL MEETINGS GUARANTEED
Puerto de la Cruz is the perfect place for conferences, conventions and incentive trips. All kinds of events can be organised here, but especially those involving science – vulcanology, psychology, botany and tourism. Thanks to its climate, varied landscape, easy access to a wide range of natural resources and different types of active tourism companies, it is an excellent place to complement work sessions with many activities in nature.
Conference venues
The city's conference centre, with capacity for up to 1,000 people, is situated in Taoro Park. It is surrounded by vegetation, where
Puerto de la Cruz Conference Centre Parque Taoro, 22. 38400 Puerto de la Cruz Tel.: 0034 922 238 400/452 www.congresostenerife.com Isla del Lago Complejo Lago Martiánez 38400 Puerto de la Cruz Tel.: 0034 638 169 032 maricarmen@grupojavierlemus.com Casa Ábaco C/ Casa Grande, Urbanización el Durazno 38400 Puerto de la Cruz Tel.: 0034 922 37 01 07 www.abacotenerife.com
26 Puerto de la Cruz Xperience
A DESTINATION FOR CONFERENCES AND EVENTS
the peace and quiet is only interrupted by peacocks who roam freely in the grounds. Business meetings in Puerto de la Cruz are the real thing: small groups staying in hotels in the city centre, attending meetings in large historic houses with character, and exploring all the city and the island have to offer in their free time. As well as the conference centre, there are ten specialised hotels, and different emblematic venues for meetings: Lago Martiánez; the Botanical Garden, where many original events have taken place surrounded by unique plant species; San
Felipe Castle, an old fortress turned into a multifunctional venue; and Sitio Litre, a 19th century English garden which used to welcome British travellers and artists. Also available are large ancient houses such as Ábaco or La Gañanía, which are perfect for business meetings in a setting steeped in history and with the exuberant vegetation of La Orotava Valley overlooking the sea.
La Gañanía Camino del Durazno, 71 38400 Puerto de la Cruz Tel.: 0034 922 376 204 Fax: 0034 922 368 421 www.laganania.com Loro Parque Avda. Loro Parque s/n. 38400 Puerto de la Cruz Tel.: 0034 922 373 841 www.loroparque.com
Sitio Litre Garden C/ Sitio Litre, s/n 38400 Puerto de la Cruz Tel.: 0034 922 382 417 www.jardindeorquideas.com
Botanical Garden C/ Retama, 2 38400 Puerto de la Cruz Tel.: 0034 922 389 464 www.icia.es
Sala Timanfaya C/ Las Damas, 1 38400 Puerto de la Cruz Tel.: 0034 922 376 106 www.salatimanfaya.com
Top left La Gañanía Ábaco
Ultramar Events C.C. La Cupula. Avda. Marqués Villanueva del Prado, s/n. 38400 Puerto de la Cruz Tel.: 0034 922 38 17 50 www.ultramarevents.com
Turisbeds (Viajes Insular) Avda. Familia Betancourt y Molina, 20. 38400 Puerto de la Cruz Tel.: 0034 922 380 366 Fax: 0034 922 388 405 www.turisbeds.com
Viajes Meridiano C/ La Hoya, 41 - 2º 38400 Puerto de la Cruz Tel.: 0034 922 382 308/16 Fax: 0034 922 371 956
Puerto de la Cruz Conference Centre
Maxchoice Islands C/ Camelia s/n. CC La Cúpula. Local 104 38400 Puerto de la Cruz Tel.: 0034 922 37 24 64 www.maxchoice-islands.de
catering Gastro-theatre
Capital Incentive DMC C/ Santo Domingo, 7 38400 Puerto de la Cruz Tel.: 0034 922 37 23 48 Fax: 0034 922 38 08 42 www.capital-incentive.com
Jaster & Luis Creaciones Camino Real, 84. 38414 Los Realejos Tel.: 0034 922 35 93 93 http://about.me/jasterluis
transport
Conference organisers
emblematic conference venues
Canarias.com (Minibuses and limousines) Urbanización Playa Jardín Hotel Turquesa, Local 2 38400 Puerto de la Cruz Tel.: 0034 922 388 456 www.canarias.com
La Gañanía Camino del Durazno, 71 38400 Puerto de la Cruz Tel.: 0034 922 376 204 Fax: 0034 922 368 421 www.laganania.com
Puerto de la Cruz Xperience 27
RELAX AND ENJOY 28 Puerto de la Cruz Xperience
The favourite place for Europeans looking to improve their health
THE HEALTH CORNER
Health and well-being
The main building which is specifically dedicated to this purpose is The Oriental Spa Garden, situated in Hotel Botánico 5*GL. Considered to be one of the best in Europe, it is an excellent option. Another interesting spa is Spa & Wellness Centre, situated on the 14th floor of Hotel Beatriz Atlantis & Spa 4*, under a beautiful transparent dome.
The Oriental Spa Garden Hotel Botánico C/ Richard Yeoward, 1. 38400 Puerto de la Cruz Tel.: 0034 922 381 400 Fax. 0034 922 381 504 www.hotelbotanico.com Hotel Beatriz Atlantis & Spa Avenida Venezuela, 15 38400 Puerto de la Cruz Tel.: 0034 922 374 545 Fax: 0034 922 382 153 www.beatrizhoteles.com
But for many decades, tourists have been enjoying a wide range of places outdoors which enable them to get the most out of this wonderful climate. After the Spanish tourists, the Germans are the main tourists in Puerto de la Cruz, and 78% of them like to go hiking. Thanks to the special climate in Puerto de la Cruz, where the sun is often diffused by clouds, tourists can sunbathe on the beach and next to the swimming pool, and walk for long hours down the country paths without being in great danger of getting sunstroke.
shopping
Thanks to the average annual temperature in Puerto de la Cruz and the mild weather in winter and summer, the city became the favourite place for Europeans looking to improve their health.
Taoro Park is the small but important sports centre in the city, where children and adults alike come to run and practice sports. Playa Jardín beach is a place where you can sunbathe, but also practice team sports at sunrise, and at sunset it becomes a bustling city hub. The seafront, from Avenida de Colón to Plaza del Charco, through Paseo de San Telmo, is also perfect for a relaxing daily walk.
ARTENERIFE Empresa Insular de Artesanía Casa de la Aduana Calle de Las Lonjas 38400 Puerto de la Cruz Tel.: 0034 922 378 103 Kiosko Puerto de la Cruz Quay esplanade, the back on Calle Esquina Mequinez. 38400 Puerto de la Cruz Tel.: 0034 922 388 202 www.artenerife.com
La Casa de los Balcones C/ San Francisco, 3 - 4. 38300 La Orotava Tel. :0034 922 330 629 Fax: 0034 922 331 839 www.casa-balcones.com
Puerto de la Cruz Xperience 29
come back every year to relive incredible experiences
Teide National Park
30 Puerto de la Cruz Xperience
Centre Teide National Park
CLOSE TO EVERYTHING THE ISLAND OF DESIRE LESS THAN 30 MINUTES AWAY Puerto de la Cruz is situated in the centre of the north coast of Tenerife. Thanks to its excellent location, visitors can enjoy a wide variety of places to go on tours and excursions.
Bottom La Laguna Historic Quarter
Autos 3000 Hotel Luabay C/ Blas Pérez González, 11 38400 Puerto de la Cruz Tel.: 0034 922 387 160 0034 922 385 515 Fax: 0034 922 373 507 www.autos3000sl.com Branch: C/ Aceviño, Local 9 (opposite Hotel Masaru) Urb. La Paz Tel.: 0034 922 381 299 Autos Plaza Branches Avda. Venezuela, 2 38400 Puerto de la Cruz Tel.: 0034 922 383 433 Plaza del Charco, 1 38400 Puerto de la Cruz Tel.: 0034 922 385 827 Avda. Familia Betancourt y Molina, 31 38400 Puerto de la Cruz Tel.: 0034 922 373 714 FREE garage and parking C/ Mequinez, 63 38400 Puerto de la Cruz Tel.: 0034 922 383 240 www.teneriferentacar.com Autos Ram Plaza de la Constitución, 3 38400 Puerto de la Cruz Tel.: 0034 653971200 www.autosram.com Eurodoblon Avda. Familia Betancourt y Molina 8 Edificio Lavaggi 38400 Puerto de la Cruz Tel.: 0034 922 375 091 www.eurodoblon.com
A day trip from Puerto de la Cruz becomes a chance to rediscover the island, since all the most attractive places are just a stone's throw away. In less than 30 minutes, visitors can travel to the Ancient Dragon Tree of Icod, El Viento Cave, the town of Garachico or the Isla Baja golf course.
Viajes Divertour C/ Zamora, 13 38400 Puerto de la Cruz Tel.: 0034 922 386 960 0034 606 424 687 Fax: 0034 922 385 624 www.viajesdivertour.com
Autos Mertens C/ Richard Yeoward, 9 38400 Puerto de la Cruz Tel.: 0034 696 10 10 62 www.autosmertens.com Canarias.com Urbanización Playa Jardín Hotel Turquesa, Local 2 38400 Puerto de la Cruz Tel.: 0034 922 388 456 www.canarias.com
The Puerto de la Cruz experience means rediscovering the luxury of setting your own pace.
Avis Canarias Avda. Venezuela, s/n 38400 Puerto de la Cruz Tel.: 0034 922 384 552 www.aviscanarias.es
car hire
It also takes half an hour to get to the Teide National Park, cross La Orotava Valley and paraglide from the top. Or visit La Laguna, Anaga or the TEA contemporary art museum (Tenerife Espacio de las Artes) in Santa Cruz de Tenerife.
travel agencies
Top Buenavista Golf
Viajes Canarias Europa Calzada Martianez, 172ª - Esq. Camino Cabras 38400 Puerto de la Cruz Tel.: 0034 922 389 862 comercialtfs@canariaseuropa.com Viajes Canarias Class Tours C/ Benjamin J. Miranda , 11 38400 Puerto De La Cruz Tel.: 0034 922 368 278 www.canariasclasstours.com
Puerto de la Cruz Xperience 31